 |
Seen and noted
The Gothenburg Book Fair: Hope Signs The Gothenburg Book Fair the largest cultural event in the Nordics has the Climate Crisis as its theme this year. To illustrate the power of literature, the Gothenburg Book Fair has asked some of our most acclaimed authors to write protest signs for the climate. The signs are available in a digital library where everyone can borrow the words of some of the great authors of our time, to respond to the greatest challenge of our time. The advertising agency NORD DDB is behind the campaign. Literature has a unique ability to upset, touch and inspire us. In response to the climate crisis, the Gothenburg Book Fair has asked about fifty distinguished authors from around the globe to write their own protest signs in favor of the climate - also called Hope Signs and make them available for anyone to use.VIEW THE CONCEPT Lidl Sweden: No Unnecessary Middlemen The key to Lidl's fresh fruits and vegetables is that they avoid unnecessary middlemen between the farm and the store. To visualize this story, Garbergs have launched a new campaign for tv and digital. In the film we get to see how a farmer uses acrobatic dance moves and parkour in order to bring a box of fresh apples safely to a Lidl store. VIEW THE SPOT  Swedish home appliance brand Electrolux wants to inspire consumers to break the pattern and take better care of their clothes in their new global campaign by Forsman & Bodenfors. To demonstrate that used clothes still have value, Electrolux collaborated with Swedish fashion designer duo, Rave Review, to create a unique collection made from discarded clothing from the world's second largest garment graveyard - The Atacama Desert. VIEW THE SPOT Vattenfall Cake: Kalk Off Road Electric vehicles have boomed and are often viewed as completely sustainable, however even electric vehicles have emissions that are hidden in the production phase. Now, a truly fossil free vehicle is looking possible. The Swedish electric motorcycle manufacturer CAKE and the European energy company Vattenfall have been united in their purpose of a fossil free future, to face this challenge together. CAKE has a mission to reach a fossil free society and produces motorcycles that are fully electric and emissions free when used. Now, CAKE, together with expertise from Vattenfall, is aiming to make their popular off-road motorcycle Kalk OR truly fossil free VIEW THE SPOT VIEW THE 45 sec SPOT VIEW THE 15 sec SPOT SOVA: The flowerbeds Are Coming to an End SOVA is the number one marketplace for quality beds in Sweden. To promote their summer sales they jacked into the number 1 summer trend, tending your flowerbed. Now the sale is ending, represented by a shovel removing the flowerbeds, literally! Agency: Garbergs VIEW THE AD St1: Great News Can Still Be Fake News Great news can still be fake news. Just because you like what you see/read, doesn't make it true. In a new ad campaign Nordic energy company St1 takes an amusing stand in the war against fake news. The print ad shows real Google reviews giving the staff at St1 great praise, the only problem is that they don't have any staff. All their stations are ''unmanned''. In fact, they have nothing to offer other than great prices.Agency: Garbergs VIEW THE AD  No one does it better than kids. The way they master The Art of Comfort in every angle of life. Welcome into our world of play, where fun and comfort lead the way. We've got garments for every adventure. VIEW THE SPOT  Gender equal companies are usually more profitable. Still most Swedish companies have more men than women in leadership roles. Vinge, one of largest business law firms in the Nordics, wants to do something about this. Last year the Swedish law firm helped clients with mergers and acquisitions worth 52 billion EUR. In this process they inspect all legal matters and assets of the company that their clients are buying or doing a merger with. It's called due diligence. VIEW THE SPOT  SOVA is the number one marketplace for quality beds in Sweden. To promote their summer sales they jacked into the number 1 summer trend, tending your flowerbed.VIEW THE AD  Lidl is the first nationwide food chain in Sweden to stop transporting fruit and vegetables by air. This was communicated with a tongue in cheek print ad, created in the evolutionary style of Darwin himself showing the latest ambiguous specimen to loose its ability to fly. VIEW THE AD  Nordic gas station St1 is going against the grain. In their latest campaign via Garbergs, they're letting the silence do the talking! At their unmanned gas stations we dramatize all their lack of benefits other than one, the price. Resulting in awkward silence.VIEW THE SPOT Better Shelter: War Does Not Take A Vacation When the war in Ukraine unfortunately has become part of everyday life and this summer's Out of office replies take over the inbox, Better Shelter would like to remind you to continue to support Ukraine.VIEW THE AD  Bart Timmer has drected this new spot for World of Warcraft titled, 'The Tavern' created via INGO Stockholm.VIEW THE SPOT Blankspot: Forza Football Cards Of Qatar Thousands of migrant workers have died or been injured while preparing Qatar for the 2022 FIFA World Cup. Four months before it begins, a new series of football cards highlight the humans behind the numbers and tell their heartbreaking stories. Cards of Qatar is a collaborative project between the journalistic platform Blankspot, the app Forza Football and creative agency Forsman & Bodenfors. At first glance, everything from the portraits, the glossy surface, and the packaging creates the impression of authentic football cards. But at a closer look, the portraits and stories belong to migrant workers in Qatar, each with an unfiltered story of injuries or premature death. VIEW THE CONCEPT  For the past couple of years, interest in boating have been booming in Sweden, partly due to the pandemic. Unfortunately, boating season is also the peak season for drowning accidents, and often alcohol is involved. Drinking alcohol at sea is dangerous. Intoxication impairs judgement, reaction and coordination, which increases the risk of a serious accident. More than every second person who dies in boating accidents has alcohol in their blood, according to the Swedish Transport Agency. That is why Don't drink and boat is the message to the Swedes this summer. VIEW THE SPOT  Don't let the inflation change your meal. Foodprices are soaring across Europe and the for the people of Sweden inflation is at an all time high. Lidl wanted to show people that they didn't have to settle for less if they instead chose Lidls own, cheaper and more reliable brands. This was done by photographing famous dishes without the main and most expensive ingredient. In this case, the Swedish tradition of "Chicken taco Friday".Agency: Garbergs VIEW THE AD  Lidl Sweden, the discount retailer chain, launched its new summer campaign continuing on music and dance to evoke all the passion and joy that Lidl feels delivering high quality food and low prices. That's Lidl!Agency: Garbergs VIEW THE SPOT  Nordic gas station St1 is going against the grain. In their latest campaign via Garbergs, they're letting the silence do the talking! At their unmanned gas stations we dramatize all their lack of benefits other than one, the price. Resulting in awkward silence. VIEW THE SPOT Situation Stockholm: An Offer that Makes a Difference Situation Stockholm's campaign "An offer that makes a difference" aims to lift the depth of the Sweden based street paper's offer. The campaign highlights that the buyer gets a good read, but for the vendor it means profound things like staying of drugs and a reason to carry on living. Situation Stockholm is a Swedish non-profit which aims to help homeless people get a second chance and way back in to society.Agency: The&Partnership VIEW THE SPOT Situation Stockholm: An Offer that Makes a Difference Situation Stockholm's campaign "An offer that makes a difference" aims to lift the depth of the Sweden based street paper's offer. The campaign highlights that the buyer gets a good read, but for the vendor it means profund things like staying of drugs and a reason to carry on living. Situation Stockholm is a Swedish non-profit which aims to help homeless people get a second chance and way back in to society.Agency: The&Partnership VIEW OUTDOOR West Pride: Ambassadors of Pride To be granted asylum in Sweden, LGBTQ refugees need to prove to Swedish immigration authorities and judiciaries that they belong to this community, that they fear the persecution of their sexuality, and that such fear is well-founded. However, the outcome of their claims is mainly dependent on the existence of usually non-existent evidence. And a need to thoroughly describe something they've been forced to hide their whole life, often with a cultural and language barrier. Each year the West Pride festival is held in Gothenburg, Sweden, focusing on creating safe spaces for the LGBTQ community. This year, West Pride and design agency AKQA have created the Ambassadors of Pride campaign to try to change a system that wrongly sends back LGBTQ refugees to a lifetime of persecution and death. VIEW THE CONCEPT International Missing Children’s Day / Child Focus: Keep Hope To mark the 21st International Missing Children's Day, Wunderman Thompson and Child Focus have launched a striking new campaign built around a website that can only be kept alive by the general public - just like the collective hope for the return of missing children. The new website https://keephopealive.be/en launched on International Missing Childrenâs Day, 25th May. Created by Wunderman Thompson Antwerp, its moving portraits of missing children demonstrate exactly what happens when those children disappear from the public eye - they gradually fade from view. VIEW THE CONCEPT Pantene: Workplace: Re-imagined Together with creative agency Valtech Radon, Pantene now launches the third chapter of the long- term initiative #HairHasNoGender - exploring the power of hair in identity and self-expression. The chapter focuses on LGBTQIA+ workers' professional situations and encourages organizations to create safer and more inclusive workplaces for LGBTQIA+ employees to be able to express their full identity, including wearing the hair they want. VIEW THE SPOT Peas Of Heaven: Field of Plant Based Meat The plant-based category is full of lofty promises about saving the world, with brands competing against each other in who's the most serious. Swedish alt-meat brand Peas Of Heaven wants to do the complete opposite in their first-ever brand campaign. In the spot, burgers, meatballs, and sausages are actually growing on fields, just like the green pea - one of the main sources of protein in Peas of Heaven's products. That's the main idea behind the campaign. The campaign was developed in cooperation with agency partner Forsman & Bodenfors.VIEW THE SPOT Mentimeter: Scary Meeting Rooms In their latest campaign, Mentimeter brings scary meeting rooms inspired by real-world Seattle offices to life in a playful way to highlight people's fear of presenting. The campaign aims to show how people can conquer scary meetings with the help of Mentimeter's interactive presentation tool. Presenting is one of humanity's most common phobia (also known as glossophobia), and for people who are afraid to present in front of a group, meeting rooms are some of the scariest places on Earth. As one of the busiest tech metropolises in the US, Seattle houses over 130.000 companies and is home to some of the world's largest companies, including Amazon, T-Mobile and Microsoft Agency: NORD DDB.VIEW THE CONCEPT Lidl: That's Lidl Lidl Sweden is launching their largest marketing campaign ever. The campaign, created by Garbergs, shown in film, print and outdoor feature a Lidl employee preparing a dark store in the early morning. She soon discovers that she can bring the store to life through dance. With the help of her colleagues, they dance until the entire store is lit up and the first customer walks in. VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW THE PRINT AD Voi Scooters: Let´s Get it Right Let's get it right - Voi launches international safety campaign to educate riders on responsible road behaviour. The electric park bikes have for several years been a watershed in European cities. Voi is now launching a campaign to educate the public about responsible traffic behavior. Drunk driving, driving on the sidewalk and poor parking are some of the problems that are affected.Agency: Super Tuesday VIEW THE SPOT Reporters Without Borders / Pressbyrån: People In Power Renowned Swedish agency Akestam Holst NoA joins forces with Reporters Without Borders and newspaper store Pressbyran in a campaign highlighting crimes against free press. By hacking Instagram's sensitive content warnings, the campaign displays photos which may be seen as harmless at first glance. But there's a darker backstory to every image as the photographers behind them have faced severe consequences in their line of work. Sensitive content warnings in social media usually warn people of nudity and explicit content. By changing the word 'people' to 'people in power', the warning was given a totally new meaning. When swiping left, users were first met with seemingly ordinary images, which were then revealed to have been taken by photojournalists who have been harassed, threatened and even killed as a result.VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT Burger King: All About The Whopper The Whopper has been BURGER KINGâs most popular burger for 65 years, with over 14 billion sold units since the start. But it's fame has sadly put a shadow over Burger King's other burgers. That fact became obvious in a recent survey asking people to answer one simple question: :"How many burgers from Burger King can you name?" It turned out 85 % couldnât mention any burger other than The Whopper. The study is now the basis for their latest global marketing campaign. VIEW OUTDOOR  H&M has launched a global brand campaign for their menswear line to help men around the world embrace their own style and be confident in every moment. The campaign "Wear that feeling", stars SNL comedian and actor Pete Davidson. "Wear that feeling" perfectly captures the fresh energy in global men's fashion which is all about freedom of expression and self-confidence in every single moment. The campaign films see Pete placed in those everyday situations which ultimately offer a comedic scenario for the star and puts his H&M outfit in the centre of attention. bitqtVIEW THE DENTIST SPOT VIEW THE ENCOUNTER SPOT  Swedish collective Swim Club has helped launch a new campaign for the tech companies new mobile device which entrepreneur Carl Pei hopes will challenge the dominance of Apple and Samsung. The combination of outstanding production design and impeccable casting help convey the confusion and juxtapositions of the modern tech experience. The future that has come to be feels oddly confining. At first glance, life looks easier. But is it really? VIEW THE SPOT  Every day, 1 in 3 teens are bullied - and those with dandruff are twice as likely to be among them. With this insight in mind, Head & Shoulders teamed up with Anti Bullying Pro to educate 1 million young people, parents, and adults to stand against all forms of bullying. For over 60 years, Head & Shoulders has been treating dandruff effectively. But treating the condition is only half the battle. Looking forward, the goal is to improve people's lives by also reducing the social and emotional impact caused by dry scalps, flakes, and dandruff. Agency: Valtech Radon VIEW THE SPOT Lidl Sweden: Don't Settle For Less Don't let the inflation change your meal. Foodprices are soaring across Europe and the for the people of Sweden inflation is at an all time high.Lidl wanted to show people that they didn't have to settle for less if they instead chose Lidls own, cheaper and more reliable brands. This was done by photographing famous dishes without the main and most expensive ingredient. Agency: Garbergs VIEW THE AD  Challenger bank Lunar teamed up with Akestam Holst / NoA to create a Nordic brand campaign to shake up the status quo in the world of banking dinosaurs. They want to help people gain control of their money and to be perceived as a true challenger, far beyond boring. A bank that dares to be different, for people who don't want to engage in the boring and limiting aspects of banking. In this campaign, Will Ferrell plays Will Power, an over-the-top life coach/ money guru with a confidence slightly bigger than his skills (and hands). VIEW THE SPOT  Jula is one of Swedens biggest DIY companies with more than 100 warehouses all over the country that carry more than 15 000 products for home, garden and leisure. With their long term concept "Nothing can stop you now" they want to inspire more people to make their dreams come true with Julas products and low prices. The 80's hit "Nothings gonna stop us now" has been Julas soundtrack since the concept launch in 2017 an has been used in various versions throughout the campaigns.Agency: Garbergs VIEW THE SPOT Elite Hotels of Sweden: Sounds of Elite Hotels Swedish hotel chain Elite Hotels is hoping to lure visitors back to travel again after the pandemic with a campaign that focuses on an unexpected aspect of hotel stays-their sounds. The work, by Stockholm and Hamburg-based agency Volt, includes a series of digital videos that take a microphone to some very specific hotel noises: meals being prepared in the hotel kitchen; luggage wheeled down a hallway; the sizzle of the sauna; the tinkle of room service arriving on a tray.VIEW THE SAUNA SPOT VIEW THE POOL SPOT VIEW THE RECEPTION SPOT VIEW THE ROOM SERVICE SPOT VIEW THE ESPRESSO SPOT VIEW THE DRINK SPOT  To promote their generous opening hours, McDonald's and agency NORD DDB created an audio spot for everyone that suffers from nighttime cravings. In the audio and radio ad, which was aired during nighttime (11 PM -05 AM) on radio and streaming platforms, we hear what we believe is soothing whale noises that turn out to be the sound of an empty tummy. The voice-over encourages the listener to "silence your night whale" by stopping by their closest McDonald's restaurant.PLAY THE SPOT  In an industry where every mobile brand offers more or less the same without significant success, Tre wants to be known as Sweden's 'Trevligt network'. And for those outside of Sweden, 'Trevligt' in Swedish translates to 'Nice'"Nice" is not a word typically associated with the telco industry, however Tre is looking to go its own, kinder, more gentle way. "Say You, Say Tre" is the beginning of a year-long campaign under the Trevligt platform all created to show Swedes that this network is nice. The newly formed client/agency duo of Tre and B-Reel asked celebrated Swedish director Andreas Nilsson and Scandinavian production company Bacon to work with them in bringing Tre to life through their TV spot as a lovable rebel in a typical Swedish karaoke pub to spark some big feelings. VIEW THE SPOT AVA Stories: Dick Pic Vouchers Now anyone who has received unwanted dick pics can redeem these in exchange for a subscription to the erotic sound app AVA Stories. "We want to put women's sexuality in focus and offer them something that actually arouses their desire," says co-founder Rosanna Thun.AVA Stories is a newly launched app with erotic stories in audio format. Now they want to put women's pleasure at the center through a "dick pic voucher" obtained by scanning unwanted dick pics in exchange for three months of free access to hundreds of erotic short stories on AVA Stories.Agency: NORD DDB VIEW THE CONCEPT « First « Previous Next » Last » 5 of 26 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
OKTO has released this 'Not Delivered' spot for Sweden for UNHCR.