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Seen and noted
Lidl Sweden: Don't Settle For Less Don't let the inflation change your meal. Foodprices are soaring across Europe and the for the people of Sweden inflation is at an all time high.Lidl wanted to show people that they didn't have to settle for less if they instead chose Lidls own, cheaper and more reliable brands. This was done by photographing famous dishes without the main and most expensive ingredient. Agency: Garbergs VIEW THE AD  Challenger bank Lunar teamed up with Akestam Holst / NoA to create a Nordic brand campaign to shake up the status quo in the world of banking dinosaurs. They want to help people gain control of their money and to be perceived as a true challenger, far beyond boring. A bank that dares to be different, for people who don't want to engage in the boring and limiting aspects of banking. In this campaign, Will Ferrell plays Will Power, an over-the-top life coach/ money guru with a confidence slightly bigger than his skills (and hands). VIEW THE SPOT  Jula is one of Swedens biggest DIY companies with more than 100 warehouses all over the country that carry more than 15 000 products for home, garden and leisure. With their long term concept "Nothing can stop you now" they want to inspire more people to make their dreams come true with Julas products and low prices. The 80's hit "Nothings gonna stop us now" has been Julas soundtrack since the concept launch in 2017 an has been used in various versions throughout the campaigns.Agency: Garbergs VIEW THE SPOT Elite Hotels of Sweden: Sounds of Elite Hotels Swedish hotel chain Elite Hotels is hoping to lure visitors back to travel again after the pandemic with a campaign that focuses on an unexpected aspect of hotel stays-their sounds. The work, by Stockholm and Hamburg-based agency Volt, includes a series of digital videos that take a microphone to some very specific hotel noises: meals being prepared in the hotel kitchen; luggage wheeled down a hallway; the sizzle of the sauna; the tinkle of room service arriving on a tray.VIEW THE SAUNA SPOT VIEW THE POOL SPOT VIEW THE RECEPTION SPOT VIEW THE ROOM SERVICE SPOT VIEW THE ESPRESSO SPOT VIEW THE DRINK SPOT  To promote their generous opening hours, McDonald's and agency NORD DDB created an audio spot for everyone that suffers from nighttime cravings. In the audio and radio ad, which was aired during nighttime (11 PM -05 AM) on radio and streaming platforms, we hear what we believe is soothing whale noises that turn out to be the sound of an empty tummy. The voice-over encourages the listener to "silence your night whale" by stopping by their closest McDonald's restaurant.PLAY THE SPOT  In an industry where every mobile brand offers more or less the same without significant success, Tre wants to be known as Sweden's 'Trevligt network'. And for those outside of Sweden, 'Trevligt' in Swedish translates to 'Nice'"Nice" is not a word typically associated with the telco industry, however Tre is looking to go its own, kinder, more gentle way. "Say You, Say Tre" is the beginning of a year-long campaign under the Trevligt platform all created to show Swedes that this network is nice. The newly formed client/agency duo of Tre and B-Reel asked celebrated Swedish director Andreas Nilsson and Scandinavian production company Bacon to work with them in bringing Tre to life through their TV spot as a lovable rebel in a typical Swedish karaoke pub to spark some big feelings. VIEW THE SPOT AVA Stories: Dick Pic Vouchers Now anyone who has received unwanted dick pics can redeem these in exchange for a subscription to the erotic sound app AVA Stories. "We want to put women's sexuality in focus and offer them something that actually arouses their desire," says co-founder Rosanna Thun.AVA Stories is a newly launched app with erotic stories in audio format. Now they want to put women's pleasure at the center through a "dick pic voucher" obtained by scanning unwanted dick pics in exchange for three months of free access to hundreds of erotic short stories on AVA Stories.Agency: NORD DDB VIEW THE CONCEPT Ronald McDonald House Chairties: Skins for Charity In McDonald's latest initiative, well-known e-sports profiles and gamers have donated their most unique digital skins in favor of the Ronald McDonald House Charity in Sweden, which supports seriously ill children and their families through tough times. The exclusive ingame items were auctioned by Stockholms Auktionsverk and raised a total of SEK 67 000 kronor. Skins are digital ingame objects that change the look of players' equipment, such as shields, gloves, weapons, or knives. Agency: NORD DDB VIEW THE CONCEPT  Sporting a set of grillz to illustrate the possibilities of fossil free steel, rapper Stefflon Don will help bring to life Vattenfall's vision of a future free from fossil fuels. The Swedish energy company Vattenfall's latest campaign challenges us to think beyond convention by bringing technological innovation out of the laboratory and into our daily lives. From suitcases that can be made using fossil-free plastic to the grillz sported by Stefflon Don, we are invited to re-evaluate what is truly valuable in our world.Agency: NORD DDB VIEW THE 60 SECOND SPOT VIEW THE 20 SECOND SPOT McDonald's: The First Order After The Last Order, As we all know - when restaurants and nightclubs close, a stop at McDonald's on your way home is always a good call. To promote that McDonald's is there for you when you need it the most, NORD DDB launched a concept where we see McDonald's menus shot through empty glasses. The copy reads "The first order after the last order".VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Yes of course they are without meat. IKEA are looking for people with imagination who want to make life at home better. Selected roles from cyber guardians to future architects. Apply on ikea.com/tastethefutureVIEW THE SPOT McDonald's: The Golden Number The McDonald's jingle is one of the world's most famous melodies. What many do not know is that you can play the well-known jingle on the keypad of your phone. McDonald's latest campaign encouraged people to find and call The Golden Number for the chance of winning an exclusive Golden Card at McDonald's. 5000 lucky people managed to solve the riddle and call the number in hopes of winning the magnificently golden price. With their latest campaign, 'The Golden Number', McDonald's in Sweden wanted to use their well-known jingle to spread positive feelings in these mundane times. Agency: NORD DDB VIEW OUTDOOR Lindex: Your Invisible Support Lindex, a Swedish fashion company, is now launching its new underwear campaign 'Your invisible support'. From your teenage years to your wise years. Through falling in love for the first time to the club nights that never end. From being pregnant to the endless nights with a baby. From changes in life to finding yourself again. From leaving your job forever to helping your granddaughter find her first bra. Lindex is here for the woman throughout her life.Agency: Lindex Inhouse VIEW THE SPOT  Just like in true love, anything is possible in ATG's horse racing game V75. This story is a homage to all the new winners produced in 2021. With a great song by Perry Como, a singing dad-horse, and a newly born goat, ATG hopes to capture some of the magic of Christmas and the joy of winning big.Agency: Akestam Holst VIEW THE SPOT  When we dug deep into the science of delivering fresh fruits and vegetables, we came to realize a somewhat mind-boggling thing. The old belief that high quality correlates with high price doesn't apply to this category. It's actually the opposite. When you remove unnecessary middlemen between the farm and the vegetable shelf the quality increases with the quicker deliveries, and the price decreases since there are fewer people cutting in. We call it the vegetable paradox. The thought can hard to grasp, so to get customers attention we bought specific night-time banner ads targeting people still awake between midnight and 04.00.Agency: Garbergs VIEW THE SPOT SOVA: What are you really sleeping on? SOVAs new campaign highlights the fact that one in three Swedes sleep poorly, but few realize their bad quality bed is to blame. Their latest outdoor ad in subways all across Stockholm symbolically shows people the trash that could be lurking under the surface of their bed, all to strengthen the connection between sleep quality, and bed quality.Agency: Garbergs VIEW OUTDOOR  SOVA is the number one marketplace for quality beds in Sweden. To promote their winter sales they jacked into the Holliday spirit om Christmas leading up to the start of the sale on the 26/12 Agency: Garbergs VIEW THE AD Göteborg Film Festival: The Hypnotic Cinema A mind-bendning film experience. The Hypnotic Cinema challenges the festival visitors to let go of their own minds and undergo hypnosis before a film screening. The purpose is to explore if it is possible to intensify a film experience, for those who dare loose control of their own thoughts.Agency: Stendahls VIEW OUTDOOR The Swedish Childhood Cancer Fund: Twas' The Night Before The Ni Right now children all over the world is counting the days till Christmas. Children going through cancer treatment experience the same longing, but for another day, the day their treatment is finally over. In this TVC we used a popular Christmas poem to raise awareness of their situation (translated to the English poem: "Twas The Night Before Christmas"). Agency: GarbergsVIEW THE SPOT The Swedish Childhood Cancer Fund: A Most Magical Day A child's developing memory makes the world wondrous and slow, something we all can relate to looking back at the tedious wait for Christmas. Children going through cancer treatment experience the same longing, but for another day, the day their treatment is finally over. Leaving the regular visits to the hospital behind doesn't mean they are free from the disease, but at least they won't have to show their parents and the medical staff how brave they are taking syringes and they wonât have to spend long hours, even days, at the hospital. For once, they will actually get to feel a little bit more like other children.Agency: Garbergs VIEW OUTDOOR Swedish Childhood Cancer Fund: Twas The Night Before Christmas Right now children all over the world is counting the days till Christmas. Children going through cancer treatment experience the same longing, but for another day, the day their treatment is finally over. In this print ad we used a popular Christmas poem to raise awareness of their situation (translated to the English poem: "Twas The Night Before Christmas").VIEW THE AD 7-Eleven: Sweet Lovin’: Brownie Fika - a somewhat more relaxed and spontaneous version of the brits afternoon tea - is as Swedish as ABBA. It's a daily tradition where you gather with your friends to enjoy pastries and coffee. To say that swedes simply like their fika is an understatement. They love it. In this campaign, 7-Eleven Sweden depicts their customers' passion for pastries by showing passionate sweet-toothed swedes giving their fika some sweet lovin'.Agency: Akestam Hols NoA VIEW THE BROWNIE SPOT VIEW THE MUFFINS SPOT VIEW BROWNIE OUTDOOR VIEW MUFFINS OUTDOOR Situation Stockholm: Pay Rise We got the task to communicate a price increase of the paper. For an organization such as Situation Sthlm, the people are the focus. The whole business model is built to support the vendor's fight back into society through work and by earning their own money. So, when the price of the paper increases that means a pay rise for the vendor's. A fact worth to emphasize and celebrate. Agency: The&Partnership VIEW THE AD The Swedish Childhood Cancer Fund: Subway In the concept "Childhood and Cancer Don't Belong Together" we are graphically separating the words Childhood and Cancer in various ways. Pushing cancer away from childhood. On these digital billboards we let the children demolish the word. Childhood and cancer are two words that don't belong together.Agency: Garbergs VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Save the Children: The Unreal Xmas Shop B-Reel, Stockholm and Save the Children have created these virtual Christmas gifts that are experienced in 3D on your mobile! Choose your favorite and write a greeting. The Christmas present is sent in an SMS directly or on Christmas Eve!VIEW THE CONCEPT  In a new initiative to get men to open up, Swedish suicide prevention charity Mind is launching a watch that changes colour to reflect the mood of the wearer. The timepiece has been developed in collaboration with watch manufacturer Triwa and Forsman & Bodenfors, and the proceeds will go to Mind's work for mental health.VIEW THE SPOT  Magdalena Andersson, who two weeks ago was Sweden's first female prime minister for a few hours before resigning because a budget defeat made a coalition partner quit, was elected again last week as the Nordic nation's head of government. The higher purpose at Lindex, one of Europe's leading fashion companies, is to empower and inspire women everywhere. Women play a crucial role in our entire value chain as the majority of Lindex's customers, employees and supplier's factory workers are women. Everything we do is about the woman and we work in many ways to make a difference for her. VIEW THE FIRST AD VIEW THE SECOND AD Lidl Sweden: The Vegetable Paradox The Vegetable Paradox. When we dug deep into the science of delivering fresh fruits and vegetables, we came to realize a somewhat mind-boggling thing. The old belief that high quality correlates with high price doesn't apply to this category. It's actually the opposite. When you remove unnecessary middlemen between the farm and the vegetable shelf the quality increases with the quicker deliveries, and the price decreases since there are fewer people cutting in. The Vegetable Paradox was represented symbolically by placing the Lidl store in our farmlands.Agency: Garbergs VIEW THE AD The Swedish Childhood Cancer Fund: They need us Children diagnosed with childhood cancer have to wake up and face their disease every day. They have to spend long hours at the hospital going through strong medical treatments and some of the side effects keep them away from having a normal childhood. On top of that there is all the worry and uncertainty about the future. In a new campaign, under the concept "Childhood and Cancer Don't Belong together", we want to remind people that the children need our help to keep cancer away, they can't do it alone.Agency: Garbergs VIEW THE SPOT True Gum: The Big Plastic Raid Plastic waste is a hot topic around the world, but not everyone is aware that there is plastic in most regular gum. That's why, True Gum, a Danish chew gum brand that is on growth, did what they call 'The big plastic raid', where they raided the city centre of Berlin from conventional gum and bought up competitors' products - only to hand them out as free samples with information about its hidden ingredient: plastic. The imitative was made together with the Nordic creative agency Nord DDB. VIEW OUTDOOR Swedish Childhood Cancer Fund; They Dont Belong Together In the concept "Childhood and Cancer Don't Belong Together" we are graphically separating the words Childhood and Cancer in various ways. Pushing cancer away from childhood. On this billboard we even let the children push cancer out of the subway billboard. Childhood and cancer are two words that don't belong together.VIEW OUTDOOR Visit Sweden: Discover Originals Toftan, Ektorp, Voxnan, Hemsjo, Kallax ⦠These are all wonderful places in Sweden. Yet, most people associate these names with waste bins, sofas, bath towels, block candles and shelf systems. And itâs all because of a blue and yellow giant. A lot of IKEA's products are named after places in Sweden. That's a nice detail for a Swedish company, but it has caused a great deal of misunderstanding. Today, millions of people think that Bolmen is just a toilet brush. And if you search for Jarvfjallet, all youâll find are pictures of gaming chairs. Itâs time the world know that these names belong to wonderful places in Sweden. Places just waiting to be explored. Agency: Forsman & Bodenfors Sweden.VIEW THE CONCEPT  SOVA is the number one marketplace for quality beds in Sweden. To promote their Black Week prices the headline created an ambiguous message about both the brand and the week it was published. Agency: Garbergs VIEW THE AD PSA: Eat A Swede The Big Little Lies and True Blood actor appears in the satirical Eat a Swede film which aims to spark debate and discussion about sustainability and feeding the world's growing population, which is expected to increase from 7.8bn to 10bn by 2050. Campaigners believe extensive and urgent changes in food production are required if we want to meet food needs while protecting the Earth's resources. The sinister fiction follows Erik Karlsson, a Swedish entrepreneur and scientist, who believes the best protein for humans would be made with flesh grown from cells of the blue-eyed Stockholm-born heart throb Alexander Skarsgard. Agency: McCann VIEW THE CONCEPT VIEW THE TRAILER SPOT NK - Nordiska Kompaniet: The Unlimited Edition of Haute Coutur The luxury department store NK has created fashion history for over 100 years. A/W 2021, we made it possible for everyone to participate in creating a new one. By producing four original patterns from NK's French ladies' tailoring with a license from French fashion houses such as Dior and Balenciaga, we created "The unlimited edition of haute couture". Patterns of haute couture creations from 1902-1966 were accessible to download, sew and style with the autumn news 2021. Body rubs Erotic Massage - massage.dating.Agency: Garbergs VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Lidl Sweden: The Vegetable Paradox The Vegetable ParadoxWhen we dug deep into the science of delivering fresh fruits and vegetables, we came to realize a somewhat mind-boggling thing. The old belief that high quality correlates with high price doesn't apply to this category. It's actually the opposite. When you remove unnecessary middlemen between the farm and the vegetable shelf the quality increases with the quicker deliveries, and the price decreases since there are fewer people cutting in. The Vegetable Paradox was represented symbolically by placing the Lidl store in our farmlands. Agency: Garbergs VIEW OUTDOOR  The Vegetable ParadoxWhen we dug deep into the science of delivering fresh fruits and vegetables, we came to realize a somewhat mind-boggling thing. The old belief that high quality correlates with high price doesn't apply to this category. It's actually the opposite. When you remove unnecessary middlemen between the farm and the vegetable shelf the quality increases with the quicker deliveries, and the price decreases since there are fewer people cutting in. The Vegetable Paradox was represented symbolically by placing the Lidl store in our farmlands. Agency: Garbergs VIEW THE AD  ATG Swedens biggest horse racing gaming company launches this ad on how it all started. A young girl challenges a rich man who reveals his direty tricks in this energetic and intense historical storyVIEW THE SPOT IKF Gothenburg: Support 247 During the pandemic and the consequential lockdown, many fans of the Swedish football team IFK Gothenburg missed being able to sing along on the stands and felt the games on TV were too silent. So, IFK Gothenburg introduced Support 24/7 an online radio channel that broadcasted crowd chants 24/7. Sports got weird when Covid hit. Teams had to play in empty stadiums and fans had to watch silent games on TV, completely losing out on one of the best things about live sports: The atmosphere. So, when IFK Gothenburg, one of Sweden's biggest football clubs, wanted to find a way to connect with their fans during this strange time VIEW THE CONCEPT « First « Previous Next » Last » 5 of 26 |
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BBDO Nordics has released these two films for Lenovo.