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Seen and noted
Situation Stockholm: An Offer that Makes a Difference Situation Stockholm's campaign "An offer that makes a difference" aims to lift the depth of the Sweden based street paper's offer. The campaign highlights that the buyer gets a good read, but for the vendor it means profound things like staying of drugs and a reason to carry on living. Situation Stockholm is a Swedish non-profit which aims to help homeless people get a second chance and way back in to society.Agency: The&Partnership VIEW THE SPOT Situation Stockholm: An Offer that Makes a Difference Situation Stockholm's campaign "An offer that makes a difference" aims to lift the depth of the Sweden based street paper's offer. The campaign highlights that the buyer gets a good read, but for the vendor it means profund things like staying of drugs and a reason to carry on living. Situation Stockholm is a Swedish non-profit which aims to help homeless people get a second chance and way back in to society.Agency: The&Partnership VIEW OUTDOOR West Pride: Ambassadors of Pride To be granted asylum in Sweden, LGBTQ refugees need to prove to Swedish immigration authorities and judiciaries that they belong to this community, that they fear the persecution of their sexuality, and that such fear is well-founded. However, the outcome of their claims is mainly dependent on the existence of usually non-existent evidence. And a need to thoroughly describe something they've been forced to hide their whole life, often with a cultural and language barrier. Each year the West Pride festival is held in Gothenburg, Sweden, focusing on creating safe spaces for the LGBTQ community. This year, West Pride and design agency AKQA have created the Ambassadors of Pride campaign to try to change a system that wrongly sends back LGBTQ refugees to a lifetime of persecution and death. VIEW THE CONCEPT International Missing Children’s Day / Child Focus: Keep Hope To mark the 21st International Missing Children's Day, Wunderman Thompson and Child Focus have launched a striking new campaign built around a website that can only be kept alive by the general public - just like the collective hope for the return of missing children. The new website https://keephopealive.be/en launched on International Missing Childrenâs Day, 25th May. Created by Wunderman Thompson Antwerp, its moving portraits of missing children demonstrate exactly what happens when those children disappear from the public eye - they gradually fade from view. VIEW THE CONCEPT Pantene: Workplace: Re-imagined Together with creative agency Valtech Radon, Pantene now launches the third chapter of the long- term initiative #HairHasNoGender - exploring the power of hair in identity and self-expression. The chapter focuses on LGBTQIA+ workers' professional situations and encourages organizations to create safer and more inclusive workplaces for LGBTQIA+ employees to be able to express their full identity, including wearing the hair they want. VIEW THE SPOT Peas Of Heaven: Field of Plant Based Meat The plant-based category is full of lofty promises about saving the world, with brands competing against each other in who's the most serious. Swedish alt-meat brand Peas Of Heaven wants to do the complete opposite in their first-ever brand campaign. In the spot, burgers, meatballs, and sausages are actually growing on fields, just like the green pea - one of the main sources of protein in Peas of Heaven's products. That's the main idea behind the campaign. The campaign was developed in cooperation with agency partner Forsman & Bodenfors.VIEW THE SPOT Mentimeter: Scary Meeting Rooms In their latest campaign, Mentimeter brings scary meeting rooms inspired by real-world Seattle offices to life in a playful way to highlight people's fear of presenting. The campaign aims to show how people can conquer scary meetings with the help of Mentimeter's interactive presentation tool. Presenting is one of humanity's most common phobia (also known as glossophobia), and for people who are afraid to present in front of a group, meeting rooms are some of the scariest places on Earth. As one of the busiest tech metropolises in the US, Seattle houses over 130.000 companies and is home to some of the world's largest companies, including Amazon, T-Mobile and Microsoft Agency: NORD DDB.VIEW THE CONCEPT Lidl: That's Lidl Lidl Sweden is launching their largest marketing campaign ever. The campaign, created by Garbergs, shown in film, print and outdoor feature a Lidl employee preparing a dark store in the early morning. She soon discovers that she can bring the store to life through dance. With the help of her colleagues, they dance until the entire store is lit up and the first customer walks in. VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW THE PRINT AD Voi Scooters: Let´s Get it Right Let's get it right - Voi launches international safety campaign to educate riders on responsible road behaviour. The electric park bikes have for several years been a watershed in European cities. Voi is now launching a campaign to educate the public about responsible traffic behavior. Drunk driving, driving on the sidewalk and poor parking are some of the problems that are affected.Agency: Super Tuesday VIEW THE SPOT Reporters Without Borders / Pressbyrån: People In Power Renowned Swedish agency Akestam Holst NoA joins forces with Reporters Without Borders and newspaper store Pressbyran in a campaign highlighting crimes against free press. By hacking Instagram's sensitive content warnings, the campaign displays photos which may be seen as harmless at first glance. But there's a darker backstory to every image as the photographers behind them have faced severe consequences in their line of work. Sensitive content warnings in social media usually warn people of nudity and explicit content. By changing the word 'people' to 'people in power', the warning was given a totally new meaning. When swiping left, users were first met with seemingly ordinary images, which were then revealed to have been taken by photojournalists who have been harassed, threatened and even killed as a result.VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT Burger King: All About The Whopper The Whopper has been BURGER KINGâs most popular burger for 65 years, with over 14 billion sold units since the start. But it's fame has sadly put a shadow over Burger King's other burgers. That fact became obvious in a recent survey asking people to answer one simple question: :"How many burgers from Burger King can you name?" It turned out 85 % couldnât mention any burger other than The Whopper. The study is now the basis for their latest global marketing campaign. VIEW OUTDOOR  H&M has launched a global brand campaign for their menswear line to help men around the world embrace their own style and be confident in every moment. The campaign "Wear that feeling", stars SNL comedian and actor Pete Davidson. "Wear that feeling" perfectly captures the fresh energy in global men's fashion which is all about freedom of expression and self-confidence in every single moment. The campaign films see Pete placed in those everyday situations which ultimately offer a comedic scenario for the star and puts his H&M outfit in the centre of attention. bitqtVIEW THE DENTIST SPOT VIEW THE ENCOUNTER SPOT  Swedish collective Swim Club has helped launch a new campaign for the tech companies new mobile device which entrepreneur Carl Pei hopes will challenge the dominance of Apple and Samsung. The combination of outstanding production design and impeccable casting help convey the confusion and juxtapositions of the modern tech experience. The future that has come to be feels oddly confining. At first glance, life looks easier. But is it really? VIEW THE SPOT  Every day, 1 in 3 teens are bullied - and those with dandruff are twice as likely to be among them. With this insight in mind, Head & Shoulders teamed up with Anti Bullying Pro to educate 1 million young people, parents, and adults to stand against all forms of bullying. For over 60 years, Head & Shoulders has been treating dandruff effectively. But treating the condition is only half the battle. Looking forward, the goal is to improve people's lives by also reducing the social and emotional impact caused by dry scalps, flakes, and dandruff. Agency: Valtech Radon VIEW THE SPOT Lidl Sweden: Don't Settle For Less Don't let the inflation change your meal. Foodprices are soaring across Europe and the for the people of Sweden inflation is at an all time high.Lidl wanted to show people that they didn't have to settle for less if they instead chose Lidls own, cheaper and more reliable brands. This was done by photographing famous dishes without the main and most expensive ingredient. Agency: Garbergs VIEW THE AD  Challenger bank Lunar teamed up with Akestam Holst / NoA to create a Nordic brand campaign to shake up the status quo in the world of banking dinosaurs. They want to help people gain control of their money and to be perceived as a true challenger, far beyond boring. A bank that dares to be different, for people who don't want to engage in the boring and limiting aspects of banking. In this campaign, Will Ferrell plays Will Power, an over-the-top life coach/ money guru with a confidence slightly bigger than his skills (and hands). VIEW THE SPOT  Jula is one of Swedens biggest DIY companies with more than 100 warehouses all over the country that carry more than 15 000 products for home, garden and leisure. With their long term concept "Nothing can stop you now" they want to inspire more people to make their dreams come true with Julas products and low prices. The 80's hit "Nothings gonna stop us now" has been Julas soundtrack since the concept launch in 2017 an has been used in various versions throughout the campaigns.Agency: Garbergs VIEW THE SPOT Elite Hotels of Sweden: Sounds of Elite Hotels Swedish hotel chain Elite Hotels is hoping to lure visitors back to travel again after the pandemic with a campaign that focuses on an unexpected aspect of hotel stays-their sounds. The work, by Stockholm and Hamburg-based agency Volt, includes a series of digital videos that take a microphone to some very specific hotel noises: meals being prepared in the hotel kitchen; luggage wheeled down a hallway; the sizzle of the sauna; the tinkle of room service arriving on a tray.VIEW THE SAUNA SPOT VIEW THE POOL SPOT VIEW THE RECEPTION SPOT VIEW THE ROOM SERVICE SPOT VIEW THE ESPRESSO SPOT VIEW THE DRINK SPOT  To promote their generous opening hours, McDonald's and agency NORD DDB created an audio spot for everyone that suffers from nighttime cravings. In the audio and radio ad, which was aired during nighttime (11 PM -05 AM) on radio and streaming platforms, we hear what we believe is soothing whale noises that turn out to be the sound of an empty tummy. The voice-over encourages the listener to "silence your night whale" by stopping by their closest McDonald's restaurant.PLAY THE SPOT  In an industry where every mobile brand offers more or less the same without significant success, Tre wants to be known as Sweden's 'Trevligt network'. And for those outside of Sweden, 'Trevligt' in Swedish translates to 'Nice'"Nice" is not a word typically associated with the telco industry, however Tre is looking to go its own, kinder, more gentle way. "Say You, Say Tre" is the beginning of a year-long campaign under the Trevligt platform all created to show Swedes that this network is nice. The newly formed client/agency duo of Tre and B-Reel asked celebrated Swedish director Andreas Nilsson and Scandinavian production company Bacon to work with them in bringing Tre to life through their TV spot as a lovable rebel in a typical Swedish karaoke pub to spark some big feelings. VIEW THE SPOT AVA Stories: Dick Pic Vouchers Now anyone who has received unwanted dick pics can redeem these in exchange for a subscription to the erotic sound app AVA Stories. "We want to put women's sexuality in focus and offer them something that actually arouses their desire," says co-founder Rosanna Thun.AVA Stories is a newly launched app with erotic stories in audio format. Now they want to put women's pleasure at the center through a "dick pic voucher" obtained by scanning unwanted dick pics in exchange for three months of free access to hundreds of erotic short stories on AVA Stories.Agency: NORD DDB VIEW THE CONCEPT Ronald McDonald House Chairties: Skins for Charity In McDonald's latest initiative, well-known e-sports profiles and gamers have donated their most unique digital skins in favor of the Ronald McDonald House Charity in Sweden, which supports seriously ill children and their families through tough times. The exclusive ingame items were auctioned by Stockholms Auktionsverk and raised a total of SEK 67 000 kronor. Skins are digital ingame objects that change the look of players' equipment, such as shields, gloves, weapons, or knives. Agency: NORD DDB VIEW THE CONCEPT  Sporting a set of grillz to illustrate the possibilities of fossil free steel, rapper Stefflon Don will help bring to life Vattenfall's vision of a future free from fossil fuels. The Swedish energy company Vattenfall's latest campaign challenges us to think beyond convention by bringing technological innovation out of the laboratory and into our daily lives. From suitcases that can be made using fossil-free plastic to the grillz sported by Stefflon Don, we are invited to re-evaluate what is truly valuable in our world.Agency: NORD DDB VIEW THE 60 SECOND SPOT VIEW THE 20 SECOND SPOT McDonald's: The First Order After The Last Order, As we all know - when restaurants and nightclubs close, a stop at McDonald's on your way home is always a good call. To promote that McDonald's is there for you when you need it the most, NORD DDB launched a concept where we see McDonald's menus shot through empty glasses. The copy reads "The first order after the last order".VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Yes of course they are without meat. IKEA are looking for people with imagination who want to make life at home better. Selected roles from cyber guardians to future architects. Apply on ikea.com/tastethefutureVIEW THE SPOT McDonald's: The Golden Number The McDonald's jingle is one of the world's most famous melodies. What many do not know is that you can play the well-known jingle on the keypad of your phone. McDonald's latest campaign encouraged people to find and call The Golden Number for the chance of winning an exclusive Golden Card at McDonald's. 5000 lucky people managed to solve the riddle and call the number in hopes of winning the magnificently golden price. With their latest campaign, 'The Golden Number', McDonald's in Sweden wanted to use their well-known jingle to spread positive feelings in these mundane times. Agency: NORD DDB VIEW OUTDOOR Lindex: Your Invisible Support Lindex, a Swedish fashion company, is now launching its new underwear campaign 'Your invisible support'. From your teenage years to your wise years. Through falling in love for the first time to the club nights that never end. From being pregnant to the endless nights with a baby. From changes in life to finding yourself again. From leaving your job forever to helping your granddaughter find her first bra. Lindex is here for the woman throughout her life.Agency: Lindex Inhouse VIEW THE SPOT  Just like in true love, anything is possible in ATG's horse racing game V75. This story is a homage to all the new winners produced in 2021. With a great song by Perry Como, a singing dad-horse, and a newly born goat, ATG hopes to capture some of the magic of Christmas and the joy of winning big.Agency: Akestam Holst VIEW THE SPOT  When we dug deep into the science of delivering fresh fruits and vegetables, we came to realize a somewhat mind-boggling thing. The old belief that high quality correlates with high price doesn't apply to this category. It's actually the opposite. When you remove unnecessary middlemen between the farm and the vegetable shelf the quality increases with the quicker deliveries, and the price decreases since there are fewer people cutting in. We call it the vegetable paradox. The thought can hard to grasp, so to get customers attention we bought specific night-time banner ads targeting people still awake between midnight and 04.00.Agency: Garbergs VIEW THE SPOT SOVA: What are you really sleeping on? SOVAs new campaign highlights the fact that one in three Swedes sleep poorly, but few realize their bad quality bed is to blame. Their latest outdoor ad in subways all across Stockholm symbolically shows people the trash that could be lurking under the surface of their bed, all to strengthen the connection between sleep quality, and bed quality.Agency: Garbergs VIEW OUTDOOR  SOVA is the number one marketplace for quality beds in Sweden. To promote their winter sales they jacked into the Holliday spirit om Christmas leading up to the start of the sale on the 26/12 Agency: Garbergs VIEW THE AD Göteborg Film Festival: The Hypnotic Cinema A mind-bendning film experience. The Hypnotic Cinema challenges the festival visitors to let go of their own minds and undergo hypnosis before a film screening. The purpose is to explore if it is possible to intensify a film experience, for those who dare loose control of their own thoughts.Agency: Stendahls VIEW OUTDOOR The Swedish Childhood Cancer Fund: Twas' The Night Before The Ni Right now children all over the world is counting the days till Christmas. Children going through cancer treatment experience the same longing, but for another day, the day their treatment is finally over. In this TVC we used a popular Christmas poem to raise awareness of their situation (translated to the English poem: "Twas The Night Before Christmas"). Agency: GarbergsVIEW THE SPOT The Swedish Childhood Cancer Fund: A Most Magical Day A child's developing memory makes the world wondrous and slow, something we all can relate to looking back at the tedious wait for Christmas. Children going through cancer treatment experience the same longing, but for another day, the day their treatment is finally over. Leaving the regular visits to the hospital behind doesn't mean they are free from the disease, but at least they won't have to show their parents and the medical staff how brave they are taking syringes and they wonât have to spend long hours, even days, at the hospital. For once, they will actually get to feel a little bit more like other children.Agency: Garbergs VIEW OUTDOOR Swedish Childhood Cancer Fund: Twas The Night Before Christmas Right now children all over the world is counting the days till Christmas. Children going through cancer treatment experience the same longing, but for another day, the day their treatment is finally over. In this print ad we used a popular Christmas poem to raise awareness of their situation (translated to the English poem: "Twas The Night Before Christmas").VIEW THE AD 7-Eleven: Sweet Lovin’: Brownie Fika - a somewhat more relaxed and spontaneous version of the brits afternoon tea - is as Swedish as ABBA. It's a daily tradition where you gather with your friends to enjoy pastries and coffee. To say that swedes simply like their fika is an understatement. They love it. In this campaign, 7-Eleven Sweden depicts their customers' passion for pastries by showing passionate sweet-toothed swedes giving their fika some sweet lovin'.Agency: Akestam Hols NoA VIEW THE BROWNIE SPOT VIEW THE MUFFINS SPOT VIEW BROWNIE OUTDOOR VIEW MUFFINS OUTDOOR Situation Stockholm: Pay Rise We got the task to communicate a price increase of the paper. For an organization such as Situation Sthlm, the people are the focus. The whole business model is built to support the vendor's fight back into society through work and by earning their own money. So, when the price of the paper increases that means a pay rise for the vendor's. A fact worth to emphasize and celebrate. Agency: The&Partnership VIEW THE AD The Swedish Childhood Cancer Fund: Subway In the concept "Childhood and Cancer Don't Belong Together" we are graphically separating the words Childhood and Cancer in various ways. Pushing cancer away from childhood. On these digital billboards we let the children demolish the word. Childhood and cancer are two words that don't belong together.Agency: Garbergs VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Save the Children: The Unreal Xmas Shop B-Reel, Stockholm and Save the Children have created these virtual Christmas gifts that are experienced in 3D on your mobile! Choose your favorite and write a greeting. The Christmas present is sent in an SMS directly or on Christmas Eve!VIEW THE CONCEPT  In a new initiative to get men to open up, Swedish suicide prevention charity Mind is launching a watch that changes colour to reflect the mood of the wearer. The timepiece has been developed in collaboration with watch manufacturer Triwa and Forsman & Bodenfors, and the proceeds will go to Mind's work for mental health.VIEW THE SPOT « First « Previous Next » Last » 5 of 26 |
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