BEST TVBest: The best film for me is
Tiger Beer 'The Wok'. It's a nicely crafted piece that captures the street food culture of Asia in an authentic but slightly magical way. It's approaching the evening as I write this and after seeing this film I could go for a wok created meal and a beer.
Runner up: Yes it's definitely got me thinking about dinner because as a runner up I liked the
Bar-B-Q Plaza spot for its film craft. The acting and direction made me chuckle and brings a charming, light hearted tone to their message. The bigger initiative of leaving zero waste is a worthy cause and hopefully it takes off in the community.
BEST PRINTBest: Nothing really rose to the top in this category. For the winner I'll go with the
British Army 'Better You' because as a message it's at least provocative and could make the audience think about it. I'm guessing a little but this execution feels like it's part of a bigger idea, and I can see it being a starting point for a conversation around what the army means for generation Z.
BEST OUTDOOR Best: As a winner I thought the
Volkswagen 'Trailer Assist' was a clever demonstration of the feature and a bit of fun. I'm curious what was done with it to reach a broader audience, but it's a nice outdoor stunt none the less.
Runner up: As a runner up the
Honey Nut 'Living Billboard' is a super simple execution that brings the product to life in an interesting way. Just like a good wok does for honey chicken stir fry.
BEST INTERACTIVEBest: The standout piece of work for me is the
Dali Museum 'Dreams of Dali'. The idea of inviting people to explore a famous artwork as a virtual space is awesome. There are obviously a ton of VR applications out there already in categories like entertainment and gaming, but this is a nice example of where VR might lead in the arts. I can't wait to see where this space is taken over the next year.
Runner up: As a runner up I thought the
Tone mFish project is a great initiative. The goal to make rural communities stronger and more sustainable through mobile technology is an important cause, and it sounds like this one hopefully made a legitimate impact through government investment.
This week's guest judge is Michael Canning, executive creative director, M&C Saatchi Australia.
Michael Canning is a native of Sydney, Australia who's career has spanned creative companies in Sydney, London, New York and Los Angeles. Over the past decade Michael has been consistently recognized for his entrepreneurial approach to building brands and how they can impact culture. His work has made headlines in The New York Times, Forbes, Bloomberg Business, TechCrunch, CES, Mashable, Fast Co-Create, CNN, Sydney Morning Herald and USA Today.
Michael has led work for global brands and organizations including the United Nations, Canon, Google, LYNX, Lion Nathan, Diagio, Target, Unilever, The Village Voice, Bacardi, Samsung, General Mills, Chobani, Harris Tweed Hebrides, Kellogg's and many more.
He has been invited to present as a keynote speaker at the Cannes Lions Festival of Creativity, the Dubai LYNX Festival and Young Lions Festival, and judged international creative awards including the Cannes Lions Titanium and Integrated Jury, Cannes Lions Film Jury, the Facebook Studio Awards, Clio Awards, London International Awards, the Dubai LYNX Festival and the Mercury Awards. Michael's work has been awarded with over 40 Cannes Lions at the Cannes International Festival of Creativity including two Grand Prix for Media and two Agency of the Year titles, the Clio Awards Hall of Fame, Young Gun of the Decade, Webby Awards for Best Writing and Social Media, D&AD yellow pencils for branding and the One Show Entertainment Best of Show award in Los Angeles.
