With world-class artists, deep cultural experiences, and cutting-edge entertainment, Saudi Arabia elevates events to new standards. Sports is another powerful driver at the heart of this dynamic â anchoring Saudi Arabiaâs events strategy and serving as a central pillar not just for tourism, but for the countryâs broader vision. Saudi Arabia now boasts a world-class football league, hosts spectacular boxing matches, features one of the most iconic circuits on the Formula 1 calendar, organises prestigious tennis tournaments, and holds major e-sports championships - among many other exceptional sporting events. Saudi Arabia has also become home to a global sports icon: Cristiano Ronaldo. Since his arrival, Ronaldo and his family have embraced the country, its people, and its culture.
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