Carlsberg has launched a vibrant new campaign, 'Things Can Only Get Better', created by BBR Saatchi & Saatchi and directed by Eli Sverldrof, with Adi Farhi as creative director. The film celebrates the moments that flow naturally the second you open a Carlsberg - friends arriving, heading to football matches, hanging out - and letting the good vibes take over. Directed by Eli Sverdlov and produced by Gustavo Productions, the film combines sharp storytelling and high-end craft with a bold, playful edge that perfectly fits the brand.
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