Seen and noted

BEST TV
Winner: ESPN We speak your sport. Because it's clever, funny to watch and it highlights how good the product is using situations and language completely appropriate for the target. I also loved how they nailed it down with a perfect high end production.
My second best TV choice is the First for Women insurance ad. Insurance is a tough subject, trying to explain why for women could get even harder, but they came up with the cool twist that is expected from great creative work.

BEST PRINT
Winner: Sydney Opera House Tui Tui Campaign. It's awesomeness is in being super simple and at the same time very straight to the point making us think. Specially in times where the print ad has so much more entertaining digital competition, an ad should make us stop and think. And this Tui Tui one sure did.
Second place goes to Financial Times for the same reason as above: made me stop, think, wonder.
Very clever.

BEST OUTDOOR
Winner: Alpo Dog Food. I love how they managed to be interactive with the final target! Most of the communication for dog food and dog products in general speak to dog owners. They thought of something I wished I had thought: a way to speak to dogs.
Second best outdoor for me is RX93 Monster Radio. Because it's funny, it showed with images what music can do to you. Memorable and original.

BEST INTERACTIVE
Winner: Louis Vuitton "how to pack" idea. First of all it is very interactive. You get to play and you want to play more. And every thing you do teaches you about something related to the core of the idea, which is traveling with comfort and style. Loved it.
Second best goes to Nokia finger battle, again because it is actually interactive in a sense that even who's not a big sports fan would want to play. https://kasucrypto.com



This week's guest judge is Renata Florio, chief creative officer at Wing in New York.

Born in Brazil, Renata has close to 20 years of experience as a creative and executive creative director at agencies such as DM9/DDB, AlmapBBDO, F/Nazca Saatchi & Saatchi, Publicis and most recently Strawberry Frog, from where she joined Wing.

Herwork has garnered major domestic and international awards, such as Cannes (8 Lions), the New York Festivals, el Ojo de Iberoamerica, to name just a few.

Renata has worked in pretty much every category and has a long list of clients which include General Motors, Volkswagen, Toyota, Honda, Procter and Gamble, Sanofi Aventis, Unilever, C&A, Citibank, Bradesco, Itau, Sadia, Pepsico, Inbev and many others.