Seen and noted

Primark has launched a bold new campaign celebrating the power of great denim without the premium price tag, ‘In Denim We Can’. Created by global creative agency of record VCCP, the campaign is the first expression of Primark’s new brand platform ‘That’s So Primark’ in the UK. Directed by Grammy award-winning filmmaker Nadia Marquard Otzen through Academy Films, the spot was choreographed by acclaimed movement director Ryan Heffington. Set to a 1979 cover of ‘I Heard It Through

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