Specialist insurer Club 4X4 recently launched its new campaign into Queensland and New South Wales, 'Free the 4WD', a powerful call to action for Australian four-wheel drive owners to break free from the suburbs and embrace the adventures their vehicles were built for. Developed with creative agency The Reactor and brand consultancy Marrow, the through-the-line campaign tackles a common feeling among 4WD owners: the guilt of their capable, adventure-ready vehicles being confined to the daily school run and grocery trips.
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