The NFL's International Series will, for the first time, feature a regular season game in Ireland, with the Pittsburgh Steelers facing the Minnesota Vikings at Croke Park in Dublin.To welcome the teams to Dublin, Paddy Power plonked this Out of Home in the arrivals area of Terminal 2. This was just a small part of Paddy Power's campaign to launch the brand as the NFL's official betting partner in the UK and Ireland, with OOH takeovers all over Dublin, including a fanzone in the city and a half-time field-goal challenge in Dublin, as well as brand ambassador Peter Crouch taking a Kick of Destiny at the first NFL London Game in Tottenham Hotspur Stadium.
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