Seen and noted

BEST TV
Winner: Samsung Smart TV's Charge by CHI&Partners London. None of these spots really catch me or surprise me. Well executions, well crafted, well directed but… I don't know. This is the most enjoyable to me. Runner Up: Somersby Cider The Somersby Store by Fold 7, London.

BEST PRINT
Winner: Rain Forest Premium Water Bottle 1 by Father. I have seen a lot of waste in water pollution campaigns but the twist of this idea makes me continuing supporting creativity like this. My congrats to "los ticos". Pure life like they said there. Runner Up: Toblerone Cogs by Saatchi & Saatchi, Dubai.

BEST OUTDOOR
NPO Reflection Project's Pick up trash by GREY tokyo, Tokyo. Supersized objects always surprised unprepared pedestrian on streets. Specially when they are not prepare to see this kind of cigarettes made of paper. This idea converts a single trash in a single help environmental execution, where everybody can take part of it. Helpful and exportable idea. Runner Up: Tourism New Zealand's Welcome to Middle-earth by WhybinTBWA, Auckland.

BEST INTERACTIVE
Amnesty International's Amnesty Captcha by Leo Burnett Warsaw, Poland. Nobody cares about Captcha or things like this on the web, but when someone discover a way to use them and transform them in a "human idea" it's when everybody comes to think in medias like this. Furthermore, the idea empowers Amnesty strategy making people taking part: find out, be angry & act. Runner Up: Nivea's A date to remember by Agency Republic




This week's guest judge is Pancho Gonzalez, co-founder and executive creative director of Inbrax, Chile.

Gonzalez studied advertising in the Universidad de Santiago with additional Business Administration studies in the same University, has worked in the best Chilean advertising agencies (Ogilvy&Mather, IDB/FCB, Lintas, adn/Y&R, Wunderman, BBDO, RNL) and currently is Co-Founder & Chief Creative Officer of Inbrax Chile.

He has been judge at major worldwide advertising festivals, including Cannes, Art Director's Club, LIAA, Mobius, Webby Awards, Ad Stars, Cresta, FIAP, Effie Awards, The New York Festivals, Golden Awards of Montreaux, Mercury Awards, Eagle Awards, El Ojo de Iberoamerica, Ad Stars Korea, Bestadsontv and Achap (Chile), among many many others and was the first Chilean to chair the jury of the AME Awards (2009) in New York and teaching at Miami Ad School (2010). He has been speaker in Costa Rica, Brazil, Argentina, Russia, United States, Korea and all Chilean universities that dictate advertising career. Also, Associate Member of IADAS (USA), Mentor at Red de Mentores (Chile) and MBA Berlin School student.

With more than 100 national and international recognitions (Cannes, ADC's, The New York Festivals, FIAP, Ojo de Iberoamerica, Young Creatives One Show, Effie, Grand Effie, Young Guns, Eagle Awards, AdStar, IAB, Achap, Archive, AdAge, Bestadsontv, Caracol de Plata, Caribe, Premios Queveo) and been director of the Chilean Creative Circle, is one of the most influent creatives in his market. Professor at several universities, active member of ACT (Advertising Community Together), located in the top 10 worldwide creative raking at Bestadsontv (2009-2010-2011) and ranked number 3 overall Chilean copywriters at Luerzer's Archive.

Throughout his career he has worked with brands like Cencosud, Domino's Pizza, 3M, Jumbo Hypermarkets, Duracell, Sony Ericsson, BancoEstado, Amnesty International, Natura, Movistar, Blockbuster, Publimetro, Unilever, KFC, British Airways, Bata, Tramontina and Parmalat, among others.

This year:
He was invited to take part as jury at Webby Awards (USA), Mercury Awards (China), Cresta Awards Grand Jury (USA), Final Jury at Festival of Media Global (USA) and Creativity (USA).