Seen and noted

BEST TV
Winner: Paramount+ 'Hail Arnold'. A great piece that inspires laughter and stands out among the rest of this week. This Paramount+ commercial reminds us that making people laugh is one of the hardest emotions to achieve in our industry. Good ads can make us cry, reflect on things, or even change our mind. But when a film manages to make you laugh, that's priceless. We all need a little humor in our lives.

Runner-up: Oreo 'Twist On It'.

BEST PRINT
Winner: Reinserta 'omar'. This ad is simple, yet nice. Using a recent environmental crisis to highlight an important issue is very clever. News jacking when used well can be powerful to raise awareness to different causes.

Runner-up: New York Festivals Health 'Statue of Liberty'.

BEST OUTDOOR
Winner: McDonald's 'Alarm'. In the outdoor category, McDonald's is often at its best when it doesn't try too much. People don't spend much time looking at billboards so your message needs to be as clear as possible to be effective. Here, McDonald's perfectly understood the limitations of the medium and followed the golden rule of simplicity.

Runner-up: aware.org 'Orlando'.

BEST INTERACTIVE
Winner: Sixieme Son 'Sound Affects'. This operation works like a huge twist by using the source of trauma of survivors of war and humanitarian crises and turning it into fundraising for psychological help. I wish that this audio library gets adopted massively in the advertising community so that we can indirectly help people in need just by doing our job.

Runner-up: DoorDash 'DoorDash Will DoorDash Stuff From All The Ads'.




This week's guest judge is Daniela De Seta, creative director at BETC Paris.

Daniela De Seta started her career in 2008 as a copywriter at DDB Milano and then joined Armando Testa in Milano in 2011. That same year, she placed second in the Young Lions competition in the Print category. She became creative director at Leo Burnett Torino, where she worked alongside the teams at Leo Burnett Detroit on Jeep, Chrysler and Dodge. After her experience with automotive accounts, she moved to TBWA Worldwide Milano. In 2018, Daniela left the agency to join Publicis Milano. At Publicis Milan, Daniela was awarded at Cannes Lions for Heineken campaigns including "The Virtual Heineken Silver" and "The Office Cleaners". In October last year, Daniela moved to France joining BETC Paris in the role of creative director, where she handles the Danone international account.