Seen and noted

Rajadamnern Stadium, the birthplace of Muay Thai was rich in history but fading in relevance. While the fights
remained world-class, the experience hadn’t changed in decades.The challenge: how do we preserve tradition while captivating a new generation of fans, tourists, and culture seekers?To reawaken the stadium’s legacy, we created the world’s first immersive Muay Thai experience transforming thevenue into a 360° cultural spectacle through projection mapping, synchronized lighting, sound, and storytelling.

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