The Golf GTI Arabic Font campaign aimed to deepen Volkswagenâs connection with its passionate GCC audience.
To bring it to life, we collaborated with an Arabic font designer, a precision driver, and Volkswagen engineers. Using drifts, skids, and controlled maneuvers, the GTI shaped each of the 28 Arabic letters.
The challenge was to merge local tradition with brand identity in an authentic way. The result: a campaign that resonated with GTI fans, fostering deep engagement and giving them a new way to express their passion in Arabic.
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