 |
Seen and noted
Capital Bank: Notes On Banknotes Jordanians have a unique habit: they write their wishes on money notes, hoping their dreams will multiply as the notes circulate. From "I'll buy the car of my dreams" to "This is for my new home", these scribbles are small acts of manifestation. We transformed this cultural ritual into striking print work by recreating these handwritten wishes across bold layouts that mirrored real currency. Each execution felt intimate and authentic, like holding someone else's dream in your hands, yet carried a powerful twist: why wish and wait when Capital Bank's competitive loans can make it real today?VIEW THE CASE STUDY VIEW THE 3 ADS AND CASE BOARD Royal Jordan Airlines: CEO Vacancy The idea was simple. Astronomer was suddenly looking for a new CEO. So Royal Jordanian decided to help. But instead of adding another meme to the pile, it offered something more useful â a super sale fare from Amman to the United States for anyone interested in applying for the job.VIEW THE CONCEPT Sleepzone: The Politicians Are AsleepJordan Tourism Board: Experience Jordan Situation: In 2021, Jordan Tourism Board rebranded to shake off the Kingdom's 'history lesson' positioning through the launch of 'Kingdom of Time' to drive traffic to the kingdom from independent, digital-empowered explorers seeking meaning and human connection.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Jordan Commercial Bank: Nothing Else Matters Jordan commercial bank has a saving account service, where people can save and win 100k. We wanted to show that no matter happens around you when you are a winner, nothing else matter. No one can ruin your happiness. This will evoke a sense of curiosity in the viewers as they attempt to guess why these people aren't acting out in these situations. VIEW THE SPOT Toyota: Close Enough Not Good Enough Al Markazia, Toyota's authorized dealership in Jordan, is facing a challenge that is affecting the brand's reputation when it comes to maintenance. Fake spare parts are flooding the market and it is hard for the average consumer to tell the difference.So, we needed to remind people to pay attention and make sure to go for the original; even if the spare part looks the same, theyâre not the same.VIEW THE JUSTIN AD VIEW THE MESSI AD VIEW THE ROBERT AD  Jeelna in Arabic means our generation, a generation that is coming of age in the midst of dramatic post- covid socioeconomic tumult. When the whole world had to adapt to the shift towards digital, for Gen Z, this was nothing new. A generation that never drew a distinction between the digital and the physical world. Whether offline or online, as they live and move seamlessly between the virtual and the real. Gen Z is leading this shift with their digital fluency and they are articulating nothing less than a new paradigm for digital experiences. Jeelna and Zain understand this and designed a platform accordingly, a line, that allows them to move, create and exist between those two worlds.Agency: Adpro Communications VIEW THE SPOT  We want to call on Jordanians to break free from the stresses of the lockdown, to feel more human again, to connect to their nature An opportunity to breathe the incredible nature of the south and the thriving heritage and culture. A simple invitation to discover the caves, the mountains, the valleys, the castles, the sand, the waves, the birds, the wild nature of the south, the adventures, the warmth of the locals. they are all waiting for you.All shot by Samsung S21 ultra VIEW THE SPOT Galaxy Note 20 : Don't Underestimate Jordan Based on an infamous Jordanian saying, "it's giving me gray hair," for all things frustrating, the films highlight what a lousy network and continuous frustration can do to you. The films build on that insight by exaggerating the loading time, the interruption time, and the waiting time to time that feels much longer than it is. In waiting mode, our characters age, waiting for the content to load.VIEW THE STREAMER SPOT VIEW THE GAMER SPOT VIEW THE GUITARIST SPOT  The campaign took on different animals that are known to possess unique physical traits that have placed them at the helm of their Kingdom, however, with a creative twist. Each visual equips the animal with what seems like an upgrade on their already hereditary super strength, reflecting how with the help of Housing Bank, there is always more, even for those Jordanian's who believe they have already reached their peak wealth.VIEW THE CHEETAH AD VIEW THE EAGLE AD VIEW THE DUCK AD  Citymall is the first mall in Jordan that offers wide range of restaurants and movie theatres and fashionable boutiques so whenever you are hungry and angry, bored , people disappointed you, nothing beats retail therapy at Citymall.Agency: Cheil Worldwide VIEW THE HANGRY AD VIEW THE OSTENTATIOUS AD VIEW THE DEAD OUT AD  VMLY&R, Amman have created these ads for Riva SpaVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Amena Autism Center: Mazedhousing loan : Don't Blow Your Money Away On Rent The concept is based on an old known story from our childhood: Three Little Pigs story [1933], when one of them built his house from hay and another from sand and they both ended up losing their houses due to a wind storm. Agency: Cheil Worldwide VIEW THE FIRST AD VIEW THE SECOND AD Readers Bookshop: Anger Management After an explosive weekend of tennis at the 2018 U.S Open tennis tournament, it became very apparent that even the Greatest-of-all-time need to learn to better control their anger. Thankfully, Readers Bookshop has a stellar self-help section to put them back on the path to better emotional management. Agency: Y&R, AmmanVIEW THE AD Ministry of Environment - Jordan: The Unsinkable Truth Thousands of plastic waste bottles were collected from the local community, to create a temporary floating installation that read âOne Dead Sea Is Enoughâ. Covering over 600 square meters of the Dead Seaâs surface, the installation remained afloat for a few days, after which all the plastic waste was retrieved, processed and sent to recycling. Agency: Y&R, AmmanVIEW OUTDOOR  Wake up calls comes in different shapes and sizes. This simple print Ad for an instant coffee product highlights this fact in a humorous way. Agency: Y&R, AmmanVIEW THE AD Readers Bookstore: Short Story Emoji Young people these days exchange a lot of stories, using the least amount of words possible. Actually sometimes without even saying a word. A varied group of emoticons have become a popular way to communicate, varying from facial expressions of happiness, surprise and wonder to food, nature, sports and much more. Inspired by this popular phenomena, Y&R Amman, had an idea to promote the short stories competition run by Readers each year with the use of emoticons representing famous novels. The idea aims to encourage the writing of short stories by showing that even the greatest works can be expressed using few wordsVIEW THE 1ST AD VIEW THE 2ND AD VIEW THE 3RD AD  A child with autism finds it difficult to fully communicate and interact with the world around them, and common symptom is a difficulty in making eye contact. We used this symptom as a way to raise awareness around autism in a creative way, creating a call to action for parents which would lead to early detection of autism in their children. In a society where mental health is surrounded by a certain stigma and awareness is scarce, we aim to break the stereotype and raise awareness around this important topic. Agency: Y&R AmmanVIEW THE GIRL AD VIEW THE BOY AD  Drivers are usually in a hurry and tend to drive too close to the cars ahead of them. This usually leads to accidents which could have been avoided if the driver had kept a safe distance. Inspired by this insight,Y&R Amman created a "chase" between two objects that usually canât stay away from each other. But with the use of the Mazda forward collision prevention system, the safe distance is kept and accidents are avoided. VIEW THE BEAR AD VIEW THE BABY AD VIEW ZOMBIE THE AD VIEW THE RAT AD Readers Bookstore: Ban Me If You Can In response to Trump banning laptops and tablets from middle eastern Airlines, we at Readers bookstore wanted to remind people that you can still enjoy a long flight from Jordan to the US with the company of your old companions, Books.Agency: Y&R Amman VIEW THE AD  A very simple way for safe driving using the snapchat logo in different situations. From Y&R , JordanVIEW THE AD  A simple funny way of showing the effect of bad breath on conversations from Y&R Amman.VIEW THE RUNAWAY AD VIEW THE FAINT AD Jordan Insurance Company: Open Helmets When it comes to riding motorcycles, a huge percentage of the Jordanian riders use the helmet as an aesthetic accessory, or wear it to avoid a ticket from the traffic police. In these cases, the helmet is usually unbuckled, increasing the danger risk.Agency: Y&R AmmanVIEW THE HELMETS AD VIEW THE WOMAN AD VIEW THE BALD AD  An interesting poster from Y&R Jordan to show how its so easy to shape your room differently with the modular furniture from IKEA. VIEW THE BEDROOM AD VIEW THE LIVING ROOM AD  Noise leads to more noise. You're preparing dinner, chopping things up and throwing them in to the blender. You turn it on, and your baby starts crying from the noise. Or maybe the dog starts barking. With the Philips simply silent blender, you can avoid all that mess, with no more noise. Print from Y&R Jordan VIEW THE BABY AD VIEW THE CAT AD Tobacco Free Jordan: Smokey Sperms Lighting up a cigarette, youâre risking more than just your health youâre also risking your future children. In several studies conducted, smokers had a lower sperm count, a lower possibility of fertilizing the egg, as well as irreparable damage to the sperm DNA. Agency: Y&R Jordan VIEW THE AD  Changing your style is as easy as trimming your beard. The Philips Multi-groom trimmer gives you the freedom to choose your style, no matter what you feel like. Showing 3 faces, each with a different beard reflects the multi levels this trendy trimmer gives you. VIEW THE CAUCASIAN AD VIEW THE MIDDLE EAST SECOND AD VIEW THE RED AD  When you send your children out to play, do you know who else is sharing their play time? What kinds of germs and bacteria can they pick up playing outside or even indoors with their favorite toys? Puresoft hand sanitizer keeps all these nasty playmates away and keeps your mind at ease, by keeping your family safe. AGENCY : Y&R Amman VIEW THE GIRL AD VIEW THE FATHER AD VIEW THE FAMILY AD Nabil Food Products: Monster Burger Colgate Total 12 Fights cavities and bad breath Ads from Y&R AmmanVIEW THE SOLDIERS AD VIEW THE WARRIORS AD Readers Bookstore:Slashed Prices This Halloween, Buy 2 books and get the third for a Slashed half price.Agency: Y&R AmmanVIEW THE AD  Launched in Winter season, to promote Kumho tires grip ability no matter how slippery the road goes.VIEW THE AD  A Y&R Amman visual communication showing how dangerous is to text and drive by showing the symbol VIEW THE AD |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
Welcome to the sleeping politicians in every country 
. A new spot from Cheil Worldwide 
VMLY&R, Amman have created these ads for Amena Autism Center
Leo Burnett Amman and Fluid Productions have created this spot for Samsung.
Really Spicy Chilli Chips from Y&R Jordan
Simply, a Scary Monster size Burger released on the public by Y&R Amman