This campaign by BIC reimagines how people used to âunfriendâ long before digital platforms existed. Using a nostalgic yearbook visual marked with pen scribbles and torn paper textures, it humorously highlights the timeless power of ink to express emotions, whether love, friendship, or frustration.A clever nod to the pre-digital era, the piece connects BIC pens to authentic human expression because some stories were written and erased long before the internet.
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