Independent creative collective Who Wot Why has launched a new brand campaign for William Hill, establishing the brandâs position as the authority on responsible gambling behaviours. The agency was awarded the business in January 2025. The idea is centered around the notion of âBoundaries. Every game needs them.â and dramatises just that. Itâs a game of football but not as you know it. In an entertaining and surreal twist on reality, the pitch is presented without boundaries, and the game soon descends into chaos.
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