Aldi has unveiled a heartwarming teaser that confirms the much-anticipated return of its iconic Christmas character, Kevin the Carrot â this time with a romantic twist. Developed in collaboration with McCann Manchester, the 2025 festive campaign reimagines the festive advert tradition with a bold, episodic format and cinematic storytelling. The campaign kicks off with the first episodic spot, which sees Kevin embark on a romantic, film-inspired quest, culminating in a momentous proposal to his beloved Katie the Carrot. The initial teaser shows Kevin and Katieâs dog, with a diamond ring attached to its collar, excitedly waiting outside Katieâs snow-dusted home as the scene pays homage to classic Christmas cinema.
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