BBDO Bangkok, together with its production unit Flare Bangkok, has created a powerful cultural moment in Thailand with Iâm OK // Not OK, an experimental short-film music video that reunites two iconic characters from the 2004 film Dear Dakanda. The campaign didnât simply go viral â it took over the countryâs digital and broadcast landscape. A Cultural Takeover: 9 Days of Total Social & Broadcast Domination: Upon launch, Iâm OK // Not OK sparked a nationwide reaction rarely seen in modern Thai entertainment. For nine straight days, the music film dominated Thailandâs digital and broadcast landscape â hijacking every major social platform and even becoming a daily topic on national TV news and talk shows. Reaction videos, duets, tearful responses, recreations, fan art, and nostalgia-filled tributes flooded the countryâs feeds.
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