Seen and noted

Publicis Groupe has launched its annual ‘Wishes’ film, marking a significant milestone as it approaches its 100th anniversary in 2026. The film titled ‘A Lion Never Gives Up’, highlights a century of transformation – from the company’s beginnings as a creative hot shop in Montmartre in 1926 to its evolution into one of the industry’s largest holding companies. Created by Publicis Conseil, the agency founded by Marcel Bleustein Blanchet, the film blends live action with extensive AI production, drawing on the Groupe’s proprietary platforms and tools.

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