Seen and noted

i like. i-mode. StarHub and DDB unleash a new virtual reality.
from DDB Singapore:

You dont have to be Japanese to like i-mode.
THE CHALLENGE
True to its streak of innovation, StarHub decided to bring i-mode to Singapore. This represents an exciting challenge, transcending beyond the 3G wave (or was that a ripple), to offer a tried-and-tested, easy-to-use and content-rich mobile internet service for Singapore. The task was to break new grounds in communicating its promise. DDB knew it had to capture the imagination of consumers, get them visually arrested, and unleash that brand vitality for StarHub.

THE IDEA & EXECUTION
We found with i-mode, the magic is really in the product - at just a click away. The trick was to make it come out where virtual reality content engages with real people to provide a visual feast for the eyeballs.

DDB took to MTV hip appeal, where seamless moving photo-collage in 2D and 3D graphic animation inter-mingles as a dynamic vortex with the ever-changing moods of real users : at work, at play, on travel. It was symbolic of i-modes I-can-do-it-anytime, anywhere core idea. A surreal world of visual explosion accompanied by a funky techno soundtrack. We developed a simple brand mantra for the i-mode - which is i like. i-mode - and made that the chorus, a techno chant.

Executive Creative Director: Neil Johnson
Art Director: Francis Tan
Art Director: Sharon Tan
Copywriter: Xavier Wong
Agency Producer: Jackie They
Director: Farouk Alijoffery
Prodn co: Planet Films, Kuala Lumpur