ALDI Australia and digital agency Digitas Australia have launched ALDIfy, a digital hub for shoppers seeking recipe inspiration that is âbreaking the internet, without breaking thebankâ. ALDIfyâis a hub for value-conscious shoppers interested in finding trending recipes that are curated, practical, and instantly shoppable. Consumers looking for inspiration can select from a carousel of recipe cards using ALDI products, and bring these to life in-store at ALDI supermarkets and via the DoorDash app. The ALDIfy platform and âTaste The Trendsâ campaign was created through Publicis Groupeâs connected platform of companies and capabilities, including Digitas, Publicisâ Cultural Fluency Tool, and Zenith. The ALDIfy platform, built by Digitas, leverages AI technology which captures food moments and trends and transforms these into cultural insights. Publicis AI then transforms these insights into recipes using ALDIâs product range. The campaignâs media strategy and buying are led by Zenith.
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