Seen and noted

IKEA has proved it’s there for every jump scare this Halloween in its latest integrated campaign. Halloween Essentials, which launches today through boutique creative agency INGO, puts some of the iconic brand’s products – the SMÅNUNNEÖRT duvet cover, the KLOTSTARR cushion and MYRULL throw - front and centre across every execution. It puts a comical spotlight on the universal experience of being at home and reaching for these soft furnishings when Halloween movie marathons get tense. The campaign was inspired by the simple human truth: a spooky a night watching horror films with loved ones is just as thrilling as a big night out in fancy dress. IKEA and INGO drew on this insight to position the brand’s trio of products as the essential companion - and ultimate shield - from on-screen frights when watching scary films on Halloween.

VIEW THE 3 ADS