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Seen and noted
 The National Autistic Society will improve public understanding of autism and change attitudes and behaviour towards autistic people through a new campaign, as a survey from the charity reveals negative experiences are a regular part of daily life for autistic people, who avoid going out and are isolated as a result. The new campaign, Itâs How You Show Up, is launching to mark World Autism Day and World Autism Acceptance Month. VIEW THE SPOT Orangutan Survival Foundation: Mammouth Problem This National Wildlife Week (5-9th April), Borneo Orangutan Survival (BOS) UK has partnered with creative agency and 1% for the Planet member, Truant, to develop a nationwide campaign to educate the British public about the urgent action required, and bring financial support to BOSâs mission of providing a better future for the orangutan species. VIEW OUTDOOR VIEW THE AD The Hygiene Bank: The Edible Soap Saatchi & Saatchi has teamed up with UK charity The Hygiene Bank to launch a new campaign highlighting hygiene poverty in the UK. Central to the campaign is 'The Edible Soap', a symbolic creative concept made for real to make a real impact, and designed to raise awareness of the fundamental challenges millions face between eating and buying toiletries. Research from the Hygiene Bank has found that almost 8 per cent of the UK population is currently experiencing hygiene poverty. An estimated 5.3 million adults nationwide have to choose between buying food or basic hygiene productsâVIEW THE 3 CONCEPTS  With Mothering Sunday around the corner, Tesco Mobile is delivering a helpful reminder for people to call their mum as part of a national OOH campaign from BBH London. The campaign makes Motherʼs Day more inclusive by representing the nuances in language used by different communities across the country. VIEW 2 OUTDOORS  O2 and its global creative agency of record VCCP has unveiled a new brand platform and positioning, centred around connecting customers with lifeâs most exciting moments and reinforcing the brand as âEssential For Livingâ. The new brand platform revisits the brandâs founding message from 2002, positioning it as an enabler of lifeâs greatest moments. It emphasises the excitement and rewards that O2 offers, with a renewed focus on emotional, real-world connections and putting customers back at the heart of unforgettable experiences. âEssential For Livingâ launches alongside an integrated campaign created by VCCP, O2âs creative agency of record since its foundation. VIEW THE SPOT  Karen Martin, the newly appointed President of the IPA and CEO of BBH, has unveiled a bold vision to revitalise advertising, reaffirming the vital role creativity plays in business success. While her agenda is set to impact the UK industry, she calls for a renewed focus on creativity, diversity, and talent development in this âThe Woman Who Walked Sohoâ film, created by Created by BBH London and Creators Inc. VIEW THE SPOT  PETA, creative agency Samy Alliance, and production company Flamboyant Paradise have created a stinkinâ cute, animated video featuring an army of âsinging poosâ proclaiming that being vegan is âgood sh*tâ â because research shows that eating whole and healthy vegan foods is a gift for your gut, curbs constipation, and keeps toilet time regular. Animal-derived foods, on the other hand, lack the fibre bodies need for optimal digestion and cause a variety of health woes, including obesity and high cholesterol. VIEW THE SPOT B&Q: Prices Nailed B&Q and Leo Burnett are unveiling âPrices Nailedâ, a new integrated campaign that aims to spotlight the brandâs dedication to offering consistently low prices across a broad range of DIY essentials. Aimed at DIY enthusiasts looking to upgrade their homes this Spring, 'Prices Nailedâ showcases how holding prices gives more certainty and helps customers take on DIY projects both big and small. Spanning multiple platforms including TV, VOD, Social, OOH, Print, Digital and In-store, the campaign will run throughout the Spring and Summer. At the heart of the campaign are two 40-second films directed by Scott Lyon. The creative approach blends high-impact macro shots of sanding, painting, and plantingâelevating everyday DIY tasks to an immersive, cinematic experience. VIEW THE SPOT  Cats go to extreme lengths for DREAMIES⢠treats in new âAd Attackâ campaign No pack of DREAMIES⢠treats are safe as hundreds of cats claw across billboards as part of a new out of home (OOH) and social campaign, showing the lengths cats will go to get their paws on the irresistible treats. VIEW 3 OUTDOORS  The iconic Mentos and cola experiment has been refreshed with the introduction of the 'Mentos Fizzookaâ, a custom rocket launcher that leverages the famously fizzy reaction for explosive fun. Created by Mentos and BBH London, this outlandish invention, which resembles a giant roll of Mentos attached to a cola bottle, will make its debut on the popular gaming platform Fortnite Creative, bringing a fresh and playful twist to the gaming world.VIEW THE SPOT  Twix introduces its new global brand platform, âTwo is more than oneâ. In a nod to the brandâs unique two bar design, it celebrates the joy of having it all â because Twix gives you a good thing twice. Created in partnership with Team OMCâs adam&eveDDB, âTwo is more than oneâ evolves the Twix brand from the idea of choice and opposition (left or right Twix) to one of having it all. herness, mash-ups and maximalist living.VIEW THE SPOT  Since he embarked on a solo career after being the creative force in the indie pop band the xx, Jamie xx has easily established himself as one of the most intelligent and interesting DJs from the UK. Part of what makes his work so enjoyable is his willingness to collaborate with and learn from other artists, starting with the 2011 remix album We're New Here (2011), introducing legendary artist Gil Scott Heron to a whole new audience. VIEW THE SPOT  Spring is here, and M&S is kicking off this season of renewal with a feel-good fashion campaign. âLove Thatâ celebrates the power of style to lift not only your mood but the mood of those around you. Proving that sometimes, the best accessory isnât just what you wear but the kindness you share. VIEW THE SPOT  Global sports company PUMA announces the launch of its biggest global campaign to date - âGo Wildâ â marking an evolution in its brand identity, reinforcing its commitment to redefining the game ,and setting the stage for long-term, sustainable growth. PUMA presents a new vision of sports aligned with the expectations of new generations and rooted in its history where, sport is a form of self-expression, a source of enjoyment, and a way to create social connections.VIEW THE SPOT  McDonald's and Leo Burnett are launching a new instalment of their âBreakfast, done properlyâ platform, celebrating the iconic McDonaldâs morning menu. Built around the idea that a McDonald's Breakfast is so iconic it needs no explanation, the campaign strips away all logos from the ads, letting the food itself be the distinctive asset that communicates the brand. The campaign follows concept research by Savantaâs McVue tool, which found that up to 90% of people correctly identified McDonaldâs Breakfast products even when shown without branding. VIEW THE SPOT  Forget free pens and cosy, predictable daytime TV ads - from living life 'au naturale', competing in jiu-jitsu, or pursuing a passion for wood carving, TBWALondon's new brand platform for SunLife positions confidence centre stage. SunLife, one the leading UK financial companies in the over 50's life insurance sector, has partnered with TBWALondon to create an ambitious brand platform, brought to life in three TV spots.VIEW THE 3 SPOTS  McDonald's and Leo Burnett are launching a new instalment of their âBreakfast, done properlyâ platform, celebrating the iconic McDonaldâs morning menu. Built around the idea that a McDonald's Breakfast is so iconic it needs no explanation, the campaign strips away all logos from the ads, letting the food itself be the distinctive asset that communicates the brand. VIEW 4 OUTDOORS  B&Q and Leo Burnett are unveiling âPrices Nailedâ, a new integrated campaign that aims to spotlight the brandâs dedication to offering consistently low prices across a broad range of DIY essentials. Aimed at DIY enthusiasts looking to upgrade their homes this Spring, 'Prices Nailedâ showcases how holding prices gives more certainty and helps customers take on DIY projects both big and small. VIEW 2 OUTDOORS  Unilever's 'Dirt Is Good' announces the launch of its innovative 'Out of Home' campaign in Turkiye, designed as a reminder to get kids playing 'out of home' rather than indoors and on screens. This initiative aims to highlight the importance of outdoor play and sport amongst children â helping them grow, build resilience, and discover the world around them â by converting urban advertising spaces into interactive play zones. The campaign features three large-scale out-of-home activations across Istanbul, each designed to inspire children to rediscover the joy of outdoor play and sport. A towering slide has been built into one billboard, transforming an everyday advertising space into an exhilarating experience for kids.VIEW 3 OUTDOORS  It seemed like a cool idea at the time... but that tattoo of yours? It hasn't aged particularly well. Thankfully, the team at Best Tattoo Removal can fade them away - as demonstrated in a simple but effective way with this radio campaign.PLAY THE SPOT « First « Previous Next » Last » 6 of 6 |
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