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Seen and noted
 Primark has launched a bold new campaign celebrating the power of great denim without the premium price tag, âIn Denim We Canâ. Created by global creative agency of record VCCP, the campaign is the first expression of Primarkâs new brand platform âThatâs So Primarkâ in the UK. Directed by Grammy award-winning filmmaker Nadia Marquard Otzen through Academy Films, the spot was choreographed by acclaimed movement director Ryan Heffington. Set to a 1979 cover of âI Heard It Through VIEW THE SPOT  Virgin Media O2 has launched the fourth chapter of its âTo Better and Beyondâ campaign, âTrunk Truckerâ - a bold, integrated campaign from creative agency of record VCCP, designed to spotlight Virgin Mediaâs TV and entertainment service.VIEW THE SPOT Asics: Undropped Kit 64% of girls drop out of sport by 16 and PE kit is a major reason. ASICS works with girls to create the Undropped PE kit. Introducing the 'Undropped Kit,' a new school PE kit concept designed to stop girls dropping out of sport. In response to research showing the UKâs school PE Kit could have a major impact on girls dropping out, ASICS, Inclusive Sportswear and mental health charity Mind worked closely with girls across the UK and at Burnley High School to design a concept kit to suit different body shapes, weather conditions and personal styles. The concept kit is based on what girls actually want to wear to feel more comfortable while playing sport and has been tested by secondary school girls at Burnley High School, identified by Sport England as one of the regions in the UK with the lowest PE participation. VIEW THE CONCEPT  Letâs be honest: thereâs nothing more personal than your online history... which is exactly why weâre cracking it wide open! Introducing Prime Confessions: A brand-new content series where your fave celebs like Keke Palmer & Issa Rae expose their real Prime purchases and streams. Itâs honest, unscripted, and unfiltered.VIEW THE 2 SPOTS  In its latest campaign, Apple brings a deeply human lens to the power of accessibility. 'No Frame Missed' from TBWAMedia Arts Lab LATAM is a moving, docu-style showcase of how the iPhone 16 Proâs Action Mode and built-in accessibility features are enabling people with Parkinsonâs disease to reclaim their creative voice - one frame at a time. VIEW THE SPOT  KAYAK, âââthe world's leading travel search engine, âââhas launched âââtheââââ latest instalment of its 'Go See For Yoursel'â âââbrand âââplatformâââ, developed in partnership with McCann Manchester.At the heart of McCann's new integrated campaign are two hero spots VIEW THE SPOT  JUST A NORMAL BEER â a short branded film directed by Tom Gorst â follows a split-screen phone call between Jack Whitehall (midâlobster lunch) and Forest Road Brewing Co. founder Pete Brown (behind the bar) as they try to find the perfect "man of the people" ambassador to represent POSH Lager and communicate that it "isn't just for posh people". With cameos from "Big John" and âSchooner Scorer.âVIEW THE SPOT  Guinness launches its second Premier League season with a campaign celebrating fans from all 20 clubs and the global football community.Agency: AMV BBDO London. VIEW THE SPOT  âProstate Cancer UK has launched âThe Unexpected Heroâ, a powerful new brand film created by creative agency of record VCCP in a continuation of their âItâs About Timeâ brand positioning. VIEW THE SPOT  When moving somewhere new, itâs good to get to know the neighbours, and become part of the community. So, to announce the arrival of IKEA Brighton, we wanted to create an ode to the cityâs oldest resident; a love-letter to the seagullsâ¦and their annoying habits...VIEW 4 OUTDOORS  Just Egg, the healthy, sustainable plant-based egg made from mung beans, has partnered with McCann Birmingham to launch in the UK with a comprehensive 360 campaign entitled âFinally, Just Egg Has Landed.âVIEW OUTDOOR  As the new school year approaches, Currys â the UKâs largest tech retailer â has launched a campaign that highlights the extraordinary lengths its colleagues will go to ensure every customer goes home with the right laptop for their needs. VIEW THE 3 SPOTS  âDiet Coke has unveiled the next chapter of its âThis Is My Tasteâ campaign, starring actor Jamie Dornan. This bold new phase focuses on celebrating the unique passions that define us, with Jamie sharing his love for cold-water swimming in new content designed to inspire audiences. At the heart of the campaign is a new insight: the average Diet Coke break lasts just 8 minutes.VIEW THE SPOT  âHeathrow is launching a new campaign encouraging travellers to enjoy its unmatched retail shopping experience before flying off on holiday. 'Be Spoilt for Choice', was devised by creative agency St Lukeâs and will run across digital channels in London and South East England between 11 August and 15 September initially, with plans to roll out across more channels in the new year..VIEW THE 3 ADS  IKEA has opened its seagull-proof âchip theft insurance kioskâ giving free chips to locals and visitors alike, to try to make up for all the meals disrupted by Brightonâs infamous, feathered troublemakers over the years. The chip theft insurance kiosk officially opens today at midday at Brighton i360 where seaside-goers can claim a free portion of chips as ârestitutionâ for chips lost. VIEW OUTDOOR  Govia Thameslink Railway (GTR) has launched a new integrated campaign under the brand umbrella, Every Stop is a Story, to encourage leisure travel on its network. Created by integrated creative agency TMW, part of Accenture Song, itâs the latest iteration of its multi-award-winning brand platform, aimed at shifting perceptions from commuter lines towards being seen as more of a leisure travel brand. VIEW THE 2 SPOTS  Picture this: a sun lounger, a sandy beach, the sea twinkling in the distance, the gentle clink of ice in a cold drink. A summer holiday doesnât sound like a scenario most people would need rescuing from - unless, of course, youâre a fan of top Spanish football team Real Betis Balompié, and youâre suffering severe FOMO at the thought of missing the start of season, especially the first home game. VIEW THE SPOT  âDroga5 London, part of Accenture Song, has teamed up with Potential Energy Coalition (PEC) â a nonprofit marketing firm using the power of storytelling to accelerate demand for climate solutions â to launch their powerful first campaign for Parents for Future UK, to empower the British public to demand a better future for their children. At the heart of the campaign is a hero film titled âSorryâ, which taps into the uniquely British habit to apologise â often and for everything. VIEW THE SPOT Audible: Romance âAudible, a leading creator and provider of audio storytelling, has launched a new campaign to celebrate the romance genre, and encourage existing fans and new audiences to discover the stories that the genre has to offer. Created by Fold7, the campaign taps into a recent surge in popularity for the genre, the hero film was directed by Adam Berg through SMUGGLER. The spot follows the tale of Airwyn, an elven princess duty bound to marry a king. Just as all hope seems lost, her long lost lover Ivaran bursts into the ceremony on horseback, inspiring Airwyn to break free and reclaim her true love. VIEW THE SPOT VIEW 3 OUTDOORS  Minecraft is played 365 days a year, across every continent on the planet, connecting gamers across the globe through a world of limitless imagination. On International Day of Friendship, as the dust settled on the brandâs first journey onto the big screen, Minecraft and Boo Agency came together to launch another story. Based upon the all-too-relatable feeling of missing a close friend, told with the help of one of our favourite new mobs; the wonderfully weird Happy Ghast. In Boo Agencyâs first piece of live-action storytelling for the worldâs best-selling game, we are introduced to the story of two best friends, Sully and Sally VIEW THE SPOT  âChannel 4âs devious new game, 'The Inheritance', is airing later this summer, and to prepare for the occasion the award-winning in-house creative agency 4creative has put together an opulent on-air trailer, showing viewers how life changing death can truly be. The upcoming show stars Elizabeth Hurley as âThe Deceasedâ, the benefactor of a fortune stashed within a grandiose countryside estate. Rob Rinder is âThe Executorâ of The Deceasedâs estate and oversees as 13 contestants must compete with one another, each with the ultimate aim of earning as much of the money for themselves as possible.VIEW THE SPOT  The BBC has always been here to serve every individual across the UK, with a unique offer and impact enabled by its public service purpose. In the run up to charter renewal in 2027, the BBC is launching a campaign to spotlight its unique value to audiences today through a compelling video trail made by in-house production team, BBC Creative. Launching with a 60 second TV trail, the campaign aims to showcase the BBCâs uniquely vast and varied value.VIEW THE SPOT  Creative agency Joint has launched its first campaign for Belvoir Farm, introducing a new brand platform designed to unify all communications under one consistent message and help the brand cut through the saturated adult soft drinks (ASD) market. The campaign is Jointâs first campaign for Belvoir Farm since being appointed as the brandâs creative agency, introducing a new brand platform: âWeâre taste obsessed.â The creative approach highlights Belvoir Farmâs uncompromising attitude when it comes to making the best possible tasting drinks, such as their insistence on using only the best ingredients and no artificial flavourings.VIEW 3 OUTDOORS  âColumbia Sportswear has launched a new brand platform, 'Engineered for Whatever', that peels back Mother Natureâs cliché facade to expose the unpredictable chaos beneath. This is Columbiaâs debut campaign by adam&eveDDB and marks the first major brand platform relaunch for Columbia in a decade. For the launch of Columbiaâs new âEngineered for Whateverâ brand platform, the campaign kicks off with a visceral, irreverent and downright bonkers film that shows humans getting their asses kicked by the great outdoors. The commercial forms just one part of the brandâs 'Engineered for Whatever' platform, which proves that Columbiaâs gear isn't just made for the outdoors, itâs engineered to conquer it. VIEW OUTDOOR  Maynards Bassetts and global creative agency of record VCCP is back with another playful installment of the long-standing, much-loved âSet the Juice Looseâ out of home campaign. This next chapter continues to build on the award-winning brand campaign - which previously saw collectible figurines go up against delicious Wine Gums and Jelly Babies, winning awards at Campaign Big and Creative Circle. This year, VCCP is bringing back the juice through an evolution designed to rekindle the UKâs love of Maynards Bassetts. VIEW 3 OUTDOORS SuperHeroes: Weather On The Gogh What started as a side project turned into an immersive weather platform for SuperHeroes in their latest creative project that uses AI to not only predict the weather, but also paint it. 'Weather on the Gogh' merges meteorological data, machine learning, and fine art to deliver the forecast through the expressive lens of Vincent van Gogh. The site transforms real-time weather into a living Van Gogh painting using custom AI trained on 150 of the artistâs works. VIEW THE CONCEPT People Like Us: Ethnicity Bill A report on Living Standards by the Resolution Foundation found that Black, Asian and ethnic minorities losing out on an estimated £3.2bn (see notes to editors for details) every year in earnings thanks to the ethnicity pay gap - a year in wages compared to white colleagues doing the same work - itâs clear that inequality comes at an enormous cost. Now, workplace equality champions People Like Us have issued a powerful reminder that itâs time to pay the bill. VIEW THE CONCEPT VIEW THE 2 ADS  Green Flag, one of the UKâs leading breakdown providers, launches a new creative campaign âNothing Beats Nearâ, marking the first major work from VCCP since winning the pitch in December 2024. The campaign showcases the innovative Green Flag business model, emphasising the speed in which technicians respond to customers who need help, getting them back on the road as quickly as possible. With a fleet of owned patrol vehicles, manned by local technicians and supported by a network of independent local garages, VIEW THE SPOT  Coinbase announced the launch of a UK brand campaign, "Everything Is Fine," in partnership with Mother and Biscuit Filmworks x Revolver. The integrated campaign uses a unique blend of musical theatre and humour to challenge the status quo of the financial system and invite change to address todayâs systemic financial challenges in Britain. The musical will run across streaming, OLV and social through the end of August. Complementing the musical, OOH in London, Manchester and Liverpool will present similar realities hidden within an endless loop of the "everythingâs fine" mantra, in a visually striking format. âEverything Is Fineâ the musical, directed by Steve Rogers, is a dazzling, tongue-in-cheek production set in contemporary Britain that navigates relatable situations that are reported daily in news headlines. Coinbaseâs mission is to increase economic freedom globally. A more accessible, and efficient financial system, will foster greater economic participation. With 77% of Brits agreeing that the global financial system needs to be updated, the musical subtly invites reflection on the potential for crypto technology to be part of a positive systemic change. Coinbase collaborated with award-winning British talent and creative partners, Mother and Biscuit Filmworks x Revolver to develop and produce the campaign. Coinbase aimed to develop a campaign that not only drives awareness but also connects with the cautious yet curious British audiences, igniting a sense of confidence in exploring change, and the possibilities of crypto.VIEW THE SPOT VIEW OUTDOOR ADS  âNuman, the UKâs leading digital health platform, has launched a new TV campaign that reframes erectile dysfunction (ED) as more than just a bedroom issue. Instead, the campaign - titled âThe Canaryâ - leans into the surreal and the humorous to usurp expectations and deliver a serious message about menâs health. ED is often an early warning sign of deeper health problems - it can indicate conditions such as heart disease, high cholesterol, type 2 diabetes and low testosterone. The spot opens like a classic fragrance ad: a young couple move through a tastefully lit house, the mood romantic and chemistry palpable. Except, just as they look like theyâre going to get more intimate, the tone flips. A canary emerges from the manâs open fly and starts crooning out a warning. âYour erectile dysfunctionâs got something to sayâ it sings to a country-style tune before explaining the many underlying health issues that ED can signal.VIEW THE SPOT Skoda: Artistic Expressions Å koda, one of the main partners of the Tour de France, and FCB London are turning penis graffiti into an OOH platform to promote the Tour de France Femmes avec Zwift. Every year, hundreds of penises are graffitied onto the race route during the menâs Tour de France. Itâs a constant battle for organisers who have employed a dedicated team to try to paint over the markings before theyâre captured by the worldâs press reporting on the race. VIEW 2 OUTDOORS VIEW THE AD  As brands jump on the cultural wave around the Oasis reunion tour, Specsavers has rolled out two tongue-in-cheek activations that bring its iconic humour and health message to fans spanning generations, from nostalgic Britpop originals to indie-loving newcomers. Since the OOH at Wembley went live on Saturday its also been shared by Oasis themselves on Instagram.VIEW 2 OUTDOORS National Lottery: Fingers Crossed The National Lotteryâs giant âfingers crossedâ installation is a bold, symbolic celebration of hopeâtransforming a universally recognised gesture into a towering, seven-metre-high inflatable sculpture. Representing the average number of new millionaires created each week, the installation merges optimism with impact, appearing at iconic UK landmarks to visually and emotionally uplift the public. By bringing this emblem of possibility to national events and beloved cultural sites, the campaign cleverly taps into collective moments of joy to remind people that hopeâmuch like a lottery winâcan appear when you least expect it.VIEW 7 OUTDOORS  The Royal Navy, in partnership with creative company House 337, have launched an ambitious new recruitment campaign for the Royal Navy Reserves. Going live from 24 July 2025, the campaign challenges societal misperceptions and invites a new generation of self-starters to explore life in the Reserves, framed through a lens of adventure, camaraderie and personal development. VIEW THE SPOT  KFC are calling on fans to âBrace Thy Tongueâ for the Zinger Drip, a limited-time burger that encapsulates the thrilling pain-pleasure paradox of spicy food. Created by Mother, the film shows the Zinger Drip burger emerging from the depths of a mysterious bubbling lake of Zinger sauce. As we witness the Zinger Drip's birth from the heart of the hot sauce, we realise itâs being summoned by panting whispers of the âfire choirâ, those who indulged in spice and are dealing with the consequence.VIEW THE SPOT  As MPs head off on their summer recess, and school holidays begin, exhausted unpaid carers from across the country have come together to fight for their right to respite care, in a first-of-its-kind protest outside Parliament created in partnership with Uncommon Creative Studio and Carers Trust. VIEW OUTDOOR  To mark Oasisâ homecoming reunion, Andrex and FCB London, in partnership with Global Street Art and Bowel Cancer UK, have painted a mural in Manchesterâs Lever Street encouraging fans to track their poo. Appearing at a site specifically chosen to target fans queuing for the Heaton Park shuttle bus, the mural, dubbed âRoll with Itâ, VIEW 2 OUTDOORS  In the height of summer, when most ice cream brands melt into a sticky puddle of sameness, Haagen-Dazs and BBH are setting out to do it differently. âDevouredâ is a bold, pared-back OOH campaign, shot by award winning photographer Dan Tobin Smith, that heroes the product. Or in this case, lack thereof. Leaving behind category trends, the work highlights a beautifully shot image of a licked clean ice cream stick and a hint of melted chocolate. A simple suggestion of indulgence devoured. An image to make you crave what isnât there.VIEW 3 OUTDOORS  A global 360 campaign brings the unique power of reading to life across film, OOH, radio and digital channels reframing reading as an interactive act of imagination - where stories only move forward when readers turn the page. Droga5, part of Accenture Song, has launched their new global campaign for Amazon Books and Kindle, spanning the UK, Germany, and the U.S. The new creative concept, titled 'Bring a Book to Life', is an evolution of the launch campaign, 'That Reading Feeling Awaits', and focuses on the idea that books need readers to co-create the worlds that exist. VIEW OUTDOOR « First « Previous Next » Last » 2 of 6 |
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