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Seen and noted
 With the tagline âThree brothers. One obsession,â The Jolly Hogâs latest brand film hilariously captures the passionateâand slightly obsessiveâenergy behind its beloved sausages. Directed by David Dearlove of Arts & Sciences London and created by Joyful & Triumphant, the ad stars founders Olly, Josh, and Max Kohn as they enthusiastically overshare the meticulous details of their craft. The film opens in The Jolly Hog conference room, where the trio leans in eagerly after a simple question, âHow do you get them so tasty?â VIEW THE SPOT Amazon Business: Peter Piper's Path To Perfection Independent creative agency Joint has launched the latest installment in its long-running campaign for Amazon Business, with a new film titled âPeter Piperâs Path to Perfectionâ. Reimagining the classic tongue twister, the film introduces Peter Piper as a savvy entrepreneur determined to transform his modest pepper patch into a booming global business. With the support of Amazon Business, Peter streamlines his operations, expands his reach, and ultimately launches Peterâs Piping Hot Peppers, a nationwide retail success story. VIEW THE SPOT  For the first time in six years, Hovis returns to screens across the UK with a bold new brand platform and campaign from its global creative agency of record VCCP. The new brand platform âStrength Baked Inâ celebrates Hovisâ roots and its enduring role as a British icon and its rich heritage. It marks a return to the values first baked into the brand which started mass production in Macclesfield in 1886VIEW THE SPOT  When Snickers enlist the help of a star, they do it in a big way. Thatâs why for their latest campaign, theyâve recruited the iconic and charismatic football manager José Mourinho, to dramatise how hunger makes us behave out-of-sorts. Since 2010, Snickers has deployed a much-loved formula showing hunger-struck people being transformed into a not-so useful hungry version of themselves, from an alternate reality. In the latest chapter of its long-standing global platform âYouâre Not You When Youâre Hungryâ, the new Snickers blockbuster places the Portuguese tactician at the heart of a Viking battle scene. José stars as a hungry version of a Viking leader. VIEW THE SPOT  Cybersmile Foundation reveals impact of online abuse with âWords Are Permanentâ campaignThe Cybersmile Foundation, the award-winning charity committed to digital wellbeing and online safety, has launched âWords Are Permanentâ, a campaign designed to highlight the impact of online abuse among young people. Created by adam&eveDDB London, the campaign uses real comments made to young people online and turns them into eye-catching permanent tattoos on the faces of children. The creative shines a spotlight on the fact that online comments only take a few seconds to write but can cause permanent damage to the person being targeted. With 88% of Gen Z indicating that social media use negatively affects their mental health*, young people in the UK are being deeply affected by negative experiences online. The visuals, created in collaboration with Untold Studios and designers Chris Chapman, Scott Silvey and Esteban Calvo Marin, are designed to raise awareness of the harmful long-term effect of online abuse and direct people to Cybersmile, who promote safety online. The models themselves were created using AI, to ensure no real children were negatively impacted by the campaign and media placement was carefully considered. * The Cybersmile Foundation (2022). Digital Wellbeing Report (2022): A national UK study examining the impact of social media use on Gen Z wellbeing. VIEW THE THREE ADS  Pepsi MAX® has brought together football legends from across generations, clubs and countries in a new star-studded, global campaign. âRefresh the Gameâ features todayâs icons of womenâs football united with legends of the past, as they refresh Pepsi MAXâs most memorable footballing moments over the past 50 years. For half a century, VIEW THE SPOT  âPublicis London has launched its first brand campaign for global home appliance manufacturer Electrolux - taking it in a fresh direction to champion the brandâs latest innovation based on core Swedish credentials; delivering the most scratch resistant and beautiful hob in the market. At the heart of the campaign are the unique attributes of Electroluxâs new SaphirMatt Hob â including its durability, practicality and sleek design â and it draws parallels between the new launch and the core values of Swedish culture. The campaign leads with a 45-second film by Publicis London, with 30, 20, and 15-second cutdowns. Shot in Sweden by Scandinavian director Tore Frandsen, âTough being Beautifulâ spotlights unique aspects of Swedish culture which embody the attributes of the SaphirMatt hob. VIEW THE SPOT  Gauchoworld, the independent cultural platform championing global youth communities, has unveiled âInterstellarâ, the cinematic centrepiece of its landmark Issue 6. Directed by founder Dean George, the film is a vivid, imaginative celebration of arrival â a planetary landing that symbolises the discovery of new cultural terrain, and a deeper connection to our own world.VIEW THE SPOT  Purdy & Figg, the all-natural, premium cleaning brand, has launched its first-ever TV campaign; a provocative, design-led film that transforms cleaning from mundane task into a luxurious daily ritual. Titled 'Cleaning Is Jazz', the 30-second spot will premiere on 19th May across Channel 4, 4OD, and YouTube, marking the brandâs biggest push into the mainstream. The campaign is the latest work from London-based creative agency 10 Days, known for shaking up the ad industry with ideas that cut through culture. VIEW THE SPOT  IKEAâs new flagship store, at 214 Oxford Street spans three floors and 5,800 square metres, offering 6,000 products, with 3,500 available for immediate takeaway.To announce IKEAs arrival on the UKs most iconic high street, we positioned the FRAKTA bag as the ultimate shopping bag, positioning it as âone bag to rule them all.â When on an Oxford Street spree, the first thing we all do is to transfer our smaller bags to the biggest and most robust one. And thereâs no bag better for the job. This is epitomised in our OOH campaign, shot by Marloes Haarmans, where we see FRAKTA bags holding various hauls of Oxford Street shopping, from high-end boutiques, to sneaker stores. The Oxford Circus Five Ways takeover, shot by legendary street photographer Peter Funch, expands on the idea, with murals giving passers by the impression that they are surrounded by floods of commuters all equipped with the famous blue bag. VIEW 4 OUTDOORS  âCosta Coffee announces the launch of Made With Heart, a new global brand platform and the companyâs most significant marketing campaign in recent years. The initiative repositions Costa Coffeeâs messaging to highlight the emotional and ritualistic role coffee plays in daily life. Developed by WPP Open X led by VML UK, Made With Heart encourages consumers to embrace everyday moments with greater intention, underscoring the role of coffee as more than just a beverage - itâs a ritual shared, a pause taken, a moment of connection.VIEW THE 2 SPOTS  OKX, a leading global blockchain technology company, and Official Partner of Manchester City, has launched its latest global campaign, A New Alternative: Manchester City. This new initiative marks the latest campaign between the two brands, blending football, culture, and blockchain innovation to create "A New Alternative: Manchester City". At the heart of the campaign is a powerful short film that highlights the passion and global reach of one of the biggest clubs in the world, Manchester City. The film features City stars Erling Haaland, Kevin De Bruyne, Phil Foden, Nathan Aké, JoÅ¡ko Gvardiol, and Rico Lewis,VIEW THE SPOT  IKEAâs new flagship store, at 214 Oxford Street spans three floors and 5,800 square metres, offering 6,000 products, with 3,500 available for immediate takeaway.To announce IKEAs arrival on the UKs most iconic high street, we positioned the FRAKTA bag as the ultimate shopping bag, positioning it as âone bag to rule them all.â When on an Oxford Street spree, the first thing we all do is to transfer our smaller bags to the biggest and most robust one. And thereâs no bag better for the job. This is epitomised in our OOH campaign, shot by Marloes Haarmans, where we see FRAKTA bags holding various hauls of Oxford Street shopping, from high-end boutiques, to sneaker stores. VIEW 3 OUTDOORS  42 Branded announces the release of Katie Burdonâs mini short film, 'What Makes You Feel Sexy.' This thought-provoking project delves into the nuances of self-expression, confidence, and allure while celebrating the diverse perspectives of femininity in todayâs society. With a keen eye for storytelling and an innovative approach to visual aesthetics, Burdon explores what it truly means to feel sexy in a world often obsessed with conventional beauty standards. VIEW THE SPOT  IKEA has reimagined a fictional and slightly testing black cab ride home from its new IKEA Oxford Street store, strapping products to the top of a taxi and causing a stir amongst Londoners seeing it pass by on the streets of the city. IKEA debuted the activation with a short social film that captured the bemusement of passers-by as the iconic London black cab made its way past iconic landmarks around the capital,VIEW OUTDOOR  HARIBO, the UKâs number one confectionery brand, is launching a brand new HARIBO Nostalgix line with the latest instalment of its iconic âKids Voicesâ campaign, created by independent agency Quiet Storm. Inspired by Britainâs favourite boiled sweets of yesteryear, HARIBO Nostalgix brings back the flavours of Rhubarb & Custard, Cola Cubes, Pear Drops and Pineapple Cubes â but in a way thatâs softer, squidgier and yummier than ever before. VIEW THE SPOT Specsavers: Just The Right Amount Of Elton Specsavers has unveiled its global partnership with Elton John Eyewear, marking one of the brandâs biggest ever product launches and kicking off a major integrated marketing and PR campaign across YouTube, OOH, press, social and in-store. The Elton John Eyewear collection is exclusively available at Specsavers. VIEW THE SPOT VIEW 2 OUTDOORS  This week, IKEAâs new flagship store opened on Oxford Street, London - though Subway didnât let its new neighbour steal the spotlight without a cheeky challenge. To hijack the hype, Subway initiated a âbattle of the ballsâ on IKEA opening day with a guerrilla-style PR and Social activation to remind the public who has âthe biggest balls on Oxford Streetâ. Taking the tease straight to IKEAâs doorstep, social agency Fabric jumped on the buzz with the creation of tongue-in-cheek vouchers for free 6â Meatbäll Marinara Subs that were handed out to eager homeware shoppers. VIEW THE AD  BOMBAY SAPPHIRE unveils Step Into The Blue - a new global campaign, inspired by the signature hue of the BOMBAY SAPPHIRE bottle, that invites people to immerse themselves in a beautiful, blue world and celebrates the brandâs role in bringing the beauty of the moment to life. Launching globally from May 2025,â¯Step Into The Blueâ¯will roll out through an integrated 360° marketing campaign across key markets including Western Europe, North America, and Australia VIEW OUTDOOR  Titled 'Thatâs Magnertism', the campaign reintroduces Magners to UK consumers with a powerful burst of energy and nostalgia, celebrating the brandâs iconic serve over ice while tapping into the force and the feeling that is Magnertism - capturing the unique energy and the power of people and moments spent together.VIEW THE SPOT  Greater Anglia has unveiled a major new multichannel campaign, âBringing London Closerâ. The push, which was developed in partnership with creative agency Atomic London, aims to encourage bookings of summer leisure travel into London. Targeting individuals, families and couples living in East Anglia, the campaign seeks to remind people how quick, easy and affordable it is to get to London by train, encouraging them to book tickets through the Greater Anglia app.VIEW THE SPOT  Toolstation, one of the UKâs largest suppliers of tools, accessories and building supplies today launches its new âNext Stop, Toolstationâ brand campaign, featuring a series of new TV, radio and social media spots that put its colleagues and tradespeople at the heart of the campaign. Toolstation colleagues take centre stage in two 30-second videos, âNightâ and âMovesâ, VIEW THE 2 SPOTS  Warburtons, the UKâs largest bakery brand, continues its tradition of partnering with Hollywood royalty for its iconic storytelling adverts, unveiling Academy Award-winning actress Olivia Colman as the star of the latest ad, âThe Inspectionâ. The campaign creative was developed by Joyful & Triumphant, with the support of McCann Manchester for social, and the advert was directed by Declan Lowney at Merman. VIEW THE SPOT  Curate Films announces the latest work from acclaimed director and comedian Seb Cardinal, who brings his unique comedic sensibility to Irn-Bruâs whimsical new campaign celebrating the launch of two limited-edition flavours: 'Nessie Nectar' and 'Unicorn Tears.' Created in partnership with The Leith Agency, Irn-Bru once again embraces the absurd with two surreal adverts steeped in myth and folklore. VIEW THE 2 SPOTS  Wilkinson Sword Intuitionâs latest campaign, directed by Caviarâs Marielle Heller, in collaboration with creative agency Pablo, pairs playful portrayals of body hair with a punchy, bold track leaving no nook or cranny untouched. The pan-European launch embraces the many lengths women go to shave, or not shave, have been beautifully executed in this pan-european campaign for the female shaving brand, from Edgewell Personal Care. VIEW THE SPOT  Primark is highlighting the great value that can be found across all of its essentials with the launch of a new campaign âNever Basicâ. The campaign, which will run across all 462 stores in 17 markets alongside Primarkâs social channels, celebrates how wardrobe essentials at Primark are anything but basic when it comes to quality, style and price.VIEW THE 2 ADS  Eurostar is teaming up with world renowned graphic designer, illustrator and artist Noma Bar to launch a bold campaign, designed to disrupt the automatic choice to travel by plane and car, VIEW 5 OUTDOORS  Following confirmation of Liverpool FCâs Premier League title success, long-time club partner Carlsberg has unveiled a series of cheeky billboards in the heart of Liverpool. The billboard headline, âBack on our âf****** perchâ? Probably.â, is a cheeky nod to the legendary line once aimed at Liverpool FCâs dominance by former Manchester United Manager, Sir Alex Ferguson. VIEW 3 OUTDOORS  Coca-Cola has announced the launch of âShadows,â a visually compelling new campaign that celebrates the 110th anniversary of the brandâs iconic glass bottle. Coca-Colaâs classic contour is so recognisable that consumers can identify it from its shadow alone. To capture this iconicity, Coca-Cola has unveiled striking OOH and DOOH executions that showcase the bottleâs silhouette on spring and summer backdrops. As the winter season finally draws to a close, these visuals celebrate the turn of the season with sun-kissed scenery to mark the warmer days ahead. From a reflection in a pool, a shadow on a patch of grass, and on sunlit tiles.VIEW 3 OUTDOORS  Travel essentials come in many forms from WiFi and luggage to refreshments, rewards, discovery and family - all are vital to help improve any given journey. In a move to show its customers that it understands all of their needs, British Airways in partnership with Uncommon Creative Studio has created a series of outdoor activities to celebrate British Airwaysâ offering. The crafted executions reflect how British Airwaysâ benefits arenât subject to change and its travel essentials on offer are set in stone through crafted marble statues. Each of the seven sculptures are inspired by real European statues and tied to destinations served by British Airways - only the most iconic and unique statues from around the globe were selected. These classic figures were then reimagined with a modern twist, a âGargoyle on a Smartphoneâ representing WiFi messaging, a âCherub with a Passportâ symbolising Central London airports, and a âStatue of David with Shopping Bagsâ to highlight British Airwaysâ travel experience.VIEW THE 5 ADS  âLucozade Alert is launching a special edition of its Mango Peachade Zero Sugar drink in collaboration with boxing legend Anthony Joshua. The launch campaign has been led by Lucozadeâs UK social media agency We Are Social Sport, the sports division of global socially-led creative agency We Are Social. The work reimagines the boxing ring as the everyday office, showing how workers can channel their inner champion when energy levels dip. VIEW THE SPOT  With activity having launched across Europe in March, and TV going live in the UK from mid-April - Airwaves, the brand behind the gum infused with a menthol kick, is excited to unveil its new âRide The Airwavesâ campaign that delivers an intense ride to reinvigoration. Created by T&Pm in partnership with EssenceMediacom, Weber Shandwick and Born Social, âRide The Airwavesâ is inspired by real fansâ social comments VIEW THE SPOT  On April 26â27, in tandem with the London Marathon, Fold7 and charity Womenâs Health Hope launch the Painathon â a fundraising campaign drawing attention to the 27,000 waiting over a year to see a gynaecologist, with over 260,000 women waiting longer than the NHSâs 18-week target to see a specialist (UK Gov 2025). The campaign draws a parallel between the âultimate endurance testâ of 26 miles, and the wait times faced by women living in constant pain. VIEW 4 OUTDOORS  In a move to spotlight how anyone could be at risk of harm from gambling, including children, GambleAware, the leading charity tackling gambling harms in Great Britain, has unveiled a new installation at Westfield shopping centre in White City, London. Created by Lucky Generals and Creative Giants, the installation features 85,000 poker chips, each symbolising a child aged 11â17 in Great Britain currently experiencing gambling-related harm. VIEW OUTDOOR  Weetabix has subverted its iconic âHave You Had Yours?â line with a bold OOH campaign from BBH London. We all know those moments in life where you really need to dig deep into those energy reserves, for moments when two Weetabix isnât enough. Bus Replacements. Helping your nan with her new phone. VIEW 3 OUTDOORS  With âreef-safeâ sunscreen claims still largely unregulated, a new certification is helping to set an industry standard: Reef Protection Factor (RPF), developed by the University of Derby in collaboration with the global creative agency McCann. VIEW THE SPOT  Redbreast Irish Whiskey, renowned for its rich heritage, has launched its global brand campaign, âQuite the Find,â in collaboration with BAFTA winner, Golden Globes and SAG nominee, Andrew Scott. The campaign celebrates the joy of uncovering hidden gems â much like the first sip of Redbreast whiskey, it is a journey that reveals unexpected layers of complexity and character. Behind every recognizable name is a story of growth, innovation, and strategic branding. In the fast-paced world of online entertainment, few companies have built such a wide-reaching presence. If you're curious about how it all started, take a look at the story behind the 1xbet brand a glimpse into the values, vision, and global expansion of one of the industry's most talked-about platforms.VIEW THE SPOT  Doveâs #ShareTheFirst marks a significant evolution in the brandâs creator-led marketing. Every asset, from social to OOH, was crafted exclusively using creator content, with no added production, studio setups, or talent. While Dove has previously featured creators alongside other voices such as body confidence experts and celebrity spokespeople, this is the first time their content stands alone VIEW OUTDOOR  Global creative network Iris Worldwide has today unveiled a major new international brand campaign for World, turning one of the internetâs most outdated rituals â the captcha â into a high-impact outdoor statement. World, a secure, privacy-first way for people to prove theyâre real humans online - without sharing personal information, is building the real human network (with 25 million participants in over 160 countries to date) to ensure everyone benefits from the age of AI. World has built World ID, an anonymous proof of human for the internet that is easy, secure and private. VIEW 4 OUTDOORS Iams:I Want A PuppyKitten Studios The IAMS brand, proudly part of the Mars family of brands, has launched âI Want a Puppy/Kitten Studiosâ. IAMS is one of the first companies to use Googleâs Veo 2 video generation model and is using it to put everyday Canadians in the directorâs chair. VIEW THE CONCEPT « First « Previous Next » Last » 5 of 6 |
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