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Seen and noted
 The Royal Navy, in partnership with creative company House 337, have launched an ambitious new recruitment campaign for the Royal Navy Reserves. Going live from 24 July 2025, the campaign challenges societal misperceptions and invites a new generation of self-starters to explore life in the Reserves, framed through a lens of adventure, camaraderie and personal development. VIEW THE SPOT  KFC are calling on fans to âBrace Thy Tongueâ for the Zinger Drip, a limited-time burger that encapsulates the thrilling pain-pleasure paradox of spicy food. Created by Mother, the film shows the Zinger Drip burger emerging from the depths of a mysterious bubbling lake of Zinger sauce. As we witness the Zinger Drip's birth from the heart of the hot sauce, we realise itâs being summoned by panting whispers of the âfire choirâ, those who indulged in spice and are dealing with the consequence.VIEW THE SPOT  As MPs head off on their summer recess, and school holidays begin, exhausted unpaid carers from across the country have come together to fight for their right to respite care, in a first-of-its-kind protest outside Parliament created in partnership with Uncommon Creative Studio and Carers Trust. VIEW OUTDOOR  To mark Oasisâ homecoming reunion, Andrex and FCB London, in partnership with Global Street Art and Bowel Cancer UK, have painted a mural in Manchesterâs Lever Street encouraging fans to track their poo. Appearing at a site specifically chosen to target fans queuing for the Heaton Park shuttle bus, the mural, dubbed âRoll with Itâ, VIEW 2 OUTDOORS  In the height of summer, when most ice cream brands melt into a sticky puddle of sameness, Haagen-Dazs and BBH are setting out to do it differently. âDevouredâ is a bold, pared-back OOH campaign, shot by award winning photographer Dan Tobin Smith, that heroes the product. Or in this case, lack thereof. Leaving behind category trends, the work highlights a beautifully shot image of a licked clean ice cream stick and a hint of melted chocolate. A simple suggestion of indulgence devoured. An image to make you crave what isnât there.VIEW 3 OUTDOORS  A global 360 campaign brings the unique power of reading to life across film, OOH, radio and digital channels reframing reading as an interactive act of imagination - where stories only move forward when readers turn the page. Droga5, part of Accenture Song, has launched their new global campaign for Amazon Books and Kindle, spanning the UK, Germany, and the U.S. The new creative concept, titled 'Bring a Book to Life', is an evolution of the launch campaign, 'That Reading Feeling Awaits', and focuses on the idea that books need readers to co-create the worlds that exist. VIEW OUTDOOR TikTok: Totally TikTok Worthy TikTok wanted more people to hit âPostâ.But first, it had to silence the inner critics keeping great content locked in drafts.Thatâs why we launched Totally TikTok Worthyâa global campaign that gave users unapologetic permission to post whatever, whenever, without second-guessing.Itâs a video campaign made only for TikTok, with 4 films, each followed up with 4 tutorials on how to create. VIEW THE CONCEPT  A global 360 campaign brings the unique power of reading to life across film, OOH, radio and digital channels reframing reading as an interactive act of imagination - where stories only move forward when readers turn the page. Droga5, part of Accenture Song, has launched their new global campaign for Amazon Books and Kindle, spanning the UK, Germany, and the U.S. The new creative concept, titled 'Bring a Book to Life', is an evolution of the launch campaign, 'That Reading Feeling Awaits', and focuses on the idea that books need readers to co-create the worlds that exist. Unlike in other storytelling media, a story in a book doesn't move forward on its own; it requires the reader's imagination to give it life. The campaign was born from the insight that active participation in world-building is a fundamental incentive for readers to pick up a book. VIEW THE SPOT VIEW THE OUTDOOR VIEW THE OUTDOOR VIEW THE OUTDOOR  Waitrose, in collaboration with Wonderhood Studios, MG OMD, Grand Visual and Talon, has created two special builds in London with a giant kebab skewer breaking through the posters to highlight one of the headlines for its summer campaign: "Anything is a kebab if you put a skewer through it!".VIEW 2 OUTDOORS  Iconic brand Heinz has served up a new omni-channel campaign centred on the insight that its irresistible taste can lose people in the moment, triggered by the food-induced dopamine that keeps Heinz fans coming back for more. Built to drive the Heinz taste experience and celebrate key consumption occasions, the new creative was inspired by the intense pleasure and emotional connection people have with great tasting food â from the suspense of a first bite at a festival, to the Heinz-drenched hot dog at the heart of the brandâs new TV spot.VIEW THE SPOT  Leo UK and Å koda UK are shining a light on outdated and misconceived stereotypes of electric car drivers in new campaign âElectric, but Å kodaâ. Aimed at drivers who are undecided about switching to an electric vehicle, âElectric, but Å kodaâ playfully challenges common stereotypes of electric car drivers as âtech brosâ and âhipstersâ. Spanning across TV, Cinema, Social and Digital, the campaign showcases Å kodaâs dynamic EV range. At the core of the campaign is a 60-second film by Leo Burnett. VIEW THE SPOT  âTesco Mobile is helping parents decode their kids' digital language, in its latest campaign from BBH. New research, commissioned by Tesco Mobile, shows that almost half of parents and carers are not confident in understanding the language that children use online. VIEW 5 OUTDOORS The Lunch Hour Sacrifice Independent creative agency Impero is launching a powerful new campaign urging businesses to donate one hour of their employeesâ salaries to UK food banks, in an attempt to counter child food poverty in the UK. The Lunch Hour Sacrifice presents a striking and uncomfortable visual narrative, depicting the heart breaking realities of what children in the UK will resort to eating when faced with extreme hunger, including pencil rubbers, mouldy bread, and pet food, as well as being pushed to steal food out of desperation. .VIEW THE CONCEPT  Jeremy Clarkson, the famously outspoken farmer and entrepreneur, is making headlines once again, this time with a new Hawkstone Lager advertisement so impactful itâs been deemed too potent for traditional media. The brainchild of agency T&P, this 'banned' adâfeaturing a 34-strong choir of real British farmersâmarks the launch of Jeremyâs most ambitious campaign yet: VIEW THE SPOT  This summer, Leo UK and McDonaldâs are celebrating the joy of a side mission to McDonaldâs with an integrated campaign that gamifies the brand experience across every touchpoint. âMcDonaldâs Side Missionsâ is inspired by the universal fan truth that McDonaldâs is lifeâs side mission. Whether thatâs stopping for a Big Mac during a long journey or a McMuffin before work, a trip to McDonaldâs is always a welcome detour and often more fun than the main mission. To bring this to life, the brand has tapped into the origins of the phrase âside missionâ, VIEW THE SPOT  For centuries, Britain's canals and rivers have brought people together â to make memories, share stories, and find moments of peace and joy. But what most people donât know is that this historic network requires constant upkeep and protection from a charity â costing many millions of pounds each year. Thatâs why, for the first time in its history, Canal & River Trust has launched a TV advert to promote legacy giving VIEW THE SPOT  Some children in the UK are living in âDickensianâ poverty. Not our words - those of the Childrenâs Commissioner for England. Kids are so hungry, theyâre eating pencil rubbers. How is this happening, here, in the UK, today? Thatâs what we asked too. So, weâre doing our bit to help change that. Summer holidays are approaching. That means 8 weeks with no free school meals, and more pressure on struggling families.Thatâs why we launched The Lunch Hour Sacrifice.VIEW 4 OUTDOORS  With blood stocks currently at critically low levels, NHS Blood and Transplant â the NHS organisation dedicated to saving and improving lives through blood and organ donation - has launched a new campaign to drive blood donation in key areas of the country. Creatively conceived and executed by Havas London, the campaign calls on the public to be the giving type and âbe thereâ when they are needed most, by highlighting the unique ability to be there for someone, without physically being there, when you give blood. VIEW THE SPOT Today Is Gay As the recent debate around DEI has found its way into the mainstream media and corporate conversation and become increasingly partisan, the just-released, free, âToday is Gayâ calendar plugin highlights important historical moments in the LGBTQIA community and offers an easy to use and celebratory alternative to the news agenda. For every day of the year, the calendar includes a diary note of relevant history: from anniversaries of homophobic tragedies; to celebrating the high-five being invented by Glenn Burke VIEW THE CONCEPT Ebay: Aidens Drive To Silverstone To excite fans and car lovers alike, JOAN and eBay Motors have teamed up to create Drive to Silverstone, a two-part original content series that blends docu-style storytelling with the energy of the McLaren Formula 1 Team. âThe Drive Toâ series uncovers the stories of passionate communities that congregate around the McLaren Formula 1 Team - whether their love of car culture is just blossoming or decades old. Spearheaded by JOAN London, VIEW THE 2 CONCEPTS  Fresh off his dramatic exit from Love Island USA, reality TV star Jalen Brown has caught the eye of an unexpected admirer: the nation of Iceland. In a bold and creative gesture, Iceland has extended an open invitation to Jalen to trade the tropical island of Fiji for the land of fire and ice, asking him to: "Forget Love Island. Love Iceland." Jalen Brown quickly became a fan favorite on Love Island USA, captivating audiences with his charm, authenticity, and unwavering positivity. VIEW THE SPOT  NOTHING has officially launched its latest audio innovation, the Headphones (1), with a new campaign created in partnership with KODE. Written and directed by Jon E Price, the compelling launch film is an artful disruption of traditional product advertising, transforming a headphone demo into a sensory journey through alternate realities. VIEW THE SPOT  INEOS Automotive, the British 4x4 manufacturer, is once again taking aim at the increasingly soft category with a new phase of its âUs vs Themâ campaign, created by Wonderhood Studiosâ The campaign follows the huge success of phase 1, which saw INEOS taking the fight directly to Land Rover by parking a vast poster outside one of the brandâs largest London dealerships. VIEW THE SPOT  Award-winning modular agency Modern Citizens has unveiled a bold new campaign, âExpect the Unexpectedâ, for Heide Park Resort, part of Merlin Entertainments. The integrated campaign repositions the beloved German theme park as a destination full of surprise, delight and emotional highs that defy expectation. The campaign showcases the breadth of experiences available to visitors â from the gravity-defying thrills of Colossos and Krake to a whimsical hot air balloon ride with Peppa Pig. At the heart of the campaign is an unexpected symphonic twist: a mischievous 10-year-old conductor orchestrating a choral arrangement of screams, laughter and gasps, set entirely to Beethovenâs iconic Symphony No.9. Developed by Radical Media, Curtis Stansfield and the sounds experts at 750mph, the ad turns the parkâs guests into the instruments of a joyous, high-octane score.VIEW THE SPOT  CrossCountry Trains is embracing the joy of hobbies, rivalry and human connection in its latest film, A Picture Perfect Rivalry, by McCann Birmingham. The light-hearted new campaign celebrates the simple joys of doing what you love and the bonds that can form along the way. In the film, two rail enthusiasts share an intense, but rather polite, rivalry. Their competition plays out in wonderfully petty ways, from racing to the best viewing spots, to one-upping each otherâs camera equipment. A Picture Perfect Rivalry is the third film developed by McCann Birmingham as part of CrossCountryâs Take Us On Your Journey brand platform, which the agency launched in 2023 alongside an emotive film. The three films highlight the role that CrossCountry plays in enabling genuine connections across its network, both through its trains and with its people.VIEW THE SPOT  Lexus is serving bold stunts this summer with the launch of a showstopping new campaign that blends the thrill of tennis with world-class automotive performance, resulting in not one, but two GUINNESS WORLD RECORDS titles - the longest tennis rally on top of two moving cars of 101 and the fastest speed achieved during a tennis rally on moving cars of 46.67 km/h (29 mph) on the roof of a moving car. In a world-first attempt, Grand Slam doubles champion Jamie Murray and former British No.1 Laura Robson completed a rally of 101 consecutive shots while standing on top of two moving Lexus NX vehicles. Engineered for performance and precision, the Lexus NX became the latest court for the stars to play on. Securely fastened to the cars using bespoke harnesses, the tennis stars were driven down the runway of Duxford Airfield (Cambridge), reaching a top speed of 29mph. The meticulously planned stunt was brought to life by stunt co-ordinator Marc Cass, whose impressive portfolio includes blockbusters in the Harry Potter, James Bond and Star Wars franchises, alongside The Agency and Top Boy. To make the stunt happen, two robust aluminium platforms were bolted through the vehicles' roof rack fixing points and rigorously load-tested. Additional safety straps were used to secure the platforms, and comprehensive testing and rides by stunt personnel were conducted to a meticulous standard. Professional stunt drivers were behind the wheel of the Lexus NX vehicles as they drove down the runway of Duxford Airfield.VIEW OUTDOOR  In support of the England and Wales teams competing in the Womenâs Euros this summer, Tesco and BBH are sending secret messages of support to the two teams, in the form of out-of-homes, featuring receipts. The digital OOH campaign sees acrostic lists of purchases, from tequila to hot dogs to BBQ essentials, and aims to highlight favourite matchday snacks. The receipts, on closer look, also spell out messages of celebration and support - including âYouâve Got Thisâ and âYmlaen Garfanâ which translates to âLetâs goâ or âCome on teamâ. Tesco is hoping to engage the increasing number of supporters who host watch parties as a way of showing their support for their teams.VIEW YOU'VE GOT THIS OUTDOOR VIEW YMLAEN GARFAN OUTDOOR VIEW YOU'VE GOT THIS OUTDOOR 2 VIEW YMLAEN GARFAN OUTDOOR 2  âDroga5, part of Accenture Song, has launched âOh My Rustlersâ, a bold new integrated campaign for Rustlers, the quick and tasty burger brand from Kepak. Running across digital, outdoor, and radio, the campaign encourages everyday people to reach for Rustlers during convenient meal moments - and savour every bite unapologetically. At the centre of the campaign is a hero film in which an ordinary couple is transformed by a single bite of a Rustlers burger. Their everyday surroundings dissolve into a surreal fantasy of dance and desire, set to a beefy, rhythm-driven track - capturing the raw, full-flavour satisfaction Rustlers delivers in every bite.VIEW THE SPOT  âeToro is Everywhereâ is a global campaign created entirely using AIâspecifically, Veo3âby eToroâs in-house creative team, with production by Secret Level. Launched across European TV and YouTube in 15 languages, it stands as one of the first large-scale brand campaigns fully produced with Veo3.VIEW THE SPOT  For its latest Out of Home (OOH) campaign, The AA has partnered with the action-packed new cinematic event, Jurassic World Rebirth, timed to coincide with the release of the Universal Pictures and Amblin Entertainment film in UK cinemas on 2nd July. VIEW OUTDOOR  âThe Simpsonsâ has officially moved from Channel 4 to E4, and to mark the switch, broadcaster Channel 4âs in-house agency 4creative has released a bold reimagining of the showâs iconic title sequence - one packed to the brim with E4 branding.VIEW THE SPOT  The Loss Foundation, the UKâs only charity dedicated to supporting people bereaved by cancer, has commissioned a new film to promote its in-person and virtual support groups. As the charity grows, the film offers a poignant and real portrayal of griefâs isolating effects and the healing power of connection. Directed by Robert Sanderson, the film features actress Kimberley Nixon (Fresh Meat, Cranford, Outlander) and is set to the brilliant piano piece âAvril 14thâ by Aphex Twin. It shows how grief can isolate people and how sharing experiences in The Loss Foundationâs groups can make a real difference. VIEW THE SPOT  MARTINI, the iconic Italian aperitivo brand, today announces a new collaboration with acclaimed actor, Jonathan Bailey as this Summerâs âMARTINI Manâ. Continuing the brandâs legacy of cinematic A-list partnerships, âOff Scriptâ - an expression of its newly established âDare to Beâ platform, was captured across sun-drenched Southern Italy during Baileyâs annual escape. The collaboration shows Bailey as he playfully sheds polished roles, chooses differently and embraces spontaneity with his new co-star: the MARTINI Spritz. Building on its 163 year legacy and expanding momentum in the booming aperitivo category, the partnership with Bailey signals a bold step towards engaging the next generation of premium drinks consumers, and a new era for the brand - while tapping into a growing cultural conversation: when everything looks and feels the same, choosing differently becomes an opportunity for discovery and inspiration. The brandâs partnership with Jonathan Bailey complements its global âMARTINI Dare To Beâ platform which runs in OOH, TV and Social across Summer - inviting consumers to step out of the âeveryday youâ and into âyour most playful and stylish selfâ. The âMARTINI Dare to Beâ campaign will be activated throughout 2025 reaching a new generation of drinkers. At the heart of the social-first Off Script campaign is a new hero short film â directed by Bugsy Riverbank-Steel and captured in stills by Jason Hetherington â which sees Bailey trading his script for a spritz, in a modern interpretation of the brandâs cinematic advertising legacy. Blending tongue-in-cheek self-awareness with iconic Italian flair, the campaign is designed to resonate with culturally curious consumers this Summer.VIEW THE SPOT  Sports fashion retailer JD Sports has unveiled Forever Forward, its new global brand identity designed to assert its position as a driving force behind elevating youth culture across the world. Signifying the retail giantâs first cohesive global brand identity, as it continues its expansion in markets including the UK, Europe, USA and APAC, Forever Forward brings together JD Sportsâ unrivalled passion for celebrating youth culture, and its future-facing approach to comms, under one visual umbrella. VIEW OUTDOOR Dash: The Drink That Has it All âDASH, the disruptor brand known for its deliciously simple, real fruit-infused drinks, has made its national TV debut with a striking new campaign and brand platform that boldly rejects compromise. âThe Drink That Has It Allâ has been developed by independent shop The Or, following its appointment by DASH to bring a new brand platform to life. VIEW THE SPOT VIEW THE 2 ADS  Away from home is where footballers need to feel at their most fearless - and thatâs exactly the mindset Tottenham Hotspur have dialled into for the launch of the new Nike away kit for the 2025/26 season. To launch this streetwear-inspired football range, creative agency T&P partnered with the club to produce a high-energy campaign that sees players and fans 'glitch' from the white home kit into the black away one â revealing their darker, more daring alter egos. VIEW THE SPOT  Some tastes just take you back. As an iconic British brand with a rich heritage and widespread affection, Ribena holds a unique place in peopleâs hearts and minds. For many, it is a vivid reminder of childhood, of simple pleasures, connection with family and loved ones, and a comforting sense of home. This insight led to the creative idea behind Ribenaâs new brand platform, which brings together Ribenaâs distinctive flavour and the memories it evokes: Thereâs No Taste Like Home. Created in partnership with BBH, the campaign launches with a suite of films, directed by Maceo Frost through Knucklehead, which capture the emotion behind the moments and memories that Ribena evokes in households across the nation, while also bringing to life its unmistakable and iconic Blackcurrant taste. The films follow the story of two siblings as they share their favourite childhood drink. As they sit back, past and present blend as the nostalgia of a classic British summer unfolds in their living room. Rain pours indoors as they relive a special moment from their childhood, splashing in puddles in the garden as their Mum brings them Ribena.VIEW THE SPOT  âNike Football has unveiled 'Scary Good,' which introduces the brandâs bold approach to breaking boring football and inspiring athletes* and fans with the fearless, creative style of play they love. Beyond a campaign, Scary Good is a creative manifesto that celebrates the unmistakable style of play of the worldâs most ferocious attackers â a style that can bring the fun back to football. This new era of Nike Football aims to do what the brand does best: channelling the elite mentality of the worldâs greatest footballers to dare the next generation to join into the revival of the creative game. This invitation goes all out on instinctive, attacking football, appealing directly to athletes and fans who donât just want to emerge on top â but strive to give their opponents nightmares about yet another devastating defeat. Scary Good features nine films that pay homage to the horror and satire of late-night television with a cast of the gameâs most dominant attackers, including the greatest of all time, young legends in the making and the sportâs foremost barrier breakers.VIEW THE SPOT |
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