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Seen and noted
LF Institute: Study All The TimeEstadão Expresso: Which Brand Does This Ad Belong To? Isobar Brazil has created a media innovation that uses a QR Code to deliver promotional content from McDonald's, Burger King, and Subway - in a print ad. The new ad-format provides offers that are personalised based on the profile, time of the day and geolocation of the reader. This is the first-ever product in the advertising market in Brazil to deliver a programmatic ad for print media. Developed in partnership with the newspaper 'O Estado de Sao Paulo,' the pilot was released on Friday July 26th, on Estadao Expresso and launched on Monday 5th August.VIEW THE CONCEPT  "Fifteen bucks for a couple of killer sandwiches. This is good af", says Eduardo, a visually impaired person cast in the leading role in the new commercial to promote Burger King's 2 for 15 campaign. Recognized for diversity and inclusion in its casting, BK launches a campaign with a blind lead for the first time. The campaign was created by DAVID SP. The new campaign for TV and digital media introduces a commercial with audio description in the main audio channel, an unprecedented feature in Brazilian broadcast TV. VIEW THE SPOT Government of Goias: Don't Take Your Eyes Off the Road In Brazil, Detran is the initials for Traffic Department. The company conducts inspections on the road and determines rules for drivers. A simple cigarette thrown by a driver on the road can cause serious damage to nature, such as burning and simple distraction on the road can kill animals.Agency: Box Communicacao VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  Once you're driving it's not possible to see both what is on the road and what is on your cell phone.Agency: LTC VIEW THE i AD VIEW THE r AD VIEW THE H AD Geada Negra Brewery: Rock Harmonization To celebrate the 13th july, the international Rock n' Roll day, Panzer Pulpo, created the rock and beer harmonization. For each type of beer, they had a playlist on Spotify, and a print ad with rock bands to harmonize with it.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD Mizuno Sky 3 + Strava: Comfort Zone Wave Sky is Mizuno's most comfortable running shoes. To launch the new Wave Sky 3, Moma, agency in Sao Paulo, Brazil, created an interactive web series that challenges to people to run in order to watch the episodes. "Comfort Zone" is the series' title, and showcases the stories of 4 amateur athletes in different levels. During the launch stage, it is only available at www.minhazonadeconforto.com.br , that connects with Strava, a sport-focused social network with over 30 million athletes worldwide. People that wish to be part of the experience are invited to log in with their Strava account, and from there run 5km, 10km, 21km and 42km. As the platform adds up the distances completed, users are notified and the episodes are unlocked.VIEW THE CONCEPT Budweiser: International Day of Rock In many countries, July 13th is considered the International Day of Rock 'N' Roll, in honor of the Live Aid mega event that happened on that day in 1985. In Brazil, this day is special as brands of all genres seize the opportunity to launch new campaigns. Budweiser, the beer that has always stimulated the production of independent music, could not be left out. Thus, alongside creative agency Africa, Budweiser launched a stunt based on a famous statement by Gene Simmons. VIEW THE SPOT Mundo Livre FM: Music Has Only One Stage. Don't Finish With It. To show the impact of mankind on the environment, we've changed iconic rock covers to reflect the effects of our acts on a place where everyone will see the difference. Agency: Candy ShopVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  FAP (Familial Amyloid Polyneuropathy) is a neurological, inherited progressive disease. To clarify what the symptoms of this rare and hard-to-diagnose condition are, Pfizer invited TracyLockeDDB Brazil - a global agency part of Omnicom and ABC - to create a delicate campaign to bring awareness to the disease and show that it's possible to slow down its progression. Written by the agency and co-produced by Stink Films, the movie 'Beautiful Dreamer' tells the story of a young woman who's always writing down the dreams she wants to realise.VIEW THE SPOT Unimed Curitiba: Germs Love Winter. Take Care. Preventive campaign against winter diseases, for a health insurance plan that embraces health promotion. Agency: Bronx Communications, CuritibaVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Top View Gastronomy Award: The Taste Construction. Ad campaign for a Gastronomy Award that elects the best chefs and restaurants in town. The competition theme was "the taste construction", as an analogy to all the hardwork involved in the creative process. Agency: Bronx Communications, CuritibaVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Detran-RN: Don't Let Traffic Change You With the concept 'Don't let traffic change you', the ads created for Detran/RN (Rio Grande do Norte's Traffic Department), represent, by a metaphoric way, the drivers' changing of behaviour on their majority, when they enter a vehicle.Agency: Executiva Propaganda, Brazil VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Tommo: If You're a Character Maniac, You've Just Recognized It. Campaign for a pop culture website with tagline is "for those who are crazy about pop culture". Agency: Bronx Communications, CuritibaVIEW THE CHARACTER AD VIEW THE COMIC AD  In the month in which the LGBTI + pride was celebrated, the Martpet Communication Agency created a video for the Metropole Club, making a metaphor for the tv media through the use of colored bars. The 15-second film values the event and invites you to join the club in Recife.VIEW THE SPOT  The band might end. But your Kuba Headphone will continue with you because all parts are replaceable.Agency: Agencia3 VIEW THE SPOT Villa Dog PetShop & Hotel: Villa Dog Walker. Ad Campaign for Villa Dog Pet Shop, announcing the new service of dog walker.Agency: Capim.AG VIEW THE FIRST AD VIEW THE SECOND AD Fitness Life Studio: Summer Boddies are Made in the Winter Do you know that hot body that makes the whole beach jealous? Fitness Life Studio want to shows that this is the result of hard working that begins already in the cold of the winter. There's no way to get fit in a few ways. So, do not wait for the summer to start working out, because summer bodies are made in winter.Agency: Fosbury VIEW THE AD Forte Real State: Your Property Can be an Excellent Business Campaign to stimulate the raising of properties rental for Forthe Real EstateAgency: Capim.AG VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Ford: In Traffic Every Audio May Be Goodbye. An allusion between the audio box from whatsapp and a corpse bag to remind people that any kind of distraction while driving may be lethal. Agency: LCTVIEW THE AD MasterCard: Impossible Mascots During the friendly soccer match between Brazil and Honduras, in the city of Porto Alegre, Mastercard, in partnership with Hospital de Amor, the largest philanthropic oncology institution in Brazil, fulfilled the dream of children in cancer treatment in an unprecedented action in Brazil. Mastercard, an official sponsor of Brazil's soccer teams, used the telepresence technology and took hospitalized children into the stadium to experience the excitement of entering the field with their idols. Agency: WMcCann, Sao Paulo, Brazil VIEW OUTDOOR  In Brazil, one woman is raped every ten minutes, according to the annual public security and violence report published by the Institute for Applied Economic Research (IPEA). According to estimates, 600,000 women were victims of rape in 2017 alone. So-called date rape drugs are used by perpetrators to overpower others and commit sexual abuse. This cunning tactic is used often but seldom reported to authorities, as investigations are challenging because victims are unable to recall what happened and the drug is not detectable in the body after a short period. Aware of the problem's magnitude and in pursuit of rape prevention and deconstruction of the rape culture, advertising agency Havas Health & You, specialized in healthcare and well-being, partnered with Universal Music and created a nail sticker named "Desperta". VIEW THE SPOT Livraria Cultura: Missing Characters To give visibility to the problem of missing children in Brazil, Livraria Cultura created Missing Characters, a social campaign in partnership with Maes da Se NGO where famous protagonists of children's books also disappeared from their covers. The new books were displayed on the shelves for 30 days as if they were normal products of the bookstore. But when costumers opened the books, were impacted by photos of missing children and the campaign message. The campaign, created by Agencia UM, also featured Instagram Stories, videos on Youtube, a special edition box sent to influencers and a hotsite.VIEW MISSING CHARACTERS OUTDOOR VIEW WEB FILM  Rolling Stone is the magazine that has been living from music since 1967. Over its several editions worldwide, it has witnessed great names being born, becoming a phenomenal success and then dying. However, for stars such as Jimi Hendrix, Kurt Cobain and John Lennon, who gave the world timeless songs, death will never be able to take them out of the covers and pages of Rolling Stone magazine. Agency: Ampfy, Sao Paulo, Brazil VIEW THE COBAIN AD VIEW THE HENDRIX AD VIEW THE LENNON AD Metro News: Captcha Metro Newspaper turns captcha into an anti-fake news tool. Fake news has become a major issue worldwide. It's capable of driving nations' political paths and influencing elections. And to help fight this phenomenon, Brazilian agency Artplan and Metro Newspaper turned to technology.VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT VIEW THE THIRD CONCEPT  Synchronized Orgasm: BETC/Havas creates campaign for new Jontex condomBased on the principle that men and women have different rhythms during sexual relations, Jontex is introducing a new product: "Synchronized Orgasm," a condom that prolongs the man's erection while stimulating the woman's pleasure, so that both may reach climax together. In order to publicize the product, BETC/Havas created a communication campaign that uses printed media, Facebook and Instagram posts, OOH media and activation by digital influencers.VIEW THE RABBITS AD VIEW THE CHEETAHS AD VIEW THE HUMMINGBIRDS AD  Havaianas keeps on spreading the spirit of Brazilian summer in its new global campaign, created by AlmapBBDO. This time, the concept Let's Summer/ Partiu Verao, inviting people from different countries to dive into this laid-back way of life - light, vibrant, and happy - is expressed in a variety of invitations, encouraging people to make the most of the spirit of the season. VIEW THE SPOT McDonald's / Spotify: FriesList McDonald's is characterized by offering its customers the best French fries in the world; and now it will also offer a unique digital experience. Each consumer can use their McFries to have access to music that is in accordance with their mood; this is an innovative action developed in partnership with Spotify. Created by the agency DPZ&T Brazil in partnership with Leo Burnett Colombia, the project focuses on diversifying the customer's experience when they go to the restaurants. VIEW OUTDOOR Getty Images: COMA - Trailer On tablets, smart phones, computers, and even TV, shows are playing nonstop. And to show off the endless possibilities inherent in its collections, Getty Images is putting out its first original miniseries: 'COMA'. Made with no sets, no actors, and without turning on a single camera, the narrative is constructed 100% out of the image files of the world's leader in the segment. Creative by AlmapBBDO, with production by Stink Films. The three-episode series follows the life of David, a sarcastic patient in a coma, who doesn't know who he is or what he did to get there. VIEW THE CONCEPT VIEW THE EPISODE 1 SPOT VIEW THE EPISODE 2 SPOT VIEW THE EPISODE 3 SPOT Pedigree: Brings It Back According to the World Health Organization (WHO),* 5.8% of Brazilians suffer from depression. In that state, itâs common for people to think that life has no meaning and that whatever theyâve lost will never come back. But many of those who are ready to give up on hope and throw away their will to go on eventually find love and happiness brought back to them in a very simple way: the presence of a dog in their lives.To reinforce the positive effect that dogs have on humans, PEDIGREE turned to the most common game between a caretaker and their pet: throwing something for the dog to fetch and bring back. The brand used this playful activity to launch a campaign encouraging adoption, with creative development by AlmapBBDO.VIEW OUTDOOR AACD: Empathy Objects AACD and Z+Havas launch campaign to bring awareness to the daily challenges of people with physical disabilities. "Empathy Objects" create uncomfortable situations to bring the public closer to the causeVIEW OUTDOOR  Be a digital activist for the environment is easy. The real difficulty lies in to do your part in the real world, to plant a tree, to keep trash in the bin, to recycle... That's the message. Agency: Bangboo VIEW THE TREE AD VIEW THE OCEAN AD Cine PE: No Spoiler. Only Unpublished Movies. Martpet Comunicacao have created these ads for Cine PEVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Detran-RN: Animals on the Highway Developed for the State Department of Traffic of the RN, the ad draws attention to the care of animals on highways, turning the path into an animal form.Agency: Executiva Propaganda, Brazil VIEW THE AD  IT NEEDS TO BE CLEAN, NOT WET.Dr. Dog Dry Shampoo. Agency: Propeg VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Tramontina: What Does Music Taste Like? Ever wondered what music tastes like? J. Walter Thompson Brazil and Spotify are exploring this question by launching a new campaign called the Flavor of Songs' for Brazilian cookware brand Tramontina. The project is driven by an algorithm that can turn any song from the Spotify platform into a different recipe - and which is capable of generating 44 million possible gastronomic combinations. VIEW THE CONCEPT « First « Previous Next » Last » 9 of 11 |
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Pirueta Creative Agency have created these ads for LF Institute
Fathership is a heroic role, even unintentionally.
Print created to publicize Action E701, the waterproof watch from Everlast.
Campaign by Mind7, for Austin, a brazilian barber shop.
Agency D/Araujo have created this ad for the City of Itajai