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Seen and noted
Mercedes-Benz: Throwdown at Baltusrol Golfer Rickie Fowler and comedian Anthony Anderson battle it out over three holes as a warmup to the 2016 PGA Championship at Baltusrol. Quiet please, the tension is agonizing in this putt-off. Agency: Razorfish.VIEW THE WEB FILM Navy and Australian Defence Force: What will you bring? Havas Worldwide has unveiled its first dedicated brand campaign for the Navy. Part of a wide-ranging new recruitment drive, it showcases the broad career opportunities offered by the Navy. The fully integrated campaign will roll out nationally across multiple channels including TV, cinema, out-of-home, digital, print and radio. The content focuses on demonstrating the Navy experience in order to build a deeper connection with young men and women. By showing the parallels between their lives today and what life could be like for them in the Navy, it demonstrates the Navyâs ability to recognise and actively develop the potential of new recruits.VIEW THE SPOT  Craig Brownrigg and Anomaly push the classic game of would-you-rather a step further in this hilarious campaign for Hershey's Oh Henry. VIEW THE FIRST SPOT VIEW THE SECOND SPOT  Initially, BMW was only perceived by the Korean consumers as an imported car brand with extraordinary performance. The level of awareness of the brand's promise called 'JOY' was not high. Thus, Innored Korea set the goal to communicate the clear and definite true nature of BMW to consumers and deliver the message of JOY. In order to deliver the value of BMW as the clear and definite essence, the experience of seeing and touching is essential to the consumers. VIEW THE SPOT  Havas Worldwide has unveiled its first dedicated brand campaign for the Navy. Part of a wide-ranging new recruitment drive, it showcases the broad career opportunities offered by the Navy. The fully integrated campaign will roll out nationally across multiple channels including TV, cinema, out-of-home, digital, print and radio. The content focuses on demonstrating the Navy experience in order to build a deeper connection with young men and women. By showing the parallels between their lives today and what life could be like for them in the Navy, it demonstrates the Navy's ability to recognise and actively develop the potential of new recruits.VIEW THE SPOT  Throughout the Rio Olympics, DFS are promoting their official Team GB partnership and celebrating the hard work that goes into getting to the top of your game. The brand film, created by krow, heroes DFS' three Team GB ambassadors: cyclist, Laura Trott; gymnast, Max Whitlock and swimmer, Adam Peaty as well as some of DFS' own craftspeople. It shines a light on British quality manufacturing by announcing that DFS have been awarded a British Standard for the strength and durability of their sofas and by featuring their Britannia, 'Great British Sofa', which is inspired by the best of British design, materials and workmanship and made especially for Team GB. Throughout the 30 second 'Great Brits' ad, the film cuts between the three athletes going through their rigorous training regimes and the DFS craftsmen and women who are hard at work in DFS' own Lincoln House Workshop, Derbyshire. There is a synergy between the athletes' and craftspeople's actions; both look heroic and are beautifully shot in a moody atmosphere to create a stunning and slick sporting brand film. The ad ends on a young supporter cheering on the team from the Britannia sofa at home.VIEW THE SPOT Wild Turkey Bourbon: Matthew McConaughey's Wild Turkey The only thing our great story was missing was a great storyteller. Meet Wild Turkeyâs new Creative Director, Matthew McConaughey.VIEW THE SPOT  Run to Old Navy, like Amy Schumer to shop for the best back-to-school styles up to 60% off, with jeans starting at just ten bucks. Agency: Chandelier Creative New York.VIEW THE SPOT  As part of its sponsorship of the 2016 Rio Olympic Games, Samsung Electronics Australia has partnered with Australian Olympians, Jessica Ashwood, Scott Westcott and Shane Rose and Paralympian Jessica, Gallagher #DoWhatYouCant.Agency: Leo Burnett, SydneyVIEW THE SWIMMER SPOT VIEW THE CYCLE SPOT VIEW THE DEBUT SPOT VIEW THE ACCIDENT SPOT  Honda (UK) is launching a series of sponsorship idents for Channel 4âs Film On 4 showing that even the most progressive people and products need some time out once in a while. The £5 million campaign is the first TV work created by Karmarama for the brand since winning Honda's Channel 4 film sponsorship business in a competitive pitch earlier this year. The idents show Honda workers and state-of-the-art products from the Honda range, including ASIMO the robot and Miimo the robotic lawnmower, taking a break to watch a movie.VIEW THE HOME IDENTS VIEW THE TEST FACTORY IDENTS  San Francisco-based advertising agency Odysseus Arms brings monstrous pangs of hunger to life in the new :30 "Appetites" for Foster Farms Corn Dogs. Directed by Emmy-winning Hungry Man helmer Dave LadenVIEW THE SPOT Universal Pictures: Jason Bourne To celebrate the launch of the sequel of the original Jason Bourne trilogy, in theaters now, Universal Pictures' Jason Bourne and Darewin Paris challenge you to dive into your own life and compete with your digital memory.VIEW THE CONCEPT Chevrolet: Stereotypes It's the car for you, not the ad for you. The all-new 2016 Chevrolet Cruze has available built-in 4G LTE Wi-Fi, advanced phone integration and a stylish design. Agency: Commonwealth // McCann.VIEW OUTDOOR Channel 4: Britain's Most Diverse Street Shopkeepers and residents from the UK's most ethnically diverse street have taken control of the continuity announcers' mic this week and have been introducing some of Channel 4's biggest shows. The people of Narborough Road in Leicester originate from over 35 different countries, from India and Pakistan to Poland, Cameroon and Zimbabwe. The project embodies Channel 4's promise to reflect and celebrate Britain in all its diversity, and provide a platform for alternative voices, and is one of many such initiatives to launch this year. Agency: 4Creative, UK.VIEW OUTDOOR  Carmichael Lynch has released this new campaign for the Subaru Outback. "Boxcar", filmed by The Coronership's Peter Thwaites which showcases the adventurous spirit of the Subaru Outback in a truly Americana way. VIEW THE 30SEC SPOT VIEW THE 60SEC SPOT RPO Outdoor Media: Pizza in The Widerness Guarda, Brasil goes out of the way to prove a pointVIEW THE PIZZA AD VIEW THE BREAD AD VIEW THE LIPSTICK AD VIEW THE SODA AD VIEW THE SHAMPOO AD  To launch their fall campaign, the Dockers brand teamed up with real people to showcase real moments - as they believe everyone is truly the sum of their experiences - detours and all. With pants for every occasion, the brand celebrates moments that matter. No two paths are alike, but what makes it worth it is the 'yes' moments. No matter how big or small, Dockers is there through it all. The brand captures real friends, couples and families in their most authentic moments. Whether it be father and teacher, Demetrius, on a date with his daughter Aria wearing The Best Pressed Signature Khaki with stretch, or long-time best friends and next-door neighbors, Nicholas and Phillip, exploring LA in The Jean Cut Khakis, the Dockers brand has a fit for every moment.VIEW THE SPOT  McCann London is bringing Homepride Fred back to screens this summer with a new ad campaign to launch the new Homepride All American Sticky Sauces. Fred, the happy mascot of Premier Foods' Homepride brand, is so pleased with his authentic new sauce range that he has swapped his familiar bowler hat for a massive 100 gallon Stetson VIEW THE SPOT High Performance Sport NZ: Margins of Greatness Winning can come down to the smallest of margins. This is where High Performance Sport New Zealand really proves its worth. A specialised support team of trainers, coaches and nutritionists who help our top athletes perform at their absolute best. #thisishighperformance. Agency: Augusto NZVIEW THE HAMISH BOND SPOT VIEW THE ELIZA MCCARTNEY SPOT  Not too long ago, when you closed the front door, you shut out the world. Home was a place where you could escape demands, kick back and truly be yourself. And according to the annual IKEA Life at Home Report, this is still what people want from their homes. But we are social too, and these days we socialise around the clock, sharing our lives and our homes with friends and even strangers. Socialising is great, but it brings with it constant comparison and expectations. These can be inspiring - or stress you out. This is especially true around the kitchen and food. We live in a world of lifestyle blogs, TV programs and cookbooks that are constantly raising the bar. Wherever we look we're bombarded with images of perfection. But how are all these people managing to constantly serve delicious, nutritious, locally-sourced, seasonally-appropriate meals every day, while you're struggling just to get the kids to eat? Truth is, they're not. So relax. No one is perfect, everyone "cheats" in the kitchen, and everyone does what they have to do to make life work. And that's OK. In fact, at IKEA we think it's more than OK. We think it's great.VIEW THE SPOT  San Francisco-based advertising agency Odysseus Arms brings monstrous pangs of hunger to life in the new :30 'Appetites' for Foster Farms Corn Dogs. Directed by Emmy-winning Hungry Man helmer Dave Laden, the spot shows an active young boy being thrown off his soccer game by a furry little monster. As the game progresses, the creature grows bigger and bigger, only to be kept at bay with a savvy save by his mom, serving up Foster Farms Corn Dogs to finally kick the Hunger monster to the curb. VIEW THE SPOT  YellaWood's competitors do not advertise to consumers, and the brand enjoys a commanding share of market. The advertising does not make any claims about YellaWood in particular, but focuses instead on the unbridled joy of living and socializing outside. On your really great deck. VIEW THE FIRST SPOT VIEW THE SECOND SPOT Down Under Film: Australia V Australia - Nobody Wins Getting behind Australia's most controversial film of the year, The Monkeys has released a stirring campaign to promote Australian writer-director Abe Forsythe's feature-length black comedy Down Under, in cinemas this August.Premiering globally at this year's Sydney Film Festival, Down Under is inspired by the Cronulla Riots of 2005 and is set during the aftermath of the unrest. Headed up by an all-star Australian cast, the film follows the fictional story of two carloads of hotheads from both sides of the fight, destined to collide. The Monkeys's provocative poster campaign is set to run nationally across outdoor, in-cinema and on social, in the lead up to Down Under's cinematic release. VIEW THE FIRST POSTER VIEW THE SECOND POSTER VIEW THE THIRD POSTER VIEW THE FOURTH POSTER VIEW THE FIFTH POSTER Guest Judge: Karen Costello, EVP / ECD, LA, Deutsch This week's guest judge is Karen Costello, EVP and executive creative director, Los Angeles, Deutsch. Pick: Nike Unlimited Future. The power of human potential is a pretty timeless theme and I have to say, I've always been a sucker for a great sport story. And Nike has always been one of the best at tapping into that. This spot is simple, without a lot of star power in it, but the message still comes through. And it's a good one. READ MORE Chiko Roll: Roll Home With a Chiko Roll What better way to promote an Aussie icon, than with a good old fashioned Aussie jingle! Agency: Cummins&Partners, Melbourne.VIEW THE 2:30MIN WEB FILM VIEW THE 60SEC WEB FILM VIEW THE SPOT « First « Previous Next » Last » 7 of 7 |
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