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EXPERIENTAL
The soundtrack to your journey Gatwick Express approached 3 of Britain's most talented musicans to create 3 Express Tracks that synched to the view from the window between London Victoria and Gatwick Airport. Customers could only get a free 30 minute Express Track when they booked online. Agency: VCCPVIEW CONCEPT Children have a play-lunch 'Litter Launch', an educational tool for primary school teachers created by Clemenger BBDO Sydney, is designed to get children playing with their rubbish in order to clean up their schools. It was launched in August 2012 as part of Keep Australia Beautiful Week. VIEW OUTDOOR 1 VIEW OUTDOOR 2 Revealing The Naked Espresso Introducing the art and science behind the perfect espresso, Breville reveals The Naked Espresso.Showcasing the commercial features and premium specifications of the BES900, Breville presents the Dual Boiler in all its glory and offer consumers an espresso experience unseen before. VIEW THE CONCEPT Keep Australia Beautiful's Litter Launch 'Litter Launch' is an educational tool for primary school teachers also created by Clemenger BBDO, designed to get children playing with their rubbish in order to clean up their schools. VIEW OUTDOOR 1 VIEW OUTDOOR 2 Spiked drinks New Zealand produces some great craft beer, but a little help never goes amiss. So to create a new craft range for Boundary Road Brewery and Barnes, Catmur & Friends came up with the idea of The Resident. We ran ads in the brewing sites around the world looking for a genius brewer to come down and do his stuff. Attracted by promises of fame, adventure and his very own car park, Spike Buckowski flew all the way from the Terrapin Beer Company in Athens, Georgia to help create the greatest beers every brewed. Or thereabouts. The video tells the story of his adventures in Aotearoa. Which he really struggled to pronounce. Barnes, Catmur is responsible for the conceptVIEW OUTDOOR The Smirnoff Night Project Smirnoff ran a campaign that asked NZâers to submit their best ideas for an extraordinary night out. They chose the best ones, put up the money and help but gave the winners just 1 week to pull the event off. Everything was filmed and turned into a TV series: The Smirnoff Night Project. The campaign was a hit with critics and viewers alike. The Sunday Star Times, The Listener and stuff.co.nz all had it as their TV 'pick of the week' and it doubled the stations viewership when it aired.VIEW THE CONCEPT See the difference a donation can make The Pedigree Adoption Drive offers support to thousands of abandoned dogs across the country. While the numbers hadn't dropped, unfortunately public interest had. Colenso BBDO needed to find a new way to connect. By adapting the way 3D glasses work they were able to simultaneously project two entirely different films on the same screen. Utilising the technology, Nic Finlayson shot two beautiful parallel stories - one of a mistreated dog who gets rescued, the other of the same dog who tragically never gets found.VIEW THE DONATION GLASSES - UNRESCUED CONCEPT VIEW THE DONATION GLASSES - RESCUED CONCEPT The World's First Social Media Powered Flight In the world's first social media powered flight, Loud&Clear Creative launched their client, Strike Bowling's social media manager 40 feet into the air in the middle of Melbourne Central Shopping Centre using the power generated by 'likes, tweets, Instagram and Facebook shares. Every social interaction was rewarded with a squirt of helium in a stunt designed to engage the public and reward them with seeing a human take flight. VIEW THE EVENT Face masks turn into quilts Y&R Vietnam recently embarked upon an innovative campaign for LG Washing Machines which helped save the environment as well providing employment, and comfort to those in need.VIEW THE IDEA The sound of Sibelius visualizedSteal Banksy: Stay the night. Steal the art. The Art Series Hotels located in Melbourne Australia, house an array of sought-after artworks from around the world. They needed to ensure occupancy rates were up over a quiet summer period between their 3 hotels. Naked's solution was to hang a Banksy and ask people to 'Stay the night to steal the art'. The campaign gave guests the chance to tap into their darkest of human motivations without fear of prosecution. If they could steal the Banksy without being caught, it was theirs to keep. Up for grabs was 'No Ball Games' which was once stolen off the streets of London using an angle grinder.VIEW THE CASE STUDY Friends make huge Mphone with 40,000 BigM cartons The 'Mphones' promo at the St Kilda Festival demonstrates what can be achieved with a group of friends and approximately 40,000 Big M cartons.VIEW THE VIDEO Speedkills - The Case Study Rural speeding is a major issue in Australia. Showing shocking images of its consequences is just one approach to combating the problem, but agency Naked Communications explored another. Naked found a town in rural Australia called Speed. They engaged the townsfolk (all 45 of them) to use their town's quirky name to make speeding socially unacceptable. Speed agreed to change its name and town sign to SpeedKills if enough people supported the idea on Facebook.VIEW THE CASE STUDY 'Magic Mirror' Augmented Reality at Taronga Zoo Blaze Advertising created an installation for Ausgrid where visitors can participate in hands-on activities to learn more about energy efficiency and simple steps that contribute to a healthier natural environment. The experience centered on an Augmented Reality exhibit, featuring a fully animated version of Taronga Zoo's sea lion Nala. Visitors saw themselves projected into a "magic mirror" display, able to interact with Nala and enjoy an adventure that involved the virtual and physical environment around them.VIEW THE CONCEPT Powering Music through images In conjunction with V Energy & The Sound Campaign, The Creative Shop has launched the very first interactive digital image wall here in Australia, as a prominent brand activation across the 2012 Summer Music festival tour. Festivals include: Summadayze, Future Music Festival and Big Day Out nationally. Utilising a rear-projection solution, the V Energy Power Wall offers festival goers an experience beyond the music and captures their favourite moments through digital postcards. VIEW THE CONCEPT Bob and Doreen show how easy online banking can be for anyone Online banking can be a challenge for many, but not with the Commonwealth Bank's online banking platform NetBank. To promote this message, the white agency placed a loveable senior couple and their lounge room in a local shopping mall to demonstrate NetBank's simple functionality to passers by. Together Bob and Doreen show just how easy online banking can be for absolutely anyone.VIEW THE CONCEPT The cocktail chain mail Cocktail mail is a cocktail chain-letter created by George Patterson Y&R, Melbourne meandering its way around Australia on the back of a pimped out postal bike. Each recipient chooses who they'd like to send the cocktail to next, allowing Schweppes to teach them how to mix themselves a fancy drink at home. So far they've had no complaints.VIEW THE CONCEPT No more beep, beep, beep BGH is the first-ever microwave that plays music when food is ready. The idea emerged when the agency sat down with the client to think about what they could communicate about the âBGH QUICK CHEFâ microwave, as the model was exactly the same as the previous years. So they came up with an almost unthinkable idea, to make a product innovation, something that would take months of testing, plus patent and legal approvals. Six months of testing culminated in a revolutionary invention, unprecedented in the history of the microwave oven: BGH QUICK CHEF MUSIC, a microwave equipped with speakers and a USB port, so that each person can upload the song they want. They launched a limited edition of 1000 microwaves, which sold out in just one week.VIEW THE IDEA What does football sound like to play? Pepsi is funding amazing ideas that refresh the world. Ã
kestam Holst and Society 46 created âThe Sound of Footballâ to give visually impaired people a better football experience and maybe, in the future, create new aides that enable you to âseeâ with sound. As a first test, Ã
kestam Holst arranged a football match between a team of visually impaired players and a team of former professional footballers. They wanted to see how they would perform under equal conditions â in a match where no one can see. Watch the result at: http://www.thesoundoffootball.com à kestam Holst used tracking technology, the same used at the latest FIFA World Cup. Through the system they can get the position of each player in real time on the football pitch. This information is then fed into an iPhone located on each playerâs head and converted into binaural 3D sound. They created sounds for things important on the pitch like the nearest players, the ball and the goals. Through headphones each player can hear what is happening and get a sense of distance between things. And the sensors in the iPhone allow players to locate where the sounds come from when they move their head. VIEW THE IDEA |
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358 Helsinki creates a sound ID for the Sibelius Academy 
Area 52 is a live immersive brand experience for Alienware computers.