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Seen and noted
 Leading womenâs rights organisation, the End Violence Against Women Coalition (EVAW), has launched a powerful short film pulling back the curtain on how male violence against women and girls shrinks lives and restricts freedom. Created by Nice and Serious, the film marks EVAWâs 20th anniversary, highlighting the progress made, the work still to be done, and the real possibility of change. While headlines often focus on violence against women and girls through the lens of policing and criminal justice, this film shines a light on the hidden, everyday ways violence and abuse keep womenâs lives small VIEW THE SPOT  From âmedical gradeâ retinols to serums that promise âeternal youthâ, the beauty industry is awash with misleading marketing words and phrases designed to lure consumers in. And itâs working, with more than half (51%) of UK skincare shoppers more likely to trust a product described as âluxuryâ, and one in 10 of their `US counterparts would splash out a hefty $75 more on a product that has ârare ingredientsâ. Enter The Periodic Fable - a scientific table with zero science by skincare brand The Ordinary, which swaps elements for 49 beauty marketing buzzwords, to separate fact from fiction and highlight the urgent need for more transparency in the industry. Created by Uncommon Creative Studio, the campaign is brought to life through a thumb-stopping, dystopian film. VIEW THE SPOT  EE has launched its new campaign, The Most Powerful iPhone Deserves the Best Network. Created by Publicis Groupe UKâs cross agency team, the work shows why EE is the perfect partner for the all-new iPhone 17 Pro which debuted this autumn. Rooted in the insight that 76% of EEâs iPhone customers live in busy, high traffic areas, the campaign demonstrates how only EE can unlock the full potential of Appleâs most powerful iPhone yet. With EEâs 5G+ offering great connectivity even in the busiest places, EE ensures iPhone 17 Pro users can stay seamlessly connected, when they need it most.VIEW THE SPOT  âNationwide has returned to screens with the sixth instalment of its 'A.N.Y. Bank' advertising series, celebrating the brand's recent win of the Which? Banking Brand of the Year award â and poking fun at the premature celebrations of its fictional rival. The latest chapter sees the return of Dominic West as Hugo, the CEO of A.N.Y. Bank, alongside long-suffering assistant Danuj, played by Sunil Patel. VIEW THE SPOT  Jack Whitehall plays a self-proclaimed âman of the peopleâ who discovers a more sophisticated side to fandom.Directed by Tom Gorst, the film playfully contrasts ultra fan culture with the polished and newly accessible world of VIP hospitality, delivering a tongue-in-cheek look at how modern fans experience live events. VIEW THE SPOT  âCommon People Films UK rostered director Max Millies has directed the latest campaign for GamCare, the UKâs free helpline for people experiencing gambling-related harm. The hero 30-second film, along with three shorter 15-second companion spots, uses striking metaphorical visual storytelling to portray the intense emotions that accompany gambling addiction - from feeling trapped and tangled to being stuck in destructive cycles.VIEW THE SPOT  Transport for London (TfL) has launched its new campaign, âAct Like a Friendâ, developed with creative agency of record VCCP and WPP Mediaâs Wavemaker team, which developed the strategy and media planning. The campaign aims to empower passengers to safely intervene when they witness hate crime, sexual harassment or offences on the network, while reinforcing the message that criminal behaviour has serious consequences. This new behaviour change campaign launches during National Hate Crime Awareness Week (11-18th October) and shows Londoners ways to step in safely when they see someone being harassed or abused. Running alongside it is âTackling Crimeâ, a complementary strand that reminds perpetrators that enforcement is active, visible, and effective.VIEW THE SPOT  Asahi Super Dry, Japanâs No.1 beer brand, is embracing the unique, premium and undeniably Japanese nature of a night out in Tokyo in a new global brand platform. Created by Havas London in collaboration with Havas Creative Network agencies in Asia, Australia, and North America, the campaign introduces a new global brand platform and tagline, âSeek What Is Uniqueâ. The new platform reflects the beerâs distinctive brewing process and unique crisp and refreshing taste profile â otherwise referred to as its signature âKarakuchiâ taste â along with the brandâs Experience Seeker audience, who crave something a little more interesting.VIEW THE SPOT  Tim Tam, the beloved Australian chocolatey biscuit, has launched its first major campaign in the UK with local independent creative agency Insiders, to let biscuit-loving Brits know they can now get their hands on Tim Tam nationwide. Since launching in UK supermarkets in March 2024, Tim Tam has become the fastest-growing biscuit brand in the UK. However, research with challenger agency Brand Hackers revealed that while many Brits know the brand, most didnât know it is available to buy right here at home. VIEW 4 OUTDOORS  To mark the expansion of its No.1 range, Waitrose is once again striking the cultural chord by bringing together one of Britainâs most beloved pop icons and one of todayâs biggest DJs. Created by Wonderhood Makers, Chesney Hawkesâ legendary anthem âThe One and Onlyâ (spending five weeks at Number 1 in 1991) has been reimagined for 2025 with a brand-new remix by hitmaker Sigala â whose tracks have racked up nearly five billion streams globally â making it a track thatâs as timeless as it is TikTok-ready. Because when it comes to being No.1, there can only be Waitrose. VIEW THE SPOT  Independent creative collective Who Wot Why has launched a new brand campaign for William Hill, establishing the brandâs position as the authority on responsible gambling behaviours. The agency was awarded the business in January 2025. The idea is centered around the notion of âBoundaries. Every game needs them.â and dramatises just that. Itâs a game of football but not as you know it. In an entertaining and surreal twist on reality, the pitch is presented without boundaries, and the game soon descends into chaos.VIEW THE SPOT  Avanti West Coast, the long-distance rail operator, focuses on the real reasons behind passengersâ destination choices in a new campaign created by adam&eveDDB and shot by legendary photographer Martin Parr. âBe With Them Soonerâ is rooted in Avanti West Coastâs understanding of what really drives people to travel. Research shows that 37%* of overnight journeys are motivated by the desire to spend time with our loved ones â more than any other reason.VIEW 2 OUTDOORS  The first in a series, this spot pays homage to Volkswagen print work of the 1960s. Opening on what resembles a classic print ad, the camera then breaks the illusion with VO explaining just why we made the all-new, 7-seat Tayron just that little bit longer.VIEW THE SPOT  State Farm is back with two new commercials as part of its 2025-26 Football campaign. The campaign makes clear how having insurance isnât the same as having State Farm. Guard,â demonstrates that when it comes to protection, you donât want just any insurance when it matters most â just like you wouldnât want a crossing guard protecting your quarterback. VIEW THE 2 SPOTS Tork The Unusable Restroom Publicis London has launched a new campaign with Tork, an Essity brand and leader in professional hygiene, to spotlight the hidden barriers to hygiene in public restrooms that impact more than 50% of people every day. To bring the reality of these challenges to life and showcase the need for more inclusive hygiene in public restrooms, Publicis London and Tork drew on new global research to design an experiential, non-inclusive restroom which reveals the barriers to inclusive hygiene faced by many people.VIEW THE SPOT VIEW THE 2 ADS  Building on the brandâs 'If they can find it, so can you' campaign, Rightmove have launched two new OOH posters playing on one of Londonâs biggest rivalries. The new posters show the same headline 'Three bed. Garden. Right side of the river.' across a map of London which changes depending on where the poster is seen.OOH sites north of the river will show the iconic outline of streets around the royal parks, Camden and Hackney. VIEW 3 OUTDOORS  âTesco and BBH have served up a powerful creative statement that proves âEvery Little Helpsʼ is more than a slogan. The new 'Stickers' campaign, which breaks this week, is a vibrant and playful response to a stark reality: fewer than 1 in 10 children regularly eat the recommended five-a-day. To tackle this issue, Tesco has donated over 10.8 million portions of fruit and vegetables to schools across the UK over the last two years. The campaign from BBH is designed to celebrate and raise awareness of Tescoʼs commitment to community initiatives. To demonstrate the massive scale of these donations, BBH tapped into a simple truth: kids love stickers. The agency created a suite of unique fruit and veg stickers, rolling them out across press and DOOH channels. .VIEW 4 OUTDOORS  âCommon People Studio has teamed up with acclaimed director Elliot Simpson to create âWhat You Gotâ, the new season-opening campaign for Topps Premier League 2025 trading cards. The film stars Liverpool Football Club captain Virgil van Dijk and captures the spirit and imagination of young fans across the UK. Shot on location in Liverpool just ahead of the new Premier League season, the 60-second spot takes viewers on a high-energy journey through the cityâs streets â from kids outside a corner shop to gravity-defying football moments, culminating in Van Dijkâs rallying call: âWhat you got?âVIEW THE SPOT  Two years of Israelâs escalation in Gaza has unleashed one of the gravest humanitarian and health crises in living memory. Since October 2023, Gazaâs already fragile healthcare system has been relentlessly targeted. Almost all of Gazaâs hospitals have been attacked and more than half of them have been forced to shut down. Ambulances have been struck, medical warehouses flattened, and an average of 2 healthcare workers killed every day while working under unimaginable pressure with dwindling supplies. VIEW THE SPOT  Whole Earth, the UKâs number-one* peanut butter brand, is encouraging us to get more out of our mornings in its new âBreakfast Betterâ campaign, created by independent agency St Lukeâs.Aimed at families and young adults looking for simple ways to eat a little better, St Lukeâs has made âBreakfast Betterâ into a rallying cry to wake up to the power of peanut butter at breakfast by convincing them that Whole Earth is a delicious and healthy breakfast that helps them feel good and kick start their day in the best possible way. VIEW 3 OUTDOORS  International charity WaterAid launches powerful new TV campaign highlighting urgent need for clean water in Madagascar.Created end-to-end â from story gathering and creative development, right through to production and delivery â by Bristol-based creative agency and TV specialists Happy Hour, the films spotlight the determination of a community and the challenges it faces without clean water. VIEW THE SPOT  Star Pubs, the pub business of HEINEKEN UK, has recruited three celebrities in a bid to attract the next generation of licensees. As part of a year-long campaign by agency St Luke's, the guest publicans, each of whom stars in a three-minute film, all come from diverse backgrounds and have an equally diverse dream of how a Great British Pub could be run.VIEW THE 3 FILMS  Arbyâs has teamed up with creative agency Tombras and Blinkink director Zach Tavel to launch a tongue-in-cheek campaign promoting its new limited-time Loaded Italian Sandwich.The centerpiece film riffs on the late-night dating hotline genre, seducing viewers with lush, sensual imagery of glamorous Italians in lavish settings and the tantalising promise of âhot, juicy Loaded Italians in your area.â Those looking to connect are invited to text 929-ITALIAN, though the reveal is as savoury as it is surprising.VIEW THE SPOT  This week, London has experienced major disruption as the Underground has ground to a halt due to service disruption on the Underground. With the whole city being left without a key mode of transport, the capital has seen many commuters turn to Lime. During the first two days of this week's Underground service disruption, Lime saw more than a 50% increase in the number of e-bike and e-scooter journeys taken during the morning commuter peak hours (7 am - 11 am), compared to the previous week. Journeys were also longer in both distance and duration when compared with the week prior, indicating that many riders relied on Lime for the entirety of their commutes, rather than the first or last mile. VIEW 4 OUTDOORS South Western Railways: Interview Room South Western Railway (SWR) is highlighting that its staff are equipped with body-worn cameras in a new OOH campaign, created by independentagency St Lukeâs. It is the latest effort by SWR to reduce the abuse staff face at work and create a safer, more respectful environment for customers and colleagues.A series of OOH posters show people in law enforcement settings, such as a holding cell, a police interview suite and in the dock. Superimposed over each of the offenderâs faces is a frame from the violent outburst that led to their arrest, captured within the victimâs body cam footage, along with the line: âBody cam footage is evidence. It pays to be kind.âThe campaign will roll out from 15 September 2025, on OOH sites across the South Western Railway network in the UK including London and the South West.VIEW 3 OUTDOORS FF: Style It Out F&F is proving its style credentials and stepping away from supermarket fashion clichés in its latest 'Style It Out' campaign, created by BBH. The campaign builds on the momentum of the initial launch earlier this year and showcases the brand's latest Autumn/Winter collection. The campaign sees the return of legendary photographer and Emmy-winning filmmaker Alex Prager to direct the new spots. Known for her distinctive cinematic style, Alex injects a new energy and attitude into the brand, transforming everyday mishaps into stylish, iconic moments. The 'Style It Out' platform is grounded in the relatable truth that life is full of awkward and messy situations.VIEW THE 2 SPOTS VIEW OUTDOOR  âUber Eats has unveiled the next instalment of its UK brand platform, When Youâve Done Enough, Uber Eats, with a tongue-in-cheek TV spot starring Academy Award-nominated actor Jude Law. The film from Mother, titled Romanceâd Enough, playfully subverts Jude Lawâs rom-com legacy. Known for iconic heartthrob roles, Jude is pursued through London by a string of meet-cute scenarios - from reaching for the same book in a cosy bookstore, to colliding with someone carrying boxes on a busy street, to a chance encounter with a fellow dog owner in the park. VIEW THE SPOT  Tempo, Europeâs leading tissue brand owned by global leading hygiene company Essity, is celebrating the quiet power of everyday heroes in a new pan-European campaign created by AMV BBDO. Rooted in emotional truth, the multichannel campaign spans TV, online, social and in-store, and pays tribute to the often-overlooked people who make a difference, who instinctively support others through lifeâs ups and downs. When they offer a Tempo, itâs more than just a tissue. Itâs a moment of empathy. A gesture of care. At the heart of the campaign is a film titled âTaxiâ, directed by Stefanie Soho through Smuggler. VIEW THE SPOT Royal Society For Blind Children: Bedtime Donations To celebrate International Literacy Day, the Royal Society for Blind Children, London (RSBC) and Innocean Berlin have launched the Bedtime Donations app â a unique app that creates easy access to education and mental balance for visually impaired and blind children. Children with vision impairment face a long-standing challenge: VIEW THE SPOT VIEW THE CONCEPT Audi: Engine Symphony Audi is leveraging its legacy of design and engineering to strike a different note. To celebrate the end of the summer season of classical music concerts, the new campaign âEngine Symphonyâ from BBH translates the intricate sound of Audiʼs RS models accelerating into sheet music. The latest OOH ditches the usual high-speed car shots for something far more subtle and sophisticated: musical scores.VIEW THE SPOT VIEW 3 OUTDOORS Burger King : Not Made By Gordon âBurger King UK has flipped the script on celebrity endorsements with a new campaign, âNot Made By Gordonâ. Born out of a desire to highlight Burger Kingâs quality credentials, the campaign playfully showcases the chef's humorous (and ultimately failed) attempts to get involved with Burger King's creation. Forget your typical chef-approved partnership; this campaign is all about Gordon being consistently kept out of the kitchen. It's a bold move that sends a clear message: the burger is so good, it tastes like it could have been made by a world-class chef. The integrated campaign, produced by BBHâs in-house production company Black Sheep Studios, VIEW THE SPOT VIEW 4 OUTDOORS  The BBC has launched a campaign to celebrate its commitment to supporting homegrown storytelling. âMade of Hereâ is an ode to the people, places and cultures across the UK that have inspired the BBCâs greatest content of past, present and future. The platform launches with a 120â film, highlighting how the BBC brings to life the fabric of a place through its drama, comedy and documentaries. Showcasing Man Like Mobeen and Peaky Blinders in Birmingham, Gavin & Stacey in Barry, Blue Lights in Belfast, Attenborough and the Giant Sea Monster in Dorset, Freddie Flintoffâs Field of Dreams in Preston, VIEW THE SPOT  Leading furniture retailer DFS has launched the latest instalment of its âWhatâs Your Thing?â brand platform. The launch marks their 5th major campaign led by creative agency Pablo, following last Decemberâs booty-shaking Winter Sale campaign. The campaign builds on the retailerâs âWhatâs Your Thing?â platform, now in its 5th year, which is all about giving people the confidence to unlock their individuality and find the right sofa or home furniture centrepieces for them. This campaign plays off the insight that many people find it difficult to express their style, and feel overwhelmed when trying to discover something truly personal. DFS offers a solution in the form of their huge footprint of UK stores, with their expert staff waiting to guide people through the process. VIEW THE SPOT  âThe Gate London has launched the latest Haus of Flamingo campaign for Very, which promotes the launch of Veryâs new own-brand range, âThe Very Collectionâ. âThe Exhibitionâ is the fifth film in the Haus of Flamingo platform created by The Gate London, and continues the high-spirited and flamboyant energy seen before. This time, the girl gang is entering an art gallery - granted access via a 'Very Pay' ticket. VIEW THE SPOT  Whilst a large proportion of the general population enjoy and celebrate womenâs sports, there remains a significant number who view them as fair game for ridicule or toxic conduct. Most recently, the Womenâs National Basketball Association (WNBA) has been the target of such behaviour. The first instance occurred on July 29th during the Atlanta Dream and Golden State Valkyries game, when a sex toy was thrown onto the court, causing a stoppage in game time during its closing moments. Since then, similar interruptions have occurred at games in Chicago and Los Angeles, and a crypto meme group â Green Dildo Coin â has claimed responsibility for the flying phallic objects. VIEW THE 2 ADS  Life360, the worldâs leading family safety and coordination app, has unveiled a bold new campaign tackling the stress parents face as the school term kicks off. Created by Life360âs US-based in-house team, the campaign captures the anxiety and juggling act familiar to families everywhere VIEW OUTDOOR  On August 20th, cybersecurity company Surfshark staged a bold marketing stunt at BoxPark, Shoreditch. The campaign featured a graffiti artist, KingMurals, creating a live mural, using absurdity and humour to demystify VPNs (virtual private networks). The VPN industry can often be perceived as complex and overly technical, even though the core idea is simple: using a VPN means changing your IP address, or in other words, your virtual location. VIEW OUTDOOR  McCannâs latest campaign for Admiral Insurance, "Lost and Hound," taps into the human truths at the heart of the industry, redefining Admiralâs approach to insurance marketing. In a sector dominated by price comparison website, the campaign uses brand-focused storytelling to engage with customers who value genuine care and long-term relationships from their insurance provider.VIEW THE SPOT  Marking 100 years since John Lewisâs famous âNever Knowingly Undersoldâ promise was introduced, Saatchi & Saatchi has unveiled a new campaign, Tableau, celebrating the integral role the brand plays in modern British life. The campaign leads with a hero 100-second film which, shot at 100 frames per second, feels like a moving piece of art, and captures the 100 years of culture that John Lewis has shaped in one riotous and non-chronological sequence. Directed by Kim Gehrig and set to an original cover of The Beat Goes On by Mike Skinner, the film is an ode to Britain, and captures a rich tapestry of stages, settings and scenes, all built from John Lewis products from both the archive, continuity and new season. VIEW THE SPOT  The âTidy Up Tuneâ transforms mundane chores into an exciting adventure. Its catchy melody and playful lyrics guide children through tasks such as putting away clothes, sorting toys and packing away art supplies. The iconic chorus line: âSo if you see something on the floor⦠Could you pop it in a drawer? Or anywhere at all except the floor,â â will ring true to the majority of parents. This fun, accessible approach aims to instil a sense of responsibility and routine for families, helping to reduce morning stress for the one in two parents (54%) who feel their morning routine is stressful.VIEW THE SPOT |
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