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 During the holidays, the sky of Lima is full of lights and many celebrate it... but not all. To raise awareness about the chaos that our pets live through fireworks, we did this using Snapchat.Agency: YoupanquiBBDO , Lima VIEW THE CONCEPT
 The idea behind the concept was really to play on spontaneity. With a teasing campaign on Facebook and an ePanel installed at the Geneva and Basel train station, easyJet was inviting fans and travel enthusiasts to join a live contest that would take place between 4pm and 5pm at the train station. Participants should come with a friend, their luggage, their passport and the easyJet App on their smartphone ready to take off to a surprise destination in Europe. About 300 people joined each of the 4 events hoping to win one of the 5 free weekends (flight + Hotel) offered by easyJet. Participants could register directly on the ePanel to participate to the prize draw. Agency: Creatives, Switzerland VIEW OUTDOOR
 The trio of ads from Lucky Generals, aimed at celebrating the brand as a place 'where everything's done proper', feature some of the nationâs favourite stars, from TV veteran Michael Parkinson through to Olympic triathletes the Brownlee Brothers and Brit award-winning indie rockers, the Kaiser Chiefs. They appear in a variety of comic scenarios aimed at demonstrating Yorkshire Tea's unwavering passion and uncompromising dedication to doing things properly. VIEW THE MUSIC SPOT VIEW THE COURIERS SPOT VIEW THE INTERVIEWS SPOT
 We face many different paths throughout our lives. But none of them have to faced alone. Psychologists can help people face the path ahead and get us to where we want to be. In this first-person film, we tell the story of one man's steps through life and we remind the viewer that psychologists are trained to put themselves in our shoes. They're in the business of change and, with empathy, can help us make the changes in our lives to reach where we want to be. Agency: Cummins VIEW THE SPOT
 The new N PLAY is the series and films stream of the portuguese brand NOS. We've used a 'train' to convey the idea of an endless journey through the series world and binge watching behaviour. Agency: Havas VIEW THE SPOT
 The Nordic Cooperative Building Association (OBOS) is 100 % owned by it members. This means that there are no rich dull guys making profit from the business. This is quite unusual in the construction industry. But what would happen if we took this mindset to a different environment, letâs say a pirate ship? Well, thatâs exactly what this film is telling you. Agency:Futatsu,Norway VIEW THE SPOT
 AMVBBDO created a fake home produce delivery service called Farley & Bell the difference was that the food was seemingly being delivered by child labour. The stunt, which took place on the streets of West London over a couple of days, was to demonstrate how people are often seduced by nice branding and don't think to question where their food might come from. VIEW OUTDOOR
 In the first "Frontier Works" project, Bulleit Bourbon partnered with 24 local tattoo artists to create the first ever 32-foot tattoo and installed it on the corner of Sunset and Hyperion in Los Angeles. Diego's Bulleit is one of Americaâs hottest whiskey brands. In the next evolution of the Bulleit story, they're taking this notion of partnerships to an even more ambitious place with The Bulleit Frontier Works Series. Agency: Barton F. Graf 9000, New York. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR
 Companies that rely on donations fight a tough battle with the numerous distractions that are found on our phones and on the internet, so it's imperative that the journey from wanting to donate to actually donating is as short as possible. In a time where we're always chasing the next new, it's refreshing to know that sometimes the best solution can be old tech. After trying different paths, we realised that the shortest possible way to make a donation is by SMS. ds. Agency: Hjaltelin Stahl, Copenhagen VIEW THE CONCEPT
 How does a father feel the first time he lets his teenager drive the car, easy or just plain terrified. Skoda and Proximity Barcelona have channeled the experience into a mini "Horror Story" as part of an ongoing brand-positioning campaign: cars for living. And all without leaving the car park! Agency: Proximity VIEW THE SPOT
 The Irish Examiner is a newspaper with a history of fearless investigative journalism, and as such it has brought to light many of the shocking details of a story that has rocked Irish judicial and political circles. A number of years ago, Sergeant Maurice McCabe, an Irish Garda (police officer) 'blew the whistle' on alleged misconduct in the Irish police force or Gardai. Since then, he claims to have been the subject of attempts to smear his character. PLAY THE SPOT
 Antidote commissioned the London-based artisan globe makers Bellerby & Co to create a one-of-a-kind globe adorned with hand-painted illustrations as part of a new campaign for Royal Ascot. VIEW THE AD
 Marcel, Paris has created "uberPOOL," Uber's ridesharing option that allows riders going in the same direction to share the same car. UberPOOL came from a simple thought: sharing is the most effective way to reduce the number of vehicles on the roads and reduce costs for all riders. This vision shared mobility for all, everywhere, at a lower cost is at the heart of Uber's strategy to democratize on-demand transport and help cities get rid of individual cars that are only used 4% of the time and clog up to 15% of public space in parking. VIEW THE SPOT
 The French banking regulation has just changed today, switching for a new bank is easier than ever : a single signature and your new bank manages all the red tape with the old one. It triggered a fierce competition on the retail banking market to conquer new customers.BNP Paribas stands out with a campaign produced by Publicis Conseil : at the core of it, two offbeat copies that communicate two services of the BNP Paribas App : adjusting your credit card limit with a single click + sending money to your contacts only with their mobile phone numbers. VIEW THE THE DAY AFTER SPOT VIEW THE DISHES SPOT
 In Colombia, it's been reported that many people use GPS apps when driving drunk to avoid police and find their way home. To show them how dangerous this really is, we created a radio commercial that simulated the feeling and consequences of driving drunk. With a "drunk GPS," the only place our drivers were headed was jail⦠or even worse. PLAY THE RE RE RE SPOT PLAY THE RED SPOT PLAY THE CHEESE SPOT
 Wieden + Kennedy, Portland and Samsung have introduced "The Rest of Us," the makers, the directors and the creators of this generation. When we're told we can't, we all have the same answer. VIEW THE SPOT
 Entries for the USBG Most Imaginative Bartender Competition presented by Bombay Sapphire gin will open on March 15, 2017. This marks the 11th year that Bombay Sapphire has presented this competition. In fact, Bombay Sapphire believes that bartenders are artists. And last year, to support the 10th anniversary of this competition, they brought bartending and art closer than ever by, quite literally, turning cocktail ingredients into paints. Conceived by Bombay Sapphire's creative agency partner BBDO New York, the brand took the most creative cocktails in this competition VIEW THE CONCEPT
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