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Seen and noted
Komercni Banka: Monsters Of Fraud KomerÄnà banka is committed to creating a safer banking environment for everyone. Beyond responding to cyber and financial threats, they continuously develop innovative solutions that make secure banking effortless. Our challenge was to make these threats feel real and relatableâwithout resorting to fear. VIEW THE SPOT Kit Kat : Phone Break In a world glued to smartphones, KitKatâs iconic 'Have a Break' message has never been more relevant. Enter KitKat Phone Breakâa playful campaign that highlights just how much time we spend staring at our screens. The work cleverly uses the iconic tagline - without actually showing it - by portraying screentime behaviour instantly recognisable for most of us. Urging us to put down our phone and pick up a KitKat instead.VIEW THE SPOT VIEW 3 OUTDOORS People In Need: The Deadly Games Czech NGO People in Need is launching a new campaign in partnership with VCCP Prague titled âThe Deadly Gamesâ, which highlights the atrocities taking place in countries where they operate while public attention is focused on the worldâs biggest sporting event.VIEW THE 3 ADS Czech Insurance Association: ADIKTS SHORTCUTS campaign highlights the dangerous allure of drugs for young people sparks massive reactions, resonating with gen z and redefining the publicâs perception of drug addiction. The series, titled 'ADIKTS' is a part of Czech Insurance Association Police of the Czech Republicâs 'SHORTCUTS' campaign, created in partnership with McCann Prague to underscore the urgency of effective prevention.VIEW THE SPOT Flashscore: Numbers Wimbledon champion Petra Kvitova follows the Flashcore sports result application at multiple locations. Meanwhile, the drama of sports matches unfolds.VIEW THE SPOT Lego: Catch Up Call Luc Janin teamed up with LEGO once again for another delightful commercial 'Catch Up Call' for the LEGO Friends range. The new film features kids, animals and motion control shots which come together to make a bombastic and energetic piece. Yet again Luc captures the spirit of the iconic toy brick with imaginative and adventurous imagery blending in shots of the toy sets with live action performances. The commercial also celebrates and promotes inclusivity with a wonderfully diverse cast who all bring great character and personality to the piece.VIEW THE SPOT McDonalds: Left to Right Nichols Berglund director Paco Cruz has released his director's cut of a McDonalds film for Czech Republic. Paco's film's key message is that âsometimes it's nice to get out of the routine.'It follows David, who always combs his hair one way, until one day he decides to break the cycle and comb it another way, resulting in him making an unusual choice at a McDonald's restaurant.VIEW THE SPOT Pilsner Urquell : Nothing Beats The Original Every great thing has imitators. Of course, each imitator may have qualities of its own, but it can never be compared to the original â a truth whether a great artist, a great musician or a great beer. That is the heart of the Pilsner Urquell story: a new global communication concept to point out the superiority of originals by connecting the art of music with the art of brewing beer. VIEW THE SPOT Ikea: GhostBudvar: B 33CÉSAR&CHARLES: The Mythos CESAR&CHARLES is a fresh addition to the Czech Street apparel scene, having recently launched to the market in a campaign by Isobar Czech Republic, the brands' strategic business partner. The agency helped establish a provocative overall creative expression for the brand, including creating it's visual identity, and an eye-popping campaign Titled 'The Mythos' including brand film, teaser and posters. The visual language created by Isobar references urban and pop culture with bright patterns, typography and the popular CESAR&CHARLES fluorescent stripe motif.VIEW THE SPOT Amnesty International: Electric Slaves Electric car batteries consume the lives of those who slave in cobalt mines. The dead battery of your "eco friendly" can can be recharged easily. But 150,000 cobalt miners in the Democratic Republic of the Congo have just one life. Find out which car manufacturers took action to ensure an ethical supply chain. Agency: Havas, Prague. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Hello Hub: Hate Unplugged According to recent studies (Cambridge, at European Union level) The Czech Republic has been recorded as one of the most racist and nationalistic countries in Europe. Living here, we can say that the people are mostly accepting and nice.Unfortunately, people arenât quite as nice online. The internet has become a breeding ground for awful, hateful messages, made worse by anonymity. Usually made toward those who are most vulnerable - the refugees. Agency: McCann, Prague VIEW THE CONCEPT McDonald's: Making Of HyperReality Application1224: Mafia The number of secondary road accidents is rising every year due to the lack of knowledge of the right procedure after a car crash or malfunction. Why? Because the drivers simply haven't been trained how to react properly in these situations. In order to draw attention to such an important topic - besides putting together a safety card with simple steps to follow (like the ones you'd find in an airplane) - McCann Prague came up with a rather cheeky TVC idea for the Czech Insurer's Bureau. The TVC suggests that some rules - like these road rules - should be followed by absolutely everyone, so they don't die stupidly. Even the Mafia respects these rules. Try to forget that. VIEW THE SPOT Mastercard: Fingerprints Portraits With the PSD2 revisions under way and the SCA mandates about to go live, biometric authentication is becoming a hot topic in the European society. But even though Mastercard has finished developing the tools necessary to comply with the new payment industry standard â ID Check being the most important one â the supporting consumer-facing communication frameworks to educate & carry the innovation message are yet to be developed. How can we send a clear and impactful message to consumers about the new biometric safety & security tools while it's still hot news? Agency: McCann, Prague VIEW THE WOMEN AD VIEW THE MAN AD Czech Red Cross: Someone Else To celebrate its centenary, Czech Red Cross launched this campaign with the message about its most important mission - helping others. Many of us are often just too lazy, too oblivious, too uncertain or too frightened to help, when it's really needed.. But we can't rely on someone else to help instead of us. Because that "Someone Else" doesn't exist. Agency: ComtechVIEW THE SPOT Foodgroot: Plastic Man We all have seen the birds and the whales with their stomachs filled with plastic rubbish. And we believe that humans are the next species that'll be affected by the omnipresent plastic and surrogates. The campaign dramatises via powerful executions the possible consequence of not making a healthy and well informed choice when it comes to real food and nutrition. Agency: McCann, Prague VIEW THE PLASTIC MAN AD VIEW THE PLASTIC WOMAN AD CARE: Skinny Toys CARE is an international NGO focused on helping people in African countries affected by hunger. They are known worldwide since the WW2, when they were providing CARE packages with help. To bring attention to the most endangered group - children, McCann, Prague, decided to use symbols of childhood well known for everybody despite their nationality or age - toys. Regular toys represent happy childhood, therefore we created something to represent childhood filled with hunger - skinny toys.VIEW THE TEDDY BEAR AD VIEW THE YELLOW DUCK AD Coca-Cola: Roadtrip McCann Prague has devised a creative concept for probably the first Instagram campaign with a TV trailer in the Czech Republic. The aim of the campaign is not only to promote the competition for so-called âWOW experiencesâ, but also to make Coca-Cola more attractive for Czech and Slovak teenagers. With this goal in mind, the film centres on a summer road trip taken by Czech Olympic gold medalist Ester Ledecká and Slovak singer Emma Drobná, with selected influencers, as they create content for social networks along their journey. Working with these figures, Coca-Cola is ensuring it stays relevant to young audiences. Naturally there is also strong point of sale promotion. The task of the agency was to introduce this road trip as well as the mechanics of the competition to the target group. So they came up with the âShall we fly?â campaign, which combines that summer carefree feeling with the main prizes on offer in the competition (a balloon flight, parachute jump, etc.) and which takes the form of a TV spot used as a social network trailer. VIEW THE SPOT ING Bank: Like a Surgeon ING doesnât like being JUST a bank. They believe in the next generation of banking. A bank that doesnât look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work â your blood and sweat - into the means to achieve the things that you want, and the experiences you wish for. Effortlessly and pain free. Through this campaign via McCann, Prague, we visualize the every day lives, desires and needs of people for a life well spent. We donât show a world where everythingâs perfect, because thatâs just not how life is. Life is full of small, imperfect moments â and more often than not theyâre the times we reflect on fondly, and that drive us to strive for a better quality of life. VIEW THE SURGEON SPOT VIEW THE RETIREMENT SPOT Amnesty International: Illegal Celebration Ridiculously, celebrating goals during the football world cup can be seen as propagating homosexuality. And this is illegal in Russia. Agency: Havas Worldwide Prague.VIEW THE GERMANY AD VIEW THE FRANCE AD VIEW THE SPAIN AD Reporter Magazine: Stay InformedVodafone: Seniors For Seniors In Czech Republic pensioners feel useless and deserted. Technology deepens their disconnection. Young vendors use too much jargon and donât have any patience for elders. Technology can be better explained to seniors⦠by other seniors. McCann, Prague, developed an HR experimental program to reconvert pensioners into Vodafone sales force. The recruitment was based only on 2 criteria: to be over 65 y.o. and know nothing about modern technologies. We redesigned our training program, using less memorization but learning by play. Ageism became a public topic, next to feminism and racism. Czech Senators is supporting the initiative.VIEW THE SPOT National Gallery Of Prague: Touching Masterpiece Brand experience agency Geometry Prague and NeuroDigital, in collaboration with the Leontinka Foundation, has made art more accessible to the blind with an immersive VR experience using VR haptic glove technology.Three of the world's most iconic sculptural masterpieces VIEW OUTDOOR Post Bellum Airport History Archive:Airport After returning from World War II, Czech soldiers werenât celebrated like in other countries. Instead, they were sent to prisons and labor camps by the Communist regime. Y&R Prague, with the Post Bellum National History Archive, created a campaign to raise awareness about this injustice. The print campaign âHeroes Unwelcomeâ features the true stories of three veterans who were prosecuted for their bravery. VIEW THE SPOT VIEW THE AIRPORT AD VIEW THE BUS AD VIEW THE TRAIN AD Reporter Magazine: Questioning Reporter is a monthly magazine that focuses on investigative journalism. It covers important, often controversial subjects. The print campaign From Y&R Prague takes three topics that have been featured in the magazine and demonstrates that the information Reporter provides has the strength to change your perspectiveVIEW THE NEO NAZIISM AD VIEW THE RADICALISM AD VIEW THE WAR AD The National Gallery Of Prague: Touching Masterpieces Geometry Prague and The National Gallery of Prague have launched the first VR experience for the blind and visually impaired people with a pair of gloves.VIEW THE CONCEPT Sklizeno: Carrot The new campaign from McCann Prague for Sklizeno captures an insight every parent can relate to the true feelings of their kids towards vegetables. Therefore, the truer the taste, the truer the feelings Kids who don't like vegetables usually hide them somewhere so they don't have to eat them. But what happens when the very same kids are served vegetables from Sklizeno that has even more taste? Real taste brings real hate.VIEW THE CARROT AD VIEW THE BRUSSELS SPROUTS AD VIEW THE ASPARAGUS AD Peter's Cold Brew: Unicorn Thanks to its brewing process, Peter's Cold Brew is a much blacker (stronger) coffee than any other. To show how black it actually is, McCann, Prague, created probably the blackest campaign in the world. They hired an infamous, local print house and crafted a series of hand-made posters, printing on black paper with blacker ink: Black 2.0 Ink, it absorbs 98.9% of visible light, and takes only one coat to eliminate nearly all light. So they used 5 coats. They cut the posters 66.6 cm wide and covered the city with them on Friday the 13th. That's how black. VIEW UNICORN OUTDOOR VIEW TINDER OUTDOOR VIEW VOLDEMORT OUTDOOR VIEW FILM NOIR OUTDOOR VIEW KITTENS OUTDOOR Opavia: Detective Opavia is the number one biscuit brand in the Czech Republic in sales. But the Opavia brand was not much recognized as their packages carried a sub-brand name. Our goal was to show that everyone's favorite biscuits were actually Opavia biscuits by introducing the brand in their packs. During research, we had discovered that people like their cookies so much that they even hide their favorite ones from family members. So we used that insight to brand their communication with the concept: "where do you hide your Opavia?", and created the detective character, who goes around the house finding everyone's Opavia. Agency: Havas Worldwide, PragueVIEW THE SPOT Ceska Pojistovna: Parrot Young & Rubicam Prague took the unusual step of enlisting the help of an African Grey parrot in its latest campaign for Ceska Pojistovna, the largest insurance company in the Czech marketplace. The African Grey parrot was trained by a specialist with experience coaching animals for Hollywood blockbusters as Bourne Supremacy (2004) and The Illusionist (2006). The parrot, named Carl, was taught to say "Pet Insurance", thereby enabling him to take up his job in sales. After three months of daily practice, he was ready to show off his newly acquired skill all over the country. VIEW THE SPOT Bornier: Napoleon A stain. A mustard stain that can be the mark of a proud heritage, traveling through history in the company of famous people who actually enjoyed the product at the time. That was the idea of this posters campaign.We found historical figures known for their epicurean side and associations with dijon mustard, and we suggested the beginning of an indulging tradition every since. Because Bornier is one of the very few big names of original Dijon mustards, with more than 200 years of tradition. But its remarkable heritage was known only among connoisseurs. McCann Prague helped changing that, raising quick awareness thanks to the surprising visuals. VIEW THE NAPOLEON AD VIEW THE HORTENSE AD VIEW THE BEETHOVEN AD Cointreau: Haute Couture Czech language is not an easy language. And for foreigners, trying to pronounce words with 4 consecutive consonants can be challenging to say the least. The interesting fact is that the reciprocity is also valid Czechs are having trouble to pronounce some of the fancy French names. Words like Louboutin, boeuf bourguignon or chaise lounge are as hard to pronounce by the Czechs as Cointreau is. Hence our idea of turning the hard-to-pronounce challenge of our brand into a sign of a fancier belonging. This campaign from McCann Prague not just teaches our customers how to pronounce Cointreau, but also turns this disadvantage into a benefit, that gives the brand a hallmark of luxury.VIEW THE HAUTE AD VIEW THE BOEUF AD VIEW THE CHAISE AD Salvation Army: Second Hand Wrapping Paper The Salvation Army sets up a gift wrapping service at one of the busiest shopping malls in Prague, providing gift wrapping that uses second-hand clothing. Agency: Geometry Global, Prague.VIEW THE SPOT Mindtravellers: Where To Go? The Mindtravellers platform presented by Nydrle, is intended for creative spirits from all fields the world over: illustrators, graphic designers, photographers and writers.VIEW THE BLUE AD VIEW THE WHERE TO AD VIEW THE HEAD AD VIEW THE OPEN AD VIEW THE DIRECTION AD VIEW THE ESCAPE AD VIEW THE RIGHT AD Whoop.de.doo: Vibrator After the successful launch of the Ben Wa balls, Czech agency Nydrie prepared for the launch of the new Whoop.de.doo vibrator. This is not just an erotic toy, but an ingenious device in terms of its design, innovation and features. The agency prepared visuals inspired by the search, the need to find the right goal and reach it together. They also highlight the benefits of the vibrator â the fact that it is a designer item, watertight and comes with three vibration speeds.VIEW THE HILL AD VIEW THE LAKE AD Nas Grunt: Shop Where The Bees Don't GoWhoopdedoo: The Hill They say sex is about discovering. So we did maps. Maps which will help you to find where you will feel the best. Take the Whoop.de.doo vibrator from Anna Maresova designer with you. It'll make turn any journey to a promising one.Agency: Nydrie, Czech RepublicVIEW HILL OUTDOOR VIEW LAKE OUTDOOR NN Group: Yeti Agency Nydrie, Prague create online video for NN Insurance this topic can be terribly boring subject. Or nightmarish. Or funny, when taken with the right dose of humor. At the end, it's about life, and in life you never know all the consequences. So think of your life insurance while there is the time.VIEW THE YETI SPOT VIEW THE DISASTER SPOT VIEW THE HARD NIGHT SPOT VIEW THE BOOK SPOT |
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