Seen and noted
Hasbro, leader in the games category, has launched a new print campaign for Mastermind via DDB Paris.
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VMX Creative Studio: CockroachThe "Must. Have. Wheat Thins!" launch ad features a man so passionate about this Spicy Buffalo Wheat Thins that he'll do anything to protect them from even the most unexpected intruders -even a yeti! In the puppets spot we meet John, a puppet who is facing the moment every puppet dreads: being told that he canât eat Wheat Thins. VIEW THE NIGHT VISION SPOT VIEW THE PUPPETS SPOT Heineken: The Final
âThe Finalâ sees the Heineken Legend, a huge football fan, being presented with the opportunity of a lifetime â a ticket to the UEFA Champions League Final. The narrative follows him in a nail-biting race against the clock to get from the depths of the Amazon to the Final in London in just 48 hours. Along the journey, he uses a combination of resourcefulness, imagination and inventiveness to charm his way into the good graces of a variety of eccentric characters. They, in turn, help him stay on the move and make it to his Champions League pitch side seat with mere seconds to spare. Agency: Wieden + Kennedy Amsterdam.
VIEW THE SPOT Guest Judge: Pancho Gonzalez, Co-Founder/ECD, Inbrax Chile
This week's guest judge is Pancho Gonzalez, co-founder and executive creative director of Inbrax, Chile.
Winner: Samsung Smart TV's Charge by CHI&Partners London. None of these spots really catch me or surprise me. Well executions, well crafted, well directed but⦠I don't know. This is the most enjoyable to me. READ MORE Durex Condoms: Long distance sexYoung Lions Brazil 2013: The bar is set high
Chips Ahoy's wildly successful âConvertibleâ campaign launched the brand in China. Since then, Chips Ahoy! Cookie Guy has kept igniting the enthusiasm of cookie fans with his amusing singing and dancing performances. This yearâs campaign âLove Storyâ is a tribute to the original campaign, serving as a saucy sequel to the cookie guysâ road trip in âConvertibleâ. The new campaign, via Draft FCB Shanghai, sees our Cookie falling in love on the road with a Chocolate Lady - her chocolate kisses leave a lasting impression on him.
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If you don't have enough money, you could feel that having the things that you want is impossible. That´s why the BCP Bank have you the Loan Number 7, that gives you 7 times your salary in 7 minutes. Agency Circus, Lima
VIEW THE 7 SEAS SPOT VIEW THE 7 COLORS SPOT
We all share the same water. Use it well. March 22. World water day. Agency: Filadelfia, Brazil
VIEW THE FAUCET AD VIEW THE SHOWER AD VIEW THE HYDRANT AD TV2: Fairy Tale Books
TVNZ wanted to promote the second season of the television series Once Upon A Time. A show based on fairy tale characters set in the modern day. To help convey this idea of 'fantasy in the real world' Contagion, Auckland turned existing Eyelite sites into 2m high fairy tale books. The specially constructed books opened to the second chapter and included a synopsis of the season ahead. Story time now existed in malls across the country, and TV2's ratings lived happily ever after.
VIEW OUTDOOR Floriano Bookstore: Buy 1 Take 1
A campaign from Filadelfia Belo Horizonte for Floriano Bookstore
VIEW THE BUY 1 TAKE 1 AD VIEW THE GOTCHA AD VIEW THE MYSTERY AD VIEW THE LINCOLN AD VIEW THE NERUDA AD Mercury Energy: Good Energy Monitor
WhybinTBWA is helping Mercury Energy to further spread Good Energy with a new campaign showcasing the company's latest industry leading initiative: the Good Energy Monitor, or GEM.
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NewSun, China has created a new spot for Chery Automobile, directed by Travis & Nick at Airbag Productions in Australia.
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AT&T's the latest iteration of its popular "It's Not Complicated" campaign. Only this time, the advertising is of legendary proportions.
Tapping into the basketball theme, the new ads (from BBDO Atlanta and BBDO New York) star slightly bigger "kids": legends of the game, who know first-hand, the value of being bigger and faster - just like AT&T's wireless network. VIEW THE UP TOP SPOT VIEW THE TOO SLOW SPOT Millennium Bank : E Statement
Millennium bank was seeking a way to boost usage and awareness for their online banking services. At the same time, the bank needed to set aside its corporate image and open new channels of communication using viral videos.Socialab, Athens came up with a solution:Meet Michael. Michael is an ordinary squirrel leaving in the woods. He works collecting acorns to provide for himself and his family. He is hard working, responsible and respects his home and his fellow animals. In this second video, the real issues of using paper statements come in the spotlight. The forest is in danger and Michael is in desperation. Until the owl arrives for the rescue
VIEW THE SPOT New York Presbyterian Hospital: Danion
Danion was born a healthy baby boy, 8 pounds, 9 ounces. When he was 2, he began getting sick, and was diagnosed with a massive brain tumor. He couldn't walk, see, or talk, and was on a ventilator. His mother brought him to NewYork-Presbyterian Hospital where Dr. Mark Souweidane and his team took on the difficult case and removed most of the tumor. Within a few months, Danion was able to function again. Over the next four years Danion lived a full life. He was passionate about singing and dancing, and his mother was able to capture what she says are priceless moments in photos and videos. When Danion was 6 years old, he performed at the Apollo Theater in Harlem. That year Danion was also filmed in a campaign for the hospital, directed by Peter Rabot. Sadly, despite everything that was done for Danion, the tumor eventually spread to his spine. He passed away several months after making the video.NewYork-Presbyterian Hospital and Agency Munn Rabot initially cancelled finishing the spot upon learning of the boy's death.
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