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Seen and noted
Save the Children: O Come All Ye Faithful A delightful, heart-warming promo for charity Save the Children, featuring Susan Boyle and Elvis Presley singing "O Come All Ye Faithful", has gone on social network release. This charming idea, directed by Karen Cunningham from London-based Pop-Up Films, was collectively captured as a way of generating awareness of the many children who should not be forgotten this Christmas.VIEW THE SPOT  Foot Locker brings back Kyrie Irving for the Week Of Greatness, a week of the most premium shoe releases that can right all the world's wrongs. This BBDO New York created spot sees Mike Tyson and Evander Holyfield hug it out, Dennis Rodman fly to North Korea, former NFL quarterback Brett Favre finally walk away, and sportcaster Craig Sager decide to change his wardrobe.VIEW THE SPOT The Siam Commercial Bank: I missed already Siam Commercial Bank UP2ME, the new financial solution from Siam Commercial Bank that cover the basic financial needs of Gen-Y segment together with a mobile application that serves their on-the-go lifestyle. In this web film, JWTConnect Bangkok has specifically designed the way to grab attention of Gen-Y with contents that based on functions of UP2ME mobile application â Easy Pay â Pay by QR code. This is the first financial musical film online in Thailand ever.VIEW THE FIRST FILM VIEW THE SECOND FILM God's of Both Worlds: Trailer The first book, The Book of Silence, in the trilogy Deuses de dois Mundos (Gods of Both Worlds) written by PJ Pereira will be available in stores on November 25th. The book trailer, directed by Laundry's Anthony Liu was released on November 19th and captures all the drama, sensuality and violence of the original myths that inspired the trilogy. The trailer features a special track by Brazilian singer Otto, percussionist Pupillo with special participation by Brazilian guitar player, Andreas Kisser (Sepultura) and narration by the legendary Brazilian singer, songwriter, politician and activist, Gilberto Gil. VIEW THE SPOT Virgin Mobile: Game of Phones Virgin Mobile, via Havas Worldwide, Sydney has borrowed from the cut-throat world of Game of Thrones in a tense branded content video teasing its huge mobile-app game, Game of Phones.VIEW THE SPOT VIEW HIPSTER OUTDOOR VIEW BFF OUTDOOR VIEW VEGO OUTDOOR VIEW SUMMER OUTDOOR  Working via Argentine agency Santo, Passion Pictures NYC partnered with MPC NY to spread the gift of holiday cheer in an all-new campaign for Coca-Cola.VIEW THE SPOT DentsuBos: Case Study Kit The awards season is coming your way and you still haven't had time to make a convincing case study? Fear not. Offering a wide variety of locations, to people filming with their phones, to animated buzzwords . The Case Study Kit has everything you need to impress the jurys. Agency DentsuBos, CanadaVIEW THE CONCEPT Nature's Recipe Pet Food JWT, San Diego and Nature's Recipe Pet Food has created this Interactive idea for pet lovers. VIEW THE CONCEPT  Everyone manages to sneak lots of breaks during the working day. Yet lots of us claim to have no time to eat healthy stuff like fruit. The Blammo, Canada ad visually calls us out. If we have time to munch a donut, we have time to eat fruit.VIEW THE COFFEE AD VIEW THE FACEBOOK AD VIEW THE GOSSIP AD  Publicis Kaplan Thaler, New York print campaign for Crest 3D White StripsVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Playstation 4: Killzone Shadow Fall MPC NY was recently tapped by BBH New York and director Noam Murro to create extensive VFX work on a promo for Killzone: Shadow Fall, the highly anticipated new entry in the high-octane first person shooter Killzone franchiseVIEW THE SPOT Toyota: Legendary Moments - Steve Waugh Toyota has launched the 14th spot in its longest-running and ever-popular Legendary Moments campaign via Publicis Mojo. But this time it's a whole new ball game. Whereas previous ads have enshrined famous moments in AFL, this latest spot relives an unforgettable moment in Australian Test Cricket. The moment features legendary cricket captain, Steve 'Tugga' Waugh and takes us back to 2003 and the final Ashes Test at the SCG in which Tugga notched up an awe-inspiring century on the last ball of the day's play.VIEW THE SPOT Dempster's: Healthy Way Feel Good o' Gram To help launch Dempster's new Healthy Way bread, we found some amazing Canadians and brought them some delicious sandwiches. Little did they know that this Feel Good Surprise would include a whole lot more. Agency: CundariVIEW THE SPOT  On World Toilet Day, Tribal Worldwide launched a campaign for UNICEF with the goal of informing a new audience about the lack of access to toilets worldwide. Called "Access Denied," the campaign urges change in both behavior and policy on issues ranging from enhancing water management to ending open-air defecation. The campaign includes a series of posters, a dedicated website and "Toilet Trek," a game available on desktop and mobile that dramatizes the dire situations faced by those who are forced to defecate in the open.VIEW THE SAFETY AD VIEW THE LADDER AD VIEW THE FLY AD VIEW THE DIGNITY AD VIEW THE ECONOMY AD Pillars: When I grow up The shocking fact is that a child with a parent in jail is 7 times more likely to end up in the system themselves. Pillars is a charity that finds mentors for children of prisoners and helps to break this cycle. This TVC was made to run during Children of Prisoners Week. Agency: ReloadVIEW THE SPOT  Direct Insurance, one of Israel's top insurance companies, decided to promote its digital services using an environmental message. The two pigeons, Direct Insurance's feathered presenters, are on their Brazilian vacation when suddenly a tragic turn of events takes place. Agency: BBR Saatchi & Saatchi, Tel AvivVIEW THE SPOT  The print and radio portion of a 360 campaign for Audible.com to promote, listening to audiobooks on your smartphone anytime, anywhere. Agency: Taxi New YorkVIEW THE ROMANCE AD VIEW THE FANTASY AD VIEW THE SCI-FI AD SickKids Foundation: Real Life Hero Everyone has a story. The Bacardi brand and family's story can be summed up with one word: "Untameable." With more than 150 years of uncompromised passion triumphing against extraordinary odds, Bacardi is the rum brand with tales where the truth is better than any fiction. Fearlessly honoring its legacy, the brand with "Irrepressible Spirit" written in its DNA, today announced the launch of "Bacardi Untameable Since 1862," a new global marketing campaign that tells the stories behind Bacardi rum, its origins in Cuba and inspires consumers to embrace life and live boldly to showcase their own "Irrepressible Spirit." Agencies: BETC London & Camp + King, San Francisco.VIEW THE FATE AD VIEW THE EXILE AD VIEW THE PROHIBITION AD  Legend of You highlights the immersive quality of the game as a young man mimics the appearance and experiences of its main character, Link. "To become a legend you must be willing to risk everything," intones the voice-over, as the young man enters a torch-lit dungeon hallway where he must survive deadly obstacles, including a disappearing floor and flaming arrows, to reach his goal: securing the Master Sword. As Link would, the boy uses his powers to transform into a hieroglyph and merge into the stone walls. He then makes his way to a garden where he grasps his prize. The live action gives way to a sequence of animated game footage. Agency: Leo Burnett VIEW THE SPOT Royal Roads University: First Hand To launch Royal Roads University's 'Inspiring Connections' brand campaign, Cossette Vancouver placed an ad in a shopping mall and invited people to connect with an alumnus from Royal Roads University's School of Tourism and Hospitality. See what Morgan had to say about her experience.VIEW OUTDOOR The American Advertising Awards Seattle Hydrogen, Seattle has released this print campaign for The American Advertising Awards / Seattle.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  Ozon provides a natural sexual enhancement. Agency: Soho Square/WPP, Bangkok VIEW THE BULL AD VIEW THE HORSE AD VIEW THE RABBIT AD Spy Museum: Be Wary of Everything SVA, New York warn you to "be wary of everything" for the Spy Museum. VIEW THE FIRST AD VIEW THE SECOND AD  The Kenwood Kitchen Machine can help you make anything. Agency: JWT, London.VIEW THE LEEKS AD VIEW THE EGGS AD VIEW THE CHOCOLATE AD  A spectacular modern retelling of Tchaikovsky's traditional ballet, the film has been created by an all star cast including Black Swan choreographer, Benjamin Millepied, award-winning director Ringan Ledwidge, and principle dancers from The Royal Ballet. Fittingly, the film launches in the UK this Saturday evening during the network premier of Black Swan. Agency: BBH London.VIEW THE SPOT Itoki: Less is More Japanese interior design firm, ITOKI has a simple design philosophy: They do more with less by employing creative use of space.To demonstrate this philosophy, we used not just their designs, but also the way they communicate even with their office stationery. Unused space at the back of their business cards, letterheads, envelopes and notepads became work space, conference rooms and meeting rooms. Agency: Dentsu Singapore .VIEW THE CONCEPT  The spot opens on two guys cruising in a convertible that stop at a convenience store. In triumph, one guy returns to the car brandishing a bag of Takis Fuego Agency: Publicis Dallas.VIEW THE SPOT  JLF, the fashion division of NYC-based creative agency Johannes Leonardo, has created a new campaign for the launch of the new digital flagship of London fashion designer Mary Katrantzou, celebrated for her innovative use of digital prints.The campaign, which consists of a ten-day-long countdown installation and a series of minute-long films, revolves around the idea of time, playing with the anticipation that exists around the launch of the designer's very first digital home. VIEW THE CHINESE MONOLOGUE SPOT VIEW THE DANCING SPOT VIEW THE OCCASION SPOT VIEW THE POEM SPOT VIEW THE QUESTIONS SPOT VIEW THE TRANSFERENCE SPOT Case Study: The Wayside Chapel - Love Over Hate The Wayside Chapel was in a similar predicament to the thousands of people it had helped. It was broke, in need of a new place to live and a way to start over. They needed to make a miraculous financial turnaround. The 'Love Over Hate' Corporate Identity and positioning we developed for The Wayside clearly defined its mission and helped to rebuild its social relevance in the eyes of Sydneysiders, corporate sponsors and the government. Capitalising on The Wayside's newfound acceptance, we helped it develop a large, regular donator base through effective use of its website, social media, and a TV ad featuring a donated Kings Of Leon hit. The Wayside Chapel is now very far from being broke or homeless, having celebrated the completion of an $8 million renovation of its premises in mid 2013. VIEW THE SPOT IBM Singapore: The 60/60 Exhibit An interactive site created created by Ogilvy & Mather Singapore to celebrate IBMâs 60th anniversary in Singapore, the Singapore 60/60 Exhibit takes us on an incredible journey through 120 years of progress in Singapore. Since 1953, IBM has been contributing to Singaporeâs transformation into an urban metropolis today. But instead of merely walking 60 years down memory lane, this site also projects 60 years into Singaporeâs future. VIEW THE CONCEPT  Wondros director Christian Weber presents a cheeky holiday musical performance in a new spot for Joe Boxer and Kmart's 'Shop Your Way' program. Created by DraftFCB Chicago for Kmart, the commercial presents an indelible reminder that the retailer's rewards program is available for many of shoppers' favorite brands, such as the Joe Boxer undergarments that figure prominently in the spot. VIEW THE SPOT  This creative Christmas inspired spot featuring NBA Stars Kevin Durant, Derrick Rose, James Harden, Steve Nash and Stephen Curry shooting from the three point line at hoops with bells attached to their nets, which creates this "Jingle Bells" tune finished off with LeBron James slam dunk. Agency: Goodby Silverstein & Partners, San Francisco.VIEW THE SPOT EA Sports: It Just Got Real This 'Messimorphosis' begins in an average looking lounge, but as our gamer picks up his controller an incredible transformation begins. His skin starts to give way to reveal a layer of CGI skin. He looks down and something is happening beneath his shirt; he lifts it up to see a six-pack popping out one muscle at a time. The bone structure of his face starts to change as he becomes more and more like the FIFA 14 avatar â his mouth shrinks and his jaw reforms with a strong dimple appearing on his chin, just like Messi's. The bridge of his nose widens, and his eye sockets re-shape with a dark brown colour running down his blue eyes. We see the lounge's shag pile carpet has given way to grass, as the gamer's cotton t-shirt is replaced by the synthetics of a CGI Barcelona shirt. From within our gamer's bare feet emerge Messi's football boots, stretching around the contours of his body. The transformation is nearly complete. Agency: Wieden Kennedy, Amsterdam.VIEW THE CONCEPT  There's an unexpected consequence of owning a Fiat Professional van: it'll draw the attention of admirers at every worksite. With so much interest, maintaining a schedule and being professional is harder than you think. Agency: CumminsRoss, Melbourne. VIEW THE SPOT Guest Judge: Christian Finucane, creative partner, 12:20, Sydney
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 19, 2013 21:50 (Edited: February 17, 2023 04:19)
 This week's guest judge is Christian Finucane, creative partner at 12:20 in Sydney. NHS blood and transplant. All the Christmas ads are being unwrapped at the moment... This year they all seem to be showing 'genuine' excitement that 'real' people are having and then editing it all together. So, when this ad cut to a girl who wanted blood for Christmas it was quite a powerful twist and put a bit of real magic into the festive season of giving. READ MORE FedEx: Cozies Just in time for the holidays, FedEx has launched new advertising via BBDO New York designed to let shoppers know about FedEx's new One Rate shipping service which offers a simple, predictable, flat-rate shipping option for their express packages.VIEW THE COZIES SPOT VIEW THE NAME TAG SPOT VIEW THE AD  There's a misperception by many people that being a Big Brother requires a large time commitment and this is often cited as the reason men choose not to volunteer.To demonstrate how little time it takes to make a difference in a boy's life, DDB Vancouver created a series of short ads featuring a Big Brother giving a young boy advice or by simply being a positive role model, reinforcing the fact that being a Big Brother may take less time than you think.VIEW THE BOOK SPOT VIEW THE CAR SPOT VIEW THE KITCHEN SPOT VIEW THE OLD MAN SPOT « First « Previous Next » Last » 3 of 8 |
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Ogilvy & Mather Mumbai has created this spot for Dr.Fixit Leak Free Homes.
SickKids thinks it's time we all celebrated real-life heroes. Agency: JWT Canada
Stor&Liten launches a new print campaign via Volt.