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 JCDecaux, Australia have teamed up with Surf Life Saving Australia to create an interactive panel in the heart of Bondi. The theme of the panel is 'arcade-styleâ' where passers-by play a fun interactive game for 30 seconds. When you begin the game, the life-savers on the panel light up and players are encouraged to 'save them from drowning'. The objective is to create awareness in a creative and unique way whilst raising funds for a worthy cause. The panel scores the individuals who play and they are encouraged to beat the highest score. Passers-by can then donate to Surf Lifesaving. VIEW OUTDOOR
 "Trump With Love" is a website that encourages users to create their own video messages of love using Donald Trumpâs words. Launched on inauguration day, the goal of the website is to promote love, laughter, and unity, using words that fueled hate and division in their original delivery. To further encourage positivity, the site anticipates attempts at using negative and foul language, providing light-hearted Easter Egg responses to"Stop with the locker room talk and try again," or watch as Trump hugs the American flag in an attempt to show you how to love. The process of curating the word library was painstaking, and involved 30+ hours of viewing Trump rally speeches, debates, and interviews. VIEW THE CONCEPT
 Television broadcaster TV2 in Denmark has released an "All That We Share"promo. The station believes we live in a time where we quickly put people in boxes, and say that maybe we have more in common than what we think. VIEW THE SPOT
 "You think when people contact JohnMalkovich.com they are actually looking for you?" he says to the person on the other side of the call. "Maybe, maybe they are looking for me." Squarespace will run the 30-second spot in the first-half of Super Bowl LI, via JohnXHannes New York, a multi disciplinary creative collective co-founded by Aussie Expats John McKelvey and Hannes Ciatti. This is the company's fourth consecutive commercial in the big game, which has become a battleground among web services also including Wix.com and GoDaddy, which once had the field to itself. VIEW THE WHO IS JOHNMALKOVICH.COM? TEASER VIEW THE CALLING JOHNMALKOVICH.COM SPOT
 The National Roads and Motorists' Associatons mission has always been to keep people moving. Generations of New South Wales drivers have come to know the unique brand of 'unconditional help' that the NRMA offer on our roads. As times change and their business transforms, the NRMA launched a film to remind their millions of members and the general public, that their commitment to helping others' move', both on the road and in their daily lives, will never change. It's a commitment that is innate to the organisation and the people who work for it, today and in the future.Agency: GPY&R Sydney VIEW THE SPOT
 CenturyLink, one of the largest broadband companies in the U.S., has launched their first-ever national campaign "Two Sides"an integrated initiative that reinforces the company's belief in the power of the digital world and how it reaches people from big cities to small towns, providing connectivity to all. VIEW THE SPOT
 Mr. Clean does it all over the house, and there's a sexy Mr. Clean Super Bowl spot to prove it. Watch the official cleaner of Super Bowl LI get busy with the Mr. Clean Magic Eraser and more, in the shower, on the floor, and even in the kitchen. Agency: Leo Burnett Toronto. VIEW THE SPOT
 Melissa McCarthy gets stuck on an "Iceberg" in this Super Bowl spot for Kia via David&Goliath, Los Angeles. VIEW THE SPOT
 The real reason for car accidents caused by texting and driving is not actually texting, checking a social network or reading a message; is the time people spend doing this without having their eyes on the road while the car is still moving. Agency: McCann Bogota VIEW THE CANYON AD VIEW THE FREEWAY AD
 AMV BBDO, London has created this spot which highlights the importance for patients of Great Ormond Street Hospital to get home to the ordinary world, and how your support can help the hospital provide the extraordinary care to get them there. VIEW THE SPOT
 In some cultures, people waste gold on things like jewelry or "currency" which they can exchange for goods and services. But KFC thinks Itâs time to stop wasting gold and time to start eating it. Agency: Wieden + Kennedy, Portland. VIEW THE SPOT
 "Train,"illustrates that tobacco companies are obligated to recruit new smokers, since more than half of all smokers die from smoking-related diseases. Agency: Clearway Minnesota VIEW THE SPOT
 Grey New York has released this Super Bowl Commercial 2017 Half Time "Bathroom Break" spot for Febreze. VIEW THE SPOT
 With the concept "Where life happens" IKEA wants to show how they've always been inspired by how people live in the real world. In a nation wide integrated campaign we dramatized how IKEA can help solve or improve all kinds of emotional everyday problems. That goes for life on the Internet too. In real life you seldom tap a mobile banner ad out of interest. In fact, surveys state that most Banner Ad clicks are accidental. So why not show that even a banner can be perceptive? IKEA is where life happens, even when itâs a mistake. VIEW THE CONCEPT
 Reaching out on the heels of Donald Trump reportedly preparing to drastically reduce US involvement in the United Nations, the United Nations has released this morning (1/30/17) a powerful new campaign titled "One For All" in support of the United Nations' Sustainable Development Goals (SDGs). Agency: Mekanism, San Francisco. VIEW THE SPOT
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