 |
Seen and noted
Spotify: PVNCHLNRS At the end of 2018, Spotify and agency YARD teamed up for an innovative and playful outdoor campaign designed to appeal to listeners of Franceâs hottest playlist PVNCHLNRS. Since streaming has taken over the music industry, rap has dominated the scene in France, and its influence on culture as a whole has been undeniable. The campaign from Spotify, created by YARD, celebrates the artists of PVNCHLNRS, the playlist which regroups all the genreâs heavyweights, and which counts more followers than any list proposed by Apple or Deezer. VIEW OUTDOOR  Australia is famous for its summers; long, hot days spent enjoying the sun and the sea. Aussies canât help loving it just as much as they love shortening words, and tucking into Maccaâs. We needed to connect the nationâs favourite season with its favourite place to eat. Agency: DDB, SydneyVIEW CONES OUTDOOR VIEW BUCKETS OUTDOOR VIEW FINS OUTDOOR VIEW THONGS OUTDOOR VIEW MASK OUTDOOR VIEW SURF BOARDS OUTDOOR Kia Motors Australia: Get Mean Introducing the all new Cerato GT in a bold and playful way, Kia Motors Australia has unleashed âGet Meanâ, a fully integrated campaign to promote the sporty prowess of its new turbo-charged Cerato GT. Launching at this yearâs Australian Open, the campaign leverages Kiaâs lead sponsorship of one of the countryâs most anticipated sporting events. Created by Innocean Australia, the national campaign aims to present a more provocative side to the Kia brand and moves away from Kiaâs more traditional tone of voice... VIEW THE CONCEPT Meat & Livestock Australia: New Australia-Land National Lambthem For their summer campaign, Australian Lamb joined Australia and New Zealand together to create New Australia-Land. And once youâve got a new nation, you need a national anthem. To make this happen, we enlisted the help of a choir made up of Australians and New Zealanders to create an anthem that celebrates our friendly rivalry, filled with coming together, a cheeky dig at the alternate verses of regular anthems and of course, Lamb. Agency: The MonkeysPLAY THE SPOT Petbarn 30 Second Radio for new store opening. Agency: True Sydney PLAY THE FISH SPOT PLAY THE COLLECT SPOT TOPS at SPAR: A Serious Country South Africa is full of serious stuff. Which is why, every now and again, we need to laugh about it over a Glass of not so serious. TOPS at SPAR, South Africaâs largest liquor store chain and TBWAHUNTLASCARISDURBAN teamed up to bring this message to the people.VIEW THE SPOT Voice Of The Children: Likes and shares alone don't end bullying There are thousands of bullying videos online because people love sharing them on Facebook to create awareness. But this increase in awareness hasn't led to a decrease in bullying, proving that the only way to end bullying is to help. So, since people love sharing bullying videos on social media, Leo Burnett Malaysia turned social media into a medium to host anti-bullying messages, where the often helpless victims taught viewers how to actually help. Because likes and shares alone don't end bullying. Learning how to help does.VIEW THE BYSTANDER CONCEPT VIEW THE PARENTS CONCEPT VIEW THE SPEAK UP CONCEPT  AeroMexico, the country's national airline, has released a new "DNA Discounts" campaign via Ogilvy Mexico which offers discounts on flights to Americans who can show by taking a test that they have Mexican DNA. The amount of the discount depends on the person's percentage of Mexican ancestry. If a person has 15% Mexican heritage they qualify for a 15% discount on the airfare. The spot features interviews with a few residents of Wharton in Texas on why they won't visit Mexico for a holiday. Wharton is about 300 miles north of the Mexican border.VIEW THE CONCEPT  In this latest installment of the long-running Left Twix vs. Right Twix rivalry campaign, we learn that Left Twix is the perfect partner for coffee.VIEW THE SPOT KFC: Gravy Candle If you know, you know â but put simply, KFC gravy is the fried chicken sidekick of the gods. Now KFC has gone one further and captured the essence of its famous golden gravy in an epic limited-edition run of scented candles. KFC gravy superfans can get their hands on one of 230 limited edition candles, which will be available on a first come, first served basis. VIEW THE CONCEPT  HBF, Western Australia's largest health insurer and Australia's second largest not-for-profit health fund, have launched a new brand platform, "Get Well" to reaffirm that helping its members through life's big health moments is its reason for being. "Get Well," developed in partnership with Cummins&Partners, is an external expression of HBF's core promise, to deliver for its members in the moments that matter. VIEW THE SPOT At a time when Australians are feeling uncertain and disillusioned about health insurance, Australian not-for-profit health fund, HCF, is reminding its members in a new campaign via Integer, that after more than 85 years of service, it is still considered Australia's most trusted health insurer.PLAY THE SPOT Leukaemia Foundation: Shaverhands She has shavers for hands, you have hair. Together you can shave the world from blood cancer. Agency: AbnormlVIEW THE SHAVERHANDS SPOT VIEW THE HALL OF SHAVE SPOT VIEW THE LAWNMOWER SPOT VIEW THE PUPPY SPOT Uber Eats Australia: Tonight, I'll Be Eating In this next instalment of the 'Tonight, I'll be eating' Uber Eats campaign, we see a series of tennis stars and officials appear to interrupt the Channel 9 Australian Open broadcast. The campaign, created by Special Group Australia, was designed so that the player executions could be inserted into their live broadcast, for maximum disruption.VIEW THE DUMPLINGS SPOT VIEW THE BENCH SPOT VIEW THE PHYSIO SPOT VIEW THE RETURN SPOT VIEW THE SERVE SPOT VIEW THE CAMERAMAN SPOT VIEW THE UMPIRE SPOT  Uncle Tobys aims to rekindle the sense of possibility that comes from growing up in the land down under in a new campaign 'Great Grows Here' via Ogilvy Sydney. As the brand that's been growing greatness by the banks of the Murray River for over 125 years, there's no one better to tell the stories of a new kind of great growing around the country - one that takes a step beyond Australia's traditional perception of greatness - gold medals.The first work for the campaign will be for muesli bars over the back to school period, focusing on three great Australians.VIEW THE SAMANTHA SPOT VIEW THE PETER SPOT VIEW THE SABRINA SPOT Princess Cruises: Symphony of Service 'Symphony of Service' shows the poetic and dreamlike delivery of an entire cruise ship working in harmonic rhythm to deliver a memorable guest experience. Set on-board the Majestic Princess; the newest and largest ship to sail out of Australia, the story extends much further than introducing a world class vessel with state of the art features. The alluring story features interactions from the crew as they create memorable moments for their guests everyday. Agency: Mediacom Beyond Advertising VIEW THE SPOT Iarnród Éireann: Student Luxury Publicis Dublin pastiche the flamboyant world of luxury brand advertising in their latest student campaign for Irish Rail/Iarnród Eireann. The campaign encourages students to take the train home by reminding them that there is nothing luxurious about college life, but there can be when you take the train. Photography was made in conjunction with photographers Nick & Chloe through H2 Films. The âLuxuryâ campaign also includes short content films.VIEW THE GIRL SPOT VIEW THE BOY SPOT VIEW THE GIRL AD VIEW THE BOY AD Pop Mie: SLURPSPORTS - The First Ever Slurping-Based Mobile Game The Asian Games 2018, the largest sports event in Asia, will return for its 18th time from August 18 to September 2, 2018 in Indonesia. Pop Mie together with Ogilvy Indonesia launched SLURPSPORTS, the first ever slurping-based mobile game where audiences can experience the spirit of the Asian Games and actively support the nation while enjoying the new flavors! Simply go to the mobile site, play and see how far your slurps can bring you. Slurp the Pop Mie, Get More Fun!VIEW THE CONCEPT Guest Judge: Todd Mackie, co-CCO, BBDO Toronto.jpg "https://bestadsontv.com/news/upload/161025-BBDO-Portraits-3466 (1).jpg") This week's judge is Todd Mackie, co-chief creative officer at BBDO Toronto. Winner: The New York Times: Resolve. A lot of the incredible work in marketing today that sends vibrations through to your soul, resonates because of its ability to tap into what's happening in society at that moment. I would argue that the NY Times has been searching for the truth since the beginning, and that maybe this message wouldn't have played as profoundly as it does today at just any time in history. But it is the prefect message for these times and it's executed perfectly. It's both riveting and sadly depressing that the truth is so hard to find. I love this ad and this campaign. READ MORE Australian Lamb: New Australia-Land The long awaited summer campaign for Australian Lamb has launched via The Monkeys - calling for Australia and New Zealand to come together over a lamb meal.VIEW THE SPOT  Automotive brand MINI USA has partnered with creative agency Pereira O'Dell to craft a new campaign - and cultural moment - in tandem with its Countryman model. The spot, 'Don't Fence Me In,' follows musician Labrinth as he drives a MINI Countryman. Alone with his thoughts, the Countryman provides an oasis that sparks an inspired moment in the form of the song Don't Fence Me In.VIEW THE SPOT  Bushmills Red Bush Irish Whiskey is Triple Distilled and Aged in Bourbon Barrels. It's the newest whiskey from Ireland's Oldest Licensed Distillery. Agency: Virtue WorldwideVIEW THE SPOT Air NZ: Discover NZ through the eyes of Air NZ crew Air New Zealand has released these three spots showing travellers a better way to fly. VIEW THE CREW SPOT VIEW THE SINGAPORE TO NZ SPOT VIEW THE WHAT IS A KIWI? SPOT NZ Transport Agency: The Unsell Clemenger BBDO Wellington and NZ Transport Agency have launched a new campaign to reduce young driver fatalities by getting them into safer cars. The work came from the heart-wrenching observation that only the parents who attend crashes know to choose safe cars for their own teens. In the launch AV, we see these experts share their insights in an unexpected way, at least for some unsuspecting parent.VIEW THE SPOT  London-based fitness brand Gymbox demonstrates that working out is as much fun as going out, with its first campaign by agency Quiet Storm, which won the account in November last year. Quiet Storm has developed a new creative look and feel for Gymbox after the business moved from previous incumbent Mother. The new creative work brings to life what makes Gymbox different, showcasing that itâs the antidote to boring gyms, and injecting a sense of excitement to gym-going. VIEW THE HEART AD VIEW THE BED AD VIEW THE INSTRUCTORS AD VIEW THE MACHINES AD  Effie Worldwide is celebrating its 50th year as the leading global authority on marketing effectiveness. The nonprofit's path forward builds on a strengthened mission which emphasizes Effie's role to lead, inspire and champion marketing effectiveness, serving as a resource to marketers at every stage of their career. To mark the anniversary, Effieâs 5 for 50 Award has opened its global call for entries. The award will recognize the five most consistently effective brands over the past 50 years who have made Effie history, remained relevant and continued to sustain business over time and into the future. VIEW THE JOHNNIE WALKER AD VIEW THE GOOGLE AD VIEW THE GOT MILK AD VIEW THE FRY BOX AD VIEW THE PRICELESS AD VIEW THE MCDONALDS AD Team Enable Foundation: Surreal is Real in Dementia "Surreal is real in dementiaâ is an awareness campaign on common dementia symptoms designed for Enable Foundation Hong Kong.The campaign comprises videos, animated icons, print and posters. Agency: Michele Salati VIEW THE SPOT VIEW THE FUNNELS AD VIEW THE IRON AD VIEW THE BRICKS AD Ulster Bank Northern Ireland: Protect Your Plans Keep your plans for your money safe, with Ulster Bank's secure banking app with Fingerprint Login.Agency: Boys + Girls VIEW THE HOLIDAY AD VIEW THE SCOOTER AD Golden Eggs: World Beaters With the humble egg knocking kylie Jenner off her perch as the most liked image on instagram, we scrambled to crack a post of our own to capitalise on this global phenomenon. The resulting ad for Golden Eggs ran as a sponsored post from their instagram and facebook pages. Agency: Bread Box marketing & AT Creative VIEW THE CONCEPT Mitsubishi Motors: Sanctuary for Overworked Humans Mitsubishi Motors in the UK teams up with Golley Slater Cardiff, Fresh Films and Stone Dogs to launch a tongue-in-cheek new campaign to promote its ASX model. The film is shot in a mockumentary-style and directed by an experienced mockumentary director Sami Abusamra. The 90-second ad takes place in what looks like an animal sanctuary but is quickly revealed to be an overworked human sanctuary filled with accountants, chefs and supermarket cashiers. VIEW THE SPOT  GREY Tokyo and Pantene have created this lovely story about babychanco, a baby with unique hair. Despite looking different from other babies, babychanco is loved worldwide for her naturally thick hair. If everyone can learn to love their differences, this world may become a much nicer place. This tale is narrated by renowned television announcer, Sato Kondo, who gained respect and admiration for choosing to keep her natural grey hair color rather than dye it black. VIEW THE SPOT Singtel / Geneco: The Watt That You Want BBH Singapore has launched Singtel Power with Geneco, our licensed electricity retailer partner. Save up to 30% on your household power bills. Make the change today at singtel.com/power. VIEW THE SPOT  Bud Light has created this spot to announce new ingredients label on their packaging. It seemed safer than arrows. Agency: Wieden + Kennedy, New York.VIEW THE SPOT  Most of us in the ad industry are not racist, sexist, homophobic, bigoted or ageist. But there are times when our intent and our actions are misaligned. Thatâs why we created a series of short videos that address microaggressions and unconscious bias that we have witnessed, seen and heard of in the industry.Agency: Oberland VIEW THE CAREER ADVICE SPOT VIEW THE REVIEW SPOT VIEW THE PITCH SPOT VIEW THE INTERVIEW SPOT VIEW THE AUDITION SPOT  VMLY&R / FlyteVu has released this Super Bowl teaser spot starring Serena Williams for Bumble. The full spot will air during the first half of Super Bowl LIII on CBS on Feb. 3.VIEW THE SPOT  The Truth Project, part of the UKâs Independent Inquiry into Child Sexual Abuse, is encouraging victims and survivors of child sexual abuse to share their experiences with the Inquiry. A new film for the Truth Project, created by MullenLowe London, launched this week. It encourages victims and survivors to get in touch with the Truth Project and will raise awareness amongst the general public to create a conversation around child sexual abuse. Itâs difficult to discuss child sexual abuse openly, but unless we talk about it, we will never be able to stop it. The film follows on from a poster and radio campaign by MullenLowe last year. It builds on the same sentiment â acknowledging that victims and survivors of child sexual abuse have âNever Been Heardâ.VIEW THE SPOT  IKEA has launched a new integrated campaign via Mother, encouraging people to reappraise the night and value their sleeping life as much as their waking life by helping the nation to sleep better and for longer. IKEA has partnered with Dr. Guy Meadows, co-founder of The Sleep School to provide expertise in training its coworkers on the science of sleep â something that will enable them to better help people in-store. VIEW THE SPOT  When lifeâs constant and unavoidable communication gets too much, sometimes you must go off the grid. âWelcome to lifeâ say Porsche in two new films by Kemper Kommunikation and Bee Film, shot on the Isle of Skye to promote the highly anticipated 718 Boxster T and 718 Cayman T. Production company, Bee Film, was tasked with shooting the promo films for the highly-anticipated models.VIEW THE WELCOME SPOT VIEW THE FIRST DRIVING SPOT TD Bank: Password TD Bank teamed up with TBWAChiatDay, New York to develop the new brand positioning âUnexpectedly Human,â which sets out to defy consumers expectations of what a bank can be. The new campaign champions everyday human insights, and aims to contrast the stuffy, apathetic attitude you'd expect to find at your average bank. VIEW THE PASSWORD SPOT VIEW THE DANCER SPOT VIEW THE EXTRA TIME SPOT VIEW PAST 5PM OUTDOOR VIEW DEBIT CARD OUTDOOR VIEW BANKING OUTDOOR « First « Previous Next » Last » 3 of 6 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
New print from simple, Chile