Seen and noted
B&Q & Uncommon launch a new integrated campaign from the reinvigorated brand proposition 'Build a Life' which celebrates the belief that anyone can improve their home to make life better. The third installment, entitled 'Choose Change', is an invitation to avoid settling and standing still
VIEW THE SPOT Dubai Tourism: A Captivating Saga
Dubai Tourism and Mother have launched the latest film in the "Dubai Presents" series of blockbuster trailers starring Jessica Alba and Zac Efron. In the latest trailer, called "Dubai Presents: A Captivating Saga" and created by Mother, the Hollywood stars play characters in a period drama set in Dubai in the 1950s.The film centres around the story of a young aviation pioneer, Alba, at a crossroads in search of the conviction and answers she needs to beat the odds.
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'Lease is Up' depcits the cricketers moving in to the Kayo house, replacing AFL and NRL players including Luke Keary, Jack Buckley and Rebecca Privitelli. The players are told their lease is finished, with the cricketers moving in the for commencement of the new season.
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Following the successful launch of BACARDI Spiced Rum in February 2019, the world's most awarded rum brand is toasting to the change of the season with the debut of a new campaign. The new spot called 'Domino' celebrates the way in which partygoers do what moves them at a house party in a very visual and arresting fashion to the tune of a Caribbean music track. BACARDI Spiced acknowledges that after a very tumultuous year, the last thing anybody wants is more of the same.
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On September 2, one of the most audacious creatives Anselmo Ramos will give a lecture at SKVOT online school. To promote this event and to motivate young creators to be brave, we have squatted one of the most famous unfinished building in Kyiv. Squat to use an empty building or area of land without the permission of the owner. In Ukrainian transcription SKVOT. Agency: Angry, Ukraine.
VIEW OUTDOOR Remy Martin: ECommerce Hi Jack
When it comes to stocking your home bar, Remy Martin 1738 is a staple... And now, it's right at your fingertips. To demonstrate this, FRED & FARID New York wanted to rethink traditional ecommerce media, and thought outside of the box literally. FRED & FARID New York hijacked Facebook and Instagram shoppable "Collection" ads, which allow users to swipe through products in-feed, while they view the video content.
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To celebrate the carmaker's recent IPO launch, Rideview collaborated with prolific photographer Richard Thompson to craft a dazzling mood film. In addition to the film, Rideview has also developed a car configurator used in the Faraday Future app, an addition which embodies Rideviewâs commitment to "being as comfortable on set as we are in CG or a game engine."
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PRETTYBIRD have teamed up with Fold7 and breast cancer awareness charity CoppaFeel! on a new campaign directed by Jess Kohl. CoppaFeel!, the breast cancer awareness charity, is committed to ensuring every young person has the best possible chance of surviving breast cancer. The push is driven by the concerning research by CoppaFeel! which shows a quarter of young people arenât aware that breast cancer could affect them and 1 in 5 young people say they would delay going to a GP after finding symptoms because of the coronavirus pandemic.
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Would the one that has never dropped its smartphone raise its hand? No one ? Yes, that's also what we thought. Whether it jumps out of our hands, escapes out of a pocket or is a victim of a pet's strike, a smartphone will lose its battle against gravity a huge number of times during its journey.
VIEW THE SPOT Sutter Health: Resiliant
barrettSF has created "Resilience," a multimedia marketing campaign for client Sutter Health that aims to ease patients back into the doctor's office. The work breaks on September 20 and runs through the end of October. bSF is Sutter Health's AOR."Resilience" is a continuation of the brand's "A Thousand Things Health Anthem" messaging. The :30 and two :15-second spots tap into the human truth that we are both vulnerable and resilient, now more than ever.
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The real strength of Londis Ireland is that it underpins the traditional values and knowledge of local shop keeping with a state of the art distribution network. This means that every shelf in Londis is a display of the knowledge that each storeowner has about their local community. So we wanted to highlight this in a light-hearted way with our new brand TV campaign: "Overheard In Londis"
VIEW THE GOING STEADY SPOT VIEW THE COMPETITIVE SHOPPING SPOT Ministry Of Maritime Economy: This App Doesn't Exist
September 18th marks World Coastal Cleanup Day. Another date that Cape Verde's Ministry of the Sea took advantage of to reinforce the need to preserve the oceans. The idea is inspired by videos promoting photo editing apps to say that, unfortunately, no technology has yet emerged that will instantly make garbage disappear from our beaches. Therefore, each of us has a great responsibility in our hands: to prevent garbage from making life in the oceans unsustainable.
VIEW THE SPOT National Association Of Visual Arts: Sit For An Artist
Art connects people. The visual arts in crisis. Let's support Australia's creative recovery and get artists back to what they should be doing; bringing us together.
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For the more than 70 million people who stutter worldwide, every conversation can feel like speaking in front of a crowd: all eyes on you as you know what you want to say but cannot seem to get the words out. This powerful NEW PSA from the SAY: The Stuttering Association for the Young and creative agency BBDO aims to ignite an overdue national conversation around stuttering to raise awareness and educate viewers about how to supportively listen to people who stutter - by giving them as much time as they need to speak
VIEW THE SPOT Tecate Beer: The Guardian Of Flavor
Rock The Agency has released the second commercial of the Cerveza Tecate campaign. After the presentation spot, where we met who "El Guardian del Sabor' is, now is the time to start defending that flavor everywhere. In this episode, Bruce Willis faces the torture of seeing drops of Tecate being wasted.
VIEW THE SPOT Alzheimer Athens: Things We Want To Forget
Out To Lunch, Athens releases new print work for Alzheimer Athens, titled 'Things We Want To Forget'.
VIEW THE AD Selleys: Succeed In Seconds
Selleys produces a range of construction products, including adhesives and sealants. One of their brands 'No More Gaps' (a gap sealant) has launched a new variant - an easy-to-use tube. To demonstrate just how easy the tube makes gap filling, we decided to fill the nearest gap - the one in the binding of the pages of the magazine. This execution appeared in the September issue of home decor/DIY media.
VIEW THE AD Balenciaga Fortnite: The Fashion Game
Envisioned by Publicis Luxe, the collaboration between Balenciaga and Fortnite led to the creation of a whole new metaverse fashion experience in the digital world. To promote uniqueness, authenticity and self-expression, Balenciaga and Fortnite decided to create their own digital fashion world. On September 20th, 2021,
VIEW OUTDOOR VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD Covid -19: Do It For Me
As the highly infectious Delta variant continues to sweep the nation and children, teens and young adults are back to in-person learning and events as Covid cases surge approximately one in four of all eligible Americans still have yet to get vaccinated against Covid-19. To help build further confidence among two critical populations, the Ad Council and Covid Collaborative today announced new PSAs speaking to young adults and to parents.
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TBWABrussels has created this billboard to laucnh a brand-new McDonald's restaurant that will open at Bondgenotenlaan 86.
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Midsummer is one of Swedenâs biggest holidays. A holiday that is synonymous with two things, herring and unsettled weather (according to weather statistics from 1987 onwards, cold and rain dominate over the Midsummer period). The week before Midsummer, all grocery chains advertise herring at an extra low price. The question was how could Coop make people notice their particular offer? Our strategy was to base our campaign on recognition and the acknowledged unsettled Midsummer weather. The solution was a classic food range poster, soaked in rain.
VIEW OUTDOOR Comfy Bank: Some Things I Will Not Lend
LYRIC TRANSLATION :There are things that are not lent
Never, never, never And for what you are looking for .you have a credit plan in Comafi Bank, Comafi Bank. There are things that are not lent PLAY THE SPOT Ikea: Don't Let Furnitur Wear You Out
Whenever you own something for a long time, you start to look like it, so this is your chance to redecorate your house with IKEA Sale.
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Leo Burnett Chicago has released this campaign for the US Department of Transportationâs National Highway Traffic Safety Administration, coinciding with Child Passenger Safety Week.
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Wieden + Kennedy, Portland has released this campaign for Meow Wolf, an immersive experiences company. The non-linear storytelling of the film, unfolds through exploration, discovery and interactivity.
VIEW THE SPOT GEHAL Committments Aren't Made With Words
Five to Sixty wrapped up production on the newly released spot for GEHA Health featuring Kansas City Quarterback Patrick Mahomes. In this collaboration with MERGE, Five to Sixty brought to the table their rich experience filming with elite athletes, having worked with athletes such as Carli Lloyd, Michael Phelps, Aly Raisman, and others. The spot, set to air on national television throughout the 2021 NFL Season, features Mahomes going through a visual representation of a day in his life alongside the intense work of US Federal Employees. Beautiful match cuts define the spot and showcase the hard work these employees do behind the scenes everyday.
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British train operator LNER has launched Bounce, a 40-second spot celebrating the pleasure and ease of travelling on the inter-city service. Created by M&C Saatchi and directed by Birthâs Rodrigo Valdes, the ad follows a passenger who âtravelsâ through a series of imaginary scenarios on her way to visit her mother. From the comfort of her train seat she gracefully glides from bustling video arcade, to hushed library, darkened cinema and lively café.
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For decades now, climate activists & scientists have highlighted the dangerous effects of global warming on the earth. Heat waves, droughts, wildfires, and floods are happening at an alarming rate, and 200 species are disappearing every day from the face of the earth, never to return.
VIEW THE SPOT Mid Autumn Festival: Moonface
As the notion of community and resiliency is becoming ever more important in post-pandemic context, FRED & FARID Shanghai, has launched MoonFace on the occasion of the Moon Festival to celebrate this tradition. The Moon Festival, known as the Mid-Autumn Festival or Lunar Festival, is deeply connected to China's history and heritage.
VIEW THE CONCEPT Happiness Saigon: Recreate & Reconnect The Office
Happiness Saigon, an FCB Alliance, has created an 8-bit style virtual office to connect remote working colleagues and help showcase the capabilities of the Metaverse. Junior designer Thao Nhi Pham Tran and creative hybrid Nick Stillittano spent a weekend building the entire office as a surprise means for the team to get together. All four stories of the office were recreated in detail, including the creative rooms, the kitchen, and the rooftop BBQ.
VIEW THE CONCEPT University Of Technology Sydney: Virtual Campus Tour
The University of Technology Sydney (UTS) has launched a new 360 video tour of it's innovative Sydney CBD campus, via Paper Moose, aimed at attracting both international and Australian students. Itâs been a rough couple of years for Australian universities, forcing them to think outside the box to attract both local and international students to their campus. The UTS campus has recently been transformed through a $1 billion City Campus Master Plan, which has delivered new landmark buildings, refurbished facilities and created a sustainable, state-of-the-art learning, teaching and research space. While universities often tailor their marketing to either domestic or international students, this platform was specifically designed to appeal to prospective students from anywhere looking to study at any level.
VIEW THE CONCEPT Neiman Marcus: Re Introduce Yourself
As part of its fall campaign, 'Re-Introduce Yourself', Neiman Marcus partnered with Hypebeast to launch the first-ever shoppable, virtual showroom featuring exclusive footwear from 11 luxury brands. The partnership between the preeminent luxury retailer and the leading authority on streetwear resulted in an online campaign concept bridging their respective influences and giving Neiman Marcus shoppers and Hypebeast readers access to an elevated e-commerce experience that reimagines remote shopping.
VIEW THE CONCEPT Truth: Depression Stick
What happens when gas station owners find out that nicotine in vapes can amplify feelings of depression and anxiety?
VIEW OUTDOOR VIEW THE SPOT Royal National Institute Of the Blind People: Whatsin Store
Royal National Institute of Blind People (RNIB) and The&Partnership opened a pop-up store in August to highlight the issue of inaccessible packaging and the impact it has on people with sight loss. As part of their ongoing "Design for Everyone" campaign, the charity opened the 'Whatsin Store', a corner shop stocked with deliberately inaccessible packaging, from intentionally vague branding designed by The&Partnership
VIEW OUTDOOR Alpha Foods: Join The Class Action
Alpha Foods, the maker of plant-based burritos, chik'n nuggets, burgers, pizzas, tamales, pot pies and more, has been turning meat eaters into vegans without their prior written consent. If you also had no idea you were eating vegan food when you ate Alpha foods plant-based products, you can sign up for the class action lawsuit. Dozens of people have already come forward with these shocking allegations.
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The LEGO Group has launched a playful new iteration of its global Rebuild the World brand campaign. Now in its third year, the 2021 Rebuild the World campaign celebrates children as the masters of creative problem solving and shows what can be achieved when people work together to overcome differences or challenges. The main film created by The LEGO Agency and directed by Traktor is centred on the story of a knight whose attempts to cross a river to see a friendly bear keep failing.
VIEW THE SPOT Blue Shield Of California: Do You Hear Me
Gender bias has bubbled to the surface of nearly every industry. And now, healthcare is in the spotlight. Healthcare is failing women in America, and has been for decades. 1 in 2 women's health concerns go unheard. 83% of women with chronic pain have experienced gender discrimination from doctors. Their concern is often met with claims they're "overreacting," "it's all in their head" or "you're probably just stressed."
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