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Seen and noted
 "Sandwich with Sabritas potato chips, the perfect duet' is the message conveyed by Shakira, the Colombian global mega-celebrity, joined by Mr. Cheese, a singing sandwich, in the new clip for the Sabritas Food Pairing campaign, performing a cover version of the hit song 'Ven, devorame otra vez' by Lalo Rodriguez. Sabritas has shared, under the Food pairing platform, that there is no better complement for sandwiches other than Mexicans favourite potato chipsVIEW THE SPOT  In a world where fashion and environmental awareness collide violently, "Leather is Lethal" emerges, a bold and harrowing project that seeks to raise awareness about the dark secrets of the leather industry. Through shocking images, we immerse ourselves in an apocalyptic scenario where beauty is intertwined with destruction. VIEW THE 2 ADS Fifa23: El Alebrije
MEXICO
May 30, 2023 06:52 (Edited: March 27, 2025 08:34)
Recetas Nesti: Recipes Vs Arthritis Recetas Nestle, with the help of Publicis Conseil/Mexico and Digitas Mexico, has created a platform to empower people who suffer from arthritis in their daily meal preparations while enhancing their quality of life. In Mexico, many have a strong passion for cooking; it is seen as an enjoyable experience of personal expression. Yet, arthritis diagnosis is 60% higher in Mexico than in the rest of the world. VIEW THE CONCEPT EA Sports - FIFA23: El Alebrije The Mexican soccer league is no longer present in FIFA, so we had to do something to connect 30 million gamers in Mexico and prevent them from abandoning the game. That's why we decided to create an entire universe around Alebrijes, so that Mexican culture would indeed be present and connect everyone worldwide, thanks to the pride of a country. Agency: BBDO MexicoVIEW THE CONCEPT Extinction Rebellion: Avoid the next pandemic After experiencing the largest health emergency in human history, on May 5, 2023, the OMS announced the end of the pandemic. But we must not forget that it all started in a wet market in Wuhan and as long as these continue to exist, another pandemic could emerge at any time. Agency: THE GG collectiveVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  Usually people realize that they need to restock their pet supplies once it becomes almost an urgency. And actually that is a problem in Latin America because there is no shop that can deliver food, medicines, and more products to the ownerâs house in less than 24 hours.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR  In commemoration of the month of the girl and the boy, Save the Children reiterates an urgent call to action to every sector of society, to implement an Emerging Program that Protects the Life of Girls, Boys and Adolescents. With its new campaign, Save the Children reveals that in 2022, more than 2,600 children were murdered (that is 7 children every day), and makes an urgent call to all sectors of society to assume a collective responsibility to generate free of violence spaces, where girls, boys and adolescents can feel safe and develop their potential. VIEW THE SPOT Bimbo: The Greatest Guide Historically the United States and Mexico have had a complicated relationship, not least when it comes to food. The U.S. appropriates Mexico's dishes and comes up with curiosities like Mexican Pizza and Crunchwraps. Meanwhile, Mexico has taken food from the U.S.A. to new culinary heights thanks to the 8,000 indie vendors around the country who have put their own twist on icons of American eats like hamburgers and hotdogs. Bimbo, the worlds largest bakery company, and one of the world's top providers of hotdog and hamburger buns, is celebrating Mexican culinary creativity VIEW THE CONCEPT We are pleased to announce a new partnership with a leading online casino review site in Australia. By teaming up with Fancasinos.com, we aim to offer our users insightful information about the online gambling world. For those interested in the best ezeewallet casinos, we highly suggest visiting best ezeewallet casinos . Stay tuned for more updates and special offers to enhance your online gaming experience. Corona: Corona Coastguards The Juju, the creative agency of the Untold_ ecosystem, introduces 'Corona Coastguards', an initiative developed for Corona, encouraging people to turn their beach photos into data that can help scientists study the effects of rising sea levels a consequence of global warming - on the Mexican coastline. Corona has always kept a close relationship with the beach and sea. In fact, they are the landscape for many of the Brand's ads. However, a recent NASA report (2022 Sea Level Rise Technical Report) revealed that in less than 100 years, several beaches both in Mexico and worldwide are at the risk of disappearing. Although further investigation is required, there is currently an algorithm capable of extracting the necessary data from simple photographs. Collaborating with the coastlineâs oversight and preservation was the catalyst for this campaign, which relied on a simple insight: millions of people spontaneously take pictures of Corona when they are at the beachVIEW THE CONCEPT Animal Político: World Museum of Lies Animal Politico is an independent Mexican media created 4 years ago and thanks to its work it has become one of the main ones in the country, which includes helping citizens to verify rumors that circulate on social networks through a verifichat called The Hound. Due to its role and to increase awareness about the impact of disinformation in the public sphere, this entity together with Weber Shandwick and McCann Mexico developed the first World Museum of Lies.Agency: McCann, Mexico VIEW THE CANADA CONCEPT VIEW THE SOCCER CONCEPT VIEW THE WHO CONCEPT VIEW THE KNEE CONCEPT VIEW THE M POX CONCEPT VIEW THE COVID CONCEPT VIEW THE CLIMATOLOGIST CONCEPT  Isla Mexico City and PepsiCo Mexico introduce the new Dorito's campaign for the Mexican and Latin American markets. Produced by production house Rebolucion and directed by Watta Fernandez, 'Failing is for the Bold' understands and connects with a generation that is not afraid of failing and highlights the importance of going for it, whatever that may be, without the fear of stumbling along the way. VIEW THE SPOT Isla Mexico City and PepsiCo Mexico introduce the new Dorito's campaign for the Mexican and Latin American markets. Produced by production house Rebolucion and directed by Watta Fernández, 'Failing is for the Bold' understands and connects with a generation that is not afraid of failing and highlights the importance of going for it, whatever that may be, without the fear of stumbling along the way. VIEW THE SPOT  During the 2023 Academy Awards, the most important celebration in the film industry, Corona, the world's most valuable Mexican beer brand, calls on the industry to avoid using the yellow filter that has been used for years to portray Mexico negatively, and instead, to avoid generating stereotypes created by its use, leaving the color yellow only for its beer. In movies from some countries, it is common to see Mexico portrayed through the use of a yellow filter. This seems not to be a coincidence since in cinematographic language that yellow filter has been used for years to denote heat, risk, and danger. On the Internet, it is also possible to find hundreds of press notes and memes related to the topic since it is a misconception of what Mexico really is. This call is made together with Emmanuel "Chivo" Lubezki, a Mexican director of photography, who has won three Academy Awards, among other internationally renowned accolades.VIEW THE SPOT  Following the story of an experienced man looking for a job in a modern company, this new film 'Skills' explores the issue of ageism in the workplace. The spot also highlights that experience and wisdom is often overlooked in favor of youth and technology when it comes to hiring. Skills was made with the great contribution of the group of directors of KA&O Films & Content and the production of Silvia Kamisato.VIEW THE SPOT  Isla presents the new regional campaign for 7up: 'Oh yes'. Under the concept 'Let's stay with the refreshing'. the campaign invites a change of attitude, replacing "Oh no" with "Oh yes". VIEW THE SPOT  Movistar telecommunications and VMLY&R Mexico released, 'Shouts,' a campaign aimed at denouncing and breaking homophobia, transphobia, and biphobia. Movistar is a major telecommunications provider owned by Telefonica, operating in Spanish and Hispanic American countries and is the largest provider of landline, broadband, mobile services and (paid) television in Spain. And the campaign represents one of VMLY&R's key Cannes Contenders heading into the festival later this summer. Mexico is the second most dangerous country for the LGBTQIA+ community in Latin America. VIEW THE SPOT  A historic day for Call of Duty and for Mexican regional music. Leading up to the launch of Call of Duty: Modern Warfare II on October 28th, Call of Duty and Banda MS debuted a completely original song created exclusively for the franchise. More than a traditional 'corrido', the song is an anthem with cultural significance and a celebration for Call of Duty and Banda MS fans around the world. Call of Duty collaborated with Banda MS on the '141' corrido, turning the historical narrative of this musical style upside down. The song is accompanied by a music video and the idea for the "CORRIDO OF DUTY' campaign created by the Mexican independent agency Archer TroyVIEW THE SPOT  Isla Gatorade presents, '#Leogacy', its new global campaign with Leo Messi as a protagonist. In the context of 2022's most relevant sports event, Gatorade invites us to ponder on everything Leo has left to football lovers in each game, but makes no part in any cold sports statistics. Isla and Landia are talking about his legacy. One full of values and learnings, written by Leo Messi both inside and outside the football pitch. And that inspire countless lives around the world, who reflect themselves in this campaign that pays tribute to the greatest player of all times.VIEW THE SPOT  Since Mexicans can only think about the World Cup right now, Bitso invited the National Team's players to give a message about their product and make sure it would be heard.VIEW THE SPOT  Thanks to the campaign 'Take off your machismo' The Juju Mexico and Baron, a Mexican men's skirt brand, invited the public to reflect on the strict social norms that for decades have dictated how a man should be, act and even dress, triggering conversations and repercussions all through society. Mexico is known the world over for celebrating 'Macho' culture, and unfortunately, this goes far beyond the realms of fiction. So Baron and The Juju Mexico ran this campaign with the aim of inviting society to rethink imposed ideas and to be part of the change. As a result, it was possible to see a great repercussion on social media and national television, with people debating the need to lose the machismo and wear a new freedom. VIEW THE SPOT TimeOut Mexico: WithTheLabelsNo The signs not only advertise the offer of thousands of street stalls but also dress the streets of Mexico with identity and ingenuity. This iconic and diverse expression of popular art is a cultural heritage and therefore its defence is present. At the end of May, the mayor of Cuauhtémoc, one of Mexico City's most iconic municipalities, promoted a new regulation that ordered the removal of all signs and instead painted the stalls white and grey, applying the logo and slogan of the current administration. VIEW OUTDOOR ASPIRIN: The World's Smallest First-Aid Kit Bayer with the support of BBDO Mexico, developed a kit that contains everything necessary to relieve different types of pain and discomforts: a simple Aspirin. Aspirin is considered one of the most versatile, reliable, and accessible medications in the world. Its active ingredient -acetylsalicylic acid- is used in the treatment of many diseases and illnesses, and its effect on other sufferings continues to be investigated. However, the younger generation doesn't consider it as a first option. With the intention of bringing Aspirin closer to the new generations and making them aware of its benefits, Bayer together with BBDO MX designed this unique first-aid kit, which can be always carried or placed anywhere to have it available when someone needs it. VIEW THE TV SPOT VIEW THE FIRST AD VIEW THE SECOND AD  There are only two Soccer National Teams in the world that have the same nickname: "La Tri" Ecuador and "El Tri" Mexico. With Pilsener the most Ecuadorian beer in the world we create a campaign that started in social network and finished in Chicago, the city where these two national team played a game. We put a big billboard in Chicago to show everybody and specially for our Mexican friends which is the only "Tri" with the hashtag of our campaign that was trendy topic for 3 days in a row.Agency: Mullen Lowe Delta VIEW OUTDOOR  Michelob Ultra is addressing the enormous pressure athletes live with in its latest campaign, 'UNDER PRESSURE.' The campaign, created by GUT, Mexico City, aims to raise awareness of the enormous weight that we put on the shoulders of athletes, especially the media, social media and from some brands. In this campaign, Michelob Ultra calls on everyone who participates in sport - from commenters to even other athletes themselves - to reflect on this huge problem, and to understand that wherever there is negative pressure, there is an opportunity to do better, which reaffirms the brand's platform: It is only worth it if you enjoy it.VIEW THE SPOT  Madrid-based director Martin Jalfen, represented by REVERSE in the US and Primo in Spain and Latin America, recently directed two heart-warming 7UP spots for the Latin American market. 'Laughter' and 'Karaoke' tap into the joy of life's little moments with montages of people laughing and singing, respectively. The jubilant campaign was conceived by agency Isla to rekindle the longed-for moments and feelings of being together, as family and friends reunite, coming out of lockdowns. VIEW THE LAUGHTER SPOT VIEW THE KARAOKE SPOT Cruces x Rosas: Stain Soap Ogilvy México, together with Cruces X Rosas, a civil association and digital community that provides content and tools for women victims of gender-based violence, present a campaign with a powerful message that seeks to make the entire society visible and raise awareness throughout society about the importance of getting involved before violence suffered by women in Mexico.VIEW THE AD Mexican Association to Help Children With Cancer (AMANC): War On February 15th, International Childhood Cancer Day, we put in perspective the war that thousands of children are living around the world. That's why we created this print. We took microscopic pictures of different types of cancer cells and then used them to recreate the ground of modern warfare. That's how we leave it clear, the battlefield of this war are the children.Agency: Agencia Orozco VIEW THE AD Cruces X Rosas: The Soap that Stains The figures of gender violence in Mexico have increased alarmingly in the last two years. According to the Executive Secretariat of the National Public Security System (SESNSP), 10 women are murdered in Mexico every day, and according to figures from the National Citizen Observatory of Femicide, 357 women have been reported missing in the country so far this year. 2022.Agency: Ogilvy, Mexico VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Non Violence Foundation: The Sound of Violence The Sound of Violence. We've all danced, sang and heard songs without being aware of their violent content. Scan, listen, and realize what they're about. This way we can stop listening to violence. #ThisIsTheSoundOfViolenceAgency: Anonimo VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Aeromexico wants Mexicans to fly again, so together with GUT Mexico City, they have launched the 'New Winds' campaign, its first with the agency. The 'New Winds' campaign invites travellers to fly a new, customised experience on Aeromexico through a film made with production company Stink Films, serviced by Habitant, and directed by the Fridman Sisters. During the last two years, the concept of travelling had to stop due to the uncertainty and powerlessness generated by the pandemic. VIEW THE SPOT  The alcohol market is full of ads that look very similar to each other. They all try one way or another to inspire and sell their product while they're at it. So, we kept this situation in mind to create a campaign that achieves things in the easiest way possible with a new creative concept "THINK LESS". We achieved this with very minimalistic shots of our product, combined with a strong and insightful copy. A simple yet powerful tequila graphic campaign that invites people to have fun and don't overthink. Because the less you care, the happier you'll be and tequila just happens to make "thinking less" an easier task.Agency: Anonimo VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD Michelob Ultra: Train your FUN Side Michelob Ultra, in partnership with creative independent agency GUT Mexico City, launches its newest campaign, called, "Train your FUN Side," introducing the brand's first-ever unique 'dry-fun' sportswear collection called "Michelob Origins." The campaign aims to challenge preconceptions of well-being, as well as balance the scale between fit and fun, showing how working out, including what people wear during their workouts, doesn't have to feel like a routine, but can actually be as unique as that person is every single day. VIEW THE SPOT  On the historic day that commemorates the first SMS sent in history; and with the aim of raising awareness about the dangers and accidents that can be generated when chatting while driving, Morris Garages (MG) launches the "One single letter" campaign. According to the World Health Organization, in a recent publication it argues that writing a single letter on a mobile or cell phone increases the possibility of causing a traffic accident 4 times.Agency: Havas VIEW THE AD  Have you ever wondered: What happens to the thousands of toys used by advertising agencies in the filming of big commercials? The same question was asked by the advertising agency KTBO and found an answer with a funny opportunity: NOTHING. This is how KTBO created #JuguetesFamosos. #FamousToys is a great initiative in which the toys that had starred in dozens of commercials for one of the agency's largest clients "retired", moving away from the cameras and fame to be packed and taken to different foundations. VIEW THE SPOT Duracell / Fortnite: Duracell Optimum Speed Run Leading battery brand Duracell has plunged Fortnite into darkness. They've brought their batteries into the metaverse with the Duracell Optimum Speed Run, a new experience by Wunderman Thompson Mexico designed to promote the new Duracell Optimum battery. VIEW THE CONCEPT  Diego Lopez and Lenia Ruvalcaba share they touching life stories with a beautiful touch of magic.British Petroleum is the official sponsor of the Tokyo 2021 Mexican Paralympic team.VIEW THE DIEGO SPOT VIEW THE LENIA SPOT Mexican Assoc. To Help Childhood Cancer: Teddy Bear We created this video for the fund-raiser campaign for childhood cancer patients, organized by the Mexican Association to Help Children with Cancer (AMANC by its Spanish acronym). We took an element that represent the innocence of kid playing, the teddy bear, and put them playing by themselves, waiting for the comeback of their children with cancer. The objective was to communicate that it doesn't matter that the disease is called "childhood cancer". it doesnât make it a kid's game.VIEW THE SPOT  Black Beans are one of the basic products in Mexico. Recognizable for their versatility as one of the main ingredients in a lot of Mexican dishes, but also for the time they take to cook, almost 2 hours in a cooking pot and 1 in the express pot. Our beans are different. They are ready twice as fast than other kinds thanks to his soft skin and small size. This is the way we express the velocity with wich we cook our beans, the most important dish in the Mexican culture.VIEW THE BEANS AD VIEW THE RICE AD Corona : Plastic Fishing Corona has partnered with creative agency We Believers to launch the world's first-ever 'plastic finishing' tournament where a kilo of plastic is bought at the same price as a kilo of fish.VIEW OUTDOOR « First « Previous Next » Last » 2 of 7 |
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BBDO, Mexico presents Fifa23 to Mexicans in a new package