 |
Seen and noted
In dimly lit rooms customer satisfaction is guaranteed It's believed the hedonistic days of advertising are a thing of the past. But behind sound-proofed doors, an insidious sub-culture is flourishing. In dimly lit rooms, men and women of all ages are called upon to sell their services by the hour. Tell them what you need and for the right price they'll give it to you; fast, slow, hard or deep. In a candid interview, Eardrum's founding creative director Ralph van Dijk reveals the intimate details of what happens on the voice-casting couch.VIEW THE INTERVIEW Sunglasses as a Russian dolls In September Directski sent out an email letting people know that our skiing holidays were on average 15.4% cheaper than Crystal ski, because, well, they were.Crystal Ski didn't like this, not one bit. They thought that somehow by telling people they could get a better deal on their skiing holiday, we weren't playing fair. So, what did they do? They phoned our dad to complain.Agency: Karmarama VIEW THE SPOT  Hyundai sported the maximum boot space in its category in its time. The Innocean, India commercial makes the point subtly.VIEW THE SPOT  Print posters for print from Longplay360, Sao Paulo VIEW DIAMOND OUTDOOR VIEW WATER OUTDOOR VIEW TUNNEL OUTDOOR The Borgia stain goes beyond the glass Borgia is a historical fiction TV program running on CANAL+ and promoted by BETC Euro RSCG, Paris.VIEW THE AD Battle of the moustaches As the official beer partner of Movember, Rickard's Canada through CP+B Canada has launched their sponsorship with "Mo Duels". Developed by CP+B, the campaign features online videos and an innovative Facebook game that lets users pit their upper lip against their friends in a series of moustache duels.VIEW THE SPOT Up from the South and on to the beach This David & Goliath campaign features classic characters like a southern gentleman or southern belles literally coming up out of the ground across California to deliver real southern style biscuits to unsuspecting Californians. They pop out of the ground at beaches and parks and explain they've come all the way from the south to share these amazing made from scratch biscuits.VIEW THE SPOT  Integrated campaign from Dare, London to launch Diageo's range of premixed alcoholic drinks in a can.VIEW THE MODEL SHIP SPOT VIEW THE KNITTING SPOT VIEW THE ICE SCULPTURE SPOT VIEW THE HAMSTER SPOT PLAY THE MODEM ORCHESTRA RADIO SPOT PLAY THE LANGUAGE RADIO SPOT PLAY THE SOUL RADIO SPOT PLAY THE SNORKELING SPOT  With so many stories to be told about Heggies Vineyard, being adjacent to book features and book clubs seemed the perfect place to be when making them public. The ads, which double as bookmarks, bring to life a number of the more interesting and intimate tales that help set this single vineyard estate apart from its many competitors. Nose bleed terroir, unfashionable grapes and a love of worms are just three of the yarns being told.VIEW THE FIRST AD VIEW THE SECOND AD SA Tourism pushes its own backyard to locals Real holiday stories and images from real South Australians became the basis for the latest campaign by KWP! Adelaide to entice locals to holiday in their own backyard. Several months before, a campaign encouraged South Australians to share their memories and special holiday moments online. Hundreds and hundreds of stories, pictures and videos came pouring in. VIEW THE SPOT What does football sound like to play? Pepsi is funding amazing ideas that refresh the world. Ã
kestam Holst and Society 46 created âThe Sound of Footballâ to give visually impaired people a better football experience and maybe, in the future, create new aides that enable you to âseeâ with sound. As a first test, Ã
kestam Holst arranged a football match between a team of visually impaired players and a team of former professional footballers. They wanted to see how they would perform under equal conditions â in a match where no one can see. Watch the result at: http://www.thesoundoffootball.com à kestam Holst used tracking technology, the same used at the latest FIFA World Cup. Through the system they can get the position of each player in real time on the football pitch. This information is then fed into an iPhone located on each playerâs head and converted into binaural 3D sound. They created sounds for things important on the pitch like the nearest players, the ball and the goals. Through headphones each player can hear what is happening and get a sense of distance between things. And the sensors in the iPhone allow players to locate where the sounds come from when they move their head. VIEW THE IDEA Guest judge: Graham Lang, chief creative officer, Y&R RSA
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 01, 2011 21:14 (Edited: February 17, 2023 05:19)
 This week's guest judge is Graham Lang, chief creative officer of Y&R South Africa. Lang has recently relocated back to South Africa after leaving Rainey Kelly Campbell Roalfe Y&R (RKCR/Y&R) in London as the global integrated creative director on Land Rover, renowned for its creativity. I thought the NZTA Inner Battle spot was very interesting and came at it from a different place but VW nailed it (as it so often does) with classic storytelling and great performance. READ MORE  Collaborating closely with Doner Detroit Creative team Randy Belcher and Rob Dey, producer Stuart Moutrie and MPC Creative's Jeremy Smith, Mengers created a quirky world in which anthropomorphic animated cats use Fresh & Light cat litter to help one another and their owners through life.VIEW THE SPOT The freshest fish on the CapeAdd angry birds and fruit ninjas To promote their new N8 model in Argentina, Nokia via Wnderman Buenos Aires are allowing users to destroy any website with their new campaign 'Potencian tu experiencia' (Turn Up Your Experience). The campaign is to showcase the most popular apps that can be downloaded from their Ovi Store so bookmarks for Angry Birds and Fruit Ninja can be added onto your browser. VIEW THE CONCEPT Get well soon soup With the advent of cold and flu season, the "Get Well" Soup campaign offers Heinz Soups' UK Facebook fans the opportunity to buy a personalised can of Heinz Soup to cheer up a friend who's feeling under the weather. Running throughout the month of October, the Facebook app created by We Are Social UK allows fans to choose their soup variety, input a friendâs name and pay the £1.99 charge to have the personalised can delivered to their friend within days. What better way to relieve a bout of the dreaded Man Flu?VIEW THE CONCEPT Dragee kills off negative tweets Meet Dragee, the new Mentos positive zen master, who's out to remove negativity from the world with the power of Mentos. On the Facebook page, Mentos VIA The Martin Agency have created a tab dedicated to Dragee, featuring a series of positivity videos along with a number of customisable/personalised life guidance videos⦠plus this, the new The Negative Tweet Eliminator that plays out in real time.VIEW THE CONCEPT  Taco Bell, the famous Mexican restaurant, is opening for the first time in Manchester, England. These bus-stop posters are designed by Draft FCB to reflect Mancunians' pride in their city, its football teams and culture - but with a strong Mexican accent. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR  The spot from Schafer Condon Carter features vignettes of ordinary people "frozen" in their everyday routines, not knowing what to do when faced with the threat of losing their homes. VIEW THE SPOT  In preparation for the highly anticipated launch of The Elder Scrolls V: Skyrim on Friday 11 November, AKQA in DC created a fully integrated, through the line campaign for Bethesda Softworks. It reinvents how fantasy is marketed, much like the game reinvents the genre of fantasy role playing games. The climax of the campaign is a live-action spot that was shot on location in Prague, giving fans and new audiences an epic spot to rally around.VIEW THE SPOT  Audi drivers equipped with night vision assistant have nothing to be afraid of this Halloween when there will be 41,000,000 children out trick or treating. AKQA, USA used this technology to further Audi's mission to "smarten up the roads" with the intelligence of the new A6. The video was filmed from the driver information display within the vehicle no enhancements or simulation was needed. VIEW THE SPOT Everything straightened out in 30 secondsOnce upon a time I met a street author... A portrait out of words - your portrait written by street authors.The artists are authors and the sketch is a short story written on the spot and the agency is Shalmor Avnon Amichay/Y&R Interactive Tel Aviv.VIEW OUTDOOR Crack the code and win To promote the release of the new Samsung Series 9, NYC's Barbarian Group created Tweetcracker, a cool throw back to code cracking in the social media age. The web app lets users pretend to be spies to win a Samsung series 9 laptop and $10,000 in gold.VIEW THE CONCEPT Every girl wants a dollhouse Enter the LANCOME dollhouse created by Digitas, Paris and meet Daria, Elettra and Arlenis. Follow them and discover the new doll eye effect mascara. Create your own doll avatar on Facebook.VIEW THE CONCEPT A nineteenth century wheeless carriage Returning to the 19th Century to make a point or is that a pint, in a Tennants Lager spot from Newhaven UKVIEW THE SPOT « First « Previous Next » Last » 7 of 7 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
Publicis Conseil, Paris print for Renault 
Marcel, Paris created this print ad for Luxxotica 
Thomson holidays from Beattie McGuinness Bungay, London 
Built from new expectations is the the message from Audi via kempertrautman, Germany 
Never miss a sign. Agency: Bold O&M, Athens.
The Cape Town Fish Market spot from Lowe Bull, Cape Town
A BCAA radio spot from Rethink Vancouver