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Seen and noted
John St: ExFEARiential John St, Toronto want to give customers an experience that you won't forget. They call it ExFEARiential. Their aim is to scare you into remembering their brands by using fear which releases adrenaline which is directly linked to memory. As St John creative director Chris Hirsch says in this video: "People aren't paying attention to ads anymore so our job is to make them pay attention.".VIEW THE CONCEPT Crackanory: Story time for adults Mother London approached Taylor James to organise and produce the photo shoot of all the talent to later integrate with shots of the celebrity cast who were photographed by Ed Miller. Taylor James led and blended the photography of the print ads and seamlessly integrated Millerâs celebrity shots within the baby-adults photography creating the final, iconic still image. The series, starting Nov 13, features a star-studded array of storytellers like Harry Enfield, Sally Phillips, Richard Hammond, Hugh Dennis and Jack Dee who instead of the cosiness of the original program it took inspiration from (Jackanory), tell darkly funny yarns that are firmly set in the cut and thrust of 21st century life.VIEW THE AD  Zulu Alpha Kilo was nominated for both Agency of the Year and Digital Agency of the Year, and was asked to create a video to represent the agency. 'The Wall' is a short video that gives a voice to creative concepts. What if an agency's concepts could talk? VIEW THE VIDEO Marks & Spencer: Christmas musical extravaganza RKCR/Y&R London has launched Marks & Spencerâs new celebrity packed Christmas TV campaign featuring regular cast Twiggy, Dannii Minogue, Lisa Snowdon, VV Brown, Ana Beatriz Barros and Jamie Redknapp, while Britainâs much loved comedian Peter Kay, also joins the star studded line-up in a cameo role.VIEW THE SPOT  Following Peugeot 208's great commercial success since its initial launch a year and a half ago, Peugeot presents a second wave of communication with a poetic little film created by BETC Paris. The Peugeot 208 is an intuitive and ergonomic car, built for a pleasant and stimulating driving experience that awakens the body. VIEW THE SPOT  THE WCRS London's new online precision driving film promotes BMW's Approved Used Cars campaign. The film shows a BMW Approved Used 325i Coupe being put through its paces by legendary TopGear stuntman Paul SwiftVIEW THE SPOT  Break free from muscle strain and sprain with Moov. Agency: Point Blank Advertising, India.VIEW THE LEGS AD VIEW THE HANDS AD  WCRS London's latest campaign for Betfair aims to acquire customers to the Betfair online casino by promoting the mobile availability of their exciting Live Casino product where the dealers interact with you live, in real time. The ad plays out from a first person point of view demonstrating how, thanks to the excellent new mobile offering, you can interact with live dealers anywhere!VIEW THE SPOT  72andSunny, Los Angeles has created this "Epic Night Out" for Call of Duty Ghosts because there's a solder in all of us.VIEW THE SPOT  Wieden + Kennedy in Portland has released this TV campaign for Dodge staring Will Ferrell as Ron Burgundy.VIEW THE DO DGE SPOT VIEW THE DOWNHILL SPOT VIEW THE FATHER SPOT VIEW THE NOT ENOUGH SPOT VIEW THE HECK SPOT Eristoff Vodka: Join the Pack "Join the Pack" is a live interactive Facebook app and competition for vodka brand Eristoff. 50 finalists will be howling live via a webcam to a pack of real wolves living at the UK's foremost wolf sanctuary, the Wolf Conservation Trust located outside London. If the wolves welcome the fan into the pack by howling back at them the fan becomes an official Eristoff Night Wolf and automatically wins 4 VIP tickets to "I Love Techno" a major dance music event which takes place in Belgium the 9th of November and of which Eristoff is a partner. VIEW THE CONCEPT ACCamargo Cancer Center: Paste Up JWT Brazil has created these before and after ambient murals for the ACCamargo Cancer Center.VIEW PASTEUP 1 OUTDOOR VIEW PASTEUP 2 OUTDOOR VIEW PASTEUP 3 OUTDOOR VIEW PASTEUP 4 OUTDOOR Pedigree Dog Food : Billboard Walk Dogs need at least one good walk a day to stay healthy and fit. To encourage these walks, Pedigree Belgium, via DDB Brussels, promoted city walks all over Belgium making use of JCDecaux and Clear Channel's bus shelter advertising network. Unique posters guiding people from bus shelter to bus shelter allowing them to walk their dog.VIEW OUTDOOR  Pedro Juan & Diego, Santiago has released this print campaign for Oticon's hearing aids.VIEW THE THIEF AD VIEW THE DOCTOR AD VIEW THE MAID AD Every Right Access for Voters with Disabilities : Dennis Every Right is an initiative to raise awareness and defend the rights of voters with disabilities. Agency: Riggs PartnersVIEW THE DENNIS AD VIEW THE DORI AD VIEW THE CALEB AD Guide Dogs NSWACT: Seeing is Easy A new campaign for Guide Dogs (NSW/ACT), created by The Monkeys Sydney, makes it possible to comprehend the number of decisions a blind person might face every day. VIEW THE SPOT McDonald's Mocha McDonald's UK today launches a campaign to promote Mocha, a new speciality coffee and the latest addition to its McCafe premium beverage and sweet snacking range. The TV commercial, created by Leo Burnett London, introduces the viewer to a variety of people experiencing those moments in everyday life when they just need a coffeeVIEW THE SPOT VIEW OUTDOOR Andes Barley Wine: Miraculous Hen Andes Barley Wine is a seasoned oak beer. A unique and ephemeral variety that will be the limited edition of the brand. Del Campo Saatchi & Saatchi shows just how limited an edition it is with this funny commercial.VIEW THE SPOT Rolling Stone Magazine: Tribute to Lou Reed Rolling Stone Magazine has created this tribute for Lou Reed and the school of rock. Agency: DLV BBDO Milan.VIEW THE LOU AD VIEW THE ROCK AD  Akestam Holst, Stockholm has created this TV spot for Folksam's, which is Sweden's oldest insurance company and also has approximately 4 million customers. VIEW THE SPOT Hennessey: The Man Who Couldn't Slow Down In 2012, Hennessy introduced the world to the Wild Rabbit a metaphor for one's inner drive to succeed through its immersive "Never stop. Never settle." campaign featuring Manny Pacquiao, Martin Scorsese and Erykah Badu. This year, Hennessy and Droga5 juxtapose three men from different eras with their own relentless pursuits in "The Man Who Couldn't Slow Down" the story of 1920s speed record chaser, Sir Malcolm Campbell. Campbell broke the world land-speed record 9 times, shattering the 300mph speed barrier in the process. VIEW THE SPOT  Fairy launches the 10th anniversary of its annual charity partnership with Make-A-Wish Foundation this week, with the help of Hollywood actor Sean Bean.The Grey, London campaign kicks off on Fairy's Facebook page with a teaser campaign leaving fans to guess who the star featured in the ad is; VIEW THE SPOT  The World's First Vine Radio Commercial. Publicis Dublin has aired a radio commercial made using the Vine platform.The traditional 30 second spot consists of a 6 second message looped 5 times.The commercial is for IDA, Ireland's inward investment agency to promote the Web Summit, Europe's leading tech event.It cleverly uses a message about Vine through Vine. The video-sharing platform was a start-up at last year's Web Summit and is now, one year later, a global success.PLAY THE SPOT  The Born Friends Family Portrait comes from an online call for stories at skype.com/staytogether that asked people to share how they stay together with Skype. The most remarkable was that of Sarah from Nappanee, Indiana, about her unique friendship with Paige from Auckland, New Zealand. The video chronicles the introduction of a lifetime between two friends.VIEW THE SPOT Kinder Surprise: Give Some Back Kinder Surprise, via BMF Sydney, repositions this iconic brand with a TVC about life, parenthood and the magic of being surprised every day.VIEW THE SPOT Lotto: Gang of Winners DDB New Zealand's campaign for Lotto's latest Triple Dip promo launches summer in style, giving Kiwis the chance to live it up during the long, golden weather. And because winning happens, it seeks to inform them that with 100 chances to win 25k, it's highly likely you'll end up with your own pimped out chilly bin posse, so long as you get yourself a Triple Dip. VIEW THE SPOT  The #partyanimals campaign from Albion London shows just how wild things can get when the shots come out. Bigheaded bouncers, one night stands and waking up in a tree whatever happens, these are the stories you'll be talking about for years.VIEW THE PANDA SPOT VIEW THE ZEBRA SPOT VIEW THE TORTOISE SPOT VIEW THE LIONS SPOT VIEW THE STINGRAY SPOT VIEW THE PENGUINS SPOT  A mother can be her baby's worst enemy Recent research shows Finland to be the best country to be a mother. Still 15% of the expectant mothers in Finland smoke cigarettes. The situation is even worse among teenage mothers, out of whom 50% smoke during pregnancy. There are almost 10,000 ash babies born in Finland every year. The campaign from Havas Helsinki aims to challenge the attitudes and beliefs around smoking during pregnancy, and encourage mothers to quit. VIEW THE SPOT  1st central insurance has removed the hassle from their car insurance explained byMNDB, London VIEW THE SPOT  Finding the right insurance is angst. Let Insplanet do the job says Acne Advertising Stockholm.VIEW THE FIRST SPOT VIEW THE SECOND SPOT Sun Safety: Shade Cinema Brisbane is the capital of Queensland, known as Australia's 'Sunshine State.' Unfortunately weâre also known as the world's skin cancer capital. Brisbane City Council wanted to keep people out of the sun during peak UV times, so we created Shade Cinema. GPY&R, Brisbane installed Wi-Fi units in shady trees, each screening a different movie, in effect turning the park into an open-air multiplex cinema. The app uses your phoneâs inbuilt light meter to register the amount of light on the screen so the movies only play in the shade, pausing if you stepped into the sun. Shade Cinema was launched in Brisbane's iconic New Farm Park in 2013, providing entertainment and sun protection when it's needed most.VIEW THE CONCEPT Lindauer: Mansitter National Girls' Night Out is on November 15th, and this year sparkling wine brand Lindauer has made sure there are no excuses. Ladies can win a celebrity 'Man-Sitter' to look after their temporarily neglected men at home, while they go out on the ultimate girls' night out with three of their friends. Agency DDB, New ZealandVIEW THE SLING AD VIEW THE BATH AD VIEW THE BEDTIME AD Ford Focus: Speaks for Itself No need for winding roads, riding horses, or special effects.The Ford Focus speaks for itself in a spot from BBR Saatchi & Saatchi, Tel AvivVIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD « First « Previous Next » Last » 7 of 8 |
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Debenhams gets ready for Christmas with JWT, London
A volcano of petals from McCann London for Sony.
A light hearted view of the effects a New idea can have on your household.
Santa goes undercover at IKEA in this new spot from Akestam Holst, Stockholm.
McCann Singapore puts DarlieToothpaste in a Ghoul Mood
CHI&Partners, London spot for Lexus 
Rolling Stone is in the picture in a spot from DLV BBDO Milan