Seen and notedCastle Lite: Money Calling
Egg Filmsâ Lebogang Rasethaba directed 'Money Calling,' a new multi-format video which includes several TVCs and a music video featuring South African hip hop stars Nadia Nakai, Frank Casino and music producer Dellz. 'Money Calling' is set in a mysterious, moody, cold world of high fashion, rituals, and a council of elders. The house is icy and futuristic as ever, with high-fashion pieces from over 20 South African designers, including the likes of Black Coffee, Chulaap, David Tlale, Kiara Gounder, Kisua, Kumkani, and Thebe Magugu. Nakai and Casino both recently shared the stage with Chance the Rapper at the #CastleLiteUnlocks concert. Agency: Ogilvy, Cape Town
VIEW THE FIRST SPOT VIEW THE SECOND SPOT NRMA Insurance: A Story of Help: ‘Bresciano and the Boy’
It was one of Australiaâs most famous sporting moments, and it happened before a ball was even kicked. On the worldâs biggest stage, at the World Cup in Brazil, in front of millions, Socceroos legend Mark Bresciano casually knelt down to tie up the shoelaces of his little mascot, who was on crutches. â¨Yet the only recollection of this moment was a single image. This is the story behind the snapshot.â¨â¨The animated film made by The Monkeys in collaboration with Mighty Nice is part of the NRMA Insurance âHelp is who we areâ campaign, which highlights everyday Australian heroes who go out of their way to help. â¨â¨Released on the eve of the World Cup, the film was unanimously praised and garnered over 1.1 million views (across Facebook + YouTube) in two weeks.  â¨
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Oddly enough, It took a potato farmer to make the World's Best Vodka. Agency: Mass Minority
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Audi took Clarko, Smith, Langford and Breust on a test drive and challenged them with some questions while they were being hurtled around the track.
Agency: M&C Saatchi Sport & Entertainment VIEW THE PROMO SPOT VIEW THE CLARKSON SPOT VIEW THE LANGFORD SPOT VIEW THE BREUST SPOT VIEW THE SMITH SPOT
Wunderman has created a new campaign for Movistar, a leading telecommunications company in Buenos Aires. âPerspectivesâ is a mobile campaign developed using a unique digital storytelling tool that allows viewers to experience dual video perspectives simultaneously â simply by rotating their phones. âPerspectivesâ is the story of a teenager divided into two parallel timelines in which the user can choose one to follow. The story has two different endings depending on the user (adults or kids) with a call of action for adults to read the signs of cyberbully from teenagers and also encourage the victims to ask adults for help.
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As the age old conflict between the Horde and Alliance reignites Azeroth's future will be forged in the fires of war. Agency: Gnet, Los Angeles.
VIEW THE SPOT Volvo Cars: A Little Peace of Mind
When it comes to getting kids to fall asleep some things work better than others. The sound and motion of the car is maybe the most well known trick of all. In this campaign we show how Volvo Cars child seats provide both safety and comfortability that givs a little peace of mind. Agency: Stendahls
VIEW THE SPOT Philips & The Nelson Mandela Foundation: #ShaveToRemember
You canât ignore it. You canât avoid it. Every news cycle confirms that the worldâs heading in a disturbing new direction. One where authoritarianism, xenophobia, bigotry and corruption threatens to be the new normal. While our leaders are busy spewing their hateful vitriol all over social media, itâs become increasingly important to tell the story of different kind of leader. #ShavetoRemember is a call to action for all people in South Africa and beyond, to find the Mandela within them by getting his iconic haircut. The campaign, created by Ogilvy Johannesburg, started with a strong call to action featuring some of South Africaâs most influential celebrities and rolled out to shaving drives. These activities were amplified by an emotive film shot by Kim Geldenhuys of 0307 Films.
VIEW THE SPOT The Aguda - Israel’s LGBT Task Force: Proud Strikers
The Tel-Aviv Gay Pride Parade is a world-renowned extravaganza. But colorful as it may be, it does little to further the rights of the LGBT community who cannot marry, adopt or be a parent. Basic rights denied by Israelâs increasingly conservative government. Thatâs why when the surrogate law enabling homosexual couples and single men to use a surrogate to have a child was brought to vote on July 18th, suspecting it would not pass, we told our client to get ready to fight. BBR Saatchi & Saatchi and âThe Agudaâ Israel's LGBT Task Force present: #ProudStrikers
VIEW THE SPOT Apple Music: Asahd vs.Khaled The NegotiationPet SOS: What The Fluff Challenge
The #WhatTheFluffChallenge is funny because it's not true. But what if it were?
Agency: McCann, Puerto Rico. VIEW THE SPOT
The warmth they're looking for is not on the streets. Agency: Nasta/Ogilvy, Paraguay.
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Make your music come alive with the Teknosa Preo. Agency: 4129Grey, Istanbul.
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BMW official sponsor fo the Hassan II Golf Trophy.
Print advertisement created by Klem, Morocco for BMW, within the category: Automotive. VIEW THE AD Unilever: Pollution Makeup
Delhi is the most polluted city in the world. 200 million toxins land on womenâs faces daily without them realising. To promote Pondâs Facial Cleanser, we wanted to open their eyes to the problem. So, we showed them in the most tangible way how their skin gets affected.
We created the first range of makeup made from Delhiâs air pollution. Agency: Ogilvy, Singapore VIEW THE AD Amnesty International: Illegal Celebration
Ridiculously, celebrating goals during the football world cup can be seen as propagating homosexuality. And this is illegal in Russia. Agency: Havas Worldwide Prague.
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Pepsi Light is a product that invites us to go out, to move, to be active. Pepsi logo represents that movement, and by making a small twist, its shapes could become in waves, mountains, parachutes or windsurfing kites. So, that's what we did: we turned the logo into a sports activity that invites people to feel light, where the curves that we have seen and strengthened for more than 125 years, go from the aesthetic to the really significant. Agency: Sancho BBDO, Colombia.
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD Vegemite: Abbreviatin
What do Pauline Hanson, The Big Prawn and Rebel Wilson have in common? Well - more than just being Australian. They all give you a taste of what Australianism really is; a little weird, a whole lot wonderful, and ultimately truly unique...much like the iconic and unmistakable taste of Vegemite. Vegemite has become a symbol of our national identity and in a new campaign, celebrates Australia's diversity and unity through a mega-mix of iconic faces and moments. It playfully highlights all the weird and wonderful moments that have defined Australia through history. Agency: Thinkerbell
VIEW THE TV SPOT VIEW ABBREVIATIN OUTDOOR VIEW HOLIDAY OUTDOOR VIEW SHARK OUTDOOR Coca-Cola: This Coke is a Fanta
The world is full of homophobic expressions such as âHe plays for the other teamâ or âPillow bitterâ. In Brazil, people say: âThat Coke is a Fantaâ. Not in a nice way. So, Coca-Cola decided to take a stand. To celebrate International LGBT+ Pride Day, David, Sao Paulo launched a limited edition Coca-Cola can with Fanta inside and a message: âThis Coke is a Fanta. So What?â. The statement challenged a deep-rooted expression of prejudice, taking over headlines and organically becoming a symbol of pride. But most importantly, it encouraged people to be proud of who they are, Cokes or Fantas.
VIEW OUTDOOR St. George’s Common Table: It's Shocking
With hunger and homelessness becoming a growing public health issue, more people are faced each day with eating whatever they can find to survive. This poster campaign, created by, Saatchi & Saatchi Wellness and designed to run in New York City bus kiosks brings the harsh realities of living on the street to life. Then invites passersby to help spread the word about the free wholesome meals served at St. Georgeâs Common Table.
VIEW FISH OUTDOOR VIEW GARBAGE CAN OUTDOOR VIEW HAND OUTDOOR Baskin Robbins: Somethings Go Better Together
Outfront Studios, Atlanta has released this "Somethings Go Better Together" outdoor campaign for Baskin Robbins.
VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR Amnesty International: China's Real Estate Prices
Serviceplan Belgium created an architectural model with a difference, in order to promote an Amnesty International petition supporting human rights campaigner Ni Yulan, and drawing attention to the millions of Chinese forced out of their homes to make way for real estate. New building projects in China come with a price. Ni Yulan is paying for it. For the past 20 years, China has been building on a scale never seen before. With this campaign mnesty International draws attention to the plight of human rights defender Ni Yulan. The Amnesty International film has been broadcast during cultural festivals in Belgium. In order to reinforce the campaign, Serviceplan also created a stand around its 3D model with the same model figures, a poster, an ad and flyers.
VIEW THE CONCEPT The Daily Show: The Donald J. Trump Presidential Twitter Library
The Daily Show's Trevor Noah invites you to join him for a look deep inside the president's most intimate thoughts. After carefully selecting them off twitter to create "The Donald J. Trump Presidential Twitter Library Book."
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Sports mad schoolgirl Charlotte dashes about her neighbourhood taking on sports stars including Dele Alli, Gareth Bale, Jesse Lingard, Johanna Konta and Sam Warburton. Agency: AMV BBDO, London
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