 |
Seen and noted
 Burberry has Introduced their #BurberryFestive campaign. Directed by iconic photographers Mert & Marcus, it celebrates the essence of love at this special time of year - those who make you happy, lift you up and bring you joy.VIEW THE SPOT Los Angeles Rams Foundation: What's Watts TBWAChiatDay Los Angeles and the LA Rams have released a moving film that pays tribute to the Watts Rams Youth Football Program and celebrates the unity and hope they have created. The two-minute film tells the story of the founding of the Watts Bears in 2012 to the Watts Rams of today and illustrates how the Watts Rams continue to be an example of the transformation happening in Watts by highlighting the wave of change LAPD officers have led in the community.VIEW THE SPOT  Christmas time is here and everyone is in search of the perfect gift, but TOUS has the almost perfect option and it's even better. In this holiday campaign, TOUS, presents a musical that tells the story about the joy of giving with a song all about their unique packaging. The jewellery brand is about to celebrate 100 years of giving joy in its famous round box and they aren't taking themselves too seriously. You don't need to worry about wrapping the gift perfectly, what matters is what's inside. With a warmth and humour, Emma Roberts accompanies us on a holiday journey in this film directed by Belen Gayan. The campaign, created by LOLA MullenLowe, Barcelona, is an ode to Christmas: happiness, family, snow, sparkling lights, a catchy tune and of course, poorly wrapped gifts. VIEW THE SPOT  Circus Grey has created this spot for America Television which follows the story of Beto and Elena through the screen to show us that television was born to bring us together.VIEW THE SPOT  What if the greatest week of the year happened during the worst week in history? Would you do whatever it takes to get to the Week of Greatness and get the drop? Even if aliens attacked Earth during a zombie epidemic and a global meteor storm? The answer is always, yes. Why? BECAUSE SNEAKERS. Agency: BBDO New York.VIEW THE SPOT  The holiday season is a wonderful time of year that brings families together to celebrate and reconnect with one another. But amid the rush, it's sometimes easier to find ways to occupy your kids when things get hectic. Busy parents often rely on iPad to engage their kids and some might assume this means passive viewing. The truth is that iPad allows anyone to be creative and when you put an iPad in a child's hand, it can help them express and share their unique creativity in the most inspiring ways.Agency: TBWAMedia Arts Lab VIEW THE SPOT  Mekanis's new commercial with Zola has landed just in time for engagement season (which kicks off on Thanksgiving) and it will air nationally on linear & streaming. The campaign, called 'No Regrets' is about how wedding planning has become more stressful than commitment. Dreamy wedding inspiration is everywhere from Instagram to 11 spinoffs of Say Yes To The Dress. But we've lost touch with what matters - the couple! This commercial is a humorous take on how Zola does put the couple first. VIEW THE SPOT Mondelez Milka: The Unsung Hero Wieden Kennedy, Amsterdam has created this "The Unsung Hero" spot directed by Dr. Bowman.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT  Showcasing your work on a Squarespace site can change your life. Most welcome the change. Others describe it as, "the worst thing that's ever happened."Agency: Squarespace VIEW THE SPOT Stella Artois: Stella Neighbors Only 31% of Americans know their neighbor. For these real neighbors, making a connection was as easy as saying hello. This holiday season, Stella Artois is on a mission to inspire people to reach across the fence and get to know the people who may live the closest but feel the most distant.VIEW THE SPOT Louis XIII Cognac: One Note Prelude by Yaron Herman ONE NOTE PRELUDE composition, a project developed with FF Los Angeles (creative agency founded by Fred & Farid), is a pioneering project that brings together a renowned Jazz composer and advanced robotics to create a performance. When two LOUIS XIII cognac glasses are clinked together to make a toast, they produce a very specific sound - a clear, extended G-sharp note. ONE NOTE PRELUDE composition explores the multi-faceted nature of this distinctive sound with a specially commissioned piece of music written by the Paris-based Israeli pianist Yaron Herman, who composed a one-note symphony using only G-sharp.VIEW THE PRELUDE SPOT VIEW THE MASTERPIECE SPOT VIEW THE UNIQUE SPOT Cell C: 24smrChurch of Our Saviour: Light Up Church of Our Savior (COOS) in Singapore planned a month of activities running right through Christmas time to 'light up' the festive season and the church's brand new building.Agency: Blak Labs VIEW THE ASS AD VIEW THE CINEMA AD VIEW THE CANDLE AD VIEW THE BOXING AD VIEW THE MR-X AD VIEW THE MARKETS AD VIEW THE HAND AD VIEW THE FLOCK AD  The agency led by Karina Aiello and creatively led by Tony Waissmann, presents the new campaign for Volkswagen Amarok V6. The campaign consists of 4 executions where we can feel in the body itself, the sensation of an immediate reaction to a certain situation.Agency: Geometry, Argentina VIEW THE DOG AD VIEW THE ICE AD VIEW THE IRON AD VIEW THE RAT AD  Morning equations solved. With Nescafe's aroma, morning wake up is not a struggle.Agency: Pipe bomb Advertising VIEW THE AD Boden: Party for EVERYbody When you're a nurse on nights, Christmas Day isn't your usual turkey, tinsel and too much TV. So Boden threw a party for those people on our healthcare frontlines to say a big Boden thank you for the work they do, not just at Christmas, but all year round. VIEW OUTDOOR Road Safety Commission: Distance of Distraction In two seconds while driving distracted at 60km/h you miss 33 metres of road - a huge distance travelled in a short amount of time. So, to put that in perspective for drivers, The Brand Agency secured a billboard that spanned the entire length of a two second distraction and displayed a shocking measurement of exactly what distracted drivers could miss. Located on one of the city's busiest intersections, it was a message that was too big to ignore.VIEW OUTDOOR Hamburg Child Protection Association: The Secret Sculpture At first glance, the Square of Children's Rights in Hamburg only shows an empty pedestal. It takes a mobile phone and the app "The Secret Sculpture" to solve the mystery. With the help of augmented reality, 42 holographic sculptures, each representing an article listed in The United Nations Convention on the Rights of The Child (UNCRC), become visible on the pedestal. The virtual sculptures were created by renowned artists including Erwin Wurm, Joseph Crossley (Astral Projekt), 1010, Bjorn Holzweg, Doppeldenk and the most renowned 3D studios in Europe. Saint Elmo's conceived the idea and implemented it in order to inform children of to their rights in an innovative and unusual way. VIEW THE CONCEPT Pringles: Hunger Hammer Pringles, Kellogg's-owned snack brand, has unveiled a gaming headset that does double-duty as an automatic chip dispenser. Hungry gamers can stay on their controllers and be fed chips hands-free by the Pringles "Hunger Hammer" as they play on. The new invention prototype, designed by Grey New York, Pringles ad agency, promotes the brand's partnership with new "Gears 5" first-person shooter game and connects gamers and their followers on Twitch. Pringles has been growing its presence in the gaming world and more than doubled its investment in eSports in 2019.VIEW THE CONCEPT Telenet: Digital Condom So there you are, butt naked all over the internet. Simply because you once sent a naked picture to a lover whose adoration turned to anger. To keep this from happening Wunderman developed the .comdom app, a 'digital condom' to make sexting safer. The app adds a watermark to your pictures containing the details of the recipient. This way the lucky one will think twice before sharing your private pictures online. In addition to the watermark the app also includes other functionalities that make sexting safer.VIEW THE CONCEPT MOVEMBER Foundation: Movember Rain 16 years and over 5 million moustaches since its first ever campaign, Movember has dedicated the final week of the 2019 campaign to the common hazard of growing a Mo - 'Pash Rash'. The advertising, which focuses on the partners of Mo growers, will run in in tandem with the core 'Whatever You Grow Will Save a Bro' campaign. The campaign, created by Chin & Ching, revolves around a tongue in cheek ad featuring three Australian models showcasing their 'pash rash'. VIEW THE TV SPOT VIEW THE CONCEPT Snickers: #SnickersGate For the last 10 years, Snickers's (a brand of Mars Wrigley group) base line campaign has been "you are not you when you're hungry." Today, in collaboration with CLM BBDO agency, the brand goes to the extreme and imagine what would happen if its team members too were not themselves on starvation. A few days ago, the brand deliberatly put Bounty bars inside Snickers packagings. Immediately the story spread around on Twitter with the hashtag #Snickersgate.VIEW THE CONCEPT 13th Street Channel: The Underground Premiere "Trauma", the latest production of French TV channel 13th Street (13eme Rue), is the story of Adam, a hardened cop on the trail of a serial killer, who suffers from amnesia after an injury. On discovering a young, kidnapped woman hidden in his basement, he questions whether the killer he was tracking was none other than himself. The more time Adam spends under ground with the woman, the more he discovers. Inspired by the series' storyline unravelling below ground, BETC came up with the creative idea of the first depth-contextualised billboard, allowing fans to discover the series by descending into the city's deepest metro stations.VIEW THE CONCEPT South Pacific Private: Straight Up Talking to our target market in a language they understand and respond to.Addiction is a real problem. These are real people. Sharing the real truth. Straight up. Agency: Nova Entertainment, Sydney PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT  We repositioned the OZ Lotto brand by capturing the exact moment an everyday Aussie won OZ Lotto, reflecting the Aussie culture: the underdogs, sport and the larrikins.Agency: Marketforce VIEW THE SILENT SPOT VIEW THE BBQ SPOT VIEW THE PADDLE POOL SPOT VIEW THE FAINT SPOT VIEW THE PUBLIC TOILET SPOT VIEW THE WATERCOOLER SPOT VIEW THE SLIDE SPOT Panerai: Jimmy Chin new Panerai Ambassador Luxury Italian watch brand Panerai has announced Jimmy Chin as their newest brand ambassador. In honour of this new partnership, Stept Studios has created a short film to highlight what success and motivation mean to Chin.VIEW THE SPOT Lincoln Financial Group: The (Un)Spoken Plan Never talk about money, politics or religion at the dinner table. FCB New York and Lincoln Financial Group are breaking this taboo by bringing financial conversations to the dinner table in their new campaign, "The (Un)Spoken Plan."VIEW THE SPOT Honey Smoked Fish Co.: "Greatest Weakness" Health & Happiness Advertising Agency LRXD has launched "Surprisingly, Honey Smoked Salmon," its first creative work for client Honey Smoked Fish Company. The integrated media campaign includes digital video, OOH, display, and paid social (Facebook and Instagram) elements.VIEW THE WEEKNESS SPOT VIEW THE WHAT DID YOU SEE SPOT VIEW FOR BREAKFAST OUTDOOR VIEW BRAGGING OUTDOOR VIEW FINALLY LOOKING OUTDOOR Unsmoke: Unsmoke the World, One Match at a Time Swipe Left on Smoking, Tobacco Company's new Tinder Campaign tells singlesTobacco company Philip Morris South Africa (PMSA) has launched a new campaign on Tinder encouraging singles to quit smoking. The campaign titled 'Unsmoke the world, one match at a time’ has reached over 1-million people in two weeks on the popular match-making platform. Agency: Havas VIEW THE CONCEPT The antidote to Christmas madness, is doing the shopping early at Morley Galleria's Black Friday Sales. Experience the calm.Agency: NOVA 93.7 PLAY THE SPOT Carlton Dry: It's The Most Wonderful Time For A BeerInspired by Andy Williams' oh so wholesome song "It's The Most Wonderful Time Of The Year", we wrote and composed a new seasonal song for Carlton Dry that offers a more 'refreshing' take on Christmas - aptly titled "It's The Most Wonderful Time For A Beer". As a brand that prides itself on being uncomplicated, the 2:30" song takes a stab at all things complicated come Christmas time. It was released on Spotify and aired in innovative full-length radio spots, accompanied by its own karaoke film, limited edition vinyl records, and custom-made slabs which sing the song when opened. Agency: Special Group AustraliaPLAY THE SPOT  A Christmas story about a little girl that never ceased to believe in the magic of the season. Even more when the girl thinks she has spotted the real Santa Claus. Agency: Havas, Lisbon VIEW THE SPOT Google Station: A Day in the Life of Google Station South Africa has one of most expensive data rates in the world, with the average person having to work 5 hours to afford 1GB of data. So when Google Station launched in South Africa, bringing FREE, FAST, UNCAPPED Wifi to the Cape Flats, it opened up a world of possibilities to one of the most underserved communities in the country. To kick off the campaign, more than 125 solar powered Google Station poles were installed at transport hubs, community centres, malls, on the street, and anywhere else Google Station was providing free wifi. Agency: Net#workBBDO VIEW THE SPOT  Lowes is an affordable Australian menswear brand offering a low cost, good value range of clothing across more than 300 stores nationwide. For over 20 years Lowes have used well know Australian Rugby League legends as the face of their brand with their iconic slapstick style TV ads. The Lowes 'All Sorts of Shorts' TVC is no exception, utilising a music video style to promote the range of summer shorts available at Lowes. Agency: PMA Communications Group VIEW THE SPOT Brooklyn Children’s Museum: “Find Your Slow” Circus Maximus, an independent creative shop that works with startups as well as companies that straddle legacy and digital brand positioning, announced the launch of a new campaign for Brooklyn Children's Museum.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR VIEW SIXTH OUTDOOR Orocan Koolit Cantina: True Home TV Shopping Orocan is the No. 1 plastics manufacturer in the Philippines. In the country the word "plastic" also means "fake." But Orocan is not. Orocan is durable. Orocan is strong. Orocan is real plastic. That's why Orocan can't help telling the truth...even about itself. This is Orocan's campaign for its water jug, called "Koolit Cantina." Agency: GIGIL Philippines.VIEW THE SPOT VIEW THE FIRST OUTDOOR VIEW THE SECOND OUTDOOR VIEW THE THIRD OUTDOOR VIEW THE SEO CONCEPT VIEW THE FIRST BANNER AD VIEW THE SECOND BANNER AD VIEW THE THIRD BANNER AD VIEW THE FOURTH BANNER AD Guest Judge: Luis Paulo Gatti, senior creative, BBDO Berlin
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 25, 2019 11:12 (Edited: February 17, 2023 05:19)
 This week's guest judge is Luis Paulo Gatti, senior creative at BBDO Berlin. Winner: McDonald's 'Archie the Reindeer'. I really liked the style of animation and the proposal of the movie to play with the imagination of children at this time of year. Very cute and I believe many families will like it as well. READ MORE Code Like A Girl and Creatable: Losing Lena Lena is widely regard as Tech's Original Sin. Losing Lena is a social movement that asks people to stop using the Lena image to help make millions of women feel welcome in tech.VIEW THE CONCEPT VIEW THE TVC VIEW THE PRINT AD « First « Previous Next » Last » 2 of 8 |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
McCann1886 have created this spot for Cell C
Hurry is a car sales website.
An advert for the John West Spreadables Mexican flavour.