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Seen and noted
Fire & EmergencyNZ: You're Cooked In New Zealand, half of all fatal house fires involve alcohol or drugs. Fire & Emergency NZ wanted to find a safer way for people to satisfy the midnight munchies without burning their houses down.You're Cooked is a buffet of recipes to help the under the influence chefs of Aotearoa make food without making fire. Simple, satisfying and safe, the recipes are all designed to keep people away from the stove and oven if they're drunk or high.On a boozy night out in Auckland, intoxicated revellers were invited into a temporary test kitchen to demonstrate one of the recipes from the cookbook.VIEW THE FIRST SPOT PLAY THE SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT Ford : Break Boundaries The Next-Gen Ford Ranger Raptor is being unleashed. Finally free to roam South Africa's toughest and mightiest of terrains. Matching the characteristics of our beasts to the Raptor's powerful features, we overlayed iconic African animals in moments that helped symbolise the Next-Gen Ford Ranger Raptor's fierce capabilities. VIEW THE SPOT G-Star: Raw Haute Denim Headwear A collaboration by Stephen Jones and G-Star RAW. Where master millinery meets distinctive denim design. Stephen Jones is the legendary British hat designer who has dressed rock stars and royalty in his innovative designs since the 1980's. The premise of our collaboration was simple. Push denim to its limits. The outcome? An exclusive Haute Couture headwear collection. VIEW THE SPOT Pycca Store: Think Soccer Live Soccer In Ecuador everyone will be glued to the TV when the national team hits the pitchVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  According to the statistics of the data and performance system to determine the percentage of possibilities of 'The Analyst'and the prediction model "Stats Perform", Costa Rica is the team with the least probability of being World Champion at the FIFA World Cup, with 0.00% and the least favorite to qualify in their group at just 9.77%.That is why we launched "La Bendita" from the Costa Rican brewery La Mackavela, the first craft beer made with 100% holy water, blessed by a priest, designed to support and, at the same time, ask for a miracle. We know that the forecasts are not on the side of the Costa Rican Football Team, but their faith always remains intact, as it was in the 2014 World Cup, finishing first in the Group of Death. More than a beer to watch the World Cup matches, we want to position ourselves as the official beer of those who never stopped believing for a single minute. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR McDonald's: World's First Drive Thru Program Drive-thrus today are more popular than ever, however, every new driver takes time to get comfortable on the road as well as in a Drive-thru lane. McDonald's UAE took notice of this and with the help of Studio M (powered by Publicis Groupe), decided to partner with UAE's leading driving school, Emirates Driving Institute, to launch the worldâs first Drive-Thru Program.VIEW OUTDOOR Cogam: LoveWinsQatar The World Cup 2022 tournament organised by FIFA in Qatar is proving to be highly controversial. Due to Qatari policies that contravene LGBTQI+ human rights causing global controversy during the World Cup numerous brands and activists have joined forces to make this problem visible through social actions. Faced with this situation, the advertising agency Serviceplan House of Communication Spain, together with COGAM, the Madrid-based NGO founded in 1986 in favour of the collective, have created #LoveWinsQatar, a social movement with the aim of calling on gamers around the world to share images of love between footballers during virtual matches. Join the the fight for love and respect with #LoveWinsQatar. The mechanics of joining this movement are very simple:1. Score a goal. 2. Direct your player close to another. 3. Capture the image. 4. Share it with #LoveWinsQatar. VIEW THE CONCEPT Copenhagen Pride: Proud Pitch With a passionate belief that LGBTQ+ rights are also human rights, last week the captains of seven European teams were planning to wear a OneLove armband at the World Cup to take a stand against homophobia in Qatar. However, under pressure from conservative movements, at the 11th hour FIFA threatened to issue yellow cards to any player wearing it. Unsurprisingly the world has been up in arms ever since, even prompting the German team to cover their mouths in protest during their team photograph ahead of their opening World Cup match against Japan. In the 51st minute of the game between Portugal and Uruguay, a pitch invader ran out onto the pitch holding an LGBT rainbow flag. VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT The Uluru Statement From The Heart: From The Heart 'From the Heart' is a campaign for an Aboriginal & Torres Strait Islander Voice to Parliament that is enshrined in the Constitution of Australia. Filmed on location at Kalkarindji on the lands of the Gurindji people in remote Northern Territory. As we see the signatures of the Uluru Statement, an invitation for all Australians, projected onto indigenous leaders. Hearing inner voices of hope, healing & pride, for a better future.VIEW THE THOMAS MAYO SPOT VIEW THE KENNY BEDFORD SPOT VIEW THE DIYDG SPOT  BMO is living its Purpose by way of the bank's commitment to zero barriers to financial progress through a powerful storytelling campaign from FCB Canada. Using more than 20 pieces of content ranging in length from 15 seconds to a 10-minute short documentary, the Barrier Breakers campaign tells the story of The Yukon Soaps Company founder and owner Joella Hogan, and how she overcame barriers facing Indigenous-women-owned businesses to become the success she is today. The Yukon Soaps Company is located in Mayo, Yukon, the traditional territory of the First Nation of Na-Cho Nyak Dun. Joella's more than 20-year-old company creates handcrafted soaps using ingredients like wild rose petals and juniper berries sourced from the Boreal Forest. VIEW THE SPOT  Los Angeles may be home to Bird and Lime the giants of e-scooter rental but now it's home to TAUR, a new brand challenging the status quo, launching today with a digital-first campaign produced with local talent by Untold Fable. For their first campaign 'Own Your City', TAUR has partnered with Untold Fable as a digital-first content production company who have utilised their decentralised global network of talent to produce the campaign both locally and with local talent to authentically tell their story. The 75-second film was filmed in TAUR's native Los Angeles. VIEW THE SPOT FC Home Deco: The Passion Calculator FC Home & Deco, the Argentinian retailer, has launched 'The Passion Calculator', software based on an algorithm that posts discounts on social networks depending on what is happening during the country's matches in the World Cup. In a blend of amusement and useful probabilities, the service works to calculate the odds of accidentally damaging a piece of furniture during a football match and provides a proportional discount on replacing it. Inspired by the passion of Argentinian football fans while watching the beautiful game, 'The Passion Calculator' is powered by an algorithm created by Wunderman Thompson DubaiVIEW THE SPOT  Massachusetts Mutual Life Insurance Company (MassMutual) has launched a new holiday spot from their creative agency of record, Grey New York. The spot is called Awkward Silence Night', and aims to inspire financial conversations during the holiday season through straightforward humour. The holiday season tends to be the time for those awkward dinner conversations that no one wants to be a part of, especially when they involve finances. VIEW THE SPOT McDonald's: Home Calls Dad isn't really in Norway he's in New Zealand getting the family ready for McDonald'sVIEW THE SPOT  Every year, Lexus ushers in the holidays with the December to Remember campaign including the familiar jingle, the red bow and the gift-giving moment. This year, the signature red bow returns with a twist in a new spot called "Time Machine." And, in a holiday first, Lexus is partnering with Sprinkles to make December a bit sweeter with exclusive giveaways at nationwide Sprinkles locations courtesy of Lexus dealers. In the "Time Machine" commercial, debuting today, a young boy waits impatiently for the holidays. He becomes convinced that his familyâs new RX is a time machine and wonders if it might make the holidays come faster.VIEW THE SPOT Tuvalu: The First Digital Nation What happens to a country without land? The Pacific nation of Tuvalu will be submerged by rising sea levels in a matter of decades. In a speech at COP27, Minister Simon Kofe announced his country's radical plan for survival: Tuvalu will become the world's first digital nation.Minister Kofe's speech and the accompanying campaign marks the beginning of a long process to recreate Tuvalu virtually and preserve its culture, place, identity, and statehood status under international law.It's an unthinkable, tragic outcome but without immediate, global climate action, it's the only future Tuvalu has left.VIEW THE SPOT HappyWash: HappyWash Happy Car Creating a campaign for OTR's HappyWash car wash brand, our research showed that most car owners have an emotional connection to their vehicles and feel happier when they're clean. So we set out to show how Happy Wash really gives owners and their cars something to sing about.VIEW THE SPOT  This year, the International Day for the Elimination of Violence against Women coincides with a unique time in Israel. This day falls just before the formation of a new government; a government that will consist mostly of politicians from the militant right wing. These politicians from the militant right wing, who will soon become ministers of the next government, are known for their aggressive tactics when it comes to dealing with national terrorism. But what they don't prioritize is the terrorism that happens inside the homes of many: the terrorism of domestic abuse, which thousands of women in Israel experience on a daily basis. VIEW THE SPOT Ist Avenue Machine: Woman Life Freedom After getting a cry for help via an email from a young Iranian woman living through the turmoil, 1stAvenueMachine is releasing a pro bono PSA in support of Iranians who are fighting the regime that has been oppressing them for more than 40 years.VIEW THE SPOT  Grand Rapids, Mich. based retailer Meijer's hallmark hunger relief effort, "Simply Give," campaign is set to break on Nov. 16 and run through the rest of the year. The Distillery Project (TDP) created the campaign.Every year, each Meijer store partners with a local food pantry to ensure that all donations generated remain within local communities. The "Simply Give" program runs year-round to help keep food pantries well-stocked no matter the season. The partnering food pantries are rotated throughout the year to ensure broader outreach. VIEW THE SPOT Marine Toys For Tots: Anyone Can Be Santa This Christmas, Marine Toys for Tots, the US Marine Corps Reserve's premiere Community Action Program, is inspiring donations to children in need through a new PSA campaign airing on broadcast and radio throughout the holiday season. The heartfelt 60 second spot, 'Anyone Can Be Santa,' tells a story centred around the simple yet magical connection between a donor and a child in need.VIEW THE SPOT  EE, the lead partner of all Home Nations football teams, has joined forces with Vinnie Jones for 'No-Fans-Land', a film marking the upcoming Wales vs England fixture in the 2022 FIFA World Cup. The crucial clash is one of the stand-out fixtures of the tournament group stages, with the two nations being drawn together in Group B in what is Wales' first World Cup appearance for 64 years. As proud lead sponsor of both the England and Wales teams, EE has turned to one man who knows exactly what it's like to be caught in both camps ahead of the big game. VIEW THE SPOT NBA 2K23: Court In Session NBA 2K23 the latest iteration of the top-rated NBA video game simulation series of the past 21 years* is partnering with Universal Music Australia to support the local Hip Hop scene with the launch of its new cultural platform, Court in Session. The campaign, released by BRING Universal Music for Brands, brings the rhythm of the basketball court into the world of music by leveraging the sounds of the game itself and turning them into modern beats for the musical talent to MC over. The bouncing of the ball becomes the beat, bleacher stomps become heavy drums and shoe squeaks become record scratches VIEW THE 1 SPOT VIEW THE 2 SPOT VIEW THE 3 SPOT APDP: Its Like Their Lives Depended On Technology Screen addiction in children is a rising concern throughout the world. We all know the tantrums that result from taking a gadget from a child: they cry like their life depends on it.Well, what if it did? In Portugal, a lot of children with type 1 diabetes can't get their hands on the latest insulin pump technology that can make their lives better and safer. To raise awareness, the Association for the Protection of Diabetics in Portugal (APDP) created a parallel between this issue and the trending topic of screen addiction. VIEW THE AD « First « Previous Next » Last » 6 of 6 |
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