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Seen and noted
Thai Health Promotion Foundation: Messages from the lungs In Thailand, every day 142 people die from smoking. Research also shows that 90% of smokers, at least once, thought of quitting, but most of them never get a chance to because harmful effects only stay inside the body. And when they start to show up, it would be already too late. Thai Health Promotion Foundation wanted to tackle the insight and launch a anti-smoking campaign that change smokers' perception and raise an awareness to give them more understanding about the harm of smoking and provoked them to quit. By bringing the message from inside body to the outside for smokers to see. 'The Message from the Lungs' introduced the worldâs first ink made from smokers' donated lungs. By cooperating with Faculty of Medicine, Chulalongkorn University, we are successfully extracted black substance from smokers' donated lungs and made it into ink. Then bottled and distributed them in public space for people, especially current and potential smokers to see how smoking can harm their lungs and their bodies, and also encouraging them to quit sooner. 'The Message from the lungs' became huge topics and were spread across the nation. The topic generated more than 70M THB in earned media. The messages were also shared on social network by more than 100,000 of people. And most importantly, a large number of smokers were convince by the messages to quit as our quit-smoking program's participants increased by 500% compared to last year. Agency: BBDO Proximity Thailand.VIEW THE SPOT  There are people who think they can fix anything at home without taking any advice in the process. When the work is done, they realize its a complete fail.Without noticing, this people have created something bigger, something we call "Post Modern Homelistic Art"Agency Faherenheit DDB Lima VIEW THE SPOT  In this series of four Gatorade commercials from VML, we see 'stop motion' sporting figures literally created from the brand with each character fashioned from Gatorade "Whey Protein" bottles and wrappers.VIEW THE SPOT Fashion Revolution Day: 2 Euro Tee Shirts Fashion for a bargain - thatâs what everyone wants. A t-shirt for 2 euros or jeans for less than 10 euros isn't inconceivable nowadays. Unfortunately, people donât often consider who is paying the real price. We placed a bright turquoise vending machine, offering t-shirts for 2 Euros, at Alexanderplatz in Berlin, to test whether people would still buy it when they are confronted with the conditions in which it was produced. April 24th is Fashion Revolution Day. It's held in memory of the 1,129 workers killed in 2013 when the Rana Plaza garment factory in Bangladesh collapsed. Agency: BBDO Berlin.VIEW OUTDOOR Burger King : Wake Me Up Mask Many Koreans are busy and sleep-deprived. According to one OECD statistics, Koreans' average sleep time is 7 hours and 49 minutes, the shortest amongst its member states . Another OECD stats confirms Korean's commute times is the longest. Not surprisingly, many people nod off on the subway while commuting, and end up missing their stop. They usually cannot sleep well in the subway for fear of missing the stop. So Burger King worked with Cheil to make these people sleep better in subway as well as boost its sales in early hours.VIEW OUTDOOR McDonald's: Bag Tray DDB Budapest has designed "Bag Trays" for McDonald's. The McDonald's bag has a tear-able tab, which then leaves your food in a tray.VIEW OUTDOOR Hong Kong Cleanup: The Face Of Litter Littering and excess waste is an ongoing problem that needs to be faced, once and for all. Taking this statement literally, the Hong Kong Cleanup used DNA phenotyping to put a face to litterbugs. The campaign can be seen around the city, warning people not to litter, at the risk of becoming the next face of the campaign. Agency: Ogilvy & Mather Hong Kong.VIEW OUTDOOR Pedigree: Dogs Don't Judge Dogs don't judge. Dogs see the good in everyone and make us better people, it doesn't matter who you are, what you say or what you do, they love you unconditionally and never judge, no matter what happens or what other people think. Pedigree. Feed the good. PLAY THE SWEATPANTS SPOT PLAY THE TATTOO SPOT PLAY THE CRAZY SPOT PLAY THE WHACK SPOT PLAY THE LOTTERY SPOT Bourbon Beer: Dodo Island
INTERACTIVE
April 28, 2015 14:20 (Edited: February 17, 2023 05:19)
Dogwash: Advertising Emojis As an advertiser texting ideas and feedback to your creative partner, clearly something is missing. How to respond to a really really good idea? If not with a shining gold lion. Hereâs the brand new emoji-keyboard that creatives have been waiting for. Launched today by the Swedish ad agency Dogwash. VIEW THE CONCEPT TVR Romanian National Television: The Depression Veterans This is the story of the first peer-to-peer campaign to help people with depression get professional attention. Despite being the #1 cause of disability and affecting over 15% of the population, people have no clue that a friend or relative is suffering from depression until itâs often too late. Agency: GMP, BucharestVIEW OUTDOOR Clorox: UV On Board An addition to the Clorox container makes searching for germs easy Agency: DDB Latina, Puerto RicoVIEW OUTDOOR Stock Photos: Starting Great Ideas Get the great ideas from Stock Photos exclaims Neogama BBH, Sao PauloVIEW THE GORILLA AD VIEW THE TRUCK AD VIEW THE BEAUTY AD VIEW THE HORSE AD  In an exclusive interview, we hear the story of one man's shocking realization that his whole life has been a lie. After years of impersonating countless human beings and struggling with his own identity, he has finally come to terms with the truth. He is just one of millions of bots operating out of server farms, generating at least 30 million fraudulent online video views per day and wasting an estimated $6.3 billion of digital advertising dollars this year.VIEW THE SPOT Volkswagen: The 1 Ton Coupon The world's first 1 Ton Coupon for Volkswagen Amarok.The Volkswagen Amarok is a tough pickup, so when we decided to give away a coupon for a free tow bar, we didn't hand out just any coupon. Ogilvy & Mather Cape Town created the world's first 1 Ton Coupon! VIEW OUTDOOR Sting Energy Drink: Commuter "Blue Collar" is a series of illustration-based posters from DDB Manila that aims to highlight the potency of Sting Energy Drink, and at the same time, pay tribute to the day-to-day heroics of blue collar laborers in the Philippines.Each piece is set against an exaggerated depiction of Manila's chaosVIEW COMMUTER OUTDOOR VIEW RICKSHAW OUTDOOR VIEW MESSENGER OUTDOOR Matsuko Deluxe: The World's First Android TV Host Matsuko Deluxe is a famous Japanese celebrity known for his unique appearance, humor, and quick wit. He has rapidly gained popularity over the last few years. But Dentsu, Tokyo were approached by his management team to come up with a unique promotion that would further build on his rising popularity and also create new business opportunities. Matsuko has a very commanding presence. But what would happen if there were 2 of them? So we proposed surprising the world by making an android of Matsuko Deluxe "MATSUKO-ROID.' VIEW OUTDOOR  Biologic firelighters that don't have the smell of gas because they don't use oil based products says Havas, Lisbon.VIEW THE LAMBERT AD VIEW THE JAMON AD VIEW THE POLLO AD  Beijing Subway has launched a new print campaign to promote its service is the most convenient option to get you to your destination in the shortest time. The work demonstrates how public transportation is the best choice to get you to your desired location faster, by featuring even emergency and express services such as firemen, paramedics and pizza deliverymen relying on the Beijing Subway to respond to their urgent call of duty. Agency: Grey Beijing.VIEW THE FIREMEN AD VIEW THE PARAMEDICS AD VIEW THE PIZZA DELIVERY AD IDFC: Dreams On Swaddles A print campaign from Artplan for Suplicy CafesVIEW THE NERD AD VIEW THE SECURITY AD VIEW THE TRUCKER AD  As you know, GEICO has repeatedly reinforced a very simple promise for many years. Fifteen minutes could save you 15% or more on your car insurance. GEICO's new campaign created by The Martin Agency takes this core savings equity a step further. VIEW THE SPOT  It is the first book where the story takes place exactly where the reader is. Marcelo Rubens Paiva is the author of the first story.Agency: FCB BrasilVIEW THE SPOT  Los Angeles-based Central Films North's award-winning director Rodrigo Garcia Saiz pushes a healthy dose of testosterone on men with less-than-macho tendencies with a candid urge to "Watch More Boxing" from Hollywoodâs own boxing icon, Sylvester Stallone, for Tecate out of Nomades, Mexico. VIEW THE SPOT  Keep track of your kids. Not your fuel gauge. Learn more about the Volkswagen Passat TDI Clean Diesel at http://www.vw.com/models/passat.Agency: Deutsch LAVIEW THE SPOT  It's through a tweet from David Lynch himself, the viral campaign created by Herezie, Paris has been launched on line.The David Lynch Foundation was established in 2005 to found the implementation of proven stress reducing modalities for at risk populations (U.S. veterans, African war refugees.)VIEW THE SPOT AEG Powertools: Ain't no shame in playing it safe AEG Powertools have the longest trade warranty in Australia, and together with creative agency Fenton Stephens, have launched an amusing digital & radio campaign aimed at reassuring tradies across the country that there 'ain't no shame in playing it safe'.For the radio, the agency put together a series of tongue-in-cheek spots, entertainingly executed by comedian Dave Lawson. PLAY THE BIKIE SPOT PLAY THE LIFESAVER SPOT PLAY THE SNAKE SPOT SurfAid: Surfify Raise funds for SurfAid, simply by playing their album, exclusively on Spotify. They then pay SurfAid a small royalty fee per track played. The more you play, the more you donate.VIEW THE CONCEPT Guest judge: Dean Lee, executive CD, DDB Canada This week's guest judge is Dean Lee, executive creative director at DDB Canada, based in Vancouver.Video game trailers often try to immerse you in the storyline of the game with real world footage only to have the emotional rug pulled out from them when they showcase the actual game footage. This week's best ad, Call of Duty: Ember teaser, resists that temptation and instead uses the power of our imaginations to keep us locked into the plot of the game. READ MORE  Get out more and experience the freedom. Volkswagen Group Australia launches a new SUV range campaign via DDB Sydney. VIEW THE SPOT Coward's Punch : Everyone Gets Hit 4x World Boxing Champion Danny Green delivers the message that a Coward's Punch doesn't just impact the lives of the victim and their families, it effects those of the perpetrator too. And they must be stopped for everyone's sake. Agency: SHED, PerthVIEW THE SPOT  Havas Worldwide Canada and Someplace Nice create online film campaign for toy manufacturer, Monster Factory. The Monster Factory creates unique plush toys and collectibles for children and adults. Each monster has a unique personality and comes with a write-up of their character. These fun online films pose the question: "Who's the real monster?", as we get a glimpse of everyday playtime with kids and their Monster toys.VIEW THE ARTIST SPOT VIEW THE BUILDER SPOT VIEW THE PRINCESS SPOT Fox Sports: Lullaby Match Case StudyZorba: Happy Truck Hour For many men, buying their underwear is something that they leave to their wives, mothers and relatives, due to lack of time and mainly interest or when the men buy, they do it by convenience or in a tying buy. Take the Zorba's underwear collections to men, so that they can get the chance to purchase to themselves. The stunt will take place in a moment that they have time and availability: the lunch break in a business region, in a Food Truck. The Underwear Food Truck will park on Berrini Avenue, a business region in Sao Paulo, on a friday at lunch time. Men will have the opportunity to buy Zorba underwear, choosing from a menu, and try different types of drinks, served by pretty bartenders.From Miami Ad School Sao PauloVIEW OUTDOOR K Way Tents: Prime Property THE FCB campaign, designed to look like estate agent ads, was placed next to ones for prime properties with breathtaking vistas, selling for millions.Our message was clear. You donât need to spend a fortune to enjoy spectacular views. A K-Way Panorama tent allows you to wake up wherever you want for only R1 499 ($130). VIEW OUTDOOR Heinz : Spice But Not Too Spice Campaign from Brother, Buenos Aires for Heinz for a new product that's characteristic features of a not so spicy sauce.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  In the fashion industry, big brands ships fly the flag of social responsibility, sustainability and ethical behavior. But a cruel reality is often masked. Several national and international brands were fined in recent years for using child slave labor in their factories. To warn of this cause,Africa, Brasil created a campaign where we see beautiful works of embroidery and wool, that behind the plots, hide a cruel reality: children performing slave labor. CEPIA is a Brazilian NGO recognized for its work focused on access to justice, poverty, human rights and employment.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD |
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Luvi Ogily Reunion has launched this interactive campaign for Bourbon Beer. 
TBWA, Mumbai direct marketing for the IDFC Mutual Fund
Print for Sweets Of Oman
Fox Sports lullaby TV
LewLaraTBWA Brasil for Cafe Pele 
FCB Cape Town asks where would you rather be