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Seen and noted
 Welcome to ReferStar's promo video created by Army of Id, Dublin. ReferStar makes it easy to refer your friends into quality jobs. This video shows the adventures of Anto and Andy. Andy really doesn't like his job and Anto knows this, however, Anto doesn't know about ReferStar and their amazing platform so he takes it upon himself to fix that.VIEW THE SPOT  A large-scale TV and Web campaign for Toys "R" Us created by agency The Escape Pod, and produced by Wondros with director Ray Dillman, turns an everyday field trip to the forest into the best trip ever for busloads of underprivileged kids. What started as a promise to "Meet the Trees" became a dream come true for over 200 unsuspecting kids when they were instead driven to a Toys âRâ Us store in Middletown, NY. Having the store all to themselves, they played to their hearts content and then got to shop for a gift, any toy in the store, to make their holiday wishes come true. VIEW THE SPOT South African Tourism: Nothing more fun South African Tourism spots from Ireland/ Davenport, JohannesburgVIEW THE FIRST SPOT VIEW THE SECOND SPOT  Imaginary Forces infuses a next-generation toothbrush with the sophisticated luxury and superior performance of a race car in the stylish new :22 "Black" for Oral-B out of Publicis Kaplan Thaler, New York. The sleek, all-CG spot directed by IFâs Ronnie Koff takes a close up look at the streamlined design, remarkable acceleration speeds and innovative performance settings of the newly launched power brush. Through the clever use of photo-real CG, the Oral-B BLACK 7000 is introduced in the slick fashion of a new race car model reveal.VIEW THE SPOT White Ribbon Australia: Land of Secrets The campaign from Archibald Williams is designed to create some noise around a subject that for too long has been Australia's dark secret. Help uncover the secret and stop violence against women.VIEW THE SPOT VIEW THE AD VIEW OUTDOOR PLAY THE RADIO SPOT Guest Judge: Wade Devers, ECD, creative lead, Arnold, Boston
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 05, 2013 02:00 (Edited: February 17, 2023 05:19)
 This week's guest judge is Wade Devers, executive creative director, creative lead at Arnold, Boston. 1st place: The Counselor - Lingerie. Who the hell is this guy? Why is he picking out lingerie for a girl he met 3 days ago? Who is it for? Why am I as infatuated with him as the woman who works at the lingerie shop? So many questions left unanswered. So much more to know. How do I find out? A classic teaser in all of its glory. As effective an advertising tactic as it has ever been when done correctly. And by a God this is done correctly. Now, it certainly doesn't hurt a commercial by having Michael Fassbender as the principle actor, and Luke Scott as your director. But compared to your average Hollywood movie trailer: cue dramatic movie guy read, "In a world... At a time...blah blah blah" this spot is commercial gold. Now if you'll excuse me I have some googling to do. READ MORE RSVP: It all starts with a kiss For the first time in RSVP's 17-year history, the Kiss symbol â which singles on the site send to each other to indicate their interest â will star in a new advertising campaign created by MercerBell.The latest campaign for Australia's leading dating site encourages modern day romantics to search RSVP, check out members and get things started with a Kiss. VIEW THE SPOT  The story takes place in the 50s. An old, rusty panel truck stops in front of a lonely mansion. A dark figure, we call him pure evil, steps out of his vehicle into the rain, while a young, beautiful woman is having a shower unsuspecting. VIEW THE SPOT  Los Angeles/Buenos Aires-based Nunchaku director Roi Ricci tests the limits of 'too close for comfort' in the humorous new :15 online spot "Sauna" for Toyota out of Conill Advertising, Los Angeles. VIEW THE SPOT Association for Assistance to Handicapped Children: Moon Michael Fassbender enters a lingerie store, engaging the flirtatious young clerk in his quest to buy unmentionables for a woman he's only just met.Titillating scenes from Ridley Scott's latest film, The Counselor? Not quite.To promote the launch of Scott's forthcoming film, Whitehouse Post Editor John Smith teamed with RSA Directors Johnny Hardstaff and Luke Scott VIEW THE LINGERIE SPOT VIEW THE MALKINA SPOT Harvey Nichols: Hang People are easily influenced by others on how to look and dress.However, the Harvey Nichols shopper is fashion pioneer in their own right. They do not conform to society's perception of what is fashionable and they surely are not fashion followers. They are trend setters, fashion leaders and style innovators. They break away from the clutches of social convention. Because the Harvey Nichols shopper is, influenced by none as demonstrated in these FP7/McCann ads VIEW THE HANG AD VIEW THE JUMP AD VIEW THE UNTIE AD  What if it turned out that kids were drinking an amount of sugar as tall as the Apollo rocket? Well, itâs totally possible. Brita teamed up with the Alliance for a Healthier Generation to launch Sugar Lowdown, a digital campaign from Critical Mass that uses Pinterest to help show how quickly sugar adds up.VIEW THE SPOT Fotografiska: Bury Your Secrets Many people have secrets. Secrets that sometimes can be a burden to carry. To promote the exhibition "Secrets" of Paolo Roversi, Fotografiska (centre for contemporary photography) in Stockholm launched buryyoursecrets.se/en. The site allows anyone with a secret to get rid of it by first share it and then bury it once and for all. All secrets will be printed out during January 2014 and then buried outside Paolo Roversis home city of Ravenna, Italy in spring 2014.Agency: Ord & Bild, Stockholm VIEW THE CONCEPT Kalaharicom: Pass The Parcel Kalahari.com is South Africa's No.1 online retailer, delivering millions of parcels to some very happy customers over the last 15 years. When the time came to celebrate our 15th birthday, took the party to the streets and the twittersphere with a massive game of pass the parcel. JWT Cape Town created a parcel so big and crammed full of prizes that it needed to be shipped around on a flat bed truck and invited our customers and twitter users to play along with us. VIEW OUTDOOR SNCF: It's Just Next Door A year after the success of the "Take a look at Brussels" campaign, SNCF repeats the event by launching a new campaign, "SNCF Europe".What if it only took the opening of a door to be sent, in a second, from France to another large European city?On September 13th and 16th, SNCF and TBWAParis made it happen for tenths of pedestrians.Bystanders were able to play with a mime artist in Milan, have their portraits drawn in Brussels, dance with a hip-hop crew in Barcelona, share a romantic boat ride on Geneva Lake, and join a group of young Germans on a bike ride across Stuttgart. VIEW OUTDOOR Hunter's Dry: Refresh O Meter For Hunterâs 25th birthday celebration Offlimit Communications was tasked with producing an unforgettable experience, which not only applauded the milestone but reinforced the brand's identity, engaging people in an exciting way and rewarding Hunter's fans for their loyalty. Agency Offlimit created the Refresh-O-Meter, successfully leveraging Hunter's "chase the heat" key messaging in an experiential way that closely linked that core message to its birthdayVIEW OUTDOOR  The campaign from The Via Agency is based on the simple premise that the premium tequila landscape is far too cluttered with style and flash and too little substance. To further 1800 Tequila's rightful place as the "Tough Guy Tequila" the new campaign features Ray Liotta, as a strong but silent and enigmatic guy who recognizes that it's less about what you say and more about what you do. VIEW THE SPOT  This year's Littlewoods Christmas campaign demonstrates the extensive range of gifts available for all the family, made magically affordable by the Littlewoods Touch with the help of Myleene Klass and Mark Wright.Agency: St Lukes, LondonVIEW THE SPOT Moir's:Big Flavour Moir's biscuits are crammed full of incredible flavour. In fact, they're so full of flavour, that if regular biscuits were to provide the same amount of flavour as Moir's theyâd need to be 100 times the size they are. Agency: JWT, Cape Town VIEW THE SPOT TNT: PunchfaceWeb Summit: Hurlboard Publicis Dublin hacks skateboard to welcome Tony Hawk to the Web Summit, for IDA Ireland. 'Hurlboard' is a custom-built skateboard using two hurleys (used in the traditional Irish game hurling, the fastest field team game in the world). It was created to mark the visit of iconic skateboarder Tony Hawk to Dublin for the Web Summit, Europeâs landmark tech event.The board symbolizes old and new; how Ireland's traditional passion and creativity has inspired a thriving modern tech community. Hawk, a pioneering tech brand in himself, opens a skatepark in Dublin today, as part of the Tony Hawk Foundation. VIEW THE CONCEPT  Spanish music channel Kiss TV via Lola, Madrid launched 'Songs without music', a new campaign where the channel stands in favor of music and against anyone trying to rip it off from the artists.PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT PLAY THE FOURTH SPOT PLAY THE FIFTH SPOT PLAY THE SIXTH SPOT ActionAid: Donate your Profile ActionAid is an organisation committed to many projects, like fighting hunger, but in Italy it is known primarily for organizing the sponsorship of disadvantaged children. The challenge for DLV BBDO Milan was to communicate to new consumers, the work of ActionAid, and use the existing one as media to spread the message. The only asset that ActionAid could leverage were the personal stories of peopleâs activism. VIEW THE CONCEPT  Two 6-sheeet posters created by Chemistry for MINI Ireland, to celebrate Halloween.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Bucharest Traffic Police: Motorcycle Increasingly more Romanian drivers use smartphones at the wheel, looking for fun in social media and being distracted by messages and emails. Mercury360 Bucharest were asked to communicate in a simple straight forward manner the great dangers they expose themselves and others. And what could be simpler than showing them that mobile phones behind the wheel are the leading cause of distraction and reflect the real dangers they miss.VIEW MOTORCYCLE OUTDOOR VIEW TRUCK OUTDOOR VIEW DANGEROUS OUTDOOR  For Arby's fans, there's nothing scarier than running out of sauce when they need it the moment the brand calls Saucepocalypse. Thankfully, Arbys signature sauces are now available by the bottle nationwide at Arby's restaurants for a limited time. So to celebrate the launch of the bottled sauces during the horror-filled Halloween holiday, Arby's advertising agency CP B turned guests' Saucepocalypse stories into 50's-style horror movie posters. VIEW THE CHICKENSTEIN AD VIEW THE INVASION AD VIEW THE SPAGHETTI AD VIEW THE MEATLOAF AD VIEW THE CRAB AD VIEW THE SAUCE AD VIEW THE END AD ixorg: Dentidrill Dentidril is a viral campaign for a new Dutch brand called ixorg.The infomercial and website in which the Dentridrill was promoted, led to a lot of rumour and speculation on and offline during the previous week. Both were viewed over 200.000 times. The viral was a surprising way to tell people thereâs a new way of dealing with your dental costs. In the Netherlands more and more people are uninsured because they can't or won't pay for high insurance premiums. Agency: GreyPOSSIBLE Amsterdam. VIEW THE SPOT  A woman with a formidable Christmas list rushes to a place where she can find it all. Crispin Porter Bogusky has created these spots for Best Buy.VIEW THE JUDY SPOT VIEW THE TWAS SPOT  Barton F. Graf 9000, New York has released this TV campaign for Little Caesars Pizzeria.VIEW THE OHHH SPOT VIEW THE HI 85 SPOT  LeBron James celebrates a decade in the NBL. Lemon Anderson and Nike basketball has teamed up to commemorate this occasion with this poem Rubber City Soul. Anderson was invited to write this because of his previous work "King" which paid tribute to LeBron James's rapid growth in the NBL. VIEW THE SPOT Tooheys Extra Dry: Repay Your Mouth On Sunday, Tooheys Extra Dry via BMF will unveil the new 'Repay Your Mouth' marketing campaign; positioned as an evolution of the hugely successful 'Tongue' campaign of 2004.The cheeky creative, sees a fresh take on the 'Tongue' which they originally created. The 'Mouth' will no doubt remind everyone of the love-hate reaction they may have felt towards the original ad. VIEW THE SPOT Fresh Up: Going Bush Fresh Up is a brand long associated with obliterating thirst by offering powerful refreshment in every can.So powerful, in fact, that your body responds spontaneously to the overwhelming refreshment the only way it knows how. With an intense rush of satisfaction: AHHHHHHHHHH! With that in mind, there are certain situations where a Fresh Up might not be appropriate - no matter how thirsty you are. Agency: Colenso BBDO VIEW THE GOING BUSH SPOT VIEW THE STAKEOUT SPOT Doritos: Bring The Party To Halloween Doritos and AMV BBDO, London are celebrating Halloween with a campaign set exclusively on emerging channel, Snapchat. The campaign follows on from Doritos pioneering use of social media in its recent campaigns, with the ambition of creating a consistent and exciting social presence for fans, and cementing itself as the go-to snack for all social occasions. In this case Doritos is one of the first FMCG brands in the UK to trial Snapchat as part of its marketing communications.VIEW THE CONCEPT Volkswagen:Walk Off The Earth Click between three different versions of the Walk Off The Earth song, "Gang of Rhythm". Each button brings you to a different location, with a different Beetle, and a different version of the song all in the same video. Walk Off The Earth who put themselves on the map with their cover of the song, "Somebody That I Used To Know" by Gotye - partnered with Volkswagen Canada to create this interactive video. Agency: Red Urban, Toronto.VIEW THE CONCEPT « First « Previous Next » Last » 8 of 8 |
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Z+ Sao Paulo spot to help handicapped children
From Y&R Sao Paulo a web site for TNT