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Seen and noted
French Society for the Protection of Animals: Adopt Your New Com Like every summer, many cats are abandoned in France. In order to raise awareness about animal adoption amongst French people, especially the youngest generations, the French Society for the Protection of Animals (La SPA) and its partner agency Havas Play, are launching a new campaign that models real cats from their shelters directly in the video game Stray. Havas Play and La SPA had the idea to incorporate 5 real rescued cats directly in Stray, an interactive video game. In this game, the player embodies a small cat wandering in the deserted streets of a forgotten city, making it a real phenomenon and one of the top selling and best rated games. VIEW THE CONCEPT VIEW THE CREATION READ MORE  What is behind the fascination with basketball? This ad picks up on a phenomenon only known by both basketball fans and players: that particular and smooth sound we can hear when the ball scores a hit and skillfully doesn't touch the ring, in this case, used as a soothing and hypnotic way to talk about the latest Basketball issue of Sports Illustrated.VIEW THE SPOT  Lizzo stars in this new spot for US online grocery delivery / pick up service, Instacart demonstarting the brands endless possibilities.VIEW THE SPOT Keep The Ban : The World's Worse Sport The cruelty of killing fox cubs for sport is highlighted in a TV sports show parody created by Engine Creative, officially launching as House 337 in September, for Keep The Ban a non-profit organisation that campaigns against the hunting of wildlife for sport, including the killing of fox cubs through a practice called 'cubbing' which is used to prepare the hounds for the foxhunting season. 'Cubbing', the equivalent of the 'pre-season' for foxhunting which typically occurs in late August and September involves hunters training their dogs to kill fox cubs as they are easier to catch than adult foxes. VIEW THE SPOT  Tango Production were recently asked to service a campaign directed by Tony Barry with Creators Inc. In the film, we follow a handsome man in a variety of familiar movie sequences with his contemporaries suspecting he has dandruff to which he replies consistently 'I don't'. The campaign was created by Saatchi & Saatchi with P&G | Head & Shoulders. VIEW THE SPOT What's App: Your Privacy More Protected WhatsApp today launched its UK campaign film as the next phase of a global brand campaign focused on message privacy, and WhatsApp's multiple layers of protection for users. The film follows the roll-out of three new privacy-focused features announced earlier this month - leaving groups silently, controlling who can see when you're online, and screenshot blocking for 'view once' messages. These new updates join WhatsApp's growing list of privacy features Created in collaboration with BBDO San Francisco and brought to life by director trio PanteraVIEW THE SPOT The Mayor Of London/ Greater London Authority: Love London The Mayor of London and Greater London Authority have today launched 'Love London' a new campaign which aims to encourage Londoners to re-connect and spend time with the city following the devastating impact of COVID-19 on London's retail, cultural, hospitality and leisure industries. The multi-channel campaign is the latest chapter of the Mayor's Let's Do London initiative. 'Love London' was conceived by in-culture communications agency Weber Shandwick VIEW THE SPOT Vodafone Ireland: Home Of Trade In Vodafone Ireland and Folk Wunderman Thompson have launched a new TTL campaign, Home of Trade In, that cements Vodafone's position as a place where consumers can get rewarded for trading in their used phones and doing their part for the planet. VIEW THE SPOT Subway : Build Your Dream Sub On Screen In a world media first, sandwich chain Subway has launched an interactive 3D billboard allowing passers-by to virtually build their dream Sub on-screen. Running over the weekend of August 20th to 21st, the innovative 3D out-of-home experience provided the public with the opportunity to customise their ultimate Sub on-screen, before seeing their creation come to life. Subway ambassadorsVIEW OUTDOOR  Have you ever seen the wrapping paper of your hamburger after eating it? What do you see? The answer is the sauce, and for Ecuadorians, it is not just any sauce, it's Los Andes.Los Andes is the official sauce of the most important fast food restaurants in the country, but its consumers do not know this. With this print, we show our product without having to "show it".VIEW THE BURGER KING AD VIEW THE MCDONALDS AD VIEW THE CARL JR AD Alas+Chiquitanas: Howler Monkey. An investigation carried out by the Institute of Ecology of the Universidad Mayor de San Andrés (UMSA) in June 2021 that focused on 48 species of mammals, says that in the devastating fires experienced in the Bolivian Amazon in 2019 almost 6 million animals died.So we decided to show in this campaign four victims of the fires, but who were lucky enough to survive: Hawk, Howler Monkey, Little Wild Pig and Little River Wolf, VIEW THE MONKEY AD VIEW THE HAWK AD VIEW THE WOLF AD VIEW THE PIG AD Sports Illustrated: Paper Ball You can be 100% analog yet 100% interactive. To prove this, we created this print ad to promote the latest Basketball edition of Sports Illustrated in Germany, inviting readers to engage with the ad and enjoy a basketball experience by themselves.VIEW THE AD Viva: Trophy Hunters Vegan charity Viva! calls for end of speciesism UK's leading vegan campaigning charity replaces big game with livestock Viva!, the UK's leading vegan campaign charity, has launched new creative work in partnership with McCann Birmingham to challenge people to reconsider their perception of speciesism, and go vegan.VIEW THE AD VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR  In 2021, Bank Mandiri as one of the leading and largest banks in Indonesia has launched KOPRA, a digital ecosystem for wholesale business that turns lots of complicated transactions simpler within a single platform. However, because there are still many Indonesian business owners who run their businesses traditionally or have not been able to automate their business in one single access, there is still hesitancy in utilizing the tool because it looks very tech-forward and a little bit intimidating. The three short film's created via EPIC IDEA show the features for each business transaction, before abruptly transitioning to behind-the-scenes, demonstrating the ease and simplicity of KOPRA.VIEW THE SPOT VIEW THE SPOT VIEW THE SPOT  72andSunny has released this campaign for the NFL starring Payton and Eli Manning. VIEW THE CONDITIONING SPOT VIEW THE SHERIFF IS HERE SPOT  Curfew has produced two spots for Mayo Clinic Health System with director Madeline Clayton at the helm. The two thirty second spots, 'Pet Rock', and 'Stairs', highlight the special attention medical providers give at Mayo Clinic Health System, where Clayton's spots showcase how their patients are more than just a number on a chart. Each spot is visually rich, cinematic, and leans into the warmth of life, reflecting the consistent presence of care and trust in the patients' intimate worlds as well as in Mayo Clinic Health System by bathing Clayton's stunning visuals in golden light. Agency: TBWAChiatDay, New York VIEW THE STAIRS SPOT VIEW THE PET ROCK SPOT Dunlop Sure: Dunlop PotholeFM Joe Public Durban and Dunlop Tyres recently launched a campaign that South Africans can truly resonate with - Pothole FM. The campaign was inspired by a very real issue in our country regarding road safety and the fact that with Dunlop Sure, drivers can rest assured that despite dangerous road conditions and potholes everywhere, Dunlop has you covered.VIEW THE SPOT The Sunday Times / M&S: T’Nia Miller The Sunday Times Style Magazine in Partnership with M&S provides a series of insightful films that give us a private view into various celebrities' style secrets. Octopus Inc director Jacopo Cinti has an innate intimacy to his work which allows us into the world of actress, T'Nia Miller as she spills her style secrets, sharing anecdotes of her youth and cultural background and how expression through fashion helped shape the women she is today. VIEW THE SPOT AAMI Fansurance: Clanger Credit In the countdown to this year's Toyota AFL Grand Final, AAMI have launched Fansurance - a fully integrated campaign helping football fans who have experienced a football related clanger. As part of the campaign, we created a direct payment loop - with entry via QR codes on stadium big screens, and digital credit sent straight to fan's smartphones. Fans applied for Fansurance direct from their seats by simply scanning the QR code, submitting their clanger and then receiving 'Clanger Credit' - a digital credit card compensating them for their mishaps - so they could repurchase that dropped pie, get that sauced guernsey dry cleaned, or jump in a cab to the correct stadium. Created by Ogilvy Melbourne.VIEW THE AD NY Festivals Health: We Were Into Health When New York Wasn'tVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Biogen / FundAME: Invisibles 'Invisibles' is an awareness campaign to make visible all the lives behind Spinal Muscular Atrophy (SMA), a highly disabling rare neurodegenerative disease. The challenging reality of SMA patients is invisible to most of society. But there are many more people behind someone with SMA. Lives whose invisible work makes it possible for patients to lead a better life.Agency: VMLY&R Health, Spain VIEW THE TV SPOT VIEW THE WINDOW AD VIEW THE SWING AD VIEW THE YOUNG AD House of the Dragon: 3D Billboard To mark the arrival of the year's biggest TV show House of the Dragon (now streaming on BINGE), BINGE has delivered a dragon takeover of Australia with its biggest ever through the line integrated campaign, since the brand was launched in 2020. The three month campaign beginning in August and ending in October - that runs across paid, owned, earned and social channels - was created in partnership with an agency village including Thinkerbell (creative and earned), Mindshare (media), We Are Social (social), Wonder (dragon egg activation) and Habitat (dragon eye and creative OOH). VIEW OUTDOOR  The global music streaming service launches a 360 Degree marketing campaign in key markets, highlighting how music can change or elevate moods and perceptions. Through this campaign and this new brand platform, Deezer is positioning itself around what has always been its true DNA : music. And more precisely, the way in which it is able to shed emotional light on the world around us. With a resolutely different visual territory, Deezer expresses all its modernity thanks to the striking visuals of photographer Lou Escobar. The campaign, created by Buzzman, Paris, presents various life scenes that the younger generation can easily identify with. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR VIEW SIXTH OUTDOOR VIEW SEVENTH OUTDOOR VIEW EIGHTH OUTDOOR VIEW NINTH OUTDOOR  Some classic innuendo and a flawless read - sometimes that's all you need. A bit of wordplay that ties in nicely with the sentiment of Bedshed's own tagline "no one's better in the bedroom" - this time to promote their "any size mattress for the price of a single" offer.Agency: NOVA Entertainment PLAY THE SPOT Vinnies: Ghosts of Domestic ViolenceToo often Victims of Domestic Violence feel like they have have no-where to go. It's either life on the street or stay in a toxic and unsafe environment. Vinnies provides a safe option and are also calling for people to donate so they can help more victims of Domestic Violence.Agency: Nova Entertainment PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT The Choppin' Block Butchery: VegetarianSprite Zero: Is Sprite Really Advertising For Its Competitors? To launch Sprite Zero Sugar in Mainland China, Ogilvy Shanghai under OpenX and Sprite are taking its competitor's head start in the market, head-on. This audacious stunt leaves drinkers wondering, "Is Sprite really advertising for its competitors?" OpenX - WPP's bespoke team dedicated to The Coca-Cola Company globally - has created the campaign aiming to spark conversations and piquing consumer interest to try Sprite Zero Sugar with a series of videos and an AR promotion that turns the competition's branding and positioning claim to its own advantage using a unique mix of creativity and technology. The centerpiece of this bold campaign is a film that opens on a wide-angle, blurred frame showcasing 2 sparkling drink bottles. On the right, viewers can immediately identify Sprite's iconic green packaging. Yet on the left, the silhouette of a white bottle looks remarkably like a certain local, no sugar fizzy drink competitor. As the voiceover asks who that familiar white bottle could be while the camera progressively zooms in, a surprising revelation ensues. At the end of the film, viewers were invited to participate in an AR mobile experience sweepstakes where Sprite seemingly took their act of promoting their competitors even further. Users were offered a free Sprite Zero Sugar for every competitor's product that they scan via WeChat's embedded functionality, instantly transforming the other brands into a Sprite Zero Sugar bottle on their screen along with a free coupon download to sample the new product line.VIEW THE SPOT The Lowdown: How To Do Nothing - Car How To Do Nothing is a campaign developed to address the issue of youth anxiety and depression. It aims to empower young people to help their friends and whanau (family) who are struggling by telling them they don't need to be a trained mental health professional (or even know the right thing to say) to begin helping. Just being there can be enough - a fact backed by clinical research. Agency: FCB New Zealand VIEW THE SPOT  In her latest campaign, director Lou Escobar loudly reaffirms that TK Maxx does, in fact have a website. The hyper-real, flashy and glittering visuals follow a woman staring at her phone until the moment of shock when she discovers the site. Word of mouth spreads like wildfire as the cast of eccentric characters, enveloped in a surreal aesthetic and soundscape, exclaim in the revelation of TK Maxx's website. The campaign was made in collaboration with Wieden Kennedy London.VIEW THE SPOT Galeries Lafayette: What I Dream About Today Galeries Lafayette launch "A Quoi je Reve'' for French luxury department store, Galeries Lafayette. Created by DDB France and produced through international production company HAMLET, the spot directed by duo BRTHR, takes us on a fantastical fast high energy joyride through an opulent and vibrant scene where we meet its charismatic figures. VIEW THE SPOT TikTok: Now You Know The 'Now you know' campaign, entirely filmed and produced locally, is a celebration of the entertaining, enriching and diverse content available on TikTok, aiming to position the social app as a trusted entertainment platform for Australians of all ages. Agency: We Are Social VIEW THE 30 SECOND SPOT VIEW THE 15 SECOND SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR ANZ: Good Energy Home Loan Making sustainable upgrades to your home shouldn't cost the earth. ANZ, New Zealand's largest bank is showing Kiwis how they can do what's good for the planet, and good for their pocket. This launch for the Good Energy Upgrades loan is part of the ANZ brand platform 'WE DO HOW'. The story follows an Indian/New Zealand family, showing no matter why you want to make a sustainable change, ANZ has the how.Agency: TBWA, New Zealand VIEW THE SPOT  Orchard have created these spots for Champs SportsVIEW THE PICK SPOT VIEW THE COUPLE SPOT VIEW THE BEAT SPOT  Over the weekend, EE announced its latest campaign, Stay Connected Data, featuring Kevin Bacon hurtling through the sky before being rescued by a timely parachute. The ad reminds EE customers that with Stay Connected Data they can keep in touch with friends and loved ones even when their data has run out. Directed by acclaimed film writer and director, James Gray (Ad Astra, The Immigrant and We Own The Night); the ad dramatises the feeling of running out of data using the metaphor of freefalling and feeling out of control. Agency: Saatchi & Saatchi, London VIEW THE SPOT Bosch Power Tools: What Hard Workers Deserve Bosch tools are built for workers. Bosch's powerful hammer drill has kickback control to help work go more smoothly when you need it. The 2-IN-1 quickly changes between impact wrench and impact driver, when you're slammed. And X-Lock switches wheels up to 5 times faster than standard grinders, when you need to change tasks in a hurry. Bosch tools take care of the job and you. Bosch Tools. What Hard Workers Deserve.Agency: Bailey Lauerman VIEW THE WORKERS SPOT VIEW THE X-LOCK SPOT VIEW THE 2 IN 1 SPOT VIEW THE HAMMER SPOT  Launching Enbridge's new 'Tomorrow Is On' campaign, a new film follows a rooster showing how the company is bridging to a cleaner energy future. The film begins with a rooster starting his day just like every other before, on a farm awaiting the sunrise. But just as the farmhouse awakens, he decides today is going to be different than the ones before and begins his journey into town, strutting to a rendition of Stevie Wonder's 'Higher Ground', as he makes his way through a world waking up and turning on with conventional and renewable energies. Agency: Leo Burnett, Toronto VIEW THE SPOT Midea: 90 Minutes of Air Conditioning On 17th August, following the hottest July on record for New York City, with heat records being set in a number of US cities, air- conditioner brand Midea teamed up with creative agency Pereira O'Dell to treat New Yorkers to a 90-minute film featuring the Midea U, at Manhattan cinema 'Village Easy by Angelika'. New Yorkers were able to escape the heat of the city to the air conditioned cinema, to attend the premiere of '90 minutes of air conditioning' - a feature length film about an air conditioiner cooling an NYC apartment - accompanied by free popcorn and soda. VIEW THE SPOT Stella Artois: Make Time for the Life Artois This summer, Stella Artois is encouraging consumers to pour life back into dinner and Make Time for the Life Artois. The new global campaign, created by Anomaly Toronto, defies how work and home life have blended into one and aims to flip that on its head. The 60-second film set to the classic Shirley Bassey track Spinning Wheel, shows how Stella Artois is the catalyst to flipping consumers; mindset and ultimately their tables.VIEW THE SPOT  BAFTA and Digital Cinema Media (DCM) have partnered on a major new cinema campaign to inspire and ignite the next generation of creative talent, by showcasing the diverse range of skills and knowledge that goes into making award-winning films, games and television - from writing to wardrobe, coding to camera-rigging, and special effects to sound. Premiering in UK cinemas from 19th August, the 60 second cinema ad, created by DCM Studios and narrated by double BAFTA-winner Big Zuu, showcases huge diversity of career pathways into the screen industries.VIEW THE SPOT « First « Previous Next » Last » 2 of 7 |
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Ogilvy New York has released this "Super Spy" film for EY US.