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Seen and noted
United Commercial Bank Ltd (UCB): Agro Banking Over 33% of Bangladesh's population are without a bank account and most of them are farmers. They live a tough, hand to mouth life and grow their own food. Often their excess produce is either wasted or sold to middlemen at unfair prices, leaving the farmers with no savings, no security and no hope for a better future. So how do you get farmers to save money and get fair prices? By implementing the worldâs first initiative that transforms fresh fruits and vegetables into bank accounts -AgroBanking. Agency: Grey Group, BangladeshVIEW THE SPOT ParticipAction : Birdie ParticipACTION is a non-profit aimed at getting Canadians to sit less and move more. As part of their latest brand platform work theyâve been reminding Canadians that Everything Gets Better When You Get Active. This campaign is backed by research that supports how regular physical activity has so many benefits for our bodies and mind, including that it can help promote increased blood flow throughout the body, even down below, which in turn boosts sexual feelings. Armed with this research, ParticipACTION released a series of suggestive posters letting Canadians know that sex gets better with physical activity. VIEW THE BIRDIE AD VIEW THE SADDLE AD VIEW THE FOOTBALL AD VIEW THE TENNIS AD VIEW THE CONCEPT PLAY THE WEIGHTLIFTING SPOT PLAY THE TAEKWONDO SPOT PLAY THE SQUASH SPOT  With its new campaign, Nissan is embracing an exciting new vision and repositioning itself from a car company to a tech company. Through the lens of Nissan Intelligent Mobility technologies, Nissan is showing how technology can enhance the experience of Nissan drivers and allow them to become an augmented version of themselves. While some may think that adding technology detracts from the raw experience of driving, Nissan is proving that technology can turn your car into an exciting partner through its creative platform "Tech that moves". This new NIM creative will be introduced through the launch of the new Nissan Qashqai, with a focus on ProPILOT at the heart of this campaign. Agency: TBWAG1VIEW THE SPOT Sargento: The World's Slowest Pizza To launch Sargentoâs new premium line of aged cheese, we gave away free pizzas. There was only one catch people had to wait until our cheese aged to get them. They could wait 4 months for an aged Italian pizza, 6 months for an aged gouda, 14 months for a parmesan, and if they were really patient, 18 months for a delicious aged cheddar pizza. At SlowestPizzaDelivery.com, people could order and track their pizza's progress. And even watch their cheese age with a live cheese cam.VIEW OUTDOOR Deaf 911 Mobile App Deaf 911. The emergency mobile app that gives deaf people a voice. It brings life-saving possibilities of the mobile digital age into the hands of nearly 38 million deaf and hard-of-hearing (HOH) people in the United States. Its unique application of speech-to-text technology combined with smart reply messaging reduces call time by up to 80% compared to existing emergency deaf devices and services.Deaf 911 will greatly impact the lives of deaf people in the US by connecting them to 911 dispatchers in as little time as it takes hearing people. VIEW THE CONCEPT  Aliens, stratospheric, from another planet. Football fans and the media do not fall short when looking for adjectives to give to F.C Barcelona players. In T.V., newspapers and social media, footballers are given the most incredible kinds of praise, going as far as to compare them to beings from out of this world. But, what would a real alien think about this? Moreover, what would happen if an alien met face to face with Barca's players? This is the funny situation that sets in motion DDB Spainâs last campaign for Audiâs sponsorship of the F.C. Barcelona. The video takes place in F.C. Barcelona's locker room. VIEW THE SPOT Coca Cola : Pin Tabs Coca-Cola has a long history of ideas that caught on and entered pop culture. In the 80s, the brand presented the yo-yos. In the 90s, the soccer mini figures. And not long ago we saw the packages with names becoming an object of desire all over the world. Now the brand innovates once again and introduces the Pin Tabs, created by WMcCann. For the first time, the can tabs bring pins perfect to customize clothes, backpacks and much more. Just open the can and that's it. The pin is ready for use. It is an idea for those who increasingly seek to personalize their objects and want to show the world who they are. VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD The Open Door Project : The Hungry One The Open Door Project, a path breaking initiative to induce more and more private schools to take the lead in creating space for disadvantaged children in their schools and give them an education they will otherwise probably miss, was today formally launched in Mumbai. Despite so much being done at Government, NGO and Private sector level, one third of Indian children do not have access to quality education and over 8 million are out of schools. Government and individual actions are laudatory, but the size of the problem exceeds the best efforts yet. It is therefore a time to seek institutional participation to contribute to this enormous and yet the most critical task â of ensuring the there is no child left without an education. VIEW THE SPOT The Evelyn Lilly Lutz Foundation: Creeps In response to the sharp rise in the use of vaping products by young people across the country, the Evelyn Lilly Lutz Foundation launched a campaign aimed at getting Beverly youth to stop or never start vaping. The first phase of this campaign starts with a series of short films, called 'Get the Vape off Your Back," launched on Instagram and YouTube this week. The films use humor to focus on the controlling nature of vaping, while at the same time showing the heavy burden vaping takes on teenagersâ lives and the interruptions it brings to social interactions. VIEW THE CREEPS SPOT VIEW THE DRAMA SPOT VIEW THE DEAD SPOT VIEW THE POPULAR SPOT  2019 France: racist or anti-Semitic statements appeared more and more on the streets and in social media. But on the internet, these hateful words are shared in virtual impunity, due to an obsolete and inappropriate law. Hosts are not aware of their responsibilities, and the users, on condition of anonymity, feel untouchable when sharing their hateful statements; To change the law and condemn online racism, The Licra decided to demonstrate the real impact of these messages with a campaign: Post Racism. For this campaign, a unique artificial intelligence has been developed: itâs able to detect a racist or anti-Semitic tweet, and to associate it to a propaganda poster from the darkest hours of our history that convey a similar statement. This allows us to demonstrate the real gravity of these messages shared and displayed to everyone.VIEW THE SPOT  They make our city life more difficult and complicated than it already is: tourists wielding selfie sticks. Or wide-eyed visitors wandering aimlessly through downtown areas and continually banging into other pedestrians. Or the over-enthusiastic jogger who insists on performing his or her stretching exercises on the bench you've chosen to sit on to enjoy your lunchtime sandwich.The golden rule in the city is: Have consideration for other people. Be smart. And drive a smart! Because we all have to share the downtown areas âso that there's more fun for all of us in the city. This realization is central to the international social media campaign which BBDO Berlin has developed and implemented for smart.VIEW THE STRETCH SPOT VIEW THE SELFIE SPOT VIEW THE BACKPACK SPOT Blue Band : A Toast To Hard Workers To celebrate Labour Day, we toast to all hardworking Kenyans and encourage them to enjoy their well deserved break with the taste they love.VIEW THE AD Pet World : Everything For Who Makes You Happier A pet, no matter their species, fills the life of their owner of joy, transforming them into happier and more complete people. Mundo Pet has everything to take care of your pet so that he can continue to take care of you.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD City of Perth: Let's Thursday Like We Friday Now in its third year, the City of Perth's Thursdays campaign aims to change the public's opinion of this anything-but-dreary weekday. The insight is simple: Thursday has more in common with Friday than it does Wednesday - so start treating it less like a weekday and more like a weekend. For the evolution of this campaign, we created a platform that juxtaposes the mundane everyday activities of a Thursday against the tantalisingly exciting possibilities on offer. This thought was brought to life across online video, banner, OOH and radio with irreverent vignettes featuring the war cry "Don't Thursday like we Thursday - Thursday like we Friday!"VIEW THE CAT FOOD SPOT VIEW THE PIZZA SPOT VIEW THE PORTAL SPOT VIEW THE REALITY TV SPOT KPMG: All Equal With conversations around Equal Pay on the rise in India, Publicis Communications India & Publicis Media India decided to bring on-board KPMG to do an independent third-party study on where their agencies stood on this ground. When the report was submitted, after a thorough analysis which took 3 months, the Group was ecstatic to know that theyâve been moving in the right direction, because employee across all levels were found to be paid equally. To celebrate this achievement, senior leadership across agencies decided to dress in drag, to make the message clear, visually. VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE THIRD FIFITH AD VIEW THE SIXTH AD VIEW THE SEVENTH AD VIEW THE EIGHTH AD VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR  Rock classics never change. But the biggest rockânâroll radio station in Brazil just did: KISS FM has a new address on the dial. 102.1 is out, and 92.5 is in. Since radio itself couldnât the way to announce the transition, AlmapBBDO teamed up with the station to develop a series of epic board games in a campaign dubbed "Play Rock'n'Roll". The product comes in 4 different varieties, paying tribute to iconic bands: the Beatles, the Rolling Stones, the Who, and Led Zeppelin.VIEW THE BEATLES AD VIEW THE ROLLING STONES AD VIEW THE LED ZEPPELIN AD VIEW THE THE WHO AD  FCB Inferno has launched the latest phase of the Home Office's #knifefree campaign which seeks to steer vulnerable young people away from the dangers of knife carrying. The campaign, which aims to educate 10-21-year-olds on the dangers of carrying knives, stresses the importance of early intervention to tackle the root causes of violent crime and provide young people with the skills and resilience to lead productive lives free from violence.VIEW THE WE ARE #KNIFE FREE SPOT VIEW THE ADVOCATES #KNIFE FREE SPOT  TENA, the market leading incontinence brand, has launched its new Silhouette Noir product with a ground-breaking catwalk shot in the style of Victoria's Secret that has taken over Oxford Street. This is the first campaign from TENA Womenâs new platform "I Will Be Me" developed with AMV BBDOall-black pant.VIEW THE AD VIEW THE POSTER  Tiger Beer, Asia's number one international premium beer, announced today the highly anticipated return of Tiger Street Football in Southeast Asia with a campaign which was created by creative agency Arcade Singapore, kicking off in Vietnam with a non-stop series of exhilarating football tournaments by the best local teams. Giving unknown street football talents a stage to uncage their passion and showcase their skills, Tiger Beer elevates the game this year by teaming up with international football legend and former Manchester United captain Rio Ferdinand as Tiger Street Football ambassador this year.VIEW THE RIO SPOT VIEW THE MANIFESTO SPOT  AMV BBDO's new campaign for the Stroke Association raises awareness of the devastating impacts of having a stroke, and the challenges faced by survivors of all ages as they rebuild their lives. In the UK a stroke strikes every five minutes, making it the leading cause of disability in the country. It doesn't just happen to the elderly either - a stroke can affect anyone at any time, and for the lucky ones who survive, recovery can be a long and difficult process. Agency: AMV BBDO, LondonVIEW THE SPOT Three Business: World's Most Connected Island Arranmore, a remote island off the coast of Donegal, which has been decimated by more than 150 years of emigration is to be given a 21st century lease of life. The Arranmore community of 469 people - sees connectivity as a lifeline to reinvigorate their economy, culture and unique way of life. Until now, the lack of connectivity has restricted the ability to establish or develop businesses on the island and made working remotely from the island almost impossible. Agency: Boys&Girls, DublinVIEW THE 60 SECOND SPOT VIEW THE 40 SECOND SPOT VIEW OUTDOOR  In early 2019, the PMU implemented its new strategy which focuses on horse betting DNA: the pleasure of the game and the expectation of winning. Its new communication campaign highlights the intensity of the show and the excitement of the gamblers. Agency: Buzzman, Paris VIEW THE SPOT  Creatively, we were inspired by the human insight, "When your brain is at its best you feel at your best." Neuriva helps you celebrate the everyday "small" brain victories and the emotional rush you get when your brain kicks in at the pivotal moment - and really nails it! Whether it is recalling a long list of confusing names, or reciting a complicated speech, Neuriva is the catalyst for all of your best braining moments. Agency: McCann Health, New YorkVIEW THE PULL SPOT VIEW THE PICKLES SPOT VIEW THE PUMP SPOT Ovarian Cancer Australia: Overies For Ovaries Ovarian cancer doesn't have the equivalent recognition or support of other female cancers. Such a low profile makes fundraising a challenge and leaves the women, who are living with the disease, feeling isolated and neglected.Collaborating with Australia's favourite underwear brands - Bonds and Bras N Things - 10 Feet Tall developed a mass awareness campaign that called upon all Australians to become heroes simply by purchasing underwear. Only in this case, they're no ordinary undies - they're Overies. You wear them over your pants on World Ovarian Cancer Day, like a true hero. 100% of profits go directly to Ovarian Cancer Australia to save lives. Together we can fight Australiaâs deadliest female cancer. VIEW THE SPOT  EXTRA Gum has introduced the next chapter in the "Give EXTRA, get extra" story with the debut of "Max & Bill" to support the launch of the brand new EXTRA Refreshers gum. The new film tells the heartwarming story of an unlikely friendship between two strangers, and how small, unexpected gestures - like sharing gum - can help form a lasting relationship regardless of age, race or gender. Debuting nationally across the US, "Max & Bill" features a brilliant rendition of the song "Every Age," recorded by emerging music artist Jacob Banks.Agency: Energy BBDO VIEW THE SPOT Breeze Washing Detergent: Less Screen Time Unilever's Breeze laundry detergent has collaborated with MullenLowe Singapore to launch a campaign encouraging Singaporean parents to swap their children's electronic devices for the outdoors. Recent studies have found that Singaporean children spend about 5 hours a day online and in contrast, spend less than 30 minutes outdoors daily. As mobile devices are increasingly preferred for childrenâs entertainment, education and even interaction, screen time is expected to continue rising at the expense of time spent outdoors. The campaign by Breeze and MullenLowe Singapore presents a sobering take on what it looks like to spend a lifetime in front of screens, only for regret to set in when it's too late. VIEW THE AD  When you taste the intense De Cabron's Traditional Chipotle Sauce, made with selected jalapenos and smoked with fruit firewood for 288 hours in a row, you feel like your mouth is on fire and your body is about to become a rocket, flying into an explosion of flavors. Agency: FullpackVIEW MAN OUTDOOR VIEW WOMAN OUTDOOR Paddy Power: Drive-Thru Confession Box For the Popes arrival to Ireland we created a giant 40ft drive through confession box to allow lapsed catholics to repent decades of sins in seconds.Agency: The Public House VIEW OUTDOOR Vienna Tourist Board: The Wedding of the Year: Siri and Alexa Vienna celebrates "Love for everyone". A very special wedding took place at Belvedere Castle: two world-famous AI women - Siri and Alexa - exchanged vows. The Viennese LGBTQ+ community celebrated the marriage of the language assistants in front of a crowded congregation which included Viennese LGBTQ+ celebrities Pandora Nox and Laksmi Wuggenig. Serviceplan Campaign and Plan.Net Campaign from Munich together with the Vienna Tourist Board and Vangardist Magazine were responsible for the conception and implementation of the spectacular and colourful staging.VIEW OUTDOOR Allied Irish Bank / Women's Aid: The Abusive Teller Machine ROTHCO, part of Accenture Interactive, and Allied Irish Bank (AIB) in collaboration with Women's Aid, launch 'Abusive Teller Machine'. As Ireland's largest financial institution, AIB is actively tackling a range of issues affecting its customers. Working behind the scenes, its dedicated Group Advocacy department, established in 2018, had identified that financial abuse within relationships was a serious issue within Ireland.VIEW OUTDOOR Piracy Blockr Illegal cam recordings cost the film and entertainment industry billions of dollars in losses each year, but so far no attempts to curb the problem, from scare tactic campaigns to increased theatre personnel, have made a significant dent in this illegal industry. Ogilvy has joined with Focus Film Media, part of Focus Media Group, to develop a new way to combat piracy, right at the source. The 'Piracy Blockr,' inspired by age-old technology found in TV remote controls and other electronic gadgets, uses infrared light to create a watermark on any illegally filmed footage, rendering it useless to sell, while having no effect on the other theatre patrons' experience of the film.VIEW THE CONCEPT Creative Belgium: Sorry is a Start Words are powerful, a truth the communications industry is well aware of. The impact of our messages and actions comes with great responsibility. That is why we need to have smart and responsible writers. It is the reason we are constantly searching for compassionate, clever writers. In Belgium there is a lack of writing courses for (aspiring) copywriters. Therefore, once every five years the Belgian advertising industry organizes its own masterclass in copywriting. To allow as many people as possible to enter this class, professional copywriter or not, Creative Belgium launches an open challenge. Everyone can take part and send in a letter. Why 'Sorry is a start'? Agency: Happiness, Brussels VIEW THE CONCEPT Neuriva Brain Porformance: Nice to Meet You Creatively, we were inspired by the human insight, "When your brain is at its best you feel at your best." Neuriva helps you celebrate the everyday "small" brain victories and the emotional rush you get when your brain kicks in at the pivotal moment - and really nails it! Whether it is recalling a long list of confusing names, or reciting a complicated speech, Neuriva is the catalyst for all of your best braining moments. Agency: McCann Health, New YorkVIEW THE CONCEPT AI Technology Works to Solve for Miami Traffic: Bridge Forecast Innovative, cross-cultural global creative agency the communityhas launched Bridge Forecast, a first-of-its-kind system that monitors drawbridges in real time to inform commuters of potential traffic delays. Unveiled in partnership with Mercedes-Benz of Coral Gables, this smart technology leverages computer vision and machine learning to predict and convey when Downtown Miami's three major drawbridges, along the Miami River, will rise. With traffic jams only increasing, and commuters and boaters at a draw, the community, under the leadership of Co-Founders & Chief Creative Officers Jose and Joaquin Molla, launched Bridge Forecast as a solution. VIEW THE CONCEPT K's Galleries: Eva Stories - Trailer How do you recount the story of the Holocaust to today's youth in a way that will make them sit up and listen? You grab them by the guts on the right medium.Meet @eva.stories - a first person account of Nazi persecution. Eva Heiman, a 13-year-old girl from Hungary who perished in Auschwitz, left a diary describing the last months of her life. In preparation of the Holocaust Remembrance Day, her diary will be adapted into more than 50 Instagram stories depicting her life which will be published every 30 minutes on @eva.stories Instagram page set up especially for this purpose. Agency: Leo Burnett, Tel Aviv VIEW THE CONCEPT  A series of three 30-second radio spots that bring to life the truths of mid-week activities and encourage people to go out in the City of Perth on a Thursday. The Brand Agency, PerthPLAY THE SHOWER SPOT PLAY THE IRONING SPOT PLAY THE AUTOTUNE SPOT « First « Previous Next » Last » 11 of 11 |
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