 |
Seen and noted
Mix Your Go:Working Out Movement isnât linear. While you might aim to travel from point A to point B, the path you choose can offer different experiences and benefits. Auckland, a city dominated by cars, faces a culture reliant on personal vehicles. Recognising this, Auckland Transport (AT) saw the need to encourage alternative modes of transport.VIEW 4 OUTDOORS  Fresh Front excel at what they do, so much so that among their countless Google Reviews, thereâs only one negative review. What if the person behind that negative reviewâFresh Frontâs biggest criticâbecame their number one fan and supporter?To bring this idea to life, we needed a voice artist just as unhinged as our scriptâs protagonist. Thatâs why we chose a Scottish accent that could easily be mistaken for Martha from Baby Reindeer, delivering a psychotic spokesperson, a wee bit tricky to ignore. PLAY THE SPOT Four'N Twenty: Running On Paris Time Being a sports a fan is hungry work - especially when you're supporting a team that's competing at 3am for 14 days straight. This is Australia's reality during the Paris Olympics. As the Official Pie of the Australian Olympic Team, Four'N Twenty wanted to celebrate the dedicated fans who are putting their country before their sleep. VIEW THE SPOT PLAY THE SPOT VIEW 3 OUTDOORS Alpha Support At Home: Say No To The Nursing Home Todayâs senior citizens are yesterdayâs bra burners, labour strikers and peace protesters. And as they age, 80% are adamantly against ending up in a nursing home. Recent market entrant Alpha Support at Home saw an opportunity to step up as this generationâs advocate â providing the alternative care they seek in the defiant tone they speak.VIEW THE SPOT PLAY THE SPOT 2degrees: Dinghy Despite New Zealandâs top three telecommunication providers all utilising the same cell towers and claiming 98.5% population coverage, there is a perception that the 2degrees network isnât as strong. To address this, 2degrees introduced Blind Network Testing, a tongue-in-cheek test format that helps people see the similarities in network coverage by blindfolding them. Inspired by blind taste testing,VIEW THE 2 SPOTS ANZ: Chartered Accountants Make Epic Things Happen The accounting profession has a problem. Consideration of the profession is severely lacking because Gen Z donât see it as 'cool'. Our mission? Future-proof the industry by changing that perception.Research showed that students care more about their passions than future careers. So we set out to show how accounting can transform those very passions into professions. After all, behind every superstar athlete, every brand we love and every show we binge watch, thereâs a financial expert. VIEW THE SPOT  To promote the new Samsung fold phone 3 Sweden decided to showcase the obvious advantages with a three page ad in Sweden's biggest newspapers. Showing the people of Sweden that your phone life doesn't have to be one-sided. A product benefit simply portrayed for all to see. VIEW THE AD  SUVs are typically marketed for mountainous areas, wet terrains, and high cliffs. But the Greek experience is very different. The most beautiful beaches can oftentimes only be reached through private boat; that is unless own an SUV that can get you through the Mediterranean rocky dirt roads, and to the pristine beaches that await. Hyundai gives you the keys to âunlockâ them. VIEW THE 3 ADS Citizens Advice Bureau: Advice Auctions Citizens Advice Bureau (CAB NZ) is Aotearoaâs free legal advice and assistance service. With potential budget cuts on the horizon, CABâs Advice Auctions aim to show just how valuable their free services are, especially to those who only see value in dollar signs. VIEW 3 OUTDOORS VIEW THE AD  Millions of inflatables are discarded by holidaymakers each year. Left behind on beaches or thrown away to landfill, the forgotten inflatables contribute to plastic pollution in the ocean and prove a severe threat to marine wildlife and ecosystems.VIEW 4 OUTDOORS Kol Schut: Less Than Exicted To Share By hacking LinkedInâs familiar visual identity, Leo Burnett and BBR Israel have created a powerful tool for individuals to express and share their personal challenges, making these often-silent stories visible to a broader audience.VIEW THE 4 CONCEPTS JBL: Quantum Guideplay Making the most popular games accessible for the blind.First-person shooter games have long captivated players, but none of the top five games have been made accessible to the visually impaired. With over 50 million visually impaired gamers worldwide, itâs crucial to make gaming more inclusive. JBL, in partnership with the Blind Society, introduces Guide Playâa groundbreaking technology that enables visually impaired gamers to navigate through sound. VIEW THE CONCEPT Four'N Twenty: Running On Paris Time Being a sports a fan is hungry work - especially when you're supporting a team that's competing at 3am for 14 days straight. This is Australia's reality during the Paris Olympics. As the Official Pie of the Australian Olympic Team, Four'N Twenty wanted to celebrate the dedicated fans who are putting their country before their sleep. PLAY THE SPOT VIEW 3 OUTDOORS  Jack Stillman bags are painstakingly hand-crafted using the finest materials available. So, when we started work on their new outdoor and press campaign, we wanted to make each ad a homage to Jack Stillman's dedication to craft. For example, every bit of text - including the logo - was embroidered onto canvas!VIEW THE PRINT AD VIEW OUTDOOR POSTER Guest Judge: Gabriela Lungu, ECD at Publicis, UK This week's guest judge is Gabriela Lungu, executive creative director at Publicis UK and founder of WINGS Creative Leadership Lab. Winner: Bodyform/Libresse 'Never Just a Period'. My gut... I mean my womb tells me there's not a woman or person with periods out there who doesn't resonate with this ad, so I obviously do too. READ MORE  In celebration of its 40th anniversary, Five Star Chicken launches a groundbreaking new campaign with a film that merges beloved movie moments with mouth-watering flavors. "40 Years of Deliciousness That's Worth Remembering" features iconic scenes from classic films, recreated with a twistâreal Five Star consumers take the spotlight.VIEW THE SPOT People In Need: The Deadly Games Czech NGO People in Need is launching a new campaign in partnership with VCCP Prague titled âThe Deadly Gamesâ, which highlights the atrocities taking place in countries where they operate while public attention is focused on the worldâs biggest sporting event.VIEW THE 3 ADS Stuart Semple: Stop Homelessness Spiking Hostile architecture is on the rise in our towns and cities. Designed specifically to make homeless people feel unwelcome, itâs insidious and inhumane.To raise awareness of this hostile street architecture, in particular anti-homeless spikes, we worked with UK artist Stuart Semple. We turned the spikes into poster sites. Meticulously constructed to be a bespoke fit for a set of anti-homeless spikes in a specific doorway or paved area, VIEW 5 OUTDOORS TikTok: DiscoverTikTok offers infinite possibilities of discovery. You can search and discover so much, you might just discover something you about yourself. PLAY THE 4 SPOTS Mei dei! Mai dei, this is flight 7448, we have an emergency!!!This is control tower, what is the emergency? The passengers ran out of sodas to drink and we must have more!!! There are people who are obsessed with details when it comes to cars, that's why we are using this radio spot to announce the details of everything that the new SsangYong Chairman has. PLAY THE SPOT  The Quebec Financial Markets Authority (AMF) has mandated Cossette to create a societal campaign with the aim of encouraging the population to take more interest in their personal finances. We decided to create a memorable character who reminds us that we need to start taking an interest in our finances early.VIEW THE SPOT  Los Angeles â August 1st â Bacon & Eggs, a creative shop known for witty, bold and memorable work has created an outrageous farm-to-table world for BuzzBallz, the leading âready-to-drink cocktailâ brand beloved for its brightly colored, ornament-shaped packaging and delicious beverages.In the summer campaign, Star of Abbott Elementary Zack Fox quits his job to run BuzzBallz Land, the satirical cocktail-producing farmland where BuzzBallz naturally grow. VIEW THE 5 SPOTS  The anus may be the butt of far too many jokes â but itâs also one of the most ignored erogenous zones on the human body. Yet, according to a recent survey by EasyToys, less than half of surveyed adults have ever probed their own black hole, with the majority of them citing âfearâ and âcultural taboosâ as the primary reason for not doing so.VIEW THE SPOT  Trivia Crack, the globally acclaimed interactive knowledge platform developed by etermax, announced the debut of its campaign, âYou Donât Lose, You Learn,â created by GUT Buenos Aires. Launching in the US and international markets, the campaign celebrates the passion people feel for the internationally beloved trivia-based game. VIEW THE SPOT  Quilted Northern bath tissue is introducing a revamped Keep It Quilted campaign with the Quilted Queens, who are on a united mission to help shoppers in their pursuit of ultimate comfort. Sporting their signature white quilted jackets, the Queens share the message of quilted comfort that only Quilted Northern can deliver. And they do it with their catchy theme song "We Quilt This City." The trio has taken the iconic '80s song "We Built this City" by Starship and made it their own.VIEW THE SPOT  Publicis London has unveiled a new creative platform for one of the UKâs best-loved toilet tissue brands, Cushelle, along with new creative work, âSelfishly Soft.â The platform aims to empower the nation to put themselves first and allow a little luxury, starting with the superior toilet experience that they truly deserve.VIEW THE SPOT  In this new global, integrated campaign, Bodyform/Libresse explores the lifetime of confusion women+ go through from their first periods to the last. 300,000 years of Homo Sapiens and girls still see blood in their pants for the first time and think theyâre dying or that somethingâs seriously wrong with them. VIEW THE SPOT Take The Jump : Hotter Than Climate Change Too often, discussions about climate change are daunting, portraying climate action as an undesirable compromise amid looming catastrophe. It feels like such big a problem to solve that individuals donât take any action at all. To change this narrative, VML and Take the Jump have launched a campaign highlighting six key actions that make climate action desirable by showing that they're 'hotter than climate change'.VIEW 7 OUTDOORS  Loukas Law is a family law practice like no other. Their success lies in their deep respect for the law, meticulous professionalism and the belief that the breakup of a marriage is a process of development, which has the potential to set you up for a positive future. VIEW OUTDOOR  Bega wanted to celebrate their 125th birthday, by celebrating a staple their two main products created when used together, the humble Vegemite cheese toastie. So, we went back to where it all started, the town of Bega - renaming it to Toastie Town. We changed signs, business names, updated Google Maps, and of course changed every sandwich board in the town to a toasty board.VIEW OUTDOOR  When we think of domestic violence we never imagine what the children in your home see and imagine happening in your home. That is why we call to the awareness of all the assaulted women that they are not the only ones who suffer the disasters and the indignation and lack of hope. The only weapon we can use is the denunciation and that is what the following forms are aimed at.VIEW THE 2 ADS Everyday English Academy : The Chicken Was Burned Our accelerated English courses not only open doors to a better future. They also save people from many setbacks.VIEW THE AD  As the world sets its eyes on the Paris 2024 Olympics, with many achievements to be celebrated and challenges to be faced...Letâs remember that some challenges we can win, and others, as humans, we must win Together, let's champion these crucial battles for a better future. VIEW THE 3 ADS  On assaulted women. Sunglasses are an effective tool to hide the blows and aggressions. But this solution is asajera. We want them to show the evidence to denounce and catch the aggressors. This announcement is a call to the conscience of the victims to continue to stop this evil.VIEW THE AD Intenzo Coffee: Because Sometimes Work Kills The long uninterrupted working days that are lived today make many workers work nights without being able to rest, this triggers a state of weakness and poor performance that causes many to be fainted, as almost dead on the office floors. Cafe Intenzo is an alternative to face this harsh reality by providing a strong dose of caffeine and an existing taste.VIEW THE 2 ADS  Beer is great, but itâs full of carbs. The brewers at Hahn pulled off the impossible and created a great tasting beer with zero carbs meaning people can kick carbs without kicking beer. How Good. VIEW THE SPOT « First « Previous Next » Last » 5 of 5 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
